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Special travel experiences
Uganda & Ethiopia
Meet us at ITB Berlin 2024!
Meet our tour operators at ITB Berlin 2024
Welcome to this booklet for the ITB Berlin 2024.
We are proud to present exceptional products from our Ugandan and Ethiopian companies that are part of our
sustainable tourism projects. We are all aware that tourists become more and more interested in sustainable
holidays with a positive impact on the host country.
We invite you to explore the special offerings from the Ugandan and Ethiopian companies showcased in this
booklet. The products are special due to their positive impact on communities or the environment.
Meet the companies in person at this year’s ITB fair in Berlin in the Africa Hall. Join the panel discussion on
Wednesday 6th of March from 16:20-16:50 pm at Lighthouse stage in hall 4.1B or Thursday 7th of March from
15:15-15:50 pm at Lighthouse stage in hall 4.1B. During these discussions we present practical examples from
Ethiopia, Uganda, Jordan and Thailand, on how to link community products to markets.
We look forward to the opportunity to discuss and build fruitful partnerships at ITB Berlin 2024.
Yours sincerely,
Judith Arends
Managing Director CB
Centre for the Promotion of Imports (CBI) is part of the Dutch Enterprise Agency (RVO). CBI is funded by the Netherlands Ministry
of Foreign Affairs, with over 50 years of experience in contributing to local, sustainable economic development through exports.
Operating in over 23 countries and across 13 sectors, our mission is to support the transition towards inclusive and sustainable economies.
More information can be found on: www.cbi.eu
2 | CBI
Contents
Transforming Uganda Tourism 4
Community Tourism in Ethiopia  6
ITB Berlin 2024 panel discussions community products 8
Ugandan tourism companies 9
Adyeri Creations Limited 10
Africa Runners Company 12
Alpha Adventure Safaris 14
Chigo Tours Africa 16
Churchill Safaris  Travel Ltd 18
Crystal Safaris 20
Kagera Safaris 22
Manya Africa Tours 24
Matoke Tours 26
Ethiopian tourism companies 28
Anbessa Travel  30
Dynasty Ethiopia Tours PLC 32
SimienEcoTours34
Tesfa Tours 36
Yared Tour  Travel 38
Ride The Rift 40
Trends in tourism market information 42
Contact information 43
CBI | 3
“UTB is committed to sustainable tourism, Embracing sustainability is part of our
strategicwayforwardtoamoreresponsibleandethicaltourismindustryinUganda.”
Lily Ajarova
CEO Uganda Tourism Board
The multi-year Centre for the Promotion of Imports (CBI) project
Transforming Uganda Tourism (TUT) aims to develop the Ugandan
travel industry into a resilient, environmentally, and socially
conscious sector that offers sustainable and diverse tourism
products. A core objective is to enable tour operators to attract
travelers from a large diversity of sustainability market segments
that spend more, stay longer, visit year-round, and leave behind
added value for Uganda.
CBI supports the capacity building of Ugandan tour operators to
develop long-stay, sustainable, inclusive, and diverse tourism products
aligned with the demand from the European markets. We do this via
training and coaching of a selected group of tour operators. Topics
include business skills, sustainable product development, digital
marketing, certification, marketing, and promotion in the European
markets.
We also work on the creation of a service delivery system in the Uganda
tourism sector: training Ugandan consultants and facilitators to provide
fee-based services for tour operators.
The project cooperates with Ugandan organizations on the export
promotion of sustainable tourism products from Uganda. It aims to
connect Ugandan sustainable products to European markets via special
events at trade fairs, road shows, and via online channels. The project
furthermore pushes for sustainable tourism sector transformation, via a
tour operator Community of Practice to exchange ideas on sustainable
tourism, as well as via an innovation window for product development
competitions, and a project advisory group to identify key sustainability
issues from an overall sector perspective. Together with the Uganda
Tourism Board and private sector associations Uganda Tourism
Association (UTA) and Association of Uganda Tour Operators (AUTO),
CBI will carry out activities to create systemic change. The project is
being implemented in 2021-2026.
Transforming Uganda Tourism
Scaling up
Discover more of Uganda:
4 | CBI
CBI | 5
Adventure tourism is an important sector for generating income
and jobs in Ethiopia. The destination has unique features to offer,
including breathtaking mountains, volcanic landscapes, cultural
sites, and mammals and birds, making it very attractive to European
market segments. Ethiopia has the potential to attract higher-
spending European tourists, who often value sustainability and
enjoy authentic community experiences.
In 2019, the Centre for the Promotion of Imports from developing
countries (CBI) started the Tourism Ethiopia project. In this project,
CBI supports Ethiopian tour operators to develop more sustainable
tourism tour packages and market these in the European market.
The project focuses on sustainability, product diversification, destination
marketing and management, and community engagement. The 18 tour
operators in our project present themselves at the website: Ethiopia
Travel Specialists - A collective of sustainable and endorsed Inbound
Tour Operators (ethiopiaspecialists.com).
Check the Linkedin page for the latest news from Ethiopia and
announcements of special webinars: (24) Ethiopia Travel Specialists:
Overview | LinkedIn
Starting in 2024, CBI developed a new project to integrate local
communities into the tourism value chain. This involves developing
good practice examples within Ethiopian communities through
collaboration with tour operators, communities, and the Ethiopian
government. The goal is to improve tourism products and connect them
to European markets.
At ITB 2024, you can find great examples of community experiences
in Ethiopia. Visit us at stand 217A in Hall 4.1B to witness the positive
impact of community tourism in Ethiopia.
www.ethiopiaspecialists.com
Community Tourism in Ethiopia
Linking products to markets
6 | CBI
CBI | 7
Practitioners View - Linking community tourism
to markets | Uganda and Ethiopia
Wednesday 6 March 2024
from 16:20-16:50 hours
LIGHTHOUSE STAGE IN HALL 4.1B
Organized by CBI and Travelife
This session opens the stage to the professionals working with
communities to develop and market new products. Featuring practical
examples from Ethiopia, Uganda, Jordan and Thailand, the discussion
focus is HOW TO link community products to markets. Questions
and answers highlight the practitioners’ views on how to align the
CBT experience with demands from clients, upgrading CBT product
quality, experiences with community involvement, and practical
recommendations to Tour Operators who want to expand their
product portfolio with new CBT products. The panelists are seasoned
practitioners with on-the-ground experience. QandA from the audience.
Moderator: Peter Richards (TourLink project, Thailand)
Mark Chapman (TESFA Tours, Ethiopia)
Anna Grodzki (Matoke Tours, Uganda)
Ayman Abd Alkareem (Experience Jordan Adventures, Jordan)
Photjanee Kaewmeesri, Designated Areas for Sustainable Tourism
Administration (DASTA), Thailand
ITB Berlin 2024 panel discussions community products
Presentation Ride the Rift | Ethiopia
Thursday 7 March 2024
from 15:15-15:50 hours
LIGHTHOUSE STAGE IN HALL 4.1B
Organised by CBI, Tesfa Tours, and SimienEcoTours
Riding Africa’s Great Rift Valley off the beaten track
on Ethiopia’s dirt roads! Featuring the new Ride the
Rift Ethiopia tourism products, including community
experiences, mountain biking and cultural immersion.
Learn tips and tricks on developing new adventure cycling
routes in the Great Rift Valley in Ethiopia. The speakers will
give practical recommendations to Tour Operators who
want to expand their product portfolio with new cycling
products in this African destination. With new audiovisual
materials fresh from the field and. The panelists are
seasoned practitioners with many years on-the-ground
experience in Ethiopia.
Moderator: Jeanette Scherpenzeel (Project manager CBI)
Mark Chapman (TESFA Tours, Ethiopia)
Marco Degasper (SimienEcoTours, Ethiopia)
Bogale Abey (Dynasty Ethiopia Tours)
8 | CBI
Ugandan tourism companies
CBI | 9
Established in 2015, Adyeri is more than just a travel agency; we are a people-first ethical brand that provides
bespoke travel itineraries bridging the gap between talented artisans, local tour guides, and the international
travel market. As a leading art  luxury travel agency in Uganda and East Africa, we cater for art lovers, leisure,
luxury, and business travelers. Adyeri goes beyond the traditional safari, specializing in creating immersive
East African journeys that blend white-glove service with off-the-beaten-path discoveries and meaningful
connections with local artisans. Discover East Africa’s artistic side with Adyeri as we take you beyond art
galleries and exhibitions to meet local artists and artisans, allowing you to create your own artwork!
CONTACT
Mr. Kenneth Kwebiha Mwandara
Chief Executive Officer
travel@adyeri.com
+256782198000
Website: www.adyeri-travel.com
Year of establishment: 2015
Number of staff: 8
Adyeri Creations Limited
Why do business with us?
• Doing well by doing good – Responsible travel
is part of our DNA; traveling with Adyeri means
you directly support local communities and
artisans.
• We specialize in creating authentic cultural
experiences that go beyond the traditional
safaris.
• Our people! – We are proud of our experienced,
knowledgeable, and creative team members
who possess a deep understanding of Uganda
and East Africa, and successfully design
memorable journeys.
• We have a strong network of local galleries
and artists, and we are passionate art lovers
ourselves.
10 | CBI
Tour highlights:
• Immerse yourself in Uganda’s natural beauty with Mabamba Swamp
tour and game drives in Murchison Falls, capturing its essence with
outdoor painting sessions.
• Trace the footsteps of ancient primates in Kibale Forest with thrilling
chimpanzee trekking and artistic reflections through an afternoon
outdoor painting session.
• Witness the breathtaking power of Murchison Falls and the
enchanting Katwe Salt Lake, all immortalized on canvas for lasting
memories.
• Go on a gorilla trekking experience in Bwindi, experiencing the
magic of these gentle giants. Follow your adventure with dedicated to
capturing their presence in strokes of color and paint.
• Unwind amidst the serenity of Lake Bunyonyi, exploring local
villages, eating local delicacies, soaking in the scenery on boat tours,
and painting nature’s masterpiece right before your eyes.
What makes this tour special?
For the discerning artist seeking Uganda’s vibrant heart, this curated
journey unveils both its contemporary edge and timeless traditions.
Escape Kampala with our travel connoisseurs, weaving together
exclusive art encounters and exquisite culinary experiences.
Embrace nature as your canvas. Explore architectural gems, savor
gourmet delights, and capture breathtaking landscapes under the
guidance of Adyeri’s renowned painting holidays and art courses.
Immerse yourself in diverse workshops, mentored by Uganda’s top local
artists. Your creative journey directly benefits these talented individuals,
fueling their artistic fire and yours.
This itinerary ignites your artistic spirit, hones your skills, and leaves you
with a trove of memories as vibrant as the Ugandan experience itself.
For whom?
Luxury art travelers in their late 40s to early 70s that can go on a one-
month holiday.
Weblink:
SPECIAL PRODUCT
Uganda Art Tour
Duration:
19 days (18 nights)
CBI | 11
Estblished in 2001, Africa Runners Company (ARC) provides quality services in the tours and transportation
industry in Uganda and the East Africa region. We specialize in offering premium, special, and authentic
tailor-made tours and transportation packages that go beyond the ordinary at very competitive rates.
For over 20 years, we have successfully organized tours and safaris to fascinating tourism sites in several
East African destinations, most of which are nature-oriented and primarily highlight mountain gorillas,
chimpanzees, the big 5 game animals, mountain climbing adventures, along with cultural excursions. With
its extensive network of suppliers, ARC can book accommodation facilities ranging from luxury to budget.
We give utmost respect to our guests, partners, and their countries of origin, consciously bearing in mind
individual cultural sensitivity.
CONTACT
Mrs. Patience Kamasanyu
Tour Sales Executive
sales@africarunners.co.ug
+256 787 373 306
Website:
www.africarunnerscompany.com
Year of establishment: 2001
Number of staff: 30
Africa Runners Company
Why do business with us?
• Commitment to exceptional quality, customer satisfaction, and innovation.
• Unparalleled product reliability and cutting-edge solutions tailored to your
needs and budget.
• Our fleet of vehicles and fully trained guides; ARC can guarantee timely
pickups and quality transport services throughout the region.
• We excel in curating experiences that offer a blend of nature and wildlife,
adventure, environmental conservation, and cultural immersion. We
combine authentic cultural tourism and rural community into safari packages
for eco-friendly tourism.
12 | CBI
Duration:
10 days (9 nights)
Tour highlights:
• Immerse yourself in local life and stay in a homestay in Kanungu.
• Go on chimpanzee, rhino, and gorilla trekking adventures.
• Encounter the rare tree-climbing Lions of Uganda.
• Learn more about tree planting, coffee, and tea farming.
• Enjoy hiking Uganda’s beautiful hills, game drive, and boat cruises.
• Discover the magnificent Murchison Falls and experience the beauty
of Queen Elizabeth National Park.
What makes this tour special?
• Exciting, interactive, and authentic cultural and community
experiences.
• Direct benefits to local communities, including farmers.
• Breathtaking sceneries and accommodation in intimate lodges.
• Knowledgeable guides who deliver insightful narration that creates
an educational experience.
For whom?
Middle-aged groups and millennials
Weblink:
Magical Wonders of Uganda and Rwanda Safari
Duration:
15 days (14 nights)
Tour highlights:
• Meet with the local people from the Bigodi Community.
• Exciting chimpanzee and gorilla tracking.
• Enjoy a canopy walk in Nyungwe National Park.
• Discover Uganda’s rare tree-climbing Lions.
• Explore Golden Monkey, Kigali City, and the Kigali Genocide Memorial.
• Engage in a game drive, boat cruise and Ride 4 a Woman community
experience.
• Learn about the wildlife in Akagera National Park.
What makes this tour special?
• Exciting, interactive, and authentic cultural and community
experiences.
