The documents describe the Welcome Chinese Certification program, which certifies hotels and other businesses according to their standards for serving Chinese travelers. There are three levels of certification - bronze, silver, and gold - with increasing requirements and benefits. Benefits include promotional opportunities online and offline, information resources on the Chinese outbound tourism market, and authorization from the China Tourism Academy. The program aims to help certified businesses attract more Chinese customers and provide them with a positive travel experience.
The first and only complete China solution for travel and tourism organizations. A Partnership between COTRI & Dragon Trail, the publishers of ChinaTravelTrends.com.
Win-Chinese-Tourists offers for the first time such a one-stop solution which provides you with all you need for success in the Chinese market: How to make them satisfied with your services, how to spread the word and how to turn demand into bookable offers.
The Meeting Point for Internationals Living in Bucharest!
How to integrate smoothly in Romania - and enjoy it here. Join the Expat Fair!
Fair | Workshops | Networking
The Meeting Point for Internationals Living in Bucharest!
How to integrate smoothly in Romania - and enjoy it here. Join the Expat Fair!
Fair | Workshops | Networking
La presentazione di Wolfgang Georg Arlt, direttore COTRI, sulle tendenze dei flussi turistici provenienti dall'oriente - WEF è internazionalizzazione e cosmopolitismo (23 marzo 2014)
The first and only complete China solution for travel and tourism organizations. A Partnership between COTRI & Dragon Trail, the publishers of ChinaTravelTrends.com.
Win-Chinese-Tourists offers for the first time such a one-stop solution which provides you with all you need for success in the Chinese market: How to make them satisfied with your services, how to spread the word and how to turn demand into bookable offers.
The Meeting Point for Internationals Living in Bucharest!
How to integrate smoothly in Romania - and enjoy it here. Join the Expat Fair!
Fair | Workshops | Networking
The Meeting Point for Internationals Living in Bucharest!
How to integrate smoothly in Romania - and enjoy it here. Join the Expat Fair!
Fair | Workshops | Networking
La presentazione di Wolfgang Georg Arlt, direttore COTRI, sulle tendenze dei flussi turistici provenienti dall'oriente - WEF è internazionalizzazione e cosmopolitismo (23 marzo 2014)
The Meeting Point for Internationals Living in Bucharest!
How to integrate smoothly in Romania - and enjoy it here. Join the Expat Fair!
Fair | Workshops | Networking
The Meeting Point for Internationals Living in Bucharest!
How to integrate smoothly in Romania - and enjoy it here. Join the Expat Fair!
Fair | Workshops | Networking
Here's an oultine of the role and services of Visit Britian, the national tourism body in the UK. It also shows planned London 20102 Olympic Games promotion activity to position UK Plc as a great tourist destination.
"E-business and e-marketing along the agro-food supply chain" at IAMZ next ju...Carmen Urbano
The course is designed for 25 participants with an Universitiy Degree and will take place at The Mediterranean Agronomic Institute of Zaragoza (Spain).
Further information: http://www.iamz.ciheam.org/en/pages/paginas/pag_formacion6.htm
Do not hesitate to contact me directly at gestion@carmenurbano.com I will be in charge of general coordination of the course alongwith Eduardo Paz and Luis Miguel Albisu.
Every country in the world is now looking to attract the Chinese outbound traveler. This new era is unprecedented - an age where destination marketing is being taken to a new level in gaining Chinese appeal.
The author of this study found China as a new marketing opportunity for promotion of her native region, the Republic of Tatarstan she had worked for in 2008-2012. With given above facts the major research question of the study arises: “What the destination has to do to attract Chinese tourists?” Thus major question research consequently generated 3 other research questions:
What Tatarstan has to offer to its tourists? Why is it a potential tourism destination? What problems and opportunities does Tatarstan have as a tourism destination?
Why Chinese tourists? Who are they? How do they buy outbound trips?
What marketing activities do successful tourism destinations do to attract Chinese tourists?
As the Chinese outbound tourism market expands, it is also changing – the stereotypical coach tour is stagnating or declining in many destinations, as FITs (free independent travelers) drive nearly all growth. This new demographic requires that we update our understanding of Chinese tourists, as well as our strategies to market to them.
The Meeting Point for Internationals Living in Bucharest!
How to integrate smoothly in Romania - and enjoy it here. Join the Expat Fair!
