The document discusses the importance of business intelligence (BI) as a critical technology for decision-making, highlighting its key benefits such as faster data processing, improved accuracy, and richer insights for strategic decisions. It emphasizes the role of world-class BI tools in adapting to changing business needs while addressing common analytical questions faced by organizations. Additionally, it introduces Cortell, an independent BI consultancy focused on IBM Cognos solutions, and underscores the significance of performance management in optimizing business operations.

1. Business Intelligence for the Recession
Daniel Morgan & Belinda Johnson
Cortell New Zealand Limited
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What is Business Intelligence?
What is Business Intelligence?
“Information in the hands of the
right people at the right time.”
h l h h ”
Information: Coordinated Data presented in
p
a Meaningful Framework
Right People: Decision Makers
Right Time: While it can still make a difference
“Business Intelligence was the No 1 technology priority
for CIO’s for the third year in a row.”
f ’ f h hi d i ”
– Gartner survey of 1,500 CIO’s worldwide (2008)
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Benefits of World Class BI:
Benefits of World Class BI:
FASTER: Automated data transfer processes are
executed in a fraction of the time with most
manual processes eliminated.
BETTER: A ‘single source of truth’ ensures data
integrity and accuracy.
RICHER: Powerful accurate information means more
profitable decisions.
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A World‐Class Business Intelligence Tool:
A World Class Business Intelligence Tool:
Provides an organisation with an application environment
that d li
h delivers reliable i f
li bl information to the relevant people.
i h l l
Future‐proofs the business by being scalable, flexible, and
easily managed to meet the prevailing needs of the day ‐
such as adding new applications; reflecting changes in
business structure or requirements; or additions and
replacements to underlying source systems etc.
p y g y
Fits around the business – the business should not have to
change just to meet the needs of the tools.
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Common questions in business today:
Common questions in business today:
What is the most profitable service we provide?
Are our cash‐flows adequate?
Do we have the right number of people doing the
Do we have the right number of people doing the
right things?
Where can I cut costs?
How will we know we are approaching critical
decision milestones?
How will I best prepare the company for the
inevitable bounce back?
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Performance Management
Performance Management
How are
How are
we doing?
What should
we be doing?
b d i ?
Why?
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Performance Management
Performance Management
Finance Analytics and Reporting
Analytics and Reporting
Analyze and optimize performance
Why? Sales Product
Development Enterprise Planning
Enterprise Planning
What should Plan, forecast and control enterprise resources
we be doing?
Marketing Operations
Financial Consolidation and Scorecarding
How are we Monitor strategy and report with confidence
doing?
Customer
C Human
Service Resources
IT/Systems
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8. Performance Management
How are
we doing?
d ?
What should
we be doing?
Why?
“The philosophers have already perceived the world in various ways;
the point is to change it.”
h i i h i ”
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The BI Solution
The BI Solution
Cognition :
The mental process of knowing; including aspects such as
The mental process of knowing; including aspects such as
awareness, perception, reasoning, and judgement.
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Business Applications
Business Intelligence often starts in the areas of:
Interpretation and publishing of information
Data modeling and simulation
Planningg
Budgeting
Forecasting
Capital planning
HR planning
HR planning
Management reporting
Performance measurement, including KPI’s
Performance measurement including KPI’s
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11. IBM Cognos Overview: 11
RMATION
N
Google Search Cognos Office
Cube Viewer MS Excel
INFOR
Cognos Mobile Dashboards HTML & Email
HTML & E il
Single Portal with Zero‐footprint Web Interface
IBM Cognos Business Intelligence
Reporting, Dashboards,
SS
PROCES
Ad‐hoc Query, Analysis, Incorporates: Common
Scorecarding, Forecasting, Metadata, Security, ETL
Planning, Budgeting, Process, Query Engine,
Cashflow, Event Automations, Process
Automations, Process
Management Management, Write‐Back
DATA
Data Source 1 Data Source 2 Data Source 3 Data Source….
Manual Entry
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Who are Cortell?
Independent Business Intelligence consultancy
Particular commitment to IBM Cognos Business Intelligence
P ti l it t t IBM C B i I t lli
Application development team
National presence
National presence
Auckland, Wellington, Hamilton & Christchurch
International offices
International offices
Sydney, Melbourne, Brisbane, Dallas, Hong Kong
Good practical experience in:
Good practical experience in:
Public Sector, CE / SOEs, Councils, DHBs, Tertiary
Logistics, Finance, Utilities, Manufacturing, Retail
Logistics Finance Utilities Manufacturing Retail
“Enhancing Corporate IQ”
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Cortell NZ Cross‐Section of Clients
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IBM Cognos Business Intelligence:
IBM Cognos Business Intelligence:
Demonstration:
Demonstration
Financial Performance Management
Cost‐to‐serve model using
Cortell ValuMax & IBM Cognos TM1
C ll V l M & IBM C TM1
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