The document discusses strategies for creating destinations where people want to be through place branding and exceptional customer experiences. It provides examples of projects that delivered on this promise, such as transforming a sterile site into a community hub (Kaleidoscope) and leveraging the name power of an iconic brand (OZ). The changing consumer landscape and rise of social media are also addressed as both a challenge and opportunity to engage customers in new ways.
Achieving a Successful Homing Offer Challenges & Trends.International Snapshot.SCG International
DIY, HOUSEHOLD & FURNITURE RETAIL RUSSIA.
The annual conference organised by B2B Conference Group.
International Summit of industry products for home and garden repair.
Trends and challenges. International outlook.
Presentation by Clive Woodger, SCG International founder.
Moscow, Russia.
May 2015.
Latest trends in shopping centre branding, marketing and design SCG International
Clive Woodger's conference at EPICCA ( Encounter of the Shopping Centre professionals in Latin America ) about developing first choice destinations...covering: International Trends, the Empowered Consumer, Marketing Strategies and Delivering the Promise....
Clive Woodger's conference about the Ultimate Retail Brand Experience. Organised by 3M Colombia. The main topics were: The Empowered Consumer, Retail Touchpoint's, Retail Transformations and Transformation Challenges.
Meeting the Challenges of the Empowered Consumers. Creating Successful First ...SCG International
Meeting the challenges of the empowered consumer.
Creating successful first choice destination brands.
Expert presentation illustrates the most problematic issues of the field and their practical solutions.
Clive Woodger at I Summit for Shopping and Entertainment Centers Owners and Managers: in a search of breakthrough idea, Ukrainian Real Estate Club.
Kyiv, May 2015.
Achieving a Successful Homing Offer Challenges & Trends.International Snapshot.SCG International
DIY, HOUSEHOLD & FURNITURE RETAIL RUSSIA.
The annual conference organised by B2B Conference Group.
International Summit of industry products for home and garden repair.
Trends and challenges. International outlook.
Presentation by Clive Woodger, SCG International founder.
Moscow, Russia.
May 2015.
Latest trends in shopping centre branding, marketing and design SCG International
Clive Woodger's conference at EPICCA ( Encounter of the Shopping Centre professionals in Latin America ) about developing first choice destinations...covering: International Trends, the Empowered Consumer, Marketing Strategies and Delivering the Promise....
Clive Woodger's conference about the Ultimate Retail Brand Experience. Organised by 3M Colombia. The main topics were: The Empowered Consumer, Retail Touchpoint's, Retail Transformations and Transformation Challenges.
Meeting the Challenges of the Empowered Consumers. Creating Successful First ...SCG International
Meeting the challenges of the empowered consumer.
Creating successful first choice destination brands.
Expert presentation illustrates the most problematic issues of the field and their practical solutions.
Clive Woodger at I Summit for Shopping and Entertainment Centers Owners and Managers: in a search of breakthrough idea, Ukrainian Real Estate Club.
Kyiv, May 2015.
Clive Woodger & Anna Poberezhna spoke @ workshop "Shopping Centre Challenges in Crisis Times – Factors for Success"
Kyiv, June 2015.
Organised by Ukrainian Building Community, SCG International and DTZ Ukraine.
It’s quite common for luxury brands to apply their strong branding values of exclusivity and differentiation to the online space. However, these values are often applied at the expense of user experience...
Hosted by the Retail Design Institute, this highly visual store tour presentation features video, photos, downloadable content and a tour map, providing inspiration and motivation to make the most of your visit to NYC. James Farnell (International President, RDI & Creative Director of Little) is joined on stage by three of our Industry’s leading professionals, offering the varied perspectives of a designer, retailer & solutions provider. The session features short case studies by Nick Stowe, CEO of Nixon Watches; Chris Dieringer, IT Leader at Microsoft Retail; and Jonathan Luster, Vice President, Market and Concept Development at Lowe's Companies, Inc. Attendees will gain from insights shared on what it takes to create the successful store experiences that contribute to New York’s exciting retail landscape.
A fast & inspiring look at retail that blends both the physical, digital and emotional to create experiences that are increasingly more unique, engaging and personalized through their product & service offerings. Join the Retail Design Institute’s session to explore how landlords, retailers & designers are harnessing the power of design to differentiate their offer by connecting with customers in more meaningful ways. Presented by James Farnell at the Euro-a-Go-Go Breakfast Forum for Euroshop 2017, Dusseldorf.