Fair | Workshops | Networking
The Meeting Point for Internationals Living in Bucharest!
How to integrate smoothly in Romania - and enjoy it here. Join the Expat Fair!
Fair | Workshops | Networking
Here's an oultine of the role and services of Visit Britian, the national tourism body in the UK. It also shows planned London 20102 Olympic Games promotion activity to position UK Plc as a great tourist destination.
"E-business and e-marketing along the agro-food supply chain" at IAMZ next ju...Carmen Urbano
The course is designed for 25 participants with an Universitiy Degree and will take place at The Mediterranean Agronomic Institute of Zaragoza (Spain).
Further information: http://www.iamz.ciheam.org/en/pages/paginas/pag_formacion6.htm
Do not hesitate to contact me directly at gestion@carmenurbano.com I will be in charge of general coordination of the course alongwith Eduardo Paz and Luis Miguel Albisu.
Every country in the world is now looking to attract the Chinese outbound traveler. This new era is unprecedented - an age where destination marketing is being taken to a new level in gaining Chinese appeal.
The author of this study found China as a new marketing opportunity for promotion of her native region, the Republic of Tatarstan she had worked for in 2008-2012. With given above facts the major research question of the study arises: “What the destination has to do to attract Chinese tourists?” Thus major question research consequently generated 3 other research questions:
What Tatarstan has to offer to its tourists? Why is it a potential tourism destination? What problems and opportunities does Tatarstan have as a tourism destination?
Why Chinese tourists? Who are they? How do they buy outbound trips?
What marketing activities do successful tourism destinations do to attract Chinese tourists?
As the Chinese outbound tourism market expands, it is also changing – the stereotypical coach tour is stagnating or declining in many destinations, as FITs (free independent travelers) drive nearly all growth. This new demographic requires that we update our understanding of Chinese tourists, as well as our strategies to market to them.
Many destinations have turned their focus to attracting the Chinese traveler. In turn, airports are now exploring Chinese social media to complement their western focused programs. But where to start?
Please find below and attached files of Saudi travel and tourism investment Market forum, in its Nine TH Edition, which will be held in Riyadh International Convention - Exhibition Center, KSA (March 29th - April 3rd) 2016.
Under the patronage of his royal highness Prince Khaled Bin Bandar Bin Abdulaziz, Governor of Riyadh Region and Forum's Patron, we would like to invite you to participate in the 8th Saudi Travel and Tourism Investment Market Forum (www.sttim.com.sa), the most important tourism forum in the Kingdom of Saudi Arabia.
Our aim is all companies related to the tourism sector in the Kingdom to gather in this Forum in order to showcase their work, products and services. In addition to this, we will display what have been achieved in the field of national tourism as well as running educational seminars and workshops.
Participating sectors
Governmental sector,Travel and tourism organizations,Chambers of Commerce,Medical Tourism ,Banks and financial services institutions,Tourism real-estates developers and investors,Festivals and Activities Planning companies,Public and private airlines,Travel Agencies,Hotel ,Resorts ,Hotels apartments and breathers,Public and private airlines,Handcraft products providers,Catering services companies,Banks and financial services institutions,Transportation companies,Touring companies,Entertainment centers and facilities,Tourist and economic experts.
Benefits of participation
Build direct contacts with the decision makers of Government, semi- government, private sector.
B2B meeting with Hotel and Banks, employers.
B2B meeting with financial investment companies, owners of furnished apartments, owners and officials of touristic resorts and entertainment parks.
B2B meeting with airlines, travel and tourism agencies, Supplier companies associated with the tourism industry.
Keep you up to date regarding the Saudi Tourism Market.
Enhance communication with the local partners.
B2C meeting with interested visitors need the medical tourism.
Please do not hesitate to get back to me for more further clarification.
Best regards,
To understand global trends and regional differences in the most important international tourism source market China, visit www.gbtimes.com/webinar on the 24th of Sep.
Introduction about COTRI (China Outbound Tourism Research Institute) - the world's leading independent research institute for information, training, quality assessment, research, and consultancy relating to the Chinese outbound tourism market.
Celebrating 10 years of examples of successful ways to attract Chinese tourists - CTW Chinese Tourists Welcoming Award 2013 now open for applications.Visit our website www.china-outbound.com for more!
Relevant and
authoritative data and statistics (some of them yet unpublished), so as a wide analysis and forecasts about
this market and its tourist profile, can be found. According to this data and current experiences, this
research also proposes several advices and suggestions to adapt companies and destinations (by sector
and tourist segments) to the arrival of Chinese tourists.
