TrainingAid Course Overview: Google Analytics for Tourism Businesses Preview of the TrainingAid Course on Google Analytics for tourism businesses: http://bit.ly/ta-c506 Google Analytics can be a powerful tool to support tourism businesses of any size. To implement this tool in a practical way, follow our lessons and examples to build a measurement plan, which specifies the scope of what you measure and the metrics you use, and learn how to use Google Analytics to support your marketing and sales efforts. Read the full description of the Measuring for Success with Google Analytics online course at: http://bit.ly/ta-c506 In this course you will learn: - How to write a measurement plan based on your business objectives. - How to measure data with Google Analytics. - How to read data reports to improve your business and better understand your customers. Module 1: Course Overview Module 2: Google Analytics Set Up & Account Overview Module 3: Measurement Plan for Your Business Module 4: Customize For Your Analytics Needs Module 5: Get Started With Google Analytics Reports Module 6: Track Online Bookings and Performance Module 7: Final Steps Find updates and sign up for free TrainingAid News at: http://www.trainingaid.org/news.

1. TrainingAid Course
“Measuring for Success with Google Analytics”
Google Analytics for Tourism Businesses: http://bit.ly/ta-c506

2. WHAT WILL YOU
LEARN?
TA-C506

3. Learn to Make the Most of Analytics
This course is designed to help you understand how to implement Google
Analytics to support your marketing, communications, and sales efforts, and
to ensure that your analytics strategy is in line with your business objectives.
Specifically, you will learn:
• How to write a measurement plan based on your business objectives.
• How to track and measure data using Google Analytics.
• How to read data reports to help improve your business and to better
understand your customers.

4. “ “
Your measurement plan needs to be
in line with your overall business
objectives. And a key to building a
measurement plan according to your
business priorities is to focus on
conversion goals.

5. Learn to Make Friends with Data
For all aspects of your digital marketing efforts,
you need strategic and data-driven approaches
in order to optimize the time and resources you
invest, and to achieve improved results.
Using Google Analytics, you can gather and
analyze critical data about your website and
marketing channels that will help you improve
your performance.

6. TA-C506
WHY ANALYTICS?

7. TrainingAid Infographic
“Online Travel Booking Trends – Why Analytics
Matters” http://bit.ly/analytics_infographic
Internet is #1 Source of Travel Inspiration
More and more travelers are searching and
booking online when planning their trips –
through social media, peer reviews, and more.
Travelers Take Diverse Paths to Purchase
Since travelers access information in various
ways online, you need to pay attention
to the whole customer journey, not just where
they are when they book.
To Help You Understand Customer Journeys…
And that's where analytics comes in: to better
engage travelers along the paths of their
customer journeys, and to help lead many of
those paths to purchase.

8. Do travelers find you when they
search for travel inspirations online?

9. This Course Is For You If...
• You're new to Google Analytics and want to learn how to implement it in a
way that benefits your tourism business.
• You've already been using Google Analytics and want to learn how to
make the most of its reporting tools for your tourism business.
• You want to revamp your measurement strategy to focus your resources
on what’s most important for your business.
Our practical lessons focus on report functions and tools that are applicable to tourism businesses,
such as monitoring sales, tracking downloads, and gathering data on purchases with coupon codes.

10. “
“
Instead of simply looking at website
visitor numbers, you should focus on
actionable data that helps you compare
the performance of different tactics,
evaluate the importance of different
traffic sources, and make informed
decisions about improving your strategy.

11. TA-C506
HOW DOES THIS
COURSE WORK?

12. Online, Self-Paced, Flexible.
Focused on Practical Tips & Advice for Professionals.
With Video- and Text-Based Lessons and Hands-on Exercises.

13. Lessons and Practical Tools
Follow our video lessons including how-to instructions and examples, try out hands-on exercises to
check your understanding of the course materials, and download practical tools to apply what you’ve
learned to your business needs.

14. Discussions, Additional Resources & My Notes
At the bottom of each course page you can find: Discussions, where you can add questions and share comments;
Additional Resources, where you can find links to relevant articles and documents; and My Notes, which you can use to
take notes, write down important points, etc., during the course. You can also download your notes as a Word document.

15. Knowledge Check
The final unit will be a series of questions to test your knowledge based on the course
materials. This is optional, however, in order to receive a Certificate of Completion, you
must take this test and answer all the questions.

16. Lifetime Access
You can access the course anytime from your course dashboard on TrainingAid.org, and you will have
access to all the course materials, including your notes and handbook, after you complete the course.
You will also find your customized copy of the Certificate of Completion on your dashboard.

17. TA-C506
“Measuring for Success with Google
Analytics”
Get Started Now: h"p://bit.ly/ta-­‐c506
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