ADA is a marketing platform designed to create emotional connections between brands and customers. It aims to transform software interactions into something more personal through an easy-to-use interface and focus on customer experience. ADA helps brands grow their business through various digital marketing solutions like landing pages, social media campaigns, and analytics to track customer behavior and improve campaigns.

1. a platform to love.

2. ADA
a platform to love
Every human being's life goes around love. Loving
someone or something, it makes no difference.
When we designed ADA, we wanted to transform
the connection with a software in something more
emotional, private and able to offer positivefeelings.
For this reason, we worked on the main lines of its
character, such as its ease of use, effectiveness in
results, reliability, innovation, everything is thought
to offer you an amazing experience and to create a
strongrelationship overtime.
2
User Experience

3. Everyday ADA helps Brands, Marketers
and CRM Manager to grow businesses.
DiscoverwhyClients who use it,
nowcannotstaywithoutitanymore.
That's love!
#alovelyplatform

4. User-friendlyEasytouse,amazinginresults

5. Easy to use,
amazing in results
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The advanced functions of ADA minimize your engagement and concentrate on creativity.
Thanks to the visual editors WYSIWYG (What You See Is What You Get), you won't need to write just a code line and you
could decide the graphic aspect of your campaigns in an immediate and easy way.

6. EfficientReducedtimeofcampaignscreation

7. Reduced time
of campaigns creation
“Create, Distribute, Measure”: this is ADA. It's a complex system of
solutions, which offers you all you need to go quickly from the creativity
phase to the online publication and at last to the measurement of your
communication initiatives. Carrying out each phase of your campaign
autonomously means saving time and receiving answers in short time.
Key points: Number of purchases: 85Leads: 1500 Click on CTA : 415
Solution: Landing Deal
2
Challenge: generating direct sales from a Mobile device and gaining
qualified leads

8. ExcitingCreateemotionalstories

9. Create
emotional stories
Have you ever thought telling a story about your brand and products
could represent a new and different way to introduce yourself to the
Clients? Storytelling is a communication technique based on spectator's
emotions, using stories able to lead him in the content fruition until the
final conversion, thanks to flip pages, full of multimedia contents.
3
Solution: StoryTelling
Challenge: promotion of its Limited Edition
Key points: Click on CTA: 6300Unique Visitors : 18000 Conversions in store: 280

10. UsefulExtraordinaryconversionresults

11. Extraordinary
conversion results
Generatingonlinetrafficisimportant,butwhatisreallyimportantit'sachieving
concreteresults.ThankstoADAyoucouldcreatecontentsabletoadvertiseyour
offerwithaspecificgoal:toinvitevisitorstotakeanactionandgainaconversion.
Our contents are designed in order to increase the percentage of visits that
becomecontactsandtostarttargeted,engagingandinteractiverelationships.
4
Solutions: Landing Social Coupon, integrated with a Facebook campaign
Challenge: introduction of a new concept that revolutionize consumers'
shopping experience
Key points: Leads: 3150Unique Visitors : 32000 CostperAcquisition(CPA): 0,09€

12. RevealingClients’opinionsandneeds

13. Clients'
opinions and needs
Whenyouknowyourclients'opinionoryoudiscovertheirdegreeofsatisfaction
about targeted surveys and questionnaires, it's a real opportunity. Thanks to
ADA, creating, managing and publishing mobile-friendly questionnaires and
surveys is a piece of cake. Furthermore, the graphic display of the results, will
givetheopportunitytoachieveanimmediatehitaboutyourusers'preferences.
5
Solutions: Landing Survey
Challenge: knowing BMW and Mini Clients' degree of satisfaction
Key points: Unique Visitors: 237Sent SMS: 559 Filled out Surveys: 64

14. FaithfulClients’loyaltywitheaseandfun

15. Clients' loyalty
with ease and fun
User won't be a stranger anymore, but a Loyal Client. ADA leads you from
the starting engagement to the lead nurturing activities, it helps you to
understand Consumers' real needs and desires and to achieve targeted
initiatives in order to create loyalty and lasting relationships.
6
Solutions: Landing Promotion
Challenge: promoting Ratamica campaign Divani&Divani by Natuzzi
Key points: Unique Visitors: 2200 CTA Call: 195CTA Email: 771

16. SuccessfulIncreaseoftheROIofyourcampaigns

17. Increase
of the ROI of your campaigns
WithADAyousatisfytheClientalongtheCustomerJourneybymaximizingthe
ROI.ThankstotheMobileAnalyticsandtheLeadScoringmodules,integratedin
ADA, you could improve the level of customization of the campaigns and
discover which contents had more success, by managing the communication
budget at its best, increasing the ROI, thanks also to the reduced costs.
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Solutions: Landing Social Coupon, integrated with a Facebook and
an SMS campaign
Challenge: Introduction of the new FIAT 500 at the Motor Village
of Cannes
Key points: Views: 85000 Used coupons: 300 Sold Fiat: 3

18. AnalyticalClients'behaviorstrackingandqualityscoresattributions

19. Clients' behaviors
tracking and quality scores attributions
The Lead Scoring module by ADA allows to give scores to the Leads automatically and to classify them according to their
importance, by subdividing them into categories: Hot, Warm or Cold. You could decide which of your users are ready to
be involved in the sale process and which still need contact actions.
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Profiling after
the campaign
Mobilemarketingcampaign:
Landing Social CouponProfiling before
the campaign

20. Multi-purposeMorechannelsofcommunicationforyourcontents

21. More channels
of communication for your contents
Thanks to ADA, you could choose the channels to use to distribute your contents real time.
You could plan SMS, E-mail, Social Network and Proximity campaigns in an easy and fast way, without installing
additional software.
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Social MediaText Message (SMS) Email Marketing
Facebook Ads Google AdWords Express Programmatic Advertising
Online
Beacon
WiFi Spot
Outdoor

22. InnovativeItlivesinthepresent,it'stargetedinthefuture

23. Itlivesinthepresent,
it's targeted in the future
Digital tools focus more and more on
conversation, in order to offer immediate
answers to the clients.
ADA integrates bots in the whole range of
solutions; applications based on Artificial
Intelligence rules, that simulate smart
conversations.
ADA Chat Bots are able to offer to users,
micro-experienceswithanimmediateaccess
and to learn from each search query.
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24. USAOffice:
Hamilton Av. - Silicon Valley
94301 - Palo Alto California - Usa
www.thedigitalbox.net | info@thedigitalbox.net
InternationalOffice:
Calle Torrent de L'Olla, 31
08009 - Bajos - Barcelona - Spain
TheDigitalBoxS.p.A.
CorporateHeadquarters:
Via Costantino Maria Colacicco, 8
70023 Gioia del Colle (Ba) - Italy