Conference by COTRI's director Prof. Dr. Wolfgang Georg Arlt about the consequences of Climate Change for Tourism in urban areas, especially in China. At Zhejiang University (Hangzhou) in 2009.
Conference by COTRI's director Prof. Dr. Wolfgang Georg Arlt in the II International Asian Tourism Congress held by Casa Asia in Barcelona (February'2011)
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdfDiper Tour
Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Our Ooty honeymoon package from Chennai is a perfect escape for newlywed couples to celebrate their love and start their new life together. Our package offers a range of itineraries to cater to the diverse preferences of couples. From adventure activities to relaxing spa sessions, these packages are designed to provide the perfect balance between adventure and relaxation.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
2. www.china-outbound.com
2
Welcome Chinese Certification
Welcome Chinese Certification comprehensive overseas travel service standards
is approved and issued by the China Tourism Academy (CTA)
The China Tourism Academy
supports all the certified businesses to access the Chinese travel industry
3. www.china-outbound.com
3
COTRI China Outbound Tourism Research Institute
COTRI is the world's leading independent research institute for Information, Training, Quality
Assessment, Market Research and Consultancy relating to the Chinese outbound tourism market.
Established in 2004, COTRI is a privately organised, independent institute registered in Germany,
founded by its director Prof. Dr. Wolfgang Georg Arlt, widely recognised as one of the leading experts
on Chinese outbound tourism. COTRI is working for small and big companies, organisations and
government institutions on all continents as well as with all leading international and Chinese tourism
organisations.
COTRI supports Welcome Chinese Certification through its network of more than 20 COTRI Country
Partners, covering more than 50 countries all over the world.
4. www.china-outbound.com
4
Message from COTRI Director Prof. Dr. Wolfgang Georg Arlt
“ Welcome Chinese Certification is building the trust and improving
the visibility in the Chinese market. More Chinese customers will
arrive and more satisfied customers will leave to tell their friends
about the positive experience with the Welcome Chinese certified
company.”
8. www.china-outbound.com
8
Promotional Benefits Online
• Promotion on: www.hychinese.com
Your exclusive page on Hychinese.com which will showcase brief
introduction, photos, information about property location, in-
room services, hotel facilities, news and promotions with
hyperlink to hotel`s official website.
www.hychinese.com
• Promotion via: HyChinese Application
HyChinese App (live from beginning of 2016): each hotel will have a dedicated page with
information about property location, in-room services, hotel facilities, news and promotions,
practical information, photos, etc. on HyChinese App (IOS & Android).
9. www.china-outbound.com
9
Promotional Benefits Online
• Social Media Marketing
One WeChat article quarterly for each promotional theme of every certified partner with special
incentives to encourage readers to share with friends and in Moments, so as to magnify the
effect;
Your exclusive QR code will be generated under the Welcome Chinese WeChat Service Account
which will lead people directly to your page on Hychinese.com (by September);
• Newsletters
The newsletter targets 2,000 Chinese tour operators in the Welcome Chinese database.
A selection of Bronze Level hotels' logos are presented. The newsletter is sent out on the third
Monday of every month.
10. www.china-outbound.com
10
Promotional Benefits Offline
• Presence at Travel Fairs
The logo of the certified hotel will be displayed on the drop back of the Welcome Chinese
stand and on touch screens/tablets;
The logo, and the certified hotel description will be featured on all digital material presented
at the fair and in the Welcome Chinese Guide Book
• Presence at Road Shows
Welcome Chinese is present in one Chinese city per month, during the road shows Welcome Chinese promote
the certified hotels
The logo of the certified hotel will be displayed on the drop back of the Welcome Chinese
stand and on touch screens/tablets;
The logo and the certified hotel description will be featured on the material distributed during
the Road Show
11. www.china-outbound.com
11
Information Benefits
China Outbound Monthly Market Insights
Electronic publication powered by COTRI China Outbound Tourism Research Institute, providing
every month a focused view on the main developments in the Chinese outbound tourism:
• News about the most important trends and upcoming events in China’s outbound tourism
• State-of-the-art statistics for the most important Chinese outbound destinations
• Once in a quarter:
COTRI Barometer World Map showing winners and losers in attracting Chinese visitors
TOP 10 destinations of Chinese outbound travellers
China Outbound Tourism Index: Analysis and forecast by COTEP China Outbound Tourism
Expert Panel
• TripAdvisor Map showing the hottest search spots for Daodao (Mainland Chinese TripAdvisor)
• Best practice examples showing successful ways to attract Chinese guests and sound advice for
satisfying their specific needs and expectations
12. www.china-outbound.com
12
Information Benefits
COTRI for Welcome Chinese Market Report Highlights
COTRI Market Report is published every six months providing a comprehensive in-depth information
about the development of China’s outbound tourism market including.