Diptyque Paris - Social Marketing Case StudyAffinitive
Case study detailing Affinitive’s work for Diptyque Paris, the legendary French perfumer and maker of luxury scented candles, home fragrances and a body care collection.
Social Media Best Practices For Luxury Brands.
This research and best practices explains how luxury brands can best accomplish these goals in social media and offers solutions for particular challenges. Additionally, this guide presents case studies of luxury brands to illustrate the industry best (and worst) practices.
Research / Case Studies:
BLACKSTONE Digital Agency
http://www.BlackstoneIndonesia.com
The sector of Destination Marketing has undergone several identity crises, resulting in name changes. Thus, the “Destination Marketing Organisation” (DMO) is becoming “Destination Development, Management and Marketing Organisation” (DDMMO). Of course we do not want to come up with another acronym but this is a way of describing the changes occurring in both Tourism Industry and Meetings Industry. DMOs require a much fuller and deeper coalition of destination partnerships to maintain the visibility of their destination as a great place to live, work, study and visit. With this holistic approach, there is for sure room for DMOs to engage not only towards leisure travellers but also with meetings, incentives conferences and events industry in a targeted way that meets the wider policy objectives of their city.
Want to create an inspiring consumer experience with your brand, but need a little inspiration?
This RetailOasis whitepaper is dedicated to those retailers from around the world creating inspiring store experiences, engaging digital environments and immersive brand interactions that create long lasting consumer love.
Clive Woodger & Anna Poberezhna spoke @ workshop "Shopping Centre Challenges in Crisis Times – Factors for Success"
Kyiv, June 2015.
Organised by Ukrainian Building Community, SCG International and DTZ Ukraine.
It’s quite common for luxury brands to apply their strong branding values of exclusivity and differentiation to the online space. However, these values are often applied at the expense of user experience...
Hosted by the Retail Design Institute, this highly visual store tour presentation features video, photos, downloadable content and a tour map, providing inspiration and motivation to make the most of your visit to NYC. James Farnell (International President, RDI & Creative Director of Little) is joined on stage by three of our Industry’s leading professionals, offering the varied perspectives of a designer, retailer & solutions provider. The session features short case studies by Nick Stowe, CEO of Nixon Watches; Chris Dieringer, IT Leader at Microsoft Retail; and Jonathan Luster, Vice President, Market and Concept Development at Lowe's Companies, Inc. Attendees will gain from insights shared on what it takes to create the successful store experiences that contribute to New York’s exciting retail landscape.
A fast & inspiring look at retail that blends both the physical, digital and emotional to create experiences that are increasingly more unique, engaging and personalized through their product & service offerings. Join the Retail Design Institute’s session to explore how landlords, retailers & designers are harnessing the power of design to differentiate their offer by connecting with customers in more meaningful ways. Presented by James Farnell at the Euro-a-Go-Go Breakfast Forum for Euroshop 2017, Dusseldorf.
Diptyque Paris - Social Marketing Case StudyAffinitive
Case study detailing Affinitive’s work for Diptyque Paris, the legendary French perfumer and maker of luxury scented candles, home fragrances and a body care collection.
Social Media Best Practices For Luxury Brands.
This research and best practices explains how luxury brands can best accomplish these goals in social media and offers solutions for particular challenges. Additionally, this guide presents case studies of luxury brands to illustrate the industry best (and worst) practices.
Research / Case Studies:
BLACKSTONE Digital Agency
http://www.BlackstoneIndonesia.com
The sector of Destination Marketing has undergone several identity crises, resulting in name changes. Thus, the “Destination Marketing Organisation” (DMO) is becoming “Destination Development, Management and Marketing Organisation” (DDMMO). Of course we do not want to come up with another acronym but this is a way of describing the changes occurring in both Tourism Industry and Meetings Industry. DMOs require a much fuller and deeper coalition of destination partnerships to maintain the visibility of their destination as a great place to live, work, study and visit. With this holistic approach, there is for sure room for DMOs to engage not only towards leisure travellers but also with meetings, incentives conferences and events industry in a targeted way that meets the wider policy objectives of their city.
Want to create an inspiring consumer experience with your brand, but need a little inspiration?
This RetailOasis whitepaper is dedicated to those retailers from around the world creating inspiring store experiences, engaging digital environments and immersive brand interactions that create long lasting consumer love.
dwp|buzz provides PR and marketing communications services across a network of fifteen locations throughout Asia, Australia, the Middle East and beyond.
dwp now delivers its iconic flair for design in a merger with the marketing communication services of boutique agency Bed Buzz.
dwp|buzz provides the following professional services:
Event Management | Public Relations | Branding and Design | Corporate Communications | Digital Marketing | Hospitality Concepts
Get in touch with us today at info@dwpbuzz.com and find out how we can add inspiration to the way you communicate your business.