• Direct benefits local communities including farmers.
• Breathtaking sceneries and accommodation in intimate lodges.
• Knowledgeable guides who deliver insightful narration that creates an
educational experience.
For whom?
Middle-aged groups and millennials
Weblink:
SPECIAL PRODUCTS
Discover Uganda’s Primate Paradise - Cultural
Immersion and Explore the High Hills of Kanungu
CBI | 13
Alpha Adventure Safaris is an inbound tour operator committed to responsible travel based in Uganda.
Our company offers exclusive experiences in Uganda, Rwanda, and the Great Lakes region. Our diverse
range in offerings includes soft adventure, nature exploration, cultural immersions, wildlife safaris,
luxurious escapades, and wellness retreats. With a proven track record in catering to the senior and family
travel market, Alpha Adventure Safaris curates’ tailor-made journeys. These journeys that blend comfort,
adventure, and cultural enrichment. Our meticulously designed tours aim to provide an enriching and
memorable experience to our clients and, at the same time, to ensure the preservation of the natural
environment and fostering positive community engagement.
CONTACT
Mr. Albert Peter Ssemakula
CEO/Founder
info@alphatoursafaris.com
+256703996645
Website:
www.alphatoursafaris.com
Year of establishment: 2014
Number of staff: 12
Alpha Adventure Safaris
Why do business with us?
• Responsible travel at the core: We prioritize responsible travel, ensuring that
each adventure respects the environment, supports local communities, and
preserves cultural heritage.
• True adventure specialists! We offer over 40 fun and exciting activities,
ranging from thrilling hard adventure to soft adventure activities.
• Cultural Immersion: Immerse yourself in the rich tapestry of cultures with
opportunities to engage and interact with over 100 different ethnic groups,
gaining insights into diverse traditions and ways of life.
• Local Expertise and Knowledge: Our company has a team of experienced
professionals with extensive knowledge about the various destinations,
attractions, and activities. We can provide valuable insights and assistance
in planning and organizing your tours based on your preferences and
requirements. We have built a legacy of lasting relationships with local suppliers,
ensuring we provide the level of service you expect at competitive prices.
14 | CBI
Duration:
16 days (15 nights)
Tour highlights:
• Experience majestic mountain gorillas in their natural habitat.
• Cruise along Nile River and enjoy wildlife.
• Immerse yourself in Uganda´s vibrant cultures and traditions.
• Explore diverse landscapes and abundant wildlife (including the big 5).
• Explore rainforests and enjoy playful chimpanzees
• Indulge in the flavors of Uganda and taste local dishes
What makes this tour special?
• Unique Wildlife Encounters: Gorillas, the big 5 birds, reptiles.
• Participate in traditional ceremonies, and interact with locals.
• Local Expert Guides: Providing detailed information about wildlife,
cultures, and historical landmarks.
• Conservation Focus: this tour allows travelers to contribute
positively to the planet.
• The tour promotes personal growth by fostering connections with
nature, diverse cultures, and communities.
For whom?
Travelers aged between 45 and 65 years with a passion for nature,
adventure, and culture.
Weblink:
Duration:
14 days (13 nights)
Tour highlights:
• Experience the adrenaline rush of navigating the Nile.
• Immerse yourself in the vibrant and traditional culture of the Karamojong
people.
• Embark on thrilling game drives observing diverse wildlife incl. encounters
with the Big 5.
• Witness remarkable conservation efforts and track White Rhinos on foot.
What makes this tour special?
• Explore unique lesser-known regions.
• Diverse experiences: from adventure to culture, wildlife, nature and
conservation.
• Engage travelers with local communities, traditions and cultural practices.
• Ziwa Rhino Sanctuary emphasizes the tour’s commitment to conservation
efforts.
• Visitors are accompanied by experienced local guides.
For whom?
Travelers aged between 45 and 65 years with a passion for nature, adventure,
and culture.
Weblink:
SPECIAL PRODUCTS
Ugandan Odyssey: Exploring Wilderness and
Local life
Unveiling Uganda:
A 14-Day Off-the-Beaten-Path Adventure Safari
CBI | 15
Chigo Tours Africa is a local, owner-managed DMC based in Uganda, offering high-quality and affordable
inbound travel services to Uganda, Rwanda and Tanzania. We specialize in tailormade primate tours, culture
tours, guided walking tours and wildlife safaris, we offer unique experiences away from tourist crowds. Our
focus is on off the beaten track adventures for small groups, individuals, families, friends, and solo travelers.
CONTACT
Martin Ngabirano
CEO
info@chigotours.com
+256 776 301902
Website: www.chigotours.com
Chigo Tours Africa
Why do business with us?
Our clients enjoy a relaxed pace, taking
breaks to immensely connect with the local
community. Journey with a peace of mind
on safaris, engaging with villagers, exploring
on foot or by boat safari, and go on walking
safaris guided by our experts.
Our safari tours take you to less crowded
places, including Bwindi Forest, Mgahinga,
and Volcanoes National Parks for gorilla
trekking, Kyambura Gorge, Kalinzu Forest and
Nyungwe Forests for chimpanzee trekking, and
Murchison falls, Moroto, Kidepo, and Akagera
National Parks for crowd-free safaris. Also,
we offer iconic destinations like Serengeti,
Ngorongoro Crater, Tarangire, Lake Manyara,
Mkomazi, and Arusha National Parks for a
safari of a lifetime.
16 | CBI
Duration:
10 days
Tour highlights:
• For a memorable 10-day adventure, you will see the most beautiful
lakes, hidden tropical rainforests, savannas, and volcanoes. You will
meet mountain gorillas, chimpanzees, hippos, elephants, lions, and
a lot of birds, all away from the usual tourist crowds.
• With some slow stops you will experience the essence of local,
such exploring Uganda’s unique local banana beer and gin making
process. Engage in a cultural tour to witness the traditional ghee
making process by cattle herders. Learn different flavors of coffee
firsthand, from cultivation on the farm to a delightful cup in your
hands.
• You will take an unforgettable safari with a boat ride on Kazinga
Channel, owned and operated by the local community association.
Take walks along lakes and villages. Head out on a night game drive
safari in Lake Mburu national Park,
• Discover primate species in the tropical rainforest of Lake Nkuruba
Forest Reserve, including chimpanzees in Kyambura Gorge Forest
Reserve.
• For adventure enthusiasts, cycling options are available, allowing
exploration by mountain bike around Lake Mburo.
• Finally, the highlight of the trips is the gorilla trekking experience in
the remote less-known Mgahinga Gorilla National Park.
What makes this tour special?
This tour offers clients an overwhelming experience in nature,
discovering unique insights into Uganda’s off the beaten path
destinations rarely visited by tourists. This tour includes slow breaks for
a deep connection with local life, from cultural tours to an encounter
with a colorful herding tribe. Explore hidden tropical rainforests to
witness the diversity of primate species.
For whom?
Designed for travelers aged 45 to 65 years seeking an escape from their
daily routines, this tour allows travelers to reconnect with nature,
engage with local communities, and enjoy comfortable boutique
accommodations. These lodgings feature spacious and cozy self-
contained rooms, and the cuisine is always prepared with delicious,
organic ingredients sourced locally.
SPECIAL PRODUCT
Uganda - Off the beaten path
CBI | 17
Churchill Safaris and Travel Ltd. is a reputable tour operating company based in Uganda with over 23 years of
experience. We specialize in offering tailor-made, experiential, and memorable safaris to both Uganda and
Rwanda for individuals, families, and small groups. Our commitment goes beyond following written safari
programs - we take pride in inventing experiences that highlight responsible tourism practices, with a focus
on the conservation and protection of our wildlife and the natural environment. For many years, we have
successfully worked with the European market. Churchill Safaris and Travel Ltd. has been recognized and
awarded as the most Sustainable Tour Operator of the year 2023 during the Pearl of Africa-Ekkula Awards.
CONTACT
Ms. Ether J. Birungi
Director
ether@churchillsafaris.com
+256705111943
Website:
www.churchillsafaris.com
Year of establishment: 2000
Number of staff: 19
LOCATION AT THE ITB:
Hall 21a, stand number 211
Churchill Safaris  Travel Ltd
Why do business with us?
• Our Expertise: With over 23 years of operation, Churchill Safaris is all about
offering affordable experiential travel to both free independent travelers and
small guaranteed groups, ensuring customer satisfaction and retention.
• Good Operational Response: We guarantee fast and reliable corporate
response from our professional team of experts who are 24/7 available.
• Sustainability and Conservation: One of our key values is a strong
commitment to the protection and conservation of Uganda’s natural
resources and wildlife.
• Experiential and Memorable Safaris: Beyond wildlife encounters, we offer our
clients the opportunity to experience the diversity in customs of local culture
through engaging in community activities.
• Authentic Accommodation: Depending on each client’s needs, we are known
for using small eco-friendly locally owned lodges that are easily accessible. This
provides our clients with a personal touch and attention during their stay.
18 | CBI
Duration:
5 days (4 nights)
Tour highlights:
• Gorilla tracking experience.
• Conserving nature through various projects like the ‘pack for a
purpose’ initiative.
• Walk with the gorilla’s initiative that is aimed at reducing carbon
footprint.
• Coffee tour experience
• Cycling through local villages.
• The Batwa cultural experience.
What makes this tour special?
This tour focuses on responsible tourism practices to not only give back
to local people through community engagement but also to contribute
to nature conservation. To reduce carbon emissions, cycling, and
other low carbon emission activities are included such as the ’walking
with the gorillas’ initiative associated with the movement of vehicles
between tracking points.
Weblink:
Mountain gorillas and chimpanzees
– Classic primates tour Uganda
Duration:
8 days (7 nights)
Tour highlights:
• Gorilla tracking in Uganda.
• Chimpanzee tracking.
• Game drives in Lake Mburo and Queen Elizabeth.
• Boat trip in Queen Elizabeth.
• Cultural Experience.
What makes this tour special?
This safari involves several responsible tourism activities, including
nature walks, cycling tours, horseback riding, and canoeing, all
intended to reduce carbon emissions. It also includes community
engagement activities that, in the process, provide social and economic
benefits to the local communities.
Weblink:
SPECIAL PRODUCTS
Gorilla trekking experience – Uganda
(Walk with the gorillas)
CBI | 19
Crystal Safaris is an inbound Destination Management Company (DMC) based in Uganda, operating for the
past 24 years across Uganda, Rwanda, Kenya, and Tanzania. We specialize in adventure and wildlife safaris,
family holidays, incentive tours, religious tours, as well as culture and community tours. Crystal Safaris
provides tailored safari packages based on the client’s needs, catering to FITs, families, and groups.
CONTACT
Ms. Christine Mwinike
Managing Director
christinemwinike@gmail.com
+256772470260
www.crystalsafaris.com
Year of establishment: 1999
Number of staff: 10
LOCATION AT THE ITB:
Hall 20 Stand No. 106
Crystal Safaris
Why do business with us?
• Trusted and reliable DMC for East Africa, with over 24 years of experience
crafting personalized safaris to suit all clients’ needs and budgets.
• Focus on small groups for attentive service.
• Expert staff and local safari guides offer professional planning and
personalized, cheerful services to clients.
• Commitment to sustainable tourism.
• Own Fleet of comfortable 4 x 4 safari Land Cruisers and minibuses with
open roofs for maximum photography and game viewing, along with
enough leg room.
20 | CBI
Duration:
7 days (6 nights)
Tour highlights:
• Visit three of Uganda’s national parks, each showcasing its own
incredible scenery and wildlife.
• Trek through the Bwindi Impenetrable Forest to encounter the few
remaining endangered gorillas.
• Experience chimpanzee trekking in Kibale Forest, home to the
highest concentration of chimps in Africa.
• Meet the famous and rare tree climbing lions.
• Enjoy exceptional game viewing during a boat cruise on the Kazinga
Channel.
• Immerse yourself in the community activities.
SPECIAL PRODUCT
Mysteries of the Jungle: Gorillas, Primates and Wildlife
CBI | 21
Kagera Safaris is a female-owned and managed inbound Destination Management Company (DMC) operating
in Uganda, Rwanda, Kenya, and Tanzania. With over 10 years of experience, we specialize in arranging
wildlife, primate, birding, and adventure safaris. Kagera Safaris is dedicated to community involvement,
ensuring that each trip includes a visit to a community to create a unique cultural and authentic travel
experience. We cater to a diverse range of clients, including luxury and solo travelers, as well as families
and groups. Kagera Safaris has established a strong network of partners carefully selected over the years to
guarantee quality and memorable holiday experiences.
CONTACT
Ms. Miriam Kyasiimire
Director/Business development
miriam@kagerasafaris.com
+256782477992
Website: www.kagerasafaris.com
Year of establishment: 2012
Number of staff: 7
LOCATION AT THE ITB:
Hall 21, stand number 209
Kagera Safaris
Why do business with us?
• We are a trusted and reliable DMC with a deep knowledge of Uganda and
East Africa.
• We offer quality assurance through routine testing and firsthand
experience of tours before market introduction.
• Client-focused approach, we carefully listen to the interests of our
clientele for designing personalized itineraries.
• We are committed to responsible travel through a passion for conservation
and community tourism, and this commitment is evident in our offerings.
• Handpicked accommodations with a focus on selecting intimate lodges
that prioritize environmental sensitivity.
• Best guides! Our tour guides are known for their experience and passion
for wildlife and community.
• Convenient transportation provided using comfortable 4x4 vehicles
during our safaris.
22 | CBI
Duration:
21 days (20 nights)
Tour highlights:
• Wildlife sightings, especially the Big 5.
• Community visits in Bigodi village and Bugoma forest, showcasing
reforestation and conservation initiatives.