COTRI for Welcome Chinese Market Report Highlights is edited exclusively for Welcome Chinese,
offering a 16 page summary of the main content:
• Economic, political and social trends in China - Chinas outbound tourism environment
• China’s Luxury market and the development of new consumption patterns
• Overview of China’s current outbound tourism situation: Trends and statistics
• Market segmentation and characteristics of Chinese outbound travellers
• Marketing for China’s outbound tourism market
• Socio-demographic structure of Chinese travellers in selected global destinations
• China’s outbound tourism market in selected destinations
• Special Topic
• Outlook
13. www.china-outbound.com
13
Information Benefits
COTRI for Welcome Chinese Biannual Workshop
Up to two employees of certified companies can participate twice a year with a discount in a
“COTRI-Welcome Chinese Biannual Workshop: Latest Developments and New Trends in the China
Outbound Tourism Market”.
The workshop is organised by COTRI in different cities around the world in order to bring together
the regional tourism industry working with the Chinese market with renowned COTRI experts to
offer insights and best practice examples about the China’s outbound tourism market.
Topics of each half-day workshop include:
• latest global development and trends in Chinese outbound tourism
• panel discussion about local development and trends
• presentation of best practice examples
• 20 things to do and 20 things to avoid to attract Chinese guests
• trainings sequences
• Q&A with audience
First workshop in Brussels
14. www.china-outbound.com
14
Requirements for Bronze Certification
Broadcasting of CCTV-NEWS channel
Broadcasting of a second mandarin speaking channel
Presence of Welcome Chinese Guide Book in the Hotel
18. www.china-outbound.com
18
Promotional Benefits Online
• Promotion on: www.hychinese.com
Your exclusive page on Hychinese.com which will showcase brief
introduction, photos, information about property location, in-
room services, hotel facilities, news and promotions with
hyperlink to hotel`s official website.
• Promotion via: HyChinese Application
HyChinese App (live from beginning of 2016): each hotel will have a dedicated page with
information about property location, in-room services, hotel facilities, news and promotions,
practical information, photos, etc. on HyChinese App (IOS & Android).
www.hychinese.com
19. www.china-outbound.com
19
Promotional Benefits Online
• Social Media Marketing
Promotion via Welcome Chinese's own social media platforms including Weibo and WeChat with
fruitful content and hyperlink to your exclusive page on Hychinese.com;
One WeChat article quarterly for each promotional theme of every certified partner with special
incentives to encourage readers to share with friends and Moments, so as to magnify the effect;
Two Weibo posts quarterly for each certified partner with hyperlinks to your pages on
Hychinese.com and official web sites;
Your exclusive QR code will be generated under the Welcome Chinese WeChat Service Account
which would lead people directly to your page on Hychinese.com (by September);
• Newsletters
All certified businesses will have one dedicated space in the Welcome Chinese monthly
newsletter. The newsletter targets 2,000 Chinese tour operators in the Welcome Chinese
database. A dedicated space for hotel`s description, logo and picture. The newsletter is sent out
the third Monday of every month.
