1) IBM Cognos Express is an integrated business intelligence solution for mid-sized companies that includes reporting, analysis, and planning capabilities. 2) It is designed to be easy to install, use, and purchase with pre-configured modules that can be implemented incrementally to match a company's resources and needs. 3) The solution aims to help mid-sized companies make better use of their data and resources to gain insights, align decisions with planning, and adapt quickly to changing business conditions.

1. Information Analytics
for Mid Sized Organisations
Greg Keller
© 2009 IBM Corporation

2. Agenda
• The Opportunity and challenges of midsize
companies
• IBM Cognos Express
© 2009 IBM Corporation

3. Midsize Companies, Supersize Impact
• The growth engine for
global economy
• 65% of the worlds GDP
• Employ 90% of the
world’s workforce
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4. Dynamic Economy
Threats and Opportunities for a midsize company
Midsize companies are more
resilient in a tough economy
IBM surveyed 1800 businesses:
• 53% are cost-cutting focused
• 47% have a strategic focus on
growth and transformation
Objective: Adaptable & Flexible
- Requires better use of information
and resources
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5. Adaptability Delivers
Competitive Edge
• Change business model
Plan for contingencies or multiple
scenarios
• Align resources quickly
• Capitalize on new opportunities
or changing conditions
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7. Information
Information-driven and accountable culture
through Dashboards and Reports
Action
Align resources with
decisions through
Planning
Insight
Early identification of
opportunities and issues
through Analysis
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8. Reality….
Implemented BI
• 47% of users don’t have confidence in their information
• 42% of managers use wrong information at least once a week
• 59% say they missed information they should have used
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9. Barriers
Implemented BI
Cost, budget
Disruption
to business
IT experience,
skills, resources
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10. Introducing IBM Cognos Express
The only integrated Reporting, Analysis and Planning
solution purpose built for midsize companies.
© 2009 IBM Corporation
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11. Easy to Install
Pre-configured solution includes everything
required for simple deployment and management
Easy to Use
Self-service access empowers business users and
removes the burden from IT
Easy to Buy
Packaged and priced right… Start small, start
anywhere, deliver immediate value, and grow
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© 2009 IBM Corporation

12. Easy to Install
• Preconfigured “No assembly required” Benefits
• All you need - Embedded
– No hidden costs
• OLAP
• Security – Minimum resource
• Web server needed
• Content store – Quick time to value
• Data integration
• Central management console
© 2009 IBM Corporation
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13. Easy to Use
• Novice to advanced Users Benefits
• Simple business view creation Reduce IT Backlog
• Data viewed in business context Reduce burden on IT
• Right interface for the right user Business empowered
Minimum resource
• Flexible delivery model needed
Quick time to value
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14. Easy to Buy
• Buy what you need and Benefits
when you need it
Start small, start anywhere
• Low entry price point
Match projects to match
• No hidden costs resource and budget
constraints
• Room to grow
Quick time to business value
• Affordable
Low risk
© 2009 IBM Corporation
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15. IBM Cognos Express
Can be purchased in its entirety or
by module
© 2009 IBM Corporation
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16. Self-service reporting
and ad hoc query
– Simple, intuitive authoring for novice
to experts
– Different reports to meet the needs
of different users
– Breadth of report coverage –
operational, transactional,
dashboards, ad hoc
– Connect to any type of data and in
any combination – relational, OLAP,
files
– Flexible report delivery via web
interface, PDF, Excel, email or Portal
© 2009 IBM Corporation
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17. • Freeform analysis and
visualization
• Real-time analysis with in-memory
multidimensional capability
• Slice and dice, drill down capabilities
• ‘What if’ scenarios with write back
• High impact data visualizations
• Simplified business view creation
• On the fly view changes
• Embed live content into
MS Office applications
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18. • Planning and business analysis
• Excel or Web Interface
• Powerful in-memory analytics engine
• Centrally managed data, business
hierarchies, rules, calculations
• Business scenarios with powerful “what if”
modeling and write back
• Role-based security and clear audit trails
• Workflow management
© 2009 IBM Corporation
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19. Think Big. Start Small.
A smart approach for a midsize company
Think Big
• Connect BI and Planning – to drive action
from insight
• Build an information driven culture
• Provide a glide path to future enterprise-
class requirements Enables project rollout to match resource
capacity and budget
Start Small
Realize business benefit quickly
• Start anywhere.
(Reporting, Analysis... etc)
Provides justification for further
• Create a roadmap that builds on investment
small successes
Allows adjustments to respond to
• Modular and incremental strategy changes in business objectives
• Deploy tactically yet ensure initiatives are
connected
© 2009 IBM Corporation

20. Cognos Express delivers integrated Reporting,
Analysis and Planning packaged for the midmarket
Dashboards/Reports
Planning
Analysis
© 2009 IBM Corporation
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21. © Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty
of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is
intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license
agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM
operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are
not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of
the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.
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