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
Le magasin du futur - Keynote Zappos E-Commerce Paris 2013 par Dominique Piot...Petit Web
Qui ? Dominique Piotet, Pdg de Rebellion Lab et architecte du magasin du futur pour Zappos, qui ouvrira ses portes en janvier 2015 à Las Vegas.
Quoi ? Un keynote lors du salon E-commerce Paris 2013, qui donne un avant gout du premier magasin physique du leader américain de la vente de chaussures, filiale d'Amazon.
I'm an independent creative consultant and graphic designer, providing strategic brand thinking and design services. Helping businesses clearly communicate to their target audience, expressing their brand stories and personality whilst influencing decision making through engaging communications.
Маркетинг и Брендинг в International Trade & Development SCG International
Маркетинговая стратегия и брендинг как инструменты увеличения стоимости товаров и адаптации на международных рынках. Увеличение прибыли через эффективности.
No name vs. Brаnd.
Through a teamwork approach, SCG International & IDNT create destination brands and design concepts that add value for all stakeholders by enhancing customer experience, building loyalty and achieving competitive advantage.
Our combined multidisciplinary resource provides a wealth of international expertise across different sectors & markets.
Check our websites for more projects:
www.scg.international
www.idnt.ua
City Development The Influence of Architecture Art of Place Branding. SCG International
Lecture by Clive Woodger about the Architecture and Branding Trends in Urban Planning.
Achieving successful destination brands for living, work, rest & play.
Organised by Ukrainian Steel Construction Center.
Kyiv, May 2015.
Branding Challenges & Opportunities, Turkey food & drink initiative by TBCCISCG International
What are the Branding Challenges & Opportunities. Presentation @ the Turkey Food & Drinks Initiative by the Turkish British Chamber of Commerce and Industry (TBCCI), hosted by UBS in London. What are the issues & trends relating to country of origin branding, the competitive environment, impact of globalisation and the current situation regarding branding of Turkish food and drink products in the UK. April 9, 2015 by Anne Bacon
Презентация "Искусство создания среды обитания". Создание пространства, в котором людям приятно находиться. Успешный брендинг пространств для проживания, работы и досуга.
The presentation from the annual conference Marketing in Real Estate Dynamic Marketing 2015: “From development to management” organized by PROESTATE, “The Russian Guild of Property Managers and Developers”. The conference was aimed at top-managers of marketing departments, PR specialists, sales managers, working in the sphere of development and real estate (residential, commercial, suburban).The event took place on 27-28 November at the Art-Centre Exposed.
Creating Places Where People Want To Be - Achieving Successful Destination B...SCG International
The presentation for visiting Russian real estate professionals takes a wide ranging view of the issues involved with developing successful Place Branding.
An introduction to London as a place brand from a historical and planning perspective is followed by some examples of the current branding, marketing and design approach of developers in London and together with the branding of districts.
Latest office and workplace design trends are reviewed to give context to recent Moscow case study examples together with an HSBC international initiative which aimed at creating effectively branded environments to engage and motivate the users.
Shopping centres, as destination brands, increasingly rely on social media as a key marketing strategy and must ensure they can deliver a wide range of visit experiences. Examples of latest UK and Moscow centres are provided.
The concluding section refers directly to the challenges in the Russian market in creating new residential communities.
The example of Rublevo-Arkhangelskoe is reviewed to demonstrate some key principles in defining and creating an effectively differentiated place branding communications strategy and concept.
Clive Woodger's presentation at 16th APRCE (Asia - Pacific Retailers Convention & Exhibition, Istanbul, September 2013) on the importance of brand strategy for successful commercial design
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
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Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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1. Creating places where
people want to be
- Adapting to a consumer led market
November 2014
2. Agenda
Definitions and Challenges
-wow factor
-brand touchpoints
-brand experience
The Changing Consumer
- millenials
-social media
- marketing challenge
Delivering The Promise
-OZ
-Kaleidoscope
-Smolenskiy Passage
-Festival
-Riviera
3. Who we are
International strategic branding
and design consultancy
We Retail:
work in the retail, financial,
real We estate deliver a and total
corporate sectors
customer experience
From new start-ups to existing
chains, niche speciality to large
format stores, our work
positively impacts on retail
performance and profitability. M.Video
4. What we do - Real estate
23/04/2008 19:10:24
49
Galactica Park_Brochure_April 2008.indd 49 23/04/2008 19:10:35
5. Shopping Centres... Place brands
Destinations where people meet, eat, relax, indulge,
work, rest and play... and shop...