20. www.china-outbound.com
20
Promotional Benefits Offline
• Presence at Travel Fairs
The logo, name and website of the certified hotel will be displayed on the drop back of the
Welcome Chinese stand and on touch screens/tablets;
The logo, photo and the certified hotel description will be featured on all digital material
presented at the fair and in the Welcome Chinese Guide Book;
Logo,photo and hotel description will be featured on all digital tools presented at the fair
(gadgets, USB, etc.);
• Presence at Road Shows
Welcome Chinese is present in one Chinese city per month, during the road shows Welcome Chinese promote
the certified hotels
The logo of the certified hotel will be displayed on the drop back of the stand and on touch
screens/tablets;
The logo, photo and the certified hotel description will be featured on the material distributed
at Road Show
21. www.china-outbound.com
21
Information Benefits
China Outbound Monthly Market Insights
Electronic publication powered by COTRI China Outbound Tourism Research Institute, providing
every month a focused view on the main developments in the Chinese outbound tourism:
• News about the most important trends and upcoming events in China’s outbound tourism
• State-of-the-art statistics for the most important Chinese outbound destinations
• Once in a quarter:
COTRI Barometer World Map showing winners and losers in attracting Chinese visitors
TOP 10 destinations of Chinese outbound travellers
China Outbound Tourism Index: Analysis and forecast by COTEP China Outbound Tourism
Expert Panel
• TripAdvisor Map showing the hottest search spots for Daodao (Mainland Chinese TripAdvisor)
• Best practice examples showing successful ways to attract Chinese guests and sound advice for
satisfying their specific needs and expectations
22. www.china-outbound.com
22
Information Benefits
COTRI for Welcome Chinese Market Report Highlights
COTRI Market Report is published every six months providing a comprehensive in-depth information
about the development of China’s outbound tourism market including.
COTRI for Welcome Chinese Market Report Highlights is edited exclusively for Welcome Chinese,
offering a 16 page summary of the main content:
• Economic, political and social trends in China - Chinas outbound tourism environment
• China’s Luxury market and the development of new consumption patterns
• Overview of China’s current outbound tourism situation: Trends and statistics
• Market segmentation and characteristics of Chinese outbound travellers
• Marketing for China’s outbound tourism market
• Socio-demographic structure of Chinese travellers in selected global destinations
• China’s outbound tourism market in selected destinations
• Special Topic
• Outlook
23. www.china-outbound.com
23
Information Benefits
COTRI for Welcome Chinese Biannual Workshop
Up to two employees of certified companies can participate twice a year with a discount in a
“COTRI-Welcome Chinese Biannual Workshop: Latest Developments and New Trends in the China
Outbound Tourism Market”.
The workshop is organised by COTRI in different cities around the world in order to bring together
the regional tourism industry working with the Chinese market with renowned COTRI experts to
offer insights and best practice examples about the China’s outbound tourism market.
Topics of each half-day workshop include:
• latest global development and trends in Chinese outbound tourism
• panel discussion about local development and trends
• presentation of best practice examples
• 20 things to do and 20 things to avoid to attract Chinese guests
• trainings sequences
• Q&A with audience
First workshop in Brussels
24. www.china-outbound.com
24
Requirements for Silver Certification
Broadcasting of CCTV-NEWS channel
Broadcasting of a second mandarin speaking channel
Presence of Welcome Chinese Guide in the Hotel
Kettle and tea-set provided in rooms
UnionPay Credit Card accepted
28. www.china-outbound.com
28
Promotional Benefits Online
www.hychinese.com• Promotion via: HyChinese Application
HyChinese App (live from beginning of 2016): each hotel will have a dedicated page with
information about property location, in-room services, hotel facilities, news and promotions,
practical information, photos, etc. on HyChinese App (IOS & Android).
• Promotion on: www.hychinese.com
Your exclusive page on Hychinese.com which will showcase brief
introduction, photos, information about property location, in-
room services, hotel facilities, news and promotions with
hyperlink to hotel`s official website.
29. www.china-outbound.com
29
Promotional Benefits Online
• Social Media Marketing
Promotion via Welcome Chinese's own social media platforms including Weibo and WeChat with
fruitful content and hyperlink to your exclusive page on Hychinese.com;
One WeChat article quarterly for each promotional theme of every certified partner with special
incentives to encourage readers to share with friends and Moments, so as to magnify the effect;
Two Weibo posts quarterly for each certified partner with hyperlinks to your pages on
Hychinese.com and official web sites;
Your exclusive QR code will be generated under the Welcome Chinese WeChat Service Account
which would lead people directly to your page on Hychinese.com (by September);
• Newsletters
All certified businesses will have one dedicated space in the Welcome Chinese monthly
newsletter. The newsletter targets 2,000 Chinese tour operators in the Welcome Chinese
database. A dedicated space for hotel`s description, logo and picture. The newsletter is sent out
the third Monday of every month.
30. www.china-outbound.com
30
Promotional Benefits Offline
• Presence at Travel Fair
The logo of the certified hotel will be displayed on the drop back of the stand and on touch
screens/tablets
The logo, photo and hotel description will be featured on the material distributed at fairs:
Welcome Chinese Guide Book;
The logo and hotel description will be featured on all digital tools presented at the fair (gadgets,
USB, etc.)