• Experience the ‘cattle keeping culture’ of the Ankole long-horned cows.
• Meet the gorillas face-to-face and learn about the various efforts of
wildlife conservation.
What makes this tour special?
• Be part of community life and contribute to local employment for
youth and women benefiting from tourism.
• Contribute to environmental conservation by visiting different
national parks.
• Enjoy nature and stay fit through various walking opportunities in
and around the national parks.
• Meaningful travel - this safari goes beyond the ‘classical’, offering
clients a unique and authentic insight into Uganda’s community life.
For whom?
Ages between 25 and 75 years, suitable for people interested in wildlife
and community experiences.
Weblink:
Active Uganda Safari
Duration:
17 days (16 nights)
Tour highlights:
• Explore the amazing Karimajong culture in Eastern Uganda.
• Experience an adrenaline rush with true adventure activities like
water rafting, abseiling, and mountain hiking.
• Discover the wildlife and breathtaking scenery of Kidepo Valley
National Park.
• Search for one of Africa’s most enigmatic inhabitants in the
Mabamba Wetland: the majestic Shoebill.
What makes this tour special?
• This tour allows clients to take part in local community life in Eastern
Uganda, contributing to employment for local youth and women and
cultural preservation.
• This tour supports wildlife conservation at Ngamba Island and in
Kidepo valley.
• Stay active and support local youth! Mountain hiking provides
income for local youngsters, offering guiding services and knowledge
of the true hidden gems of their area.
For whom?
Ideal for active and adventurous travelers aged between 20 and 60 years.
Weblink:
SPECIAL PRODUCTS
Experience Uganda’s People and Wildlife
CBI | 23
Manya Africa Tours Ltd. (MAT) is a privately owned and fully registered tour company based in Kampala,
Uganda. We specialize in providing exclusive packages, tailor-made arrangements, and privately guided
tours in Africa, particularly in East Africa.
CONTACT
Mrs. Yvonne Hilgendorf
CEO
info@manyaafricatours.com
+256 777 195894
Website:
www.manyaafricatours.com
Year of establishment: 2019
Number of staff: 5 in office plus 15
guides
LOCATION AT THE ITB:
Hall 21, Stand number 211
Manya Africa Tours
Manya Africa means ”Know Africa”:
• With our extensive experience of many years, we offer an authentic portrayal of Africa.
• Our aim is for you to deeple explore and experience Africa in all its diversity.
• We strive to ensure that future generations learn about Africa, creating sustainable
experiences.All our tours are managed by our friendly and well-trained international
staff or by our carefully selected certified partners. This guarantees unique and highly
personalized travel experiences, supported by an exceptional level of customer service.
We are experts in “experiential tourism” and community-based tourism. We have visited
numerous projects with positive impacts on wildlife and the surrounding communities, all
while ensuring your comfort.
Why do business with us?
• Our primary goal is sustainability.
• All our tour programs include community and - wildlife projects that genuinely benefit
local people.
• We are founder member of the Exclusive Sustainable Tour Operators Association and
certified in good tourism.
• Our tour guides are licensed and highly experienced, proficient even in German and other
languges.
• We have a diverse team, including female employees and guides.
• Experience the intimacy of small group travel (usually 4 to 12 persons).
24 | CBI
Duration:
8 days (7 nights)
Tour highlights:
• Enjoy the warm welcome and smiles in Uganda.
• Discover the majestic Murchison Falls by foot and boat.
• Meet Tinka John in Kibale National Park and enjoy a traditional Lunch
prepared by his family.
• Witness how honey is made in the Rubona Honey Project in Queen
Elizabeth National Park.
• Look into the eyes of the endangered Mountain Gorillas in Bwindi and
learn about how they can be better protected through your visit.
What makes this tour special?
• Come as a visitor and leave as a friend.
• Visit local families and enjoy their hospitality.
• Taste local dishes
• Support communities in developing their own tourism products.
For whom?
Nature lovers, people who wish to explore all facets of Uganda and
contribute positively through their travels.
Weblink:
Discover Northeast Uganda, Karamoja and the Wild
Kidepo National Park
Duration:
8 days (7 nights)
Tour highlights:
• Go on a hike to Sipi falls and discover the many waterfalls.
• Visit a Karamojong village and learn about their unique culture.
• Enjoy endless game drives in the expansive Kidepo Valley National
Park.
What makes this tour special?
• Explore the truly unique and untouched areas of Sipi Falls and
Moroto, showcasing their unique Karamojong culture. You can even
visit or stay overnight in a kraal with their cattle.
• Eat and interact with the Karamojong in their village.
• A unique cultural and wildlife tour off the beaten tracks.
For whom?
Nature lovers, adventure travelers, and those who have visited Uganda
before but seek to discover a very natural and untouched area.
Weblink:
SPECIAL PRODUCTS
Welcome Home to Uganda
CBI | 25
Matoke Tours is one of Uganda’s leading destination management companies, specialized in providing
quality, customized, private and group tours within the region. We share our love for Africa by creating
unforgettable travel experiences that reflect our care and respect for the destination and its people. With
sustainability as a guiding principle at the core of our business, we develop creative and innovative products
based on our extensive local knowledge and profound understanding of the global market. We stand out
with our innovative approach to tourism, professional service, and personal customer care.
CONTACT
Mr. Sven Gilian
Sales Manager
info@matoketours.com
Website: www.matoketours.com
Year of establishment: 2007
Number of staff: 15
LOCATION AT THE ITB:
Hall 21, stand number 209
Matoke Tours
Matoke Tours has received the Ekkula Tourism Award as “Most Sustainable Tour
Operator” in Uganda and has been recognised for our support towards wildlife
conservation by the Uganda Wildlife Authority. We run several initiatives aiming
to trigger a sector-wide participation in working towards a more inclusive
tourism industry. These programs include a focus on women in tourism,
creating opportunities for female tour guides in particular, as well as programs
concentrating on adventure tourism, providing opportunities for unexplored
regions to participate in and to earn revenue from tourism activities.
Why do business with us?
• 15+ Years of experience (established in 2007).
• Strong focus on sustainability and making a positive social impact, reflected
throughout the core of our business.
• Highly experienced team with dedicated English-, German- and Dutch-
speaking travel consultants.
• Extensive and up-to-date destination knowledge with the ability to provide
in-depth destination training.
• Consistent 5-star rating by our travelers.
26 | CBI
SPECIAL PRODUCTS
Kibale beyond Chimpanzees
Duration:
Minimum of 6 days, 5 nights (can be combined with other regions in Uganda)
Tour highlights:
• Experience the best of bird and Butterfly watching at Sunbird Hill.
• Immerse yourself in lush tea plantations and interact with local tea
farmers.
• Chimpanzee Tracking or Habituation experience in Kibale Forest
National Park.
• Take a mountain biking excursion through the rainforest.
• Get a taste of Uganda during the local lunch experience.
• Follow scenic trails through the Bigodi swamp and explore cultural
treasures of the Bigodi community.
What makes this tour special?
• Slow travel opportunity; get the most out of spending time in Kibale
Forest National Park  surroundings.
• Eye to eye with Uganda’s wild Chimpanzees, and an opportunity to learn
about - and contribute to - conservation efforts.
• Support local communities through immersive cultural experiences.
For whom?
The tour is tailored for travelers aged 12 and above, interested in slow-
travel, nature, meaningful cultural interactions and wildlife conservation.
Weblink:
CBI | 27
Ethiopian tourism companies
28 | CBI
CBI | 29
Anbessa Travel is an award-winning Destination Management Company (DMC) offering unique travel
services in the Horn of Africa. Being socially responsible and environmentally friendly is of vital importance
to us. As the first Ethiopian company to receive a sustainability award, we implement a wide range of
projects that benefit local communities. Our extensive destination knowledge allows us to stay well
informed and can creatively design customized tours for groups, families, couples, individuals, and MICE,
meeting diverse client requirements.
CONTACT
Mr. Molla Miheretu
General Manager
info@anbessa.travel
+251930110004
Website: www.anbessa.travel
Year of establishment: 2012
Number of staff: 19
LOCATION AT THE ITB:
Hall 21, s208a
Anbessa Travel
Why do business with us?
• Unique Multi-country Tours: Our company specializes in
organizing tours that enable you to explore multiple countries
in one trip, providing a unique and diverse travel experience
across Ethiopia, Eritrea, Djibouti, Kenya, Somaliland, and
Sudan.
• Responsible Travel: Proudly Travel Life Certified, we are
recognized for our commitment to sustainable and responsible
tourism practices, ensuring a positive impact on the
environment and local communities.
• Expertise: Anbessa Travel is a leading expert in birdwatching and
wildlife tours in the Horn of Africa.
• Affordable Excellence and Exclusive Access: Providing
exceptional value through competitive pricing, complemented
by exclusive access to unique treasures due to substantial
volume purchasing power, robust partnerships, and a steadfast
commitment to ethical business practices.
30 | CBI
Duration:
8 days (7 nights)
Tour highlights:
• Discover Bale Mountains’ diverse wildlife, including the rare
Ethiopian wolf and vibrant bird species.
• Explore Afro-alpine landscapes, home to endemic species and
breathtaking natural beauty.
• Experience Tulu Gudo’s authentic culture through community
interactions and traditional ceremonies.
• Enjoy sustainable, eco-friendly tourism supporting local conservation
and community initiatives.
• Witness Tulu Gudo’s unique traditions, from weaving crafts to
immersive storytelling sessions.
What makes this tour special?
• Guided by expert naturalists with in-depth knowledge of the region.
• Exclusive opportunities to photograph rare wildlife like Ethiopian
wolves and Bale baboons.
• Over 400 bird species, perfect for avid bird watchers and nature
photographers.
• Engaging with unique cultural experiences in the newly introduced
Tulu Gudo’s community-based tourism village.
• A soul-enriching journey combining nature exploration with cultural
immersion.
• Travel in style with brand new EVs and 4x4s for an eco-friendly adventure.
For whom?
Travel enthusiasts seeking active tourism experiences, wildlife and
birdwatching adventures, and photography opportunities during their
vacations.
SPECIAL PRODUCT
Eco-Explorers’ Dream: Wildlife Wonders and Birdwatching
through Bale Mountains and Great Rift Valley Lakes
CBI | 31
Operating for over 12 years with its headquarters in Addis Ababa and represented by numerous destination
agents across the country, Dynasty Ethiopia Tours (DET) is a Destination Management Company (DMC)
based in Ethiopia, specializing in adventure travel experiences, Christian pilgrimage, mountain biking, and
rural heritage tours. The owner and CEO of our company, Bogale Abey, serves on the Board of Directors of
the Ethiopian Tour Operator Association. Bogale has over 19 years of experience in the tourism sector as a
local guide, tour leader, tour operator, and manager.
CONTACT
Mr. Bogale Abey Mesfin
Owner and CEO
info@dynastyethiopiatours.com
+251 911 198 543
Website:
www.dynastyethiopiatours.com
Year of establishment: 2012
Number of staff: 9
Dynasty Ethiopia Tours PLC
As a sustainable tour operator, DET is a qualified Travelife Sustainability Partner.
We excel in organizing tours along popular tourist circuits, including the
Historic Route, Simien and Bale Mountains Trekking, the Rift Valley, the Omo
Valley, and the Afar triangles. Our exceptional arrangements allow you to
experience authentic cultural activities. We use our expertise to develop new
and tailormade products, new routes, and destinations, making us renowned
popular tour operator in the country.
Why do business with us?
• In-depth knowledge of year-round religious and cultural feasts and
celebration places in Ethiopia.
• Exceptional arrangements for experiencing authentic cultural activities.
• Top adventure tour operator in Ethiopia, particularly in mountain biking.
• Over 19 years of personal experience from the owner and general manager of
the company.
• Sustainable tour operators that have a strong community impact and support.
• Trusted company offering world-class services at reasonable price.
• Flexibility and personal services.
32 | CBI
SPECIAL PRODUCT
Biking, Hiking and Driving
Through the Untapped South
Duration:
14 days (13 nights)
Tour highlights:
• Biking through the beautiful, peaceful, and green villages of Guragie,
enjoying the rich nature and culture.
• Exploring the Hambricho eco-tourism site on a Bike from Durame,
hiking the 777 stairs, and experiencing the life of the community.
• Meeting the Dorze people, visiting their unique houses, witnissing
inset cultivation, weaving, bread making (Kotcho), and dancing
traditions.
• Biking and driving to Omo Valley such as the Konso, Mursi, Hammar,
Karo, and Dassenech, with markets and national parks.
• Discovering the unexplored countryside around Lake Hawassa on
mountain biking and enjoying the beautifull nature.
What makes this tour special?
• Combined experience with biking, hiking, boating, site seeing,
flying, and driving.
• Community project support and tree planting.
• Sustainable travel with no use of plastic bottles; refillable water
bottles provided.
• New trails and off-the-beaten experiences.
• Safe sites to travel with positive travel advice.
• Slightly more comfort staying in sustainable lodges.
• Only female guides (for English language speakers).
For whom?
For biking and hiking enthusiasts, explorers, culture and nature lovers,
and adventurers seeking a bit of comfort while traveling responsibly.
The target audience includes Generation Y, Baby Boomers, and multi­
generational travelers.
CBI | 33
We are an Ethiopian tour operator with international partners, specializing in biking, hiking, adventure,
and sustainable tours throughout Ethiopia. Established in 2014, we have grown into a team of 12 dedicated
experts passionate about travel. Our focus is on discovering new destinations and offering innovative
products off the beaten path. With European management and a knowledgeable staff deeply connected
to the country, including authors of 2 guidebooks, we understand the clients’ needs and expectations.
