This document outlines a course focused on leveraging social media for business marketing and networking. Participants will learn to develop effective social media strategies that enhance their web presence, engage customers, and align with their business goals. Key benefits include improved customer loyalty, efficient time management, and the integration of social media into overall customer relations efforts.

1. COURSE OVERVIEW
Social Media Skills for
Business Marketing and
Networking

2. INTRODUC
TION
LEARNING
OBJECTIVES
PERFORMANCE
OUTCOMES
QUESTIONS
& EXAMPLES
Make social media work for
you! Learn to use social media
effectively to enhance your
web presence, engage with
your customers, and support
your business marketing and
networking goals.
Professional Skills Training for Sustainable Solutions | www.trainingaid.org

3. INTRODUC
TION
LEARNING
OBJECTIVES
PERFORMANCE
OUTCOMES
QUESTIONS
& EXAMPLES
Why Social Media Strategy?
Having social media on your side can go a long
way in building and enhancing your web presence,
strengthening your reputation, and connecting with
your current and future customers. Social media
can also be a productivity or reputation nightmare,
if it’s not managed appropriately.
Professional Skills Training for Sustainable Solutions | www.trainingaid.org

4. INTRODUC
TION
LEARNING
OBJECTIVES
PERFORMANCE
OUTCOMES
QUESTIONS
& EXAMPLES
This course will help you…
Familiarize: Before diving into creating your social
media strategy, make sure you have answers to all
your questions about how to use different social
media platforms according to their strengths.
Understand: To select the right tools and work with
them, you need to get to know them well. Learn
some of the fundamentals of social media skills.
Professional Skills Training for Sustainable Solutions | www.trainingaid.org

5. INTRODUC
TION
LEARNING
OBJECTIVES
PERFORMANCE
OUTCOMES
QUESTIONS
& EXAMPLES
Dig Deeper: Based on real-life examples and expert
recommendations, identify the right approach to
social media marketing that fits your business.
Question: Review and critique different examples of
social media marketing efforts, and identify what
works and what doesn’t – and why.
Make Your Own: Build an executable and scalable
social media marketing strategy for your company’s
specific needs and goals.
Professional Skills Training for Sustainable Solutions | www.trainingaid.org

6. INTRODUC
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LEARNING
OBJECTIVES
PERFORMANCE
OUTCOMES
QUESTIONS
& EXAMPLES
Actionable Strategy for Your Business
The benefits of implementing a solid social media
strategy that reflects your business missions and
values are manifold, including: cost and time
saving for your team, building customer loyalty,
and opportunities to engage your community in a
creative way.
Professional Skills Training for Sustainable Solutions | www.trainingaid.org

7. INTRODUC
TION
LEARNING
OBJECTIVES
PERFORMANCE
OUTCOMES
QUESTIONS
& EXAMPLES
• You will utilize one of the most valuable resources you
have – time – in an efficient and effective way to invest in
social media marketing and networking efforts.
• Over time, you will build a social media presence that
helps your business goals.
• Your marketing efforts will be enhanced by improved
relationships with your audience.
• Social media becomes a natural and useful part of your
overall customer relations and community-building efforts.
Professional Skills Training for Sustainable Solutions | www.trainingaid.org

8. INTRODUC
TION
LEARNING
OBJECTIVES
PERFORMANCE
OUTCOMES
QUESTIONS
& EXAMPLES
Key Questions to Explore
You will explore key questions on social media
skills that will help you maximize social
opportunities, and on how to craft an effective
social media marketing strategy for your business.
Professional Skills Training for Sustainable Solutions | www.trainingaid.org

9. INTRODUC
TION
LEARNING
OBJECTIVES
PERFORMANCE
OUTCOMES
QUESTIONS
& EXAMPLES
Practical Insights from Experts
Supercharge your learning through practical insights
from our experts, who will address social media
myths and realities, share lessons from brands with
successful social strategies, and help make it easier
for you to navigate the world of social media for
business marketing and networking.
Professional Skills Training for Sustainable Solutions | www.trainingaid.org

10. LEARN MORE & CONNECT
TrainingAid
Hamburg, Germany
e. contact@trainingaid.org
w. www.trainingaid.org
p. +49 (0) 40 87606478
@TrainingAid_org
Trainingaid
+TrainingAidOrg
Company/TrainingAid
Professional Skills Training for Sustainable Solutions | www.trainingaid.org