A community venue to promote wellbeing and lifestyle
activities
A place where people want to be!
6. Definitions
As a destination brand a shopping centre must...
- Create added value experiences for visitors
and shoppers
- Optimise tenant sales performance
- Achieve highest rental yields and maximum
commercial income
7. Creating a WOW factor for centre target audiences
Shoppers
Visitors
Tenants
Investors
Owners
Stakeholders
Politicians
The Community
Interest
Groups
The Media
Sta, Partners
Suppliers
9. A long term WOW factor requires
an exceptional, consistent, brand
and experience
Make every brand touch point
special…. memorable….
engaging… relevant...
10. Awareness... Promise Customer Visit... Journey Afterglow... Satisfaction
word of mouth
sms
advertising
direct marketing
website
social media
promotional publicity
posters
street signs
customer journey
anticipation
moments of truth
layout
environment
products
sta
facilities
exit experience
collateral
bags
cards
leaflets
assurance
memories reminders
triggers
after service
Brand Touchpoints
Rebranding: Rethinking opportunities...Reinventing experiences
11. ‘Building a great
experience is everyone’s
responsibility and
nobody’s job’
12. Delivering the promise - Centre management challenge
Creating the brand experience
A renewed management culture? - Less landlord facilities manager
Shared visions... aspirations
PagSeC G4 L3ondon Page 16
More retailer partner
Centre Management Team
PA Network
Administrator
Centre
Director
Operations
Bldge. Srvs
Fire Officer
Asst Centre Marketing
Director
Environmental
C0-ordinator Retail Liaison Clerk of Works
Bldg. Ops Commercialisation
Marketing
System
Administration
System
Administration
System
Administration
System
Administration
System
Administration
System
Administration
Maintenance Housekeeping Security
“our people make
the difference”
New shared visions... aspirations
Changing mindsets... “our people make the difference”
13. Brand Experience Ingredients
Location
Tenants
The Brand
Target catchments…
Accessibility...Visibility...
Relevant Profile…Formats…Services...
Facilities...
Name…Identity…Vision…
Message…Visual and oral
signatures and applications
14. Brand Experience Ingredients
Marketing
and Communication
Venue Design
Digital…Print...Events…
Activities…Social media…
Website…Advertising...
People…Services…
Suppliers…
Management
Culture
Site...Architecture…Evironments…
Circulation...Zoning...Decor…
Lighting…Signage…Graphics...
16. Commercial real estate challenges
Creating places where people want to be……
Real estate is now consumer driven….or should be !
The connectivity of social media and the internet has
empowered consumers
The digital experience and online capabilities now in-creasingly
drive the criteria for the physical design
of buildings and developments
Multi channel retailers, banks and services are chang-ing
the functions and design of stores, branches, shop-ping
and business centres, workplaces and offices
17. Shopping centres are destination brands
Brand Equity = Image and Reputation = Capital Value
Your brand is an asset... that needs to nurtured and managed
The Challenge:
To achieve a synergy of branding,marketing and visitor experience
Positive Dierentation... Delivering the Promise... Optimising Resources
22. Social Media Challenge
“A brand is the sum of all
conversations happening around
the brand”
23. ‘Traditional’ media - ‘push’ marketing
TV, radio, billboard, newspaper and magazine advertising, direct mail,
brochures and leaflets
Problems:
Expensive
High external costs - ad creation, media buying, printing etc
One way process - passive consumers
Outward bound only
Diˆcult to track results
24. ‘Talking at’ consumers, not interactive
“Half the money I spend on advertising
is wasted; the trouble is I don’t know
which half.” John Wanamaker (1838 - 1922)
US Departments Stores owner ‘Father of Advertising’
‘Traditional’ marketing
MESSAGES AWARENESS INTEREST DESIRE ACTION
25. ‘New’ media - interactive marketing
Traditional channels are no longer the primary marketing media
They often act as an awareness enhancement tool for online marketing
Traditional Media Online Media
Focused Messages Centre
Brand
Blogging Social bookmarks
Photosharing
Forums
Social networking Video campaigns
Push Pull
27. OUR POSTS
THESE ARE SOME OF OUR MOST POPULAR POSTS, WITH THE RESULTS SHOWN BELOW
Metquarter Liverpool shared a link.
10 December 2013
Win £300 to spend at HUGO BOSS with
today’s WinterWonderful. Simply like
Metquarter Liverpool and share for your
chance to win!
Metquarter Liverpool shared a link.
18 December 2013
Every girl deserves a bit of sparkle in their
lives and this Links of London stardust
bracelet will give you exactly that! Like
Metquarter Liverpool and share this pic
for your chance to win today’s glittering
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the winner is, will you keep it for yourself
or give the most beautiful gift to your
loved one? Decisions decisions!
Metquarter Liverpool shared a link.
19 December 2013
Your make up bags are filled with your
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Win a 9 piece MAC make up brush set
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You know the drill by now…like
Metquarter Liverpool share this pic
for your chance to win!
1,128 321 2,218 900 443 1,409 652
108,224 61,396 112,384
1456 2,642
Likes Comments Shares Facebook Reach
28. FACEBOOK AD – P ROMOTING THE COMPETITION
WE CREATED A FACEBOOK
ADVERT THAT WOULD
APPEAR I N P EOPLE’S N EWS
FEEDS THROUGHOUT
THE DURATION OF TH E
CAMPAIGN.
THIS WAS TARGETED
TO MALES AND F EMALES
LIVING WITHIN 50KM OF
LIVERPOOL AGED 1 8 AND
ABOVE.
29. RESULTS
+96%
857,988
22,693
+121%
+23%
+94%
LIKES INCREASED
TOTAL REACH
TOTAL SHARES
FOLLOWERS INCREASED
FOLLOWERS INCREASED
INCREASE IN TOTAL
SOCIAL M EDIA FOLLOWERS
=
31. Strategic marketing • ‘Pulse’ with original content promoting tenant
Westfield, London
Building Authority
Recently launched:
• Downloadable recipe book
• Fashion blog
brands + links to related social media
32. Strategic brand positioning
Esentai Mall, Almaty, Kazakhstan
Keeping the brand fresh
Website plays key role in ongoing
promotion of image, information,
tenant brands, events etc
33. Delivering the promise
OZ - ‘Name power’
Kaleidoscope - ‘Local hub’
Smolenskiy Passage - ‘Reconception’
Festival - ‘Update’
Riviera - ‘Recycling’
39. OZ - ‘Name power’ - Unique, adaptable, memorable
MEET SANTA at OZ
MEET SANTA at OZ
EASTER at OZ
www.oz-centre.ru
14
40.
MEET SANTA at OZ
MEET SANTA at OZ
www.oz-centre.ru
.
41. OZ.
CHILDRENS EVENT
www.oz-centre.ru
MEET SANTA at OZ
EASTER at OZ
www.oz-centre.ru
EASTER at OZ
www.oz-centre.ru
www.oz-centre.ru
www.oz-centre.ru
www.oz-centre.ru
www.oz-centre.ru
www.oz-centre.ru www.oz-centre.ru
FASHION • CINEMAS • RESTUARANTS • LIVE ENTERTAINMENT
www.oz-centre.ru
51. bus stops
stage
seating
raised viewing
levels
tenant totem
01
tenant totem
retail units
metro
SCG LONDON
8 Plato Place
72-74 St Dionis Road
London SW6 4TU
t +44 (0) 20 7371 7522
www.scglondon.com
NOTE: DRAWING PROVIDED
FOR INFORMATION ONLY
Client: Status: INFORMATION
AND
KALEIDESCOPE
SITE LAYOUT PLAN
Contract:
Drawing:
Drawn by: Authorised by: Project No:
01
01
For information only
Dimensions to be verified on site
All measurements are in millimeters
Notes:-
01
This drawing is the copyright of SCG London. Specification:-
Figured dimensions to be taken in preference to those scaled. All
dimensions to be checked on site before any work proceeds. The
contractor is to provide full size setting out drawings based on the
information contained in this drawing for the designers approval
prior to commencing manufacture. The drawing is issued on the
condition that it is not reproduced, retained or disclosed to any
unauthourised person either wholly or in part without the consent in
writing of
A3=1:500
RRH RRH
Date: Drawing No: Scale: Print size: A3 Issue: Revision Comment Date Auth. Revision Comment Date Auth.
17-02-09 548 A0-01
548
A5-03
A5-05
A5-02
01
A5-02
A5-01
INFO
A
EntranceTo the shops
Creating eective zoning
Pay StaEtnitorannce
Please Pay Here.