Customer satisfaction is of utmost importance to us, and we focus on quality and keeping our promises. We
provide the best destinations on our tours, ensure fair working conditions for our staff, collaborate with
reliable partners and local communities, engage in charity projects, and have obtained the sustainability
certification by Travelife.
CONTACT
Mr. Marco Degasper
General Manager
marco@simienecotours.com
+251 920 732527
Website:
www.simienecotours.com
Year of establishment: 2014
Number of staff: 12
LOCATION AT THE ITB:
Hall 4.1B, stand number 217A
SimienEcoTours
Why do business with us?
• Transparent and clear communication.
• Responsive and reliable.
• Focus on sustainability.
• Expertise in different activities like
hiking and biking.
• High- quality equipment.
• Exclusive provider of paragliding and
e-bikes in Ethiopia.
• Specialized in adventure tourism.
• Staff fluent in English, German, Italian,
Spanish, French, and Amharic.
• CSR Travelife Certified.
34 | CBI
Duration:
3 days (2 nights)
Tour highlights:
• Experience the local Gurage culture and special food.
• Hike in the unknown Gurage highlands.
• Short trip and easy to arrange.
• Any extension possible, with many options available.
What makes this tour special?
• Gurage is an unexplored tourist destination, providing a 100%
authentic experience.
• Community hiking has created jobs and prevents internal migration.
• Close to the capital Addis Ababa, making it an ideal destination for
domestic tourism.
• Opportunity to bring tourists away from the beaten paths in the
North and South.
For whom?
Passionate hikers interested in nature and traditional culture off the
beaten track.
Weblink:
www.simienecotours.com/activities/
short-community-hiking-in-gurage-ethiopia/
We have also written a blog article about hiking tours in the
Gurage Zone:
www.simienecotours.com/blog/post/
ethiopia-a-whole-country-to-discover-gurage/
Hiking the Lasta Mountains in
the surroundings of Lalibela
Duration:
5 days (4 nights)
Tour highlights:
• Nature of Mt. Abuna Yoseph Conservation Area.
• Discover Ethiopia’s rural life in the countryside.
• Climb Zigit Mountain at 4.011m.
• Stay in community guesthouses.
What makes this tour special?
• Experience the touristic highlight of Ethiopia (Lalibela) while adding
an extra adventure.
• Prolong the stay in Lalibela by some nights, increasing the benefit for
the locals.
• Lalibela has more to offer than churches, rural communities, great
landscapes, and hikes.
• Variety of farmers’ activities to see, depending on the season.
For whom?
Hikers who want to combine activities with cultural highlights.
Weblink:
www.simienecotours.com/activities/
hiking-the-lasta-mountains-in-lalibela/
SPECIAL PRODUCTS
Short Community Hiking in Gurage, Ethiopia
CBI | 35
Tesfa Tours is a local Ethiopian inbound tour operator, operating since 2010. We have been managing
inbound groups but also work with FITs. With the situation in Ethiopia since COVID, Tesfa Tours has kept
busy handling private trips primarily for international residents and their visitors. Tesfa Tours is experienced
in running trips across the whole country, and offering advise on the safe places to visit.
CONTACT
Mr. Mark Chapman
Owner / manager
Email: mark@tesfatours.com
Tel: +251 92 160 2236 (WhatsApp)
Website: www.tesfatours.com
Year of establishment: 2010
Number of staff: 9
LOCATION AT THE ITB:
Hall 4.1B, stand number 217A
Tesfa Tours
Key focus areas:
• Community based tourism (CbT): we support CbT trekking product in 5 parts of
Ethiopia. Sustainability – Tesfa Tours is a Travelife partner: we are always on the look
out for more sustainable product and more sustainable ways of delivering that product.
• Adventure travel: Mark is a keen hiker and cyclist, and loves including this in tourism
products and exploring new off the beaten trail places.
• In delivering the cycling product Tesfa Tours works with its partners under the umbrella
Ride the Rift.
Why do business with us?
Tesfa Tours is an experienced company with all the energy of youth fusing a dedicated
Ethiopian team with a British owner who has lived in Ethiopian for 26 years! What we
bring to the table is:
• 25 years experience developing Community based tourism, with a unique portfolio of
CBT products.
• Commitment to sustainability – looking at sustainability issues such as trekking for
several days without using vehicles and generally lowering carbon footprint of tours,
reducing single use plastic (water bottles) and carrying capacity at fragile destinations.
We are following the Travelife program.
• We maintain a passion for exploring – the team travel out more than ever to seek new
destinations, involve new communities, and work with our guides.
36 | CBI
Duration:
6 days (5 nights)
Tour highlights:
• Explore the ancient wonders of Axum, an empire that traded with the
Pharaohs.
• Spend 4days walking between villages in the remote Agame Mountains
as their guests.
• See the most incredible rock churches in the mountains of Gheralta.
What makes this tour special?
This tour supports local farming communities, where you will be hosted
for 3 nights. During the trek, your carbon footprint will be minimal –
no vehicles, no electricity, no need for a support vehicle. We work with
local guides deeply familiar with the area, providing you with unique
insights into this ancient world!
For whom?
Ideal for active small groups, moderately to very fit, those who enjoy
walking, looking for genuine interaction with the people. People
looking to see the historical side of Ethiopia.
Weblink:
Gurage Homestay Trails
Duration:
4 days (3 nights)
Tour highlights:
Utterly authentic, exquisitely rural, the trails lead you through the
beautiful Gurage countryside with its unique village arrangement that
sees green strips of land dividing the village and beautiful huts behind
picket fences with hedges of rosemary. The hospitality of the Gurage
people is legendary in Ethiopia, and their houses are magnificent. You
will try local food, based around the cultivation of enset (known as false
banana), try the fast jig that is the local dancing, and feast your eyes on
the green landscape, with rivers running through.
What makes this tour special?
You are hosted by the villagers themselves, with your guide facilitating
translation and helping you understand the local culture. You will
be dropped off by vehicle and picked up on the 4th day, ensuring a
minimal carbon footprint. You will get to try the local food, dance, and
agriculture along the trail without the need for local flights.
For whom?
Ideal for active small groups, moderately to very fit, enjoy walking, and
looking for genuine interaction with the people.
Weblink:
SPECIAL PRODUCTS
Journey through the Historical Tigray
CBI | 37
Yared Tour  Travel is an Ethiopian/Dutch tour operator primarily focused on Ethiopia, but we also offer
tours to Djibouti, Kenya, and Rwanda. Many of our clients come from Dutch-speaking countries or live in
Ethiopia as an expat. We are committed to responsible community tourism, that drives everything we do.
We work closely with local communities to develop sustainable tourism in Ethiopia. We are specialized in
responsible travel and community tourism in Ethiopia. Specializing in responsible travel, we aim to reduce
negative impacts and increase positive influences on social and natural environments. We place a big
emphasis on supporting local communities, for example in rural areas with marginalized groups, seeking
a way to create positive visitor economies. In addition to community-based tourism, we offer trips to the
highlights of Ethiopia, encompassing heritage, culture, and nature. We also have many clients who engage
in hiking activities. We are proud to have been awarded as a Travelife Partner.
CONTACT
Mrs. Caroline de Greeff and
Mr. Getinet Seyoum
Director
yaredtour@fair2.org and
ethiopia@yaredtour.com
+31641 753 083 (Caroline) /
+251 94 403 6661 (Getinet)
Website: www.yaredtour.com
Year of establishment: 18 year
(current owners 7 year)
Number of staff: 5
LOCATION AT THE ITB:
Hall 4.1, stand number 217a
Yared Tour  Travel
Why do business with us?
• We have a deep passion for travelling in Ethiopia and the Horn of Africa, and
love to share this through thoughtful and well-planned itineraries.
• We are experts with local knowledge and connections, providing a unique
insight into the diverse cultures.
• Our commitment to responsible community tourism drives everything that
we do, with a focus on developing community tourism and unique trekking
experiences that generate new income opportunities in rural communities.
• We offer tailor-made tours and packages for all interests and budgets,
handling all aspects from start to finish.
• Our knowledgeable local team provides a unique insight and immersive
experience in the horn of Africa. Get in touch to start planning your tour today.
38 | CBI
Duration:
3-5 days (2-4 nights)
Tour highlights:
• Trek in a stunning remote area and learn about an ancient way of life
in the Hamar tribe region.
• Treks for 2-5 days through the Hamar tribe hills.
• Sleep in local Hamar villages.
• Meet the Hamar tribe during their daily life.
What makes this tour special?
• This unique and authentic community trek with the Hamar people
offers a chance to get completely off the tourist trail in the Omo Valley.
• We created this trip together with the Hamar tribe, with whom we have
a strong, direct, and long-lasting relationship.
• We walk the trails, develop the facilities, and train the people who are
working with us in this very special trekking.
For whom?
For active and adventurous tourists: family’s, couples, and single
travelers.
Weblink:
The Origin of Coffee Tour
Duration:
Up to 10 days (9 nights)
Tour highlights:
• Explore the origin of coffee
• Visit Addis Ababa for coffee trade, roasting, cupping, and a coffee
ceremony.
• Discover Jimma, a large city in the green lung of Ethiopia.
• Experience Bonga, the birthplace of Arabica coffee.
Today, this little town hidden away deep in southwestern Ethiopia sits
quietly in unspoiled subtropical cloud forests brimming with coffee
trees, wild honey, natural wonders, and wildlife.
What makes this tour special?
These tours bring you to the origin of coffee. They take you to the Mother
Coffee Tree in the coffee forest of Kaffa region in southwest Ethiopia.
Ethiopian culture and traditions are very strongly related with coffee.
During the journey you will touch upon all aspects of the Ethiopian
coffee journey and the myths surrounding it. The Ethiopian coffee
process also relies on honey and spices. Discover more during your visit.
For whom?
For people interested in coffee and a less known region in Ethiopia.
Weblink:
SPECIAL PRODUCTS
Adventurous Hamar Tribe Community Trekking
CBI | 39
Ride The Rift is a collaborative effort by 3 Ethiopian tour operators which started as a way to re-energise
Ethiopia’s tourism sector struggling during COVID and raise money for freelance tourism professionals who
were really struggling. We maintain our charitable objectives but are now using our combined skills and
energies to run longer trips for the international market with a focus on mountain biking and hiking tours,
and a strong community component.
CONTACT
Mr. Marco Degasper, Mr. Mark
Chapman, Mr Bogale Abey
Founders
marco@simienecotours.com
mark@tesfatours.com bogale@
dynastyethiopiatours.com
+251 920 732527 (Marco),
+251 921 602236 (Mark),
+251 91 119 8543 (Bogale)
Website: https://bit.ly/3BVhTqZ
Year of establishment: 2020
Number of staff: 6
LOCATION AT THE ITB:
Hall 4.1B, stand number 217A
Ride The Rift
The three of us in Ride the Rift are Mark Chapman of Tesfa Tours, Marco Degasper of
SimienEcoTours and Bogale Abey of Dynasty Ethiopia Tours.
We were looking to introduce new destinations to visitors and residents in Ethiopia
and offer opportunities to experience the beauty of these places while participating in
cycling, running and hiking activities. Between us we have many decades of experience
of working in Ethiopia, and share a passion for the outdoors and sustainability.
Why do business with us?
With our unique blend of skills, Ride the Rift stands out as the best organiser of
outdoor activity tours for several reasons:
• Pioneers in exploring and developing new destinations and have a special insight
into places we can take clients that are ideal for the activities and safe to visit.
• We maintain our charitable aims and continue to support freelance tourism
professionals
• We are committed to sustainability
• We have a passion for hiking and biking and a deep understanding of Ethiopia 
its culture
• We can provide quality hardtail mountain bikes
• Staff members fluent in English, German, Italian and Amharic
40 | CBI
Duration:
8 days (7 nights)
Tour highlights:
• Riding on back roads and trails through green mountainous parts of
Ethiopia to the south and west of Addis Ababa.
• Fabulous biking with ridge rides, thrilling downhills, and challenging
climbs all through beautiful countryside along the Rift Valley
escarpment.
• Explore the cultures of the southwestern peoples, including Gurage,
Wolaita, Kambata, and Sidama – known for their hospitality - in a
safe peaceful part of Ethiopia.
What makes this tour special?
• Breaking new ground exploring places off the beaten trail.
• Enjoy an authentic experience, trying local food and dancing.
• Supporting local communities through homestays, guesthouses,
and local accommodation, combining camping and stays in simple
places.
• This is low carbon, low impact, and slow tourism. Vehicle support
will be there in case of emergencies, but cyclists will cover the whole
distance from start to finish.
• We love this and do it ourselves – so you will love it too!
• Combine this adventure with more regular tours in the south and
west of Ethiopia, as well as traditional sites in the north.
For whom?
Cyclists and hikers interested in adventure in Ethiopian countryside,
away from the modern world
Weblink:
SPECIAL PRODUCT
Mountain biking in the Great Ethiopian Rift
(Hiking version also available)
CBI | 41
Learn how CBI’s free market information can help you
export to Europe!
Learn directly from CBI’s market researchers and experts:
• What the opportunities in European markets for your products are;
• How to reach European buyers with your new product, and;
• Tips for SMEs to succesfully meet market requirements, find buyers,
and do business in Europe!
Visit our website to discover free market information studies in
the tourism sector:
www.cbi.eu/market-information
www.cbi.eu/market-information/tourism
We carry out all our market research with support from experienced
European market researchers and sector experts. To ensure we offer the
best quality information, we involve major European importers, sector
associations and certification organisations. Together with our market
researchers and experts, we discuss the identified opportunities, the
latest trends and changing requirements. This means potential buyers
also contribute to our market information.
Trends in tourism market information
CBI cooperates with Travelife to further develop
sustainable tourism in our project countries.
42 | CBI
Contact information
For more information you can meet us at ITB Berlin 2024!
