ChinaContact is a consulting firm founded in 2005 that provides market entry services and strategic advice to Western companies seeking to enter the Chinese tourism, hospitality, and retail markets. The firm conducts research, provides cultural and business training, assists with partnerships and events in China, and offers digital marketing services. ChinaContact's founder, Roy, has over 20 years of experience working and doing business in China and advises many large international companies.

1. Start your China success story…
ChinaContact has been providing unbiased advice and
market entry support covering Greater China and the
wider Asia region since 2005.
Greater China market entry services for
Western hospitality, tourism and retail sectors
Strategy | Development | Marketing

2. “The China outbound tourism market is already impacting most international
destinations.
Every tourism body or company needs to formulate a China market entry
strategy and prepare the ground work now.”
Roy has been immersed in Chinese
business and culture since 1994 and speaks
fluent Mandarin Chinese.
He launched ChinaContact in 2005 after
working in Shanghai and Beijing for three years
and focuses his consultancy practice on
China's tourism, hospitality and luxury retail
sectors.
He is a frequent speaker at industry events and
advisor to tourism boards, hotel chains, tourism
companies as well as investment fund
managers.
Roy holds a BA degree in Chinese and
Economics from the School of Oriental and
African Studies (SOAS), University of London.
Roy has made his career in travel and tourism
business development with an emphasis on
China. He has a deep understanding of China's
culture and business practices developed from
academia, public and private sector work. He is
an experienced marketing and distribution
executive with expertise in e-commerce and
digital marketing.
Roy held senior business development
positions at Gullivers Travel Associates,
Octopustravel.com, Expedia, Travel Leaders
Group & Digital Jungle.

3. Strategy and Industry Insights
• Audit, readiness assessment and market research
– Audit of your products and services
– Review of the market in terms of current engagement and performance
– Qualitative and quantitative desktop research, data mining, expert interviews and focus groups
• Advice and consultation to get your business China ready
– Strategic advice for Greater China market entry
– Demographic segmentation and market entry strategies
– Suggestion of product lines and services for the target market
– Development of a marketing plan
• Training on Chinese culture, hospitality and business negotiations
– Chinese cultural awareness training
– Chinese Business Etiquette
– Chinese travel industry landscape
– Marketing and Distribution in China’s travel sector
– Best practice in hospitality and service to Chinese traveller

4. Business Development
• ChinaContact support you with
– Contract negotiations and business meetings
– Sales trips
– Mergers and acquisitions
– Investment opportunities
– Staff recruitment and training

5. Communications
• Brand development
– Chinese naming
– Logo development
– Brand messaging
• Government and media Relations
– Industry relations advice and advocacy
– Media communications and PR
• B2B and B2C communication strategies
– Messaging development to trade and consumers
– Crisis planning
– Influencer marketing

6. Digital Marketing
• Social Media
– Launch of targeted marketing campaigns on Weibo and Wechat
– Registration of verified accounts on Chinese social media platforms (Weibo, Wechat, Youku etc.)
– Account set-up, design and build.
– Ongoing monthly management and follower engagement
• Web Design & Hosting
– Full audit of current website and localisation level
– Registration of a .cn domain name, hosting on a Chinese server
– Responsive website design and build with Chinese social media integration
– Payment gateway and eCommerce
• Digital Advertising
– SEM on Chinese search engines
– Social media advertising
– Banner ads and affiliate marketing

7. ChinaContact provides representation and event management for hospitality, tourism &
retail trade fairs in Greater China and SE Asia.
Our services cover:
• Pre-event briefing and training
• Pre-event promotion in social media
• Pre-selection of buyers for maximum benefit from the appointments
• Management of collateral design, production and print
• Production and management of exhibition stand
• Industry experienced interpreters
• Full contact list with social media and mobile contact details
• Post event summary and follow up email to buyers
• Press release in trade media
• Assistance with negotiations following an event
Industry Trade Shows

8. ChinaContact delivered
exceptional results within the
assigned time frame. Roy
demonstrated a detailed
knowledge of the market and
business conditions.
Roy clearly understands the
Chinese market exceptionally well
and has made some excellent
recommendations on how we can
improve and develop our
business operations in China.
His fluency in Mandarin (greatly respected by our Chinese client), his thorough
understanding of Chinese tourism and leisure markets and his ready grasp of
the totality of our project enabled him to play a key role in communicating with
the client and delivering our project.
Roy delivered an excellent piece of strategic analysis on an e-commerce
business solution for our business. He coupled this with practical, commercially
focussed solutions to help us implement the recommendations. I was
particularly impressed with his ability to engage and communicate effectively
with key members of the project team who are key to delivering results from the
web site. I have no hesitation in recommending him.
Roy has a deep knowledge covering hotel contracting and distribution and
overall OTA operations. He has extensive international experience, having
worked in US, Europe and China. And he is terrific to work with.
Sylvie is fantastic – I can honestly
say she is 'dream' – we could not
have had a better person with us
during this sale trip! She is super
professional, very friendly , active
and helped us a lot! Thank you!
What our clients say

9. Our 2015 book ‘China, the Future of Travel‘, is the China
outbound tourism industry’s definitive knowledge base.
China – the Future of Travel will give you the understanding and insights you need
in order to operate successfully in this challenging, complicated but potentially
hugely profitable marketplace. You will learn who is travelling abroad from China,
what are the best ways of reaching them, how the travel industry is organised in
China and how best to show your hospitality to Chinese visitors abroad. This 2015
edition contains many interviews and case studies from experts and industry
insiders throughout the Chinese outbound tourism sector, providing practical
illustrations and professional insights into current market trends and future
developments.
This book is designed to help travel, hospitality and retail professionals
understand the trends and opportunities in China and is also of interest to
students and academics. It is regarded as a definitive and user-friendly tool for
effective promotion and marketing in China. It will facilitate the establishment of
profitable relationships with the right counterparts in China and improve your
ability to welcome the Chinese traveller successfully. Whether you are just starting
out or looking to scale your business in China, you will find invaluable information
here.
Chinafutureoftravel.com

10. Our clients span the world
Skyscanner
Eurostar
VisitBritain
PromPeru
Tourism Ireland
Ghana Tourist Board
Costa Rica Tourist Board
Peninsula Hotels
Dan Hotels
CitizenM
English Heritage
Viator
Lastminute.com
G Adventures
Gemfields
Elle Magazine
Michael Kors
DeBeers
McArthurGlen
May Fair Hotel
Bvlgari Hotel
…and many more

11. Contact
• www.chinacontact.co.uk
• Email info@chinacontact.co.uk
• Office +44 (0)20 8123 9528
• Mobile +44 (0)78 2109 3199
• Skype ccontact88
• Wechat geruye
• Twitter chinacontact
• LinkedIn www.linkedin.com/company/chinacontact
Opening up the Chinese market since 2005