Celebrating 10 years of examples of successful ways to attract Chinese tourists - CTW Chinese Tourists Welcoming Award 2013 now open for applications.Visit our website www.china-outbound.com for more!

1. CTW
Chinese Tourists Welcoming
AWARD 2013
www.china-outbound.com

2. What is the CTW AWARD?
The CTW Chinese Tourists Welcoming Award recognises companies
and organisations that go the extra mile to accommodate Chinese
travellers and offer excellent products and services that meet their
specific requirements when travelling abroad.
 CTW Award is given by COTRI to companies and organisations who
successfully develop Best Practices for Mainland China visitors
 An international jury including Chinese and Non-Chinese tourism
experts choses the winners
 For each of five category a Gold, Silver and Bronze CTW Award is
presented
 The CTW Award is highly recognized as prestigious and original
with wide coverage in both print and electronic media worldwide
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3. The Chinese outbound tourism
market is bound to become the
biggest tourism source market in the
world within the next few years.
At COTRI Chinese Outbound
Tourism Research Institute we
support the Chinese market since 2004
and encourage National Tourism
Organizations, Destination Marketing
organizations, tourism services
providers and private companies in
preparing themselves to offer quality
services to Chinese customers.
www.china-outbound.com

4. CTW Award origin and development
During 2004 to 2006 the award was limited to
only European organizations (named ECTW
Award back then) and companies and the Award
ceremonies were held in Berlin during the ITB
fair.
Since 2007 CTW Award has been opened to all
best practice achievers worldwide and has
moved to the main event for China outbound
tourism, the COTTM China Outbound Travel
and Tourism Market in Beijing.
In 2013 the CTW Award will be organized by
COTRI for the tenth time.
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5. Achievements of CTW Award
● Originality. CTW Award is the first award exclusively developed
for the Chinese Outbound Tourism Market
● Strong jury support. Through the years the Award has formed
a solid network of experts
● Extensive coverage from traditional print to TV and internet
media. Press releases, interviews, radio spots, outdoor advertising,
industry’s blog entries, among others
● Brand awareness and prestige. High visibility built after ten
years of successful organization of support for the event
● Cooperation with the winners. Constant networking and
further possibilities of business development have risen with
COTRI and the members of the CTW Award Winners Club.
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6. The CTW Award is presented in five categories:
• Product Innovation
• Internet/Media
• Service Quality
• Marketing
• Overall Performance
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7. Winners of 2012
Product Innovation Internet/ Service Quality Marketing Overall
Media Performance
Slovenian Tourist Consensio Seychelles Zagreb Tourist National Tour
Gold Board Holidays Ltd Tourism Board Board Association
Slovenia UK Seychelles Croatia USA
Chinese Business Lake St Clair Victoria & United Airlines AVIS Rent A
Trainers Lodge Albert Museum USA Car
Silver Kenya Australia USA
UK
Multilink Capital Surtrek Tour Blue Sky Dubai Ski and Value Retail
Resources – Operator Holidays Playnation UK
Bronze Holiday Autos Asia Ecuador Bangladesh UAE
UK
www.china-outbound.com

8. Benefits of winning the CTW Award
Winners are entitled to membership in the CTW Award
Winners Club, with regular meetings and networking.
The Club allows them to receive special offers from
COTRI’s services, coverage in our websites and press
releases; and the use of CTW Award’s Logo for their own
marketing purposes.
www.china-outbound.com

9. Some of the CTW Award holders:
www.china-outbound.com

10. How To Apply for CTW Award 2013
(The application is free of charge)
Please apply before March 15th, 2013
By email to
award@china-outbound.com
or
By post to
COTRI FH Weskueste COTRI China Office
Fritz-Thiedemann Ring 20 or Room 101/Buliding 2B,
25746 Heide Gui Gu Liang Cheng,
Germany 1 Nong Da Nan Rd
Beijing 100084, P.R. of China
Please attach or post (in case) some information about the company products, services
and/or planned projects related to the Chinese source market and examples in form of
brochures, online information, press releases or other materials.
More information on: http://www.china-outbound.com/
www.china-outbound.com

11. CTW Award 10th Anniversary Ceremony
Location: COTTM China Outbound Travel & Tourism Market in
Beijing, China – in National Agricultural Exhibition Center
Date of ceremony: on April 10th
Date of the travel exhibition: 9-11 April 2013
We are looking forward to receiving your application!
award@china-outbound.com
www.china-outbound.com

12. COTRI China Outbound Tourism Research Institute
is the world's leading independent research institute for information,
training, quality assessment, research, and consulting relating to the
Chinese outbound tourism market.
Established: 2004
Director: Prof. Dr. Wolfgang Georg Arlt
Headquarter: Heide/Germany
China office: Beijing
COTRI Headquarter Germany COTRI China Office
Fritz-Thiedemann Ring 20 101/2B Gui Gu Liang Cheng
25746 Heide, Germany 1 Nong Da Nan Rd
Fax +49 481 8555 121 Beijing 100084, P.R. of China
Phone +49 481 8555 523 Phone +86 13 4260 36722
info@china-outbound.com china@china-outbound.com
www.china-outbound.com