E-mail us or check the CBI Ethiopia Community Tourism stand 217A in Hall 4.1B.
CBI contacts:
Jeanette Scherpenzeel, CBI Program Manager, jscherpenzeel@cbi.eu
Edouard Haas, CBI Market Information, ehaas@cbi.eu
Farrah-Mia Everon, CBI Project Officer, feveron@cbi.eu, Whatsapp +31611686102
Or contact one of the CBI tourism experts available at the ITB Berlin 2024:
Marlon van Hee, m.vanhee@eceat-projects.org (Uganda, Jordan)
Bertrand Carrier, bcarrier.cbi@gmail.com(Uganda)
Emilie Hagedoorn, emilie@greenhearttourism.com (Uganda)
Theo Nagel, nagel.cbi@telfort.nl (Ethiopia)
CBI | 43
Contact us
CBI (Centre for the Promotion of Imports from developing countries)
Postal address
P.O. Box 93144
2509 AC The Hague
The Netherlands
Visiting address
Prinses Beatrixlaan 2
2595 AL The Hague
The Netherlands
+31 (0)88 602 4300
services@cbi.eu
www.cbi.eu
The contents of this publication are the sole responsibility of CBI and are
subject to change.

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Uganda Sustainable Tourism Companies at ITB, Berlin 2024-CBI

  • 1. Special travel experiences Uganda & Ethiopia Meet us at ITB Berlin 2024!
  • 2. Meet our tour operators at ITB Berlin 2024 Welcome to this booklet for the ITB Berlin 2024. We are proud to present exceptional products from our Ugandan and Ethiopian companies that are part of our sustainable tourism projects. We are all aware that tourists become more and more interested in sustainable holidays with a positive impact on the host country. We invite you to explore the special offerings from the Ugandan and Ethiopian companies showcased in this booklet. The products are special due to their positive impact on communities or the environment. Meet the companies in person at this year’s ITB fair in Berlin in the Africa Hall. Join the panel discussion on Wednesday 6th of March from 16:20-16:50 pm at Lighthouse stage in hall 4.1B or Thursday 7th of March from 15:15-15:50 pm at Lighthouse stage in hall 4.1B. During these discussions we present practical examples from Ethiopia, Uganda, Jordan and Thailand, on how to link community products to markets. We look forward to the opportunity to discuss and build fruitful partnerships at ITB Berlin 2024. Yours sincerely, Judith Arends Managing Director CB Centre for the Promotion of Imports (CBI) is part of the Dutch Enterprise Agency (RVO). CBI is funded by the Netherlands Ministry of Foreign Affairs, with over 50 years of experience in contributing to local, sustainable economic development through exports. Operating in over 23 countries and across 13 sectors, our mission is to support the transition towards inclusive and sustainable economies. More information can be found on: www.cbi.eu 2 | CBI
  • 3. Contents Transforming Uganda Tourism 4 Community Tourism in Ethiopia 6 ITB Berlin 2024 panel discussions community products 8 Ugandan tourism companies 9 Adyeri Creations Limited 10 Africa Runners Company 12 Alpha Adventure Safaris 14 Chigo Tours Africa 16 Churchill Safaris Travel Ltd 18 Crystal Safaris 20 Kagera Safaris 22 Manya Africa Tours 24 Matoke Tours 26 Ethiopian tourism companies 28 Anbessa Travel 30 Dynasty Ethiopia Tours PLC 32 SimienEcoTours34 Tesfa Tours 36 Yared Tour Travel 38 Ride The Rift 40 Trends in tourism market information 42 Contact information 43 CBI | 3
  • 4. “UTB is committed to sustainable tourism, Embracing sustainability is part of our strategicwayforwardtoamoreresponsibleandethicaltourismindustryinUganda.” Lily Ajarova CEO Uganda Tourism Board The multi-year Centre for the Promotion of Imports (CBI) project Transforming Uganda Tourism (TUT) aims to develop the Ugandan travel industry into a resilient, environmentally, and socially conscious sector that offers sustainable and diverse tourism products. A core objective is to enable tour operators to attract travelers from a large diversity of sustainability market segments that spend more, stay longer, visit year-round, and leave behind added value for Uganda. CBI supports the capacity building of Ugandan tour operators to develop long-stay, sustainable, inclusive, and diverse tourism products aligned with the demand from the European markets. We do this via training and coaching of a selected group of tour operators. Topics include business skills, sustainable product development, digital marketing, certification, marketing, and promotion in the European markets. We also work on the creation of a service delivery system in the Uganda tourism sector: training Ugandan consultants and facilitators to provide fee-based services for tour operators. The project cooperates with Ugandan organizations on the export promotion of sustainable tourism products from Uganda. It aims to connect Ugandan sustainable products to European markets via special events at trade fairs, road shows, and via online channels. The project furthermore pushes for sustainable tourism sector transformation, via a tour operator Community of Practice to exchange ideas on sustainable tourism, as well as via an innovation window for product development competitions, and a project advisory group to identify key sustainability issues from an overall sector perspective. Together with the Uganda Tourism Board and private sector associations Uganda Tourism Association (UTA) and Association of Uganda Tour Operators (AUTO), CBI will carry out activities to create systemic change. The project is being implemented in 2021-2026. Transforming Uganda Tourism Scaling up Discover more of Uganda: 4 | CBI
  • 6. Adventure tourism is an important sector for generating income and jobs in Ethiopia. The destination has unique features to offer, including breathtaking mountains, volcanic landscapes, cultural sites, and mammals and birds, making it very attractive to European market segments. Ethiopia has the potential to attract higher- spending European tourists, who often value sustainability and enjoy authentic community experiences. In 2019, the Centre for the Promotion of Imports from developing countries (CBI) started the Tourism Ethiopia project. In this project, CBI supports Ethiopian tour operators to develop more sustainable tourism tour packages and market these in the European market. The project focuses on sustainability, product diversification, destination marketing and management, and community engagement. The 18 tour operators in our project present themselves at the website: Ethiopia Travel Specialists - A collective of sustainable and endorsed Inbound Tour Operators (ethiopiaspecialists.com). Check the Linkedin page for the latest news from Ethiopia and announcements of special webinars: (24) Ethiopia Travel Specialists: Overview | LinkedIn Starting in 2024, CBI developed a new project to integrate local communities into the tourism value chain. This involves developing good practice examples within Ethiopian communities through collaboration with tour operators, communities, and the Ethiopian government. The goal is to improve tourism products and connect them to European markets. At ITB 2024, you can find great examples of community experiences in Ethiopia. Visit us at stand 217A in Hall 4.1B to witness the positive impact of community tourism in Ethiopia. www.ethiopiaspecialists.com Community Tourism in Ethiopia Linking products to markets 6 | CBI
  • 8. Practitioners View - Linking community tourism to markets | Uganda and Ethiopia Wednesday 6 March 2024 from 16:20-16:50 hours LIGHTHOUSE STAGE IN HALL 4.1B Organized by CBI and Travelife This session opens the stage to the professionals working with communities to develop and market new products. Featuring practical examples from Ethiopia, Uganda, Jordan and Thailand, the discussion focus is HOW TO link community products to markets. Questions and answers highlight the practitioners’ views on how to align the CBT experience with demands from clients, upgrading CBT product quality, experiences with community involvement, and practical recommendations to Tour Operators who want to expand their product portfolio with new CBT products. The panelists are seasoned practitioners with on-the-ground experience. QandA from the audience. Moderator: Peter Richards (TourLink project, Thailand) Mark Chapman (TESFA Tours, Ethiopia) Anna Grodzki (Matoke Tours, Uganda) Ayman Abd Alkareem (Experience Jordan Adventures, Jordan) Photjanee Kaewmeesri, Designated Areas for Sustainable Tourism Administration (DASTA), Thailand ITB Berlin 2024 panel discussions community products Presentation Ride the Rift | Ethiopia Thursday 7 March 2024 from 15:15-15:50 hours LIGHTHOUSE STAGE IN HALL 4.1B Organised by CBI, Tesfa Tours, and SimienEcoTours Riding Africa’s Great Rift Valley off the beaten track on Ethiopia’s dirt roads! Featuring the new Ride the Rift Ethiopia tourism products, including community experiences, mountain biking and cultural immersion. Learn tips and tricks on developing new adventure cycling routes in the Great Rift Valley in Ethiopia. The speakers will give practical recommendations to Tour Operators who want to expand their product portfolio with new cycling products in this African destination. With new audiovisual materials fresh from the field and. The panelists are seasoned practitioners with many years on-the-ground experience in Ethiopia. Moderator: Jeanette Scherpenzeel (Project manager CBI) Mark Chapman (TESFA Tours, Ethiopia) Marco Degasper (SimienEcoTours, Ethiopia) Bogale Abey (Dynasty Ethiopia Tours) 8 | CBI
  • 10. Established in 2015, Adyeri is more than just a travel agency; we are a people-first ethical brand that provides bespoke travel itineraries bridging the gap between talented artisans, local tour guides, and the international travel market. As a leading art luxury travel agency in Uganda and East Africa, we cater for art lovers, leisure, luxury, and business travelers. Adyeri goes beyond the traditional safari, specializing in creating immersive East African journeys that blend white-glove service with off-the-beaten-path discoveries and meaningful connections with local artisans. Discover East Africa’s artistic side with Adyeri as we take you beyond art galleries and exhibitions to meet local artists and artisans, allowing you to create your own artwork! CONTACT Mr. Kenneth Kwebiha Mwandara Chief Executive Officer travel@adyeri.com +256782198000 Website: www.adyeri-travel.com Year of establishment: 2015 Number of staff: 8 Adyeri Creations Limited Why do business with us? • Doing well by doing good – Responsible travel is part of our DNA; traveling with Adyeri means you directly support local communities and artisans. • We specialize in creating authentic cultural experiences that go beyond the traditional safaris. • Our people! – We are proud of our experienced, knowledgeable, and creative team members who possess a deep understanding of Uganda and East Africa, and successfully design memorable journeys. • We have a strong network of local galleries and artists, and we are passionate art lovers ourselves. 10 | CBI
  • 11. Tour highlights: • Immerse yourself in Uganda’s natural beauty with Mabamba Swamp tour and game drives in Murchison Falls, capturing its essence with outdoor painting sessions. • Trace the footsteps of ancient primates in Kibale Forest with thrilling chimpanzee trekking and artistic reflections through an afternoon outdoor painting session. • Witness the breathtaking power of Murchison Falls and the enchanting Katwe Salt Lake, all immortalized on canvas for lasting memories. • Go on a gorilla trekking experience in Bwindi, experiencing the magic of these gentle giants. Follow your adventure with dedicated to capturing their presence in strokes of color and paint. • Unwind amidst the serenity of Lake Bunyonyi, exploring local villages, eating local delicacies, soaking in the scenery on boat tours, and painting nature’s masterpiece right before your eyes. What makes this tour special? For the discerning artist seeking Uganda’s vibrant heart, this curated journey unveils both its contemporary edge and timeless traditions. Escape Kampala with our travel connoisseurs, weaving together exclusive art encounters and exquisite culinary experiences. Embrace nature as your canvas. Explore architectural gems, savor gourmet delights, and capture breathtaking landscapes under the guidance of Adyeri’s renowned painting holidays and art courses. Immerse yourself in diverse workshops, mentored by Uganda’s top local artists. Your creative journey directly benefits these talented individuals, fueling their artistic fire and yours. This itinerary ignites your artistic spirit, hones your skills, and leaves you with a trove of memories as vibrant as the Ugandan experience itself. For whom? Luxury art travelers in their late 40s to early 70s that can go on a one- month holiday. Weblink: SPECIAL PRODUCT Uganda Art Tour Duration: 19 days (18 nights) CBI | 11
  • 12. Estblished in 2001, Africa Runners Company (ARC) provides quality services in the tours and transportation industry in Uganda and the East Africa region. We specialize in offering premium, special, and authentic tailor-made tours and transportation packages that go beyond the ordinary at very competitive rates. For over 20 years, we have successfully organized tours and safaris to fascinating tourism sites in several East African destinations, most of which are nature-oriented and primarily highlight mountain gorillas, chimpanzees, the big 5 game animals, mountain climbing adventures, along with cultural excursions. With its extensive network of suppliers, ARC can book accommodation facilities ranging from luxury to budget. We give utmost respect to our guests, partners, and their countries of origin, consciously bearing in mind individual cultural sensitivity. CONTACT Mrs. Patience Kamasanyu Tour Sales Executive sales@africarunners.co.ug +256 787 373 306 Website: www.africarunnerscompany.com Year of establishment: 2001 Number of staff: 30 Africa Runners Company Why do business with us? • Commitment to exceptional quality, customer satisfaction, and innovation. • Unparalleled product reliability and cutting-edge solutions tailored to your needs and budget. • Our fleet of vehicles and fully trained guides; ARC can guarantee timely pickups and quality transport services throughout the region. • We excel in curating experiences that offer a blend of nature and wildlife, adventure, environmental conservation, and cultural immersion. We combine authentic cultural tourism and rural community into safari packages for eco-friendly tourism. 12 | CBI
  • 13. Duration: 10 days (9 nights) Tour highlights: • Immerse yourself in local life and stay in a homestay in Kanungu. • Go on chimpanzee, rhino, and gorilla trekking adventures. • Encounter the rare tree-climbing Lions of Uganda. • Learn more about tree planting, coffee, and tea farming. • Enjoy hiking Uganda’s beautiful hills, game drive, and boat cruises. • Discover the magnificent Murchison Falls and experience the beauty of Queen Elizabeth National Park. What makes this tour special? • Exciting, interactive, and authentic cultural and community experiences. • Direct benefits to local communities, including farmers. • Breathtaking sceneries and accommodation in intimate lodges. • Knowledgeable guides who deliver insightful narration that creates an educational experience. For whom? Middle-aged groups and millennials Weblink: Magical Wonders of Uganda and Rwanda Safari Duration: 15 days (14 nights) Tour highlights: • Meet with the local people from the Bigodi Community. • Exciting chimpanzee and gorilla tracking. • Enjoy a canopy walk in Nyungwe National Park. • Discover Uganda’s rare tree-climbing Lions. • Explore Golden Monkey, Kigali City, and the Kigali Genocide Memorial. • Engage in a game drive, boat cruise and Ride 4 a Woman community experience. • Learn about the wildlife in Akagera National Park. What makes this tour special? • Exciting, interactive, and authentic cultural and community experiences. • Direct benefits local communities including farmers. • Breathtaking sceneries and accommodation in intimate lodges. • Knowledgeable guides who deliver insightful narration that creates an educational experience. For whom? Middle-aged groups and millennials Weblink: SPECIAL PRODUCTS Discover Uganda’s Primate Paradise - Cultural Immersion and Explore the High Hills of Kanungu CBI | 13