Car Park Tarif:
upto 2 hours Free.-
2-3 hours 75.-
3-4 hours 150.-
4-6 hours 500.-
6+ hours 750.-
Please pay for parking
at Pay Stations before
exiting the Centre
ELEVATED SECTION A-A
A
Plan Legend - Car Park Level 2 A
B B
Thank You.
Principles
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
M
ZONE
C
ZONE
C
ZONE
C
-
-
Long Section
ELEVATED SECTION A-A
Plan Legend - Car Park Level 1 A
B B
A
Plan Legend - Car Park Level 2 A
B B
Car Park Section, Plan and Entrance Principles
Kaleidoscope, December 2008 12
62. Reconceiving a centre - making it relevant
Image and profile - marketing events and activities
Venue environment - Step by step phased investment
- Communication, signage, graphics
- Decor upgrades - lighting, materials, finishes
- Remodelling, extensions
Tenants and facilities mix
- appropriate brand profiles, zoning and adjacencies
Management culture
- the best people and services
63. Smolenskiy Passage Reconception
2009
2009
Challenge - Phased upgrading of a
known city centre venue. Re-planning
Challenge - Phased upgrading
of a well known city centre
venue. Replanning tenant space
to ‘open up’ complex vertical mall
tenant space to ‘open up’
complex vertical mall
Strategy - Creating a premium
destination for a two stage
development programme - phased
Strategy - Creating a
premium destination for
a two stage development
programme - phased identity,
communications, environments.
identity, communications,
environments
76. Festival - Concept Reconception
2005 - Challenge
Creating a mass market city center
‘for the family’. - differentiating
from 70 other centres in Moscow.
Transforming a mediocre building
development in progress to an
international standart retail venue.
SCG London Page 37
2012 2011-2012
Refreshing
existing brand
concept
up-to-date.
2005 - Challenge
Creating a mass market city center ‘for the
family’. - dierentiating from 70 other centres
in Moscow. Transforming a mediocre building
development in progress to an international
standard retail venue.
2011-2012
Refreshing
existing brand
concept
up-to-date.
Festival - Concept Reconception
78. Festival - Day ADnda Nyi gahnt Idm pnaicgt ht impact
SCG London Page 39
- Day and Night Impact
79. Festival Refreshment 2012
Seasonal Freshness
SCG London Page 40
‘Update’
Refreshment 2012
Seasonal Freshness
80. Festival
Real Estate: Festival: Shopping centre Real Estate ± Festival
About SCG London | Retail | Financial Services | Real Estate | Corporate and Employer Branding
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82. Festival - Graphic Impact
Stores Products
Seasonal
theme
Spring at
festival
Home Offers News Tickets Games Contact
SCG London Page 41
Spring
+read more
Store
Search
Home Offers News Tickets Contact
- Graphic Impact
109. 1. The brand
A unique venue
Riviera is special.
There’s nowhere else like
it in Moscow.
Riviera is for... shopping, fashion, food, ideas, experiences,
leisure, events, entertainment, culture, socialising…
A unique venue… for everyone and for all occasions
Riviera - Brand guidelines 5
110. 1. The brand
is... A unique venue
A place for everday shopping
Riviera - Brand guidelines 6
111. 1. The brand
is... A unique venue
A premier fashion destination
Riviera - Brand guidelines 7
112. 1. The brand
is... A unique venue
An inspiring place to be
Riviera - Brand guidelines 8
113. is...
A bustling destination
1. The brand
A unique venue
Riviera - Brand guidelines 9
114. A sense of freedom
1. The brand
is... A unique venue
Riviera - Brand guidelines 10
115. 1. The brand
is... A unique venue
A place for friends and family
Riviera - Brand guidelines 11
116. 1. The brand
is... A unique venue
A place for celebration
Riviera - Brand guidelines 12
117. Our values
We create
Looking at things differently; imagining ideas and possibilities
We achieve
Aiming high; planning for success
We engage
Opening up opportunities; building loyalty; working collaboratively
We stimulate
Exceeding expectations; creating surprise, delight and interaction
We deliver
Acting with integrity, reliability and accountability
1. The brand
Vision values
Riviera - Brand guidelines 14
118. Creating places where
people want to be
Creating Brand Synergy†
t: +44 (0)20 7371 7522 f: +44 (0)20 7371 8351 e: info@scglondon.com www.scglondon.com