The course overview outlines the importance of incorporating sustainability into business practices to address social, environmental, and ethical issues while promoting growth and success. It provides tools for business leaders to create a responsible business action plan, integrating social responsibilities into their core operations and maintaining a consistent sustainability approach. Participants will learn from practical examples and explore key questions about corporate responsibility and employee motivation in sustainable practices.

1. COURSE OVERVIEW
Responsible Business Action
Plan: Make Sustainability
Part of Success

2. INTRODUC
TION
LEARNING
OBJECTIVES
PERFORMANCE
OUTCOMES
QUESTIONS
& EXAMPLES
Businesses today, regardless
of size or industry, should not
only minimize their negative
impact but also strive to make
positive contributions to
address social, environmental,
and ethical issues.
Professional Skills Training for Sustainable Solutions | www.trainingaid.org

3. INTRODUC
TION
LEARNING
OBJECTIVES
PERFORMANCE
OUTCOMES
QUESTIONS
& EXAMPLES
Make Sustainability Part of Success
Take stock of both the challenges of fulfilling
performance requirements as a responsible
business, and the opportunities of setting
themselves apart by aligning brand identity
with values that speak to today’s increasingly
connected and social consumers.
Professional Skills Training for Sustainable Solutions | www.trainingaid.org

4. INTRODUC
TION
LEARNING
OBJECTIVES
PERFORMANCE
OUTCOMES
QUESTIONS
& EXAMPLES
From Responsibilities to Opportunities
With the goal of empowering business leaders
with tools to build a roadmap for implementing
sustainability actions, this course focuses on the
following steps:
Professional Skills Training for Sustainable Solutions | www.trainingaid.org

5. INTRODUC
TION
LEARNING
OBJECTIVES
PERFORMANCE
OUTCOMES
QUESTIONS
& EXAMPLES
Build your responsible business toolbox to help you craft
ideas and turn them into actions.
Create an action plan for the specific steps you will take to
ensure that your business practices are responsible, while
focusing on your business growth and success.
Learn from practical examples of businesses incorporating
corporate responsibility visions and sustainability actions
into long-term success.
Professional Skills Training for Sustainable Solutions | www.trainingaid.org

6. INTRODUC
TION
LEARNING
OBJECTIVES
PERFORMANCE
OUTCOMES
QUESTIONS
& EXAMPLES
Actionable Strategy for Your Business
Develop your own responsible business action plan,
which will have various long-term benefits, such as:
• Social responsibilities are well integrated into the
core of your business.
• You maintain a consistent approach to sustainability
across your business.
Professional Skills Training for Sustainable Solutions | www.trainingaid.org

7. INTRODUC
TION
LEARNING
OBJECTIVES
PERFORMANCE
OUTCOMES
QUESTIONS
& EXAMPLES
• Your product, service, marketing, PR, and
development teams will each incorporate
sustainability into their performance measures.
• Leading by example, your business will become an
inspiration to your sector, and your vision will attract
likeminded customers and partners.
• Your business will stay ahead by generating values
that appeal to your markets, and by creating a
culture of innovation and positive change.
Professional Skills Training for Sustainable Solutions | www.trainingaid.org

8. INTRODUC
TION
LEARNING
OBJECTIVES
PERFORMANCE
OUTCOMES
QUESTIONS
& EXAMPLES
Key Questions to Explore
You will explore questions such as how to
integrate responsible business principles into
operations, the role of corporate giving and
philanthropy, and what you need to know about
sustainability communications.
Professional Skills Training for Sustainable Solutions | www.trainingaid.org

9. INTRODUC
TION
LEARNING
OBJECTIVES
PERFORMANCE
OUTCOMES
QUESTIONS
& EXAMPLES
Practical Insights from Experts
• What motivates employees and team members to get
engaged in sustainability?
• What are some examples of businesses with
innovative approaches to responsible practices?
• How should corporate philanthropy be positioned
within a responsible business strategy?
• Does CSR present particular challenges and
opportunities for small businesses and startups?
Professional Skills Training for Sustainable Solutions | www.trainingaid.org

10. LEARN MORE & CONNECT
TrainingAid
Hamburg, Germany
e. contact@trainingaid.org
w. www.trainingaid.org
p. +49 (0) 40 87606478
@TrainingAid_org
Trainingaid
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Professional Skills Training for Sustainable Solutions | www.trainingaid.org