  • 14. Alpha Adventure Safaris is an inbound tour operator committed to responsible travel based in Uganda. Our company offers exclusive experiences in Uganda, Rwanda, and the Great Lakes region. Our diverse range in offerings includes soft adventure, nature exploration, cultural immersions, wildlife safaris, luxurious escapades, and wellness retreats. With a proven track record in catering to the senior and family travel market, Alpha Adventure Safaris curates’ tailor-made journeys. These journeys that blend comfort, adventure, and cultural enrichment. Our meticulously designed tours aim to provide an enriching and memorable experience to our clients and, at the same time, to ensure the preservation of the natural environment and fostering positive community engagement. CONTACT Mr. Albert Peter Ssemakula CEO/Founder info@alphatoursafaris.com +256703996645 Website: www.alphatoursafaris.com Year of establishment: 2014 Number of staff: 12 Alpha Adventure Safaris Why do business with us? • Responsible travel at the core: We prioritize responsible travel, ensuring that each adventure respects the environment, supports local communities, and preserves cultural heritage. • True adventure specialists! We offer over 40 fun and exciting activities, ranging from thrilling hard adventure to soft adventure activities. • Cultural Immersion: Immerse yourself in the rich tapestry of cultures with opportunities to engage and interact with over 100 different ethnic groups, gaining insights into diverse traditions and ways of life. • Local Expertise and Knowledge: Our company has a team of experienced professionals with extensive knowledge about the various destinations, attractions, and activities. We can provide valuable insights and assistance in planning and organizing your tours based on your preferences and requirements. We have built a legacy of lasting relationships with local suppliers, ensuring we provide the level of service you expect at competitive prices. 14 | CBI
  • 15. Duration: 16 days (15 nights) Tour highlights: • Experience majestic mountain gorillas in their natural habitat. • Cruise along Nile River and enjoy wildlife. • Immerse yourself in Uganda´s vibrant cultures and traditions. • Explore diverse landscapes and abundant wildlife (including the big 5). • Explore rainforests and enjoy playful chimpanzees • Indulge in the flavors of Uganda and taste local dishes What makes this tour special? • Unique Wildlife Encounters: Gorillas, the big 5 birds, reptiles. • Participate in traditional ceremonies, and interact with locals. • Local Expert Guides: Providing detailed information about wildlife, cultures, and historical landmarks. • Conservation Focus: this tour allows travelers to contribute positively to the planet. • The tour promotes personal growth by fostering connections with nature, diverse cultures, and communities. For whom? Travelers aged between 45 and 65 years with a passion for nature, adventure, and culture. Weblink: Duration: 14 days (13 nights) Tour highlights: • Experience the adrenaline rush of navigating the Nile. • Immerse yourself in the vibrant and traditional culture of the Karamojong people. • Embark on thrilling game drives observing diverse wildlife incl. encounters with the Big 5. • Witness remarkable conservation efforts and track White Rhinos on foot. What makes this tour special? • Explore unique lesser-known regions. • Diverse experiences: from adventure to culture, wildlife, nature and conservation. • Engage travelers with local communities, traditions and cultural practices. • Ziwa Rhino Sanctuary emphasizes the tour’s commitment to conservation efforts. • Visitors are accompanied by experienced local guides. For whom? Travelers aged between 45 and 65 years with a passion for nature, adventure, and culture. Weblink: SPECIAL PRODUCTS Ugandan Odyssey: Exploring Wilderness and Local life Unveiling Uganda: A 14-Day Off-the-Beaten-Path Adventure Safari CBI | 15
  • 16. Chigo Tours Africa is a local, owner-managed DMC based in Uganda, offering high-quality and affordable inbound travel services to Uganda, Rwanda and Tanzania. We specialize in tailormade primate tours, culture tours, guided walking tours and wildlife safaris, we offer unique experiences away from tourist crowds. Our focus is on off the beaten track adventures for small groups, individuals, families, friends, and solo travelers. CONTACT Martin Ngabirano CEO info@chigotours.com +256 776 301902 Website: www.chigotours.com Chigo Tours Africa Why do business with us? Our clients enjoy a relaxed pace, taking breaks to immensely connect with the local community. Journey with a peace of mind on safaris, engaging with villagers, exploring on foot or by boat safari, and go on walking safaris guided by our experts. Our safari tours take you to less crowded places, including Bwindi Forest, Mgahinga, and Volcanoes National Parks for gorilla trekking, Kyambura Gorge, Kalinzu Forest and Nyungwe Forests for chimpanzee trekking, and Murchison falls, Moroto, Kidepo, and Akagera National Parks for crowd-free safaris. Also, we offer iconic destinations like Serengeti, Ngorongoro Crater, Tarangire, Lake Manyara, Mkomazi, and Arusha National Parks for a safari of a lifetime. 16 | CBI
  • 17. Duration: 10 days Tour highlights: • For a memorable 10-day adventure, you will see the most beautiful lakes, hidden tropical rainforests, savannas, and volcanoes. You will meet mountain gorillas, chimpanzees, hippos, elephants, lions, and a lot of birds, all away from the usual tourist crowds. • With some slow stops you will experience the essence of local, such exploring Uganda’s unique local banana beer and gin making process. Engage in a cultural tour to witness the traditional ghee making process by cattle herders. Learn different flavors of coffee firsthand, from cultivation on the farm to a delightful cup in your hands. • You will take an unforgettable safari with a boat ride on Kazinga Channel, owned and operated by the local community association. Take walks along lakes and villages. Head out on a night game drive safari in Lake Mburu national Park, • Discover primate species in the tropical rainforest of Lake Nkuruba Forest Reserve, including chimpanzees in Kyambura Gorge Forest Reserve. • For adventure enthusiasts, cycling options are available, allowing exploration by mountain bike around Lake Mburo. • Finally, the highlight of the trips is the gorilla trekking experience in the remote less-known Mgahinga Gorilla National Park. What makes this tour special? This tour offers clients an overwhelming experience in nature, discovering unique insights into Uganda’s off the beaten path destinations rarely visited by tourists. This tour includes slow breaks for a deep connection with local life, from cultural tours to an encounter with a colorful herding tribe. Explore hidden tropical rainforests to witness the diversity of primate species. For whom? Designed for travelers aged 45 to 65 years seeking an escape from their daily routines, this tour allows travelers to reconnect with nature, engage with local communities, and enjoy comfortable boutique accommodations. These lodgings feature spacious and cozy self- contained rooms, and the cuisine is always prepared with delicious, organic ingredients sourced locally. SPECIAL PRODUCT Uganda - Off the beaten path CBI | 17
  • 18. Churchill Safaris and Travel Ltd. is a reputable tour operating company based in Uganda with over 23 years of experience. We specialize in offering tailor-made, experiential, and memorable safaris to both Uganda and Rwanda for individuals, families, and small groups. Our commitment goes beyond following written safari programs - we take pride in inventing experiences that highlight responsible tourism practices, with a focus on the conservation and protection of our wildlife and the natural environment. For many years, we have successfully worked with the European market. Churchill Safaris and Travel Ltd. has been recognized and awarded as the most Sustainable Tour Operator of the year 2023 during the Pearl of Africa-Ekkula Awards. CONTACT Ms. Ether J. Birungi Director ether@churchillsafaris.com +256705111943 Website: www.churchillsafaris.com Year of establishment: 2000 Number of staff: 19 LOCATION AT THE ITB: Hall 21a, stand number 211 Churchill Safaris Travel Ltd Why do business with us? • Our Expertise: With over 23 years of operation, Churchill Safaris is all about offering affordable experiential travel to both free independent travelers and small guaranteed groups, ensuring customer satisfaction and retention. • Good Operational Response: We guarantee fast and reliable corporate response from our professional team of experts who are 24/7 available. • Sustainability and Conservation: One of our key values is a strong commitment to the protection and conservation of Uganda’s natural resources and wildlife. • Experiential and Memorable Safaris: Beyond wildlife encounters, we offer our clients the opportunity to experience the diversity in customs of local culture through engaging in community activities. • Authentic Accommodation: Depending on each client’s needs, we are known for using small eco-friendly locally owned lodges that are easily accessible. This provides our clients with a personal touch and attention during their stay. 18 | CBI
  • 19. Duration: 5 days (4 nights) Tour highlights: • Gorilla tracking experience. • Conserving nature through various projects like the ‘pack for a purpose’ initiative. • Walk with the gorilla’s initiative that is aimed at reducing carbon footprint. • Coffee tour experience • Cycling through local villages. • The Batwa cultural experience. What makes this tour special? This tour focuses on responsible tourism practices to not only give back to local people through community engagement but also to contribute to nature conservation. To reduce carbon emissions, cycling, and other low carbon emission activities are included such as the ’walking with the gorillas’ initiative associated with the movement of vehicles between tracking points. Weblink: Mountain gorillas and chimpanzees – Classic primates tour Uganda Duration: 8 days (7 nights) Tour highlights: • Gorilla tracking in Uganda. • Chimpanzee tracking. • Game drives in Lake Mburo and Queen Elizabeth. • Boat trip in Queen Elizabeth. • Cultural Experience. What makes this tour special? This safari involves several responsible tourism activities, including nature walks, cycling tours, horseback riding, and canoeing, all intended to reduce carbon emissions. It also includes community engagement activities that, in the process, provide social and economic benefits to the local communities. Weblink: SPECIAL PRODUCTS Gorilla trekking experience – Uganda (Walk with the gorillas) CBI | 19
  • 20. Crystal Safaris is an inbound Destination Management Company (DMC) based in Uganda, operating for the past 24 years across Uganda, Rwanda, Kenya, and Tanzania. We specialize in adventure and wildlife safaris, family holidays, incentive tours, religious tours, as well as culture and community tours. Crystal Safaris provides tailored safari packages based on the client’s needs, catering to FITs, families, and groups. CONTACT Ms. Christine Mwinike Managing Director christinemwinike@gmail.com +256772470260 www.crystalsafaris.com Year of establishment: 1999 Number of staff: 10 LOCATION AT THE ITB: Hall 20 Stand No. 106 Crystal Safaris Why do business with us? • Trusted and reliable DMC for East Africa, with over 24 years of experience crafting personalized safaris to suit all clients’ needs and budgets. • Focus on small groups for attentive service. • Expert staff and local safari guides offer professional planning and personalized, cheerful services to clients. • Commitment to sustainable tourism. • Own Fleet of comfortable 4 x 4 safari Land Cruisers and minibuses with open roofs for maximum photography and game viewing, along with enough leg room. 20 | CBI
  • 21. Duration: 7 days (6 nights) Tour highlights: • Visit three of Uganda’s national parks, each showcasing its own incredible scenery and wildlife. • Trek through the Bwindi Impenetrable Forest to encounter the few remaining endangered gorillas. • Experience chimpanzee trekking in Kibale Forest, home to the highest concentration of chimps in Africa. • Meet the famous and rare tree climbing lions. • Enjoy exceptional game viewing during a boat cruise on the Kazinga Channel. • Immerse yourself in the community activities. SPECIAL PRODUCT Mysteries of the Jungle: Gorillas, Primates and Wildlife CBI | 21
  • 22. Kagera Safaris is a female-owned and managed inbound Destination Management Company (DMC) operating in Uganda, Rwanda, Kenya, and Tanzania. With over 10 years of experience, we specialize in arranging wildlife, primate, birding, and adventure safaris. Kagera Safaris is dedicated to community involvement, ensuring that each trip includes a visit to a community to create a unique cultural and authentic travel experience. We cater to a diverse range of clients, including luxury and solo travelers, as well as families and groups. Kagera Safaris has established a strong network of partners carefully selected over the years to guarantee quality and memorable holiday experiences. CONTACT Ms. Miriam Kyasiimire Director/Business development miriam@kagerasafaris.com +256782477992 Website: www.kagerasafaris.com Year of establishment: 2012 Number of staff: 7 LOCATION AT THE ITB: Hall 21, stand number 209 Kagera Safaris Why do business with us? • We are a trusted and reliable DMC with a deep knowledge of Uganda and East Africa. • We offer quality assurance through routine testing and firsthand experience of tours before market introduction. • Client-focused approach, we carefully listen to the interests of our clientele for designing personalized itineraries. • We are committed to responsible travel through a passion for conservation and community tourism, and this commitment is evident in our offerings. • Handpicked accommodations with a focus on selecting intimate lodges that prioritize environmental sensitivity. • Best guides! Our tour guides are known for their experience and passion for wildlife and community. • Convenient transportation provided using comfortable 4x4 vehicles during our safaris. 22 | CBI
  • 23. Duration: 21 days (20 nights) Tour highlights: • Wildlife sightings, especially the Big 5. • Community visits in Bigodi village and Bugoma forest, showcasing reforestation and conservation initiatives. • Experience the ‘cattle keeping culture’ of the Ankole long-horned cows. • Meet the gorillas face-to-face and learn about the various efforts of wildlife conservation. What makes this tour special? • Be part of community life and contribute to local employment for youth and women benefiting from tourism. • Contribute to environmental conservation by visiting different national parks. • Enjoy nature and stay fit through various walking opportunities in and around the national parks. • Meaningful travel - this safari goes beyond the ‘classical’, offering clients a unique and authentic insight into Uganda’s community life. For whom? Ages between 25 and 75 years, suitable for people interested in wildlife and community experiences. Weblink: Active Uganda Safari Duration: 17 days (16 nights) Tour highlights: • Explore the amazing Karimajong culture in Eastern Uganda. • Experience an adrenaline rush with true adventure activities like water rafting, abseiling, and mountain hiking. • Discover the wildlife and breathtaking scenery of Kidepo Valley National Park. • Search for one of Africa’s most enigmatic inhabitants in the Mabamba Wetland: the majestic Shoebill. What makes this tour special? • This tour allows clients to take part in local community life in Eastern Uganda, contributing to employment for local youth and women and cultural preservation. • This tour supports wildlife conservation at Ngamba Island and in Kidepo valley. • Stay active and support local youth! Mountain hiking provides income for local youngsters, offering guiding services and knowledge of the true hidden gems of their area. For whom? Ideal for active and adventurous travelers aged between 20 and 60 years. Weblink: SPECIAL PRODUCTS Experience Uganda’s People and Wildlife CBI | 23
  • 24. Manya Africa Tours Ltd. (MAT) is a privately owned and fully registered tour company based in Kampala, Uganda. We specialize in providing exclusive packages, tailor-made arrangements, and privately guided tours in Africa, particularly in East Africa. CONTACT Mrs. Yvonne Hilgendorf CEO info@manyaafricatours.com +256 777 195894 Website: www.manyaafricatours.com Year of establishment: 2019 Number of staff: 5 in office plus 15 guides LOCATION AT THE ITB: Hall 21, Stand number 211 Manya Africa Tours Manya Africa means ”Know Africa”: • With our extensive experience of many years, we offer an authentic portrayal of Africa. • Our aim is for you to deeple explore and experience Africa in all its diversity. • We strive to ensure that future generations learn about Africa, creating sustainable experiences.All our tours are managed by our friendly and well-trained international staff or by our carefully selected certified partners. This guarantees unique and highly personalized travel experiences, supported by an exceptional level of customer service. We are experts in “experiential tourism” and community-based tourism. We have visited numerous projects with positive impacts on wildlife and the surrounding communities, all while ensuring your comfort. Why do business with us? • Our primary goal is sustainability. • All our tour programs include community and - wildlife projects that genuinely benefit local people. • We are founder member of the Exclusive Sustainable Tour Operators Association and certified in good tourism. • Our tour guides are licensed and highly experienced, proficient even in German and other languges. • We have a diverse team, including female employees and guides. • Experience the intimacy of small group travel (usually 4 to 12 persons). 24 | CBI
  • 25. Duration: 8 days (7 nights) Tour highlights: • Enjoy the warm welcome and smiles in Uganda. • Discover the majestic Murchison Falls by foot and boat. • Meet Tinka John in Kibale National Park and enjoy a traditional Lunch prepared by his family. • Witness how honey is made in the Rubona Honey Project in Queen Elizabeth National Park. • Look into the eyes of the endangered Mountain Gorillas in Bwindi and learn about how they can be better protected through your visit. What makes this tour special? • Come as a visitor and leave as a friend. • Visit local families and enjoy their hospitality. • Taste local dishes • Support communities in developing their own tourism products. For whom? Nature lovers, people who wish to explore all facets of Uganda and contribute positively through their travels. Weblink: Discover Northeast Uganda, Karamoja and the Wild Kidepo National Park Duration: 8 days (7 nights) Tour highlights: • Go on a hike to Sipi falls and discover the many waterfalls. • Visit a Karamojong village and learn about their unique culture. • Enjoy endless game drives in the expansive Kidepo Valley National Park. What makes this tour special? • Explore the truly unique and untouched areas of Sipi Falls and Moroto, showcasing their unique Karamojong culture. You can even visit or stay overnight in a kraal with their cattle. • Eat and interact with the Karamojong in their village. • A unique cultural and wildlife tour off the beaten tracks. For whom? Nature lovers, adventure travelers, and those who have visited Uganda before but seek to discover a very natural and untouched area. Weblink: SPECIAL PRODUCTS Welcome Home to Uganda CBI | 25
  • 26. Matoke Tours is one of Uganda’s leading destination management companies, specialized in providing quality, customized, private and group tours within the region. We share our love for Africa by creating unforgettable travel experiences that reflect our care and respect for the destination and its people. With sustainability as a guiding principle at the core of our business, we develop creative and innovative products based on our extensive local knowledge and profound understanding of the global market. We stand out with our innovative approach to tourism, professional service, and personal customer care. CONTACT Mr. Sven Gilian Sales Manager info@matoketours.com Website: www.matoketours.com Year of establishment: 2007 Number of staff: 15 LOCATION AT THE ITB: Hall 21, stand number 209 Matoke Tours Matoke Tours has received the Ekkula Tourism Award as “Most Sustainable Tour Operator” in Uganda and has been recognised for our support towards wildlife conservation by the Uganda Wildlife Authority. We run several initiatives aiming to trigger a sector-wide participation in working towards a more inclusive tourism industry. These programs include a focus on women in tourism, creating opportunities for female tour guides in particular, as well as programs concentrating on adventure tourism, providing opportunities for unexplored regions to participate in and to earn revenue from tourism activities. Why do business with us? • 15+ Years of experience (established in 2007). • Strong focus on sustainability and making a positive social impact, reflected throughout the core of our business. • Highly experienced team with dedicated English-, German- and Dutch- speaking travel consultants. • Extensive and up-to-date destination knowledge with the ability to provide in-depth destination training. • Consistent 5-star rating by our travelers. 26 | CBI
  • 27. SPECIAL PRODUCTS Kibale beyond Chimpanzees Duration: Minimum of 6 days, 5 nights (can be combined with other regions in Uganda) Tour highlights: • Experience the best of bird and Butterfly watching at Sunbird Hill. • Immerse yourself in lush tea plantations and interact with local tea farmers. • Chimpanzee Tracking or Habituation experience in Kibale Forest National Park. • Take a mountain biking excursion through the rainforest. • Get a taste of Uganda during the local lunch experience. • Follow scenic trails through the Bigodi swamp and explore cultural treasures of the Bigodi community. What makes this tour special? • Slow travel opportunity; get the most out of spending time in Kibale Forest National Park surroundings. • Eye to eye with Uganda’s wild Chimpanzees, and an opportunity to learn about - and contribute to - conservation efforts. • Support local communities through immersive cultural experiences. For whom? The tour is tailored for travelers aged 12 and above, interested in slow- travel, nature, meaningful cultural interactions and wildlife conservation. Weblink: CBI | 27
  • 30. Anbessa Travel is an award-winning Destination Management Company (DMC) offering unique travel services in the Horn of Africa. Being socially responsible and environmentally friendly is of vital importance to us. As the first Ethiopian company to receive a sustainability award, we implement a wide range of projects that benefit local communities. Our extensive destination knowledge allows us to stay well informed and can creatively design customized tours for groups, families, couples, individuals, and MICE, meeting diverse client requirements. CONTACT Mr. Molla Miheretu General Manager info@anbessa.travel +251930110004 Website: www.anbessa.travel Year of establishment: 2012 Number of staff: 19 LOCATION AT THE ITB: Hall 21, s208a Anbessa Travel Why do business with us? • Unique Multi-country Tours: Our company specializes in organizing tours that enable you to explore multiple countries in one trip, providing a unique and diverse travel experience across Ethiopia, Eritrea, Djibouti, Kenya, Somaliland, and Sudan. • Responsible Travel: Proudly Travel Life Certified, we are recognized for our commitment to sustainable and responsible tourism practices, ensuring a positive impact on the environment and local communities. • Expertise: Anbessa Travel is a leading expert in birdwatching and wildlife tours in the Horn of Africa. • Affordable Excellence and Exclusive Access: Providing exceptional value through competitive pricing, complemented by exclusive access to unique treasures due to substantial volume purchasing power, robust partnerships, and a steadfast commitment to ethical business practices. 30 | CBI
  • 31. Duration: 8 days (7 nights) Tour highlights: • Discover Bale Mountains’ diverse wildlife, including the rare Ethiopian wolf and vibrant bird species. • Explore Afro-alpine landscapes, home to endemic species and breathtaking natural beauty. • Experience Tulu Gudo’s authentic culture through community interactions and traditional ceremonies. • Enjoy sustainable, eco-friendly tourism supporting local conservation and community initiatives. • Witness Tulu Gudo’s unique traditions, from weaving crafts to immersive storytelling sessions. What makes this tour special? • Guided by expert naturalists with in-depth knowledge of the region. • Exclusive opportunities to photograph rare wildlife like Ethiopian wolves and Bale baboons. • Over 400 bird species, perfect for avid bird watchers and nature photographers. • Engaging with unique cultural experiences in the newly introduced Tulu Gudo’s community-based tourism village. • A soul-enriching journey combining nature exploration with cultural immersion. • Travel in style with brand new EVs and 4x4s for an eco-friendly adventure. For whom? Travel enthusiasts seeking active tourism experiences, wildlife and birdwatching adventures, and photography opportunities during their vacations. SPECIAL PRODUCT Eco-Explorers’ Dream: Wildlife Wonders and Birdwatching through Bale Mountains and Great Rift Valley Lakes CBI | 31
  • 32. Operating for over 12 years with its headquarters in Addis Ababa and represented by numerous destination agents across the country, Dynasty Ethiopia Tours (DET) is a Destination Management Company (DMC) based in Ethiopia, specializing in adventure travel experiences, Christian pilgrimage, mountain biking, and rural heritage tours. The owner and CEO of our company, Bogale Abey, serves on the Board of Directors of the Ethiopian Tour Operator Association. Bogale has over 19 years of experience in the tourism sector as a local guide, tour leader, tour operator, and manager. CONTACT Mr. Bogale Abey Mesfin Owner and CEO info@dynastyethiopiatours.com +251 911 198 543 Website: www.dynastyethiopiatours.com Year of establishment: 2012 Number of staff: 9 Dynasty Ethiopia Tours PLC As a sustainable tour operator, DET is a qualified Travelife Sustainability Partner. We excel in organizing tours along popular tourist circuits, including the Historic Route, Simien and Bale Mountains Trekking, the Rift Valley, the Omo Valley, and the Afar triangles. Our exceptional arrangements allow you to experience authentic cultural activities. We use our expertise to develop new and tailormade products, new routes, and destinations, making us renowned popular tour operator in the country. Why do business with us? • In-depth knowledge of year-round religious and cultural feasts and celebration places in Ethiopia. • Exceptional arrangements for experiencing authentic cultural activities. • Top adventure tour operator in Ethiopia, particularly in mountain biking. • Over 19 years of personal experience from the owner and general manager of the company. • Sustainable tour operators that have a strong community impact and support. • Trusted company offering world-class services at reasonable price. • Flexibility and personal services. 32 | CBI
  • 33. SPECIAL PRODUCT Biking, Hiking and Driving Through the Untapped South Duration: 14 days (13 nights) Tour highlights: • Biking through the beautiful, peaceful, and green villages of Guragie, enjoying the rich nature and culture. • Exploring the Hambricho eco-tourism site on a Bike from Durame, hiking the 777 stairs, and experiencing the life of the community. • Meeting the Dorze people, visiting their unique houses, witnissing inset cultivation, weaving, bread making (Kotcho), and dancing traditions. • Biking and driving to Omo Valley such as the Konso, Mursi, Hammar, Karo, and Dassenech, with markets and national parks. • Discovering the unexplored countryside around Lake Hawassa on mountain biking and enjoying the beautifull nature. What makes this tour special? • Combined experience with biking, hiking, boating, site seeing, flying, and driving. • Community project support and tree planting. • Sustainable travel with no use of plastic bottles; refillable water bottles provided. • New trails and off-the-beaten experiences. • Safe sites to travel with positive travel advice. • Slightly more comfort staying in sustainable lodges. • Only female guides (for English language speakers). For whom? For biking and hiking enthusiasts, explorers, culture and nature lovers, and adventurers seeking a bit of comfort while traveling responsibly. The target audience includes Generation Y, Baby Boomers, and multi­ generational travelers. CBI | 33
  • 34. We are an Ethiopian tour operator with international partners, specializing in biking, hiking, adventure, and sustainable tours throughout Ethiopia. Established in 2014, we have grown into a team of 12 dedicated experts passionate about travel. Our focus is on discovering new destinations and offering innovative products off the beaten path. With European management and a knowledgeable staff deeply connected to the country, including authors of 2 guidebooks, we understand the clients’ needs and expectations. Customer satisfaction is of utmost importance to us, and we focus on quality and keeping our promises. We provide the best destinations on our tours, ensure fair working conditions for our staff, collaborate with reliable partners and local communities, engage in charity projects, and have obtained the sustainability certification by Travelife. CONTACT Mr. Marco Degasper General Manager marco@simienecotours.com +251 920 732527 Website: www.simienecotours.com Year of establishment: 2014 Number of staff: 12 LOCATION AT THE ITB: Hall 4.1B, stand number 217A SimienEcoTours Why do business with us? • Transparent and clear communication. • Responsive and reliable. • Focus on sustainability. • Expertise in different activities like hiking and biking. • High- quality equipment. • Exclusive provider of paragliding and e-bikes in Ethiopia. • Specialized in adventure tourism. • Staff fluent in English, German, Italian, Spanish, French, and Amharic. • CSR Travelife Certified. 34 | CBI
  • 35. Duration: 3 days (2 nights) Tour highlights: • Experience the local Gurage culture and special food. • Hike in the unknown Gurage highlands. • Short trip and easy to arrange. • Any extension possible, with many options available. What makes this tour special? • Gurage is an unexplored tourist destination, providing a 100% authentic experience. • Community hiking has created jobs and prevents internal migration. • Close to the capital Addis Ababa, making it an ideal destination for domestic tourism. • Opportunity to bring tourists away from the beaten paths in the North and South. For whom? Passionate hikers interested in nature and traditional culture off the beaten track. Weblink: www.simienecotours.com/activities/ short-community-hiking-in-gurage-ethiopia/ We have also written a blog article about hiking tours in the Gurage Zone: www.simienecotours.com/blog/post/ ethiopia-a-whole-country-to-discover-gurage/ Hiking the Lasta Mountains in the surroundings of Lalibela Duration: 5 days (4 nights) Tour highlights: • Nature of Mt. Abuna Yoseph Conservation Area. • Discover Ethiopia’s rural life in the countryside. • Climb Zigit Mountain at 4.011m. • Stay in community guesthouses. What makes this tour special? • Experience the touristic highlight of Ethiopia (Lalibela) while adding an extra adventure. • Prolong the stay in Lalibela by some nights, increasing the benefit for the locals. • Lalibela has more to offer than churches, rural communities, great landscapes, and hikes. • Variety of farmers’ activities to see, depending on the season. For whom? Hikers who want to combine activities with cultural highlights. Weblink: www.simienecotours.com/activities/ hiking-the-lasta-mountains-in-lalibela/ SPECIAL PRODUCTS Short Community Hiking in Gurage, Ethiopia CBI | 35
  • 36. Tesfa Tours is a local Ethiopian inbound tour operator, operating since 2010. We have been managing inbound groups but also work with FITs. With the situation in Ethiopia since COVID, Tesfa Tours has kept busy handling private trips primarily for international residents and their visitors. Tesfa Tours is experienced in running trips across the whole country, and offering advise on the safe places to visit. CONTACT Mr. Mark Chapman Owner / manager Email: mark@tesfatours.com Tel: +251 92 160 2236 (WhatsApp) Website: www.tesfatours.com Year of establishment: 2010 Number of staff: 9 LOCATION AT THE ITB: Hall 4.1B, stand number 217A Tesfa Tours Key focus areas: • Community based tourism (CbT): we support CbT trekking product in 5 parts of Ethiopia. Sustainability – Tesfa Tours is a Travelife partner: we are always on the look out for more sustainable product and more sustainable ways of delivering that product. • Adventure travel: Mark is a keen hiker and cyclist, and loves including this in tourism products and exploring new off the beaten trail places. • In delivering the cycling product Tesfa Tours works with its partners under the umbrella Ride the Rift. Why do business with us? Tesfa Tours is an experienced company with all the energy of youth fusing a dedicated Ethiopian team with a British owner who has lived in Ethiopian for 26 years! What we bring to the table is: • 25 years experience developing Community based tourism, with a unique portfolio of CBT products. • Commitment to sustainability – looking at sustainability issues such as trekking for several days without using vehicles and generally lowering carbon footprint of tours, reducing single use plastic (water bottles) and carrying capacity at fragile destinations. We are following the Travelife program. • We maintain a passion for exploring – the team travel out more than ever to seek new destinations, involve new communities, and work with our guides. 36 | CBI
  • 37. Duration: 6 days (5 nights) Tour highlights: • Explore the ancient wonders of Axum, an empire that traded with the Pharaohs. • Spend 4days walking between villages in the remote Agame Mountains as their guests. • See the most incredible rock churches in the mountains of Gheralta. What makes this tour special? This tour supports local farming communities, where you will be hosted for 3 nights. During the trek, your carbon footprint will be minimal – no vehicles, no electricity, no need for a support vehicle. We work with local guides deeply familiar with the area, providing you with unique insights into this ancient world! For whom? Ideal for active small groups, moderately to very fit, those who enjoy walking, looking for genuine interaction with the people. People looking to see the historical side of Ethiopia. Weblink: Gurage Homestay Trails Duration: 4 days (3 nights) Tour highlights: Utterly authentic, exquisitely rural, the trails lead you through the beautiful Gurage countryside with its unique village arrangement that sees green strips of land dividing the village and beautiful huts behind picket fences with hedges of rosemary. The hospitality of the Gurage people is legendary in Ethiopia, and their houses are magnificent. You will try local food, based around the cultivation of enset (known as false banana), try the fast jig that is the local dancing, and feast your eyes on the green landscape, with rivers running through. What makes this tour special? You are hosted by the villagers themselves, with your guide facilitating translation and helping you understand the local culture. You will be dropped off by vehicle and picked up on the 4th day, ensuring a minimal carbon footprint. You will get to try the local food, dance, and agriculture along the trail without the need for local flights. For whom? Ideal for active small groups, moderately to very fit, enjoy walking, and looking for genuine interaction with the people. Weblink: SPECIAL PRODUCTS Journey through the Historical Tigray CBI | 37
  • 38. Yared Tour Travel is an Ethiopian/Dutch tour operator primarily focused on Ethiopia, but we also offer tours to Djibouti, Kenya, and Rwanda. Many of our clients come from Dutch-speaking countries or live in Ethiopia as an expat. We are committed to responsible community tourism, that drives everything we do. We work closely with local communities to develop sustainable tourism in Ethiopia. We are specialized in responsible travel and community tourism in Ethiopia. Specializing in responsible travel, we aim to reduce negative impacts and increase positive influences on social and natural environments. We place a big emphasis on supporting local communities, for example in rural areas with marginalized groups, seeking a way to create positive visitor economies. In addition to community-based tourism, we offer trips to the highlights of Ethiopia, encompassing heritage, culture, and nature. We also have many clients who engage in hiking activities. We are proud to have been awarded as a Travelife Partner. CONTACT Mrs. Caroline de Greeff and Mr. Getinet Seyoum Director yaredtour@fair2.org and ethiopia@yaredtour.com +31641 753 083 (Caroline) / +251 94 403 6661 (Getinet) Website: www.yaredtour.com Year of establishment: 18 year (current owners 7 year) Number of staff: 5 LOCATION AT THE ITB: Hall 4.1, stand number 217a Yared Tour Travel Why do business with us? • We have a deep passion for travelling in Ethiopia and the Horn of Africa, and love to share this through thoughtful and well-planned itineraries. • We are experts with local knowledge and connections, providing a unique insight into the diverse cultures. • Our commitment to responsible community tourism drives everything that we do, with a focus on developing community tourism and unique trekking experiences that generate new income opportunities in rural communities. • We offer tailor-made tours and packages for all interests and budgets, handling all aspects from start to finish. • Our knowledgeable local team provides a unique insight and immersive experience in the horn of Africa. Get in touch to start planning your tour today. 38 | CBI
  • 39. Duration: 3-5 days (2-4 nights) Tour highlights: • Trek in a stunning remote area and learn about an ancient way of life in the Hamar tribe region. • Treks for 2-5 days through the Hamar tribe hills. • Sleep in local Hamar villages. • Meet the Hamar tribe during their daily life. What makes this tour special? • This unique and authentic community trek with the Hamar people offers a chance to get completely off the tourist trail in the Omo Valley. • We created this trip together with the Hamar tribe, with whom we have a strong, direct, and long-lasting relationship. • We walk the trails, develop the facilities, and train the people who are working with us in this very special trekking. For whom? For active and adventurous tourists: family’s, couples, and single travelers. Weblink: The Origin of Coffee Tour Duration: Up to 10 days (9 nights) Tour highlights: • Explore the origin of coffee • Visit Addis Ababa for coffee trade, roasting, cupping, and a coffee ceremony. • Discover Jimma, a large city in the green lung of Ethiopia. • Experience Bonga, the birthplace of Arabica coffee. Today, this little town hidden away deep in southwestern Ethiopia sits quietly in unspoiled subtropical cloud forests brimming with coffee trees, wild honey, natural wonders, and wildlife. What makes this tour special? These tours bring you to the origin of coffee. They take you to the Mother Coffee Tree in the coffee forest of Kaffa region in southwest Ethiopia. Ethiopian culture and traditions are very strongly related with coffee. During the journey you will touch upon all aspects of the Ethiopian coffee journey and the myths surrounding it. The Ethiopian coffee process also relies on honey and spices. Discover more during your visit. For whom? For people interested in coffee and a less known region in Ethiopia. Weblink: SPECIAL PRODUCTS Adventurous Hamar Tribe Community Trekking CBI | 39
  • 40. Ride The Rift is a collaborative effort by 3 Ethiopian tour operators which started as a way to re-energise Ethiopia’s tourism sector struggling during COVID and raise money for freelance tourism professionals who were really struggling. We maintain our charitable objectives but are now using our combined skills and energies to run longer trips for the international market with a focus on mountain biking and hiking tours, and a strong community component. CONTACT Mr. Marco Degasper, Mr. Mark Chapman, Mr Bogale Abey Founders marco@simienecotours.com mark@tesfatours.com bogale@ dynastyethiopiatours.com +251 920 732527 (Marco), +251 921 602236 (Mark), +251 91 119 8543 (Bogale) Website: https://bit.ly/3BVhTqZ Year of establishment: 2020 Number of staff: 6 LOCATION AT THE ITB: Hall 4.1B, stand number 217A Ride The Rift The three of us in Ride the Rift are Mark Chapman of Tesfa Tours, Marco Degasper of SimienEcoTours and Bogale Abey of Dynasty Ethiopia Tours. We were looking to introduce new destinations to visitors and residents in Ethiopia and offer opportunities to experience the beauty of these places while participating in cycling, running and hiking activities. Between us we have many decades of experience of working in Ethiopia, and share a passion for the outdoors and sustainability. Why do business with us? With our unique blend of skills, Ride the Rift stands out as the best organiser of outdoor activity tours for several reasons: • Pioneers in exploring and developing new destinations and have a special insight into places we can take clients that are ideal for the activities and safe to visit. • We maintain our charitable aims and continue to support freelance tourism professionals • We are committed to sustainability • We have a passion for hiking and biking and a deep understanding of Ethiopia its culture • We can provide quality hardtail mountain bikes • Staff members fluent in English, German, Italian and Amharic 40 | CBI
  • 41. Duration: 8 days (7 nights) Tour highlights: • Riding on back roads and trails through green mountainous parts of Ethiopia to the south and west of Addis Ababa. • Fabulous biking with ridge rides, thrilling downhills, and challenging climbs all through beautiful countryside along the Rift Valley escarpment. • Explore the cultures of the southwestern peoples, including Gurage, Wolaita, Kambata, and Sidama – known for their hospitality - in a safe peaceful part of Ethiopia. What makes this tour special? • Breaking new ground exploring places off the beaten trail. • Enjoy an authentic experience, trying local food and dancing. • Supporting local communities through homestays, guesthouses, and local accommodation, combining camping and stays in simple places. • This is low carbon, low impact, and slow tourism. Vehicle support will be there in case of emergencies, but cyclists will cover the whole distance from start to finish. • We love this and do it ourselves – so you will love it too! • Combine this adventure with more regular tours in the south and west of Ethiopia, as well as traditional sites in the north. For whom? Cyclists and hikers interested in adventure in Ethiopian countryside, away from the modern world Weblink: SPECIAL PRODUCT Mountain biking in the Great Ethiopian Rift (Hiking version also available) CBI | 41
  • 42. Learn how CBI’s free market information can help you export to Europe! Learn directly from CBI’s market researchers and experts: • What the opportunities in European markets for your products are; • How to reach European buyers with your new product, and; • Tips for SMEs to succesfully meet market requirements, find buyers, and do business in Europe! Visit our website to discover free market information studies in the tourism sector: www.cbi.eu/market-information www.cbi.eu/market-information/tourism We carry out all our market research with support from experienced European market researchers and sector experts. To ensure we offer the best quality information, we involve major European importers, sector associations and certification organisations. Together with our market researchers and experts, we discuss the identified opportunities, the latest trends and changing requirements. This means potential buyers also contribute to our market information. Trends in tourism market information CBI cooperates with Travelife to further develop sustainable tourism in our project countries. 42 | CBI
  • 43. Contact information For more information you can meet us at ITB Berlin 2024! E-mail us or check the CBI Ethiopia Community Tourism stand 217A in Hall 4.1B. CBI contacts: Jeanette Scherpenzeel, CBI Program Manager, jscherpenzeel@cbi.eu Edouard Haas, CBI Market Information, ehaas@cbi.eu Farrah-Mia Everon, CBI Project Officer, feveron@cbi.eu, Whatsapp +31611686102 Or contact one of the CBI tourism experts available at the ITB Berlin 2024: Marlon van Hee, m.vanhee@eceat-projects.org (Uganda, Jordan) Bertrand Carrier, bcarrier.cbi@gmail.com(Uganda) Emilie Hagedoorn, emilie@greenhearttourism.com (Uganda) Theo Nagel, nagel.cbi@telfort.nl (Ethiopia) CBI | 43
  • 44. Contact us CBI (Centre for the Promotion of Imports from developing countries) Postal address P.O. Box 93144 2509 AC The Hague The Netherlands Visiting address Prinses Beatrixlaan 2 2595 AL The Hague The Netherlands +31 (0)88 602 4300 services@cbi.eu www.cbi.eu The contents of this publication are the sole responsibility of CBI and are subject to change.