1. Target Group Campaign Management - Identify the most responsive target groups for marketing campaigns. 2. Personalized Offerings - Develop personalized product or service offerings for individual customers. 3. Analytical Decision Improvement - Use predictive analytics to improve operational and strategic decisions. 4. Risk Scoring and Fraud Prevention - Predict risks and identify potential fraudulent activities.

1. Friedel Jonker – Software Client Leader –Travel & Transport
IBM´s Integrated New Intelligence
Solutions to drive Business Value
CXO Version 2011/05/26, 57 Slides
© 2011 IBM Corporation

2. Willkommen zu einem intelligenten Jahrzehnt
Wellcome to the century of Intelligence
Vision 1995 Realität 2011
2 © 2011 IBM Corporation

3. To enter new dimensions: Leading not Managing Informations.
Plan to achieve your Vison. Get new Insights by predictive Analytics.
Forecast Chances and Risks. Achieve higher Corporate Performance by
collapsing the time from Information to Business Value. That IBM´s
defintion of New Intelligence.
Quelle: Welt der Wunder 11/2010
A smarter
World drives
New Intelligence
New Intelligence
Infrastructures & Applications
drives a smarter World
In neue Dimensionen vordringen: Effiziente Verwaltung von Informationen.
Tiefe Einblicke durch Analysen. Prognostizieren und bewerten von
Chancen und Risiken. Schnellere und bessere Entscheidungen. Das
verstehen wir unter New Intelligence.
3 © 2011 IBM Corporation

4. Quelle: Welt der Wunder 11/2010
The new formula of success for THE NEW PIONEERS of the intelligent
enterprise in the GLOBAL REALTIME INFORMATION Age is:
Business Value = TINT(TDI + TBI + TSI + TMI) with
TINT=Trusted Integration
TDI=Trusted Data Intelligence
TBI=Trusted Business Intelligence
TSI=Trusted Social Intelligence
TMI=Trusted Marketing Intelligence
4 © 2011 IBM Corporation

5. Agenda
● The Job of the Board
● Integrated Master Data Management
● Mobile Business Intelligence
● 360 Degreee Customer View, Segmentation and Interaction
● Social Media & Branding
● Smarter Commerce & Pricing
Attachement:
IBM Integrated Reference Architecture –Banking Example
5 © 2011 IBM Corporation

6. The Job of the Board
6 © 2011 IBM Corporation

7. The Job of the Board
The CEO (Creative, Enthsuiastic and Openminded)
of today and tommorrow will be obliged to consider
more information from a greater number
of sources, in order to synthesize variegated
data into a sensible and logical world view that
will facilitate the design of world winning strategies.
KF Korn/Ferry 21st Century Report
7 © 2011 IBM Corporation

8. CEOs citing creativity as a top leadership quality provided new insights
into leading in the new economic environment
“We do everything to simplify our
business, but at the same time need to
manage increasing external complexity -
for example, with our customers and
partners.”
CEO, Public Sector Organization, Czech “The magic of our industry - you enter
Republic the shop with money and you leave
with a piece of paper (......). The
main problem of financial crisis is lack
of transparency.”
CEO in a bank, Slovakia
Global thinking enables the best
assessment of risks, you can meet in
developing your business.
Deputy General Director,
Telecommunications, Russia
Quelle: IBM Global CEO Study 2010; n (1541)
8 © 2011 IBM Corporation

9. CEOs can Breakaway and Sustain Advantage with