Participants and Hotel chains can ask Welcome Chinese to distribute its promotional materials
during the fair (must be in Chinese; limitation apply in terms of quantity)
• Presence at Road Shows
Welcome Chinese is present in one Chinese city per month, during the road shows Welcome Chinese promote the
certified hotels
The logo of the certified hotel will be displayed on the drop back of the stand and on touch
screens/tablets;
The logo, photo and the certified hotel description will be featured on the material distributed at
Road Show
31. www.china-outbound.com
31
Information Benefits
China Outbound Monthly Market Insights
Electronic publication powered by COTRI China Outbound Tourism Research Institute, providing
every month a focused view on the main developments in the Chinese outbound tourism:
• News about the most important trends and upcoming events in China’s outbound tourism
• State-of-the-art statistics for the most important Chinese outbound destinations
• Once in a quarter:
COTRI Barometer World Map showing winners and losers in attracting Chinese visitors
TOP 10 destinations of Chinese outbound travellers
China Outbound Tourism Index: Analysis and forecast by COTEP China Outbound Tourism
Expert Panel
• TripAdvisor Map showing the hottest search spots for Daodao (Mainland Chinese TripAdvisor)
• Best practice examples showing successful ways to attract Chinese guests and sound advice for
satisfying their specific needs and expectations
32. www.china-outbound.com
32
Information Benefits
COTRI for Welcome Chinese Market Report Highlights
COTRI Market Report is published every six months providing a comprehensive in-depth information
about the development of China’s outbound tourism market including.
COTRI for Welcome Chinese Market Report Highlights is edited exclusively for Welcome Chinese,
offering a 16 page summary of the main content:
• Economic, political and social trends in China - Chinas outbound tourism environment
• China’s Luxury market and the development of new consumption patterns
• Overview of China’s current outbound tourism situation: Trends and statistics
• Market segmentation and characteristics of Chinese outbound travellers
• Marketing for China’s outbound tourism market
• Socio-demographic structure of Chinese travellers in selected global destinations
• China’s outbound tourism market in selected destinations
• Special Topic
• Outlook
33. www.china-outbound.com
33
Information Benefits
COTRI for Welcome Chinese Biannual Workshop
Up to two employees of certified companies can participate twice a year with a discount in a
“COTRI-Welcome Chinese Biannual Workshop: Latest Developments and New Trends in the China
Outbound Tourism Market”.
The workshop is organised by COTRI in different cities around the world in order to bring together
the regional tourism industry working with the Chinese market with renowned COTRI experts to
offer insights and best practice examples about the China’s outbound tourism market.
Topics of each half-day workshop include:
• latest global development and trends in Chinese outbound tourism
• panel discussion about local development and trends
• presentation of best practice examples
• 20 things to do and 20 things to avoid to attract Chinese guests
• trainings sequences
• Q&A with audience
First workshop in Brussels
34. www.china-outbound.com
34
Requirements for Gold Certification
Broadcasting of CCTV-NEWS channel
Broadcasting of a second mandarin speaking channel
Presence of Welcome Chinese Guide in the Hotel
Kettle and tea-set provided in rooms
UnionPay Credit Card accepted
Mandarin Speaking staff
Chinese Breakfast
Welcome Chinese Kit ( city map and general information of hotel in Chinese language)
38. www.china-outbound.com
38
Applying Process
Simple proccess of gaining Welcome Chinese Certification benefits:
Fill out the provided application kit including proof of fulfilled requirements
Send the application kit to COTRI or the local COTRI Country Partner
Receive a confirmation about the application form completeness, the time frame for the
completion of all requirements and an invoice
Within 2 weeks, receive the final approval and the Welcome Chinese Certification granted by
China Tourism Academy in Beijing
Receive the certification package including:
• the certification,
• a Plexiglas sign and other items
The information about the certified company is provided on:
www.welcomechinese.com.cn and www.hychinese.com
39. www.china-outbound.com
39
Contact
COTRI China Outbound Tourism Research Institute
Head of Sales:
Tanita Jasieniecka
Tel. +49 40 558 99 576
Mail: jasieniecka@china-outbound.com
Asistance of Sales:
Zini Gu
Tel. +49 40 558 99 576
Mail: desk2@china-outbound.com