COTRI Country Partners

www.china-outbound.com
COTRI is proud to work with a global network of COTRI Country Partners on all
continents.
These accredited associates are exclusive partners for their specific country or region.
They offer COTRI products and services and are available in the local time zone,
speaking the local language and knowing very well the specific situation of the local
tourism industry and the local development of Chinese visits to the region.
They give advice for the best approach to market entry or market penetration, support
regional networks and participate on-the-ground in consulting and research projects.
Not the least, COTRI Country Partners offer CTW trainings in local language and based
on the local situation.

List of COTRI Country Partners by countries
Bahrain
Bhutan
Cambodia
Cyprus
Czech Republic
Denmark
Egypt
England
Estonia
European part of Russia
Finland
Greece
Italy, the Republic of
San Marino, and
Vatican City
Kenya
Kuwait
Laos
Latvia
Lithuania
Mauritius
Extra Dimension Tourism
Digital Innovation Asia
Tourism Generis
Experos
ToolBox
Tourism Generis
Capela China
ToolBox
ToolBox
ToolBox
Tourism Generis
Orientalia Lab
Binti Safaris
ToolBox
ToolBox
Marlin Productions
Myanmar
New Zealand
Norway
Oman
Portugal
Principality of Monaco
Qatar
Republic of Ireland and
Northern Ireland
Reunion Island
Saudi Arabia
Scotland
Sweden
Switzerland
Thailand
Turkey
United Arab Emirates
USA
Vietnam
Wales
Tai Poutini Polytechnic
ToolBox
Edeluc
I.B.H. – Intelligent
Business Horizon
Center for Competitiveness
LingArt
Strathearn Green
ToolBox
Premium Swiss Travel
Tourism Generis
GeLi Consult
Capela China

4
Kenya:
Binti Safaris is an authentic Kenyan owned tour operator, hiring local expertise and offering
personalized and unique tailor-made safaris to travellers seeking ‘out of the ordinary
experiences’ seamlessly to the whole of East Africa (i.e. Kenya, Tanzania, Uganda, & Rwanda).
This chic boutique online travel company aims to give memorable, exceptional, and
professional services to their guests.
COTRI Country Partner since 2013.
Contact: Margaret Wambui Murigi E-mail: margaret@bintisafaris.com

England and Wales:
Capela China offers services supporting the UK travel industry in optimising their Chinese
visitor experience. Since 2013 they have trained over 100 businesses in COTRI's 'China
Welcome', delivering a holistic programme which combines Chinese market access guidance
with product delivery ideas and innovations.
In addition to training, Capela China offers consultancy and China outbound research with a
UK focus.
Capela China developed out of Capela Training, the business founded and managed by Gary
Grieve since 2003. Capela Training offers training in marketing, selling, customer service, and
business skills to travel, tourism, leisure, and hospitality professionals in the UK and
worldwide. As well as being approved by COTRI as a training partner, we are accredited by the
Chartered Institute of Marketing as a study centre and licensed to deliver WorldHost customer
service training.
Contact: Gary Grieve E-mail: gary.grieve@capelatraining.com

Republic of Ireland and Northern Ireland
Center for Competitiveness is a Business Improvement Organisation.
Contact: Dr. Tony Lenehan E-mail: tony.lenehan@cforc.ie

Bhutan, Cambodia, Laos, Myanmar, Thailand, and Vietnam
Digital Innovation Asia (DIA) is a platform to develop capacity and promote innovation in
technology, digital, social media, and mobile devices in Asian travel and tourism. DIA gathers
key digital players from brands, agencies, publishers, and technology/solutions providers;
creating a platform to share and explore innovative ideas and solutions while staying ahead of
the game. DIA is also a platform for those entering the digital space, and helps develop
human digital capacity in travel and tourism in Asia.
DIA is strategically aligned with the Pacific Asia Travel Association (PATA), and endorsed by
the World Tourism Organization (UNWTO), the Association of South East Asian Nations
(ASEAN), the Mekong Tourism Coordinating Office (MTCO), the Tourism Technology
Association (TTA), Global Business Travel Assoc. (GBTA), and SKAL.
DIA is overseen by the DIA Council (made up of senior e-commerce professionals from hotel
companies, tourist boards, and airlines).
Contact: Olivier Dombey E-mail: olivier@digitalinnovationasia.com

USA
GeLi Consult is a consulting firm for Western businesses on how to better attract Chinese
clientele. Through customized analysis of your firm's current sales to Chinese customers, to
training on Chinese culture, travel patterns, consumer behaviour and social media marketing,
we help you how to better understand and grab opportunities. Julia Gessner is trilingual with
over 20 years experience in international business across several continents in both the
corporate and financial services sector. Due to her strong analytical bias she is good at
identifying development opportunities and improvement potential in business services and
processes. She is accustomed to working in multi-disciplinary and multi-cultural teams and
has shown a real strength in serving as the bridge between different groups. An alumna of
M.I.T., INSEAD M.B.A, China Business Development at the Brussels Free University (V.U.B),
and current candidate for the Advanced Certificate in Luxury from HEC-Paris, she has been
focusing on the evolution of the growing Chinese outbound tourism market for several years.
COTRI Partner since January 2015.
Contact: Julia Gessner E-mail: Geliconsultant@gmail.com

Portugal
Edeluc as a business consultancy focuses on facilitating and establishing new businesses
between Europe and China, and assisting European investments in China and Chinese
investments in Europe. Since 2004, Edeluc has offered extensive know-how, experience, and
networking in the Chinese market to its clients. Their qualified professionals can deliver
innovative and personalised solutions to business development in China. In the tourism sector,
Edeluc has been working closely with Turismo de Portugal in promoting Portugal as a
destination in China; having organised several events with local stakeholders (travel agents,
tour operators, tourism entities, etc.) in Beijing and Shanghai since 2008, the year in which
Edeluc was awarded COTRI's CTW Award.
COTRI Country Partner since April 2014.
Contact: Filipa Pais Rodrigues E-mail: filipapaisrodrigues@edeluc.pt

Gulf Cooperation Council (GCC)
countries: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and United Arab Emirates
Extra Dimension Tourism is part of Dimensions Group established in 1986. They provide
inbound tourism services, events & production (MICE) by with innovation and dedication in
the GCC region.
Since 2014, Extra Dimension Tourism is the exclusive GCC partner for COTRI (China Outbound
Tourism Research Institute).
Extra Dimension Tourism LLC was born with the vision to dedicate and facilitate travel
experiences by expanding awareness to Chinese visitors regarding the heritage and essence
of Arabic culture in Dubai, UAE and the Gulf region.
Their understanding regarding the China tourism market provides them with the vision and
commitment to serve tourists according to their needs and expectations.
COTRI Country Partner since June 2014.
Contact: Mr. Abdulwahab Mahmoud Baghdadi
E-mail: care@extradimensiontourism.com

Czech Republic, Slovakia
Experos has services in Aviation Consulting and Travel Business.
COTRI Country Partner since March 2016.
Contact: Jiri Pos E-mail: jiri.pos@post.cz

France
I.B.H. – Intelligent Business Horizon - is a leading Business Consulting, Executive
Training and Market Development company specializes at TOURISM, LIFE STYLE and FASHION
domains. Alcuin is also a lecturer of INALCO (National Institute of Oriental Languages and
Civilizations: one third of the present French ambassadors are alumni of INALCO.) Its founder
- Alcuin COURSIER 谢群 is French grew up in Hong Kong. She has 20 years of experience in
international business, including over 10 years in France. She teaches the course "Preparation
to encounter the international challenges".
Contact: Alcuin Coursier E-mail: contact@ibh-paris.com

Reunion Island
LingArt is a school that teaches artistic activities using English and Chinese as main
languages to communicate. LingArt also provides Baccalauréat preparation (exam to take at
the end of highschool), Chinese translation, homework support, professional orientation.
They have courses scheduled for every kind of public, Chinese and English lessons as well as
activities during all the week.
LingArt is also providing trainings on Chinese Outbound Tourism.
COTRI Country Partner since June 2016.
Contact: Christian Verlisier E-mail: lingart.re@gmail.com

Mauritius
Marlin Productions: Cultural tourism consultant for the Mauritius Tourism Promotion
Authority
Contact: Marcel Lindsay Noë E-mail: marcellindsay@yahoo.fr

Italy, the Republic of San Marino, and Vatican City
Orientalia Lab offers creative consultancy to prepare, adapt and promote Italian tourism for
the welcoming of Chinese outbound travellers. It organizes conferences on the topic of
Chinese tourism, conducts training, and offers promotion to attract, retain and strengthen the
flow of tourists from China. Services in Italy and in China include Familiarization trips, Chinese
media connections, creation and management of website and digital platforms,
accompaniment to trade fairs and more.
COTRI Country Partner since January 2015.
Contact: Antonella Decandia E-mail: info@orientalialab.it

Switzerland
Premium Swiss Travel is a company based in Geneva with representative offices in
Shanghai and Dubai. They offer luxury leisure, medical, and corporate touristic services with
the known Swiss quality in English, Arabic, Chinese, and Russian. The founder and CEO Michel
Louis has a master's degree in engineering and a diploma in tourism which has been followed
by a long career in communications at the United Nations, the World Health Organization, and
a broad spectrum of industry sectors.
COTRI Country Partner since July 2014.
Contact: Michel Louis E-mail: info@premiumswisstravel.com

Scotland:
Strathearn Green is a destination management company headquartered in Perthshire,
Scotland. The company has rapidly gained a reputation for designing and delivering the most
luxurious travel experiences in Scotland for our Asia-based private and corporate clients.
Contact: Mark Gaffney E-mail: mark.gaffney@strathearngreen.com

Finland, Estonia, Latvia, Lithuania, and the European Part of Russia
ToolBox-Travel Marketing & Consulting is specialised in improving the services sector
(especially the tourism industry) with its entrepreneurship and area organisations. The focus
in all operations is towards international markets and progress. ToolBox-Travel Marketing &
Consulting's ultimate goal is to be international. They have more than 20 years of experience
in the tourism industry. The target for all the services provided by ToolBox to people and
subcontracted companies is to give options for product development, strategic planning, and
to be more international and global. Image and branding processes are very heated topics at
the moment. Another trend is corporate
social responsibility in all businesses.
Contact: Kari Halonen E-mail: kari.halonen@toolboxtravel.fi

New Zealand
Tai Poutini Polytechnic is a selection of campuses spread across New Zealand offering
many different courses in tertiary education. The main campus is based in Greymouth on
the West Coast region of New Zealand, but also incorporates the Music and Audio Institute of
New Zealand (MAINZ) in Auckland and Christchurch; and the Training for Industry Centres
also in Auckland and Christchurch.
COTRI Country Partner for New Zealand since 2013.
Contact: Zane Smith E-mail: zane@tpp.ac.nz

Greece, Turkey, Egypt and Cyprus
Tourism Generis supports decision-makers in tourism.
Understanding the dynamics of demand and supply, the value of human capital and the
importance of the institutional framework, Tourism Generis offers a set of signature services:
from investment and policy planning to marketing actions and project management. The
challenge is taken by a line up of professionals and academics, tuned with a selected few
highly specialized companies.
Contact: Georgios Drakopoulos E-mail: drakopoulos@tourism-generis.com

COTRI Country Partners

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COTRI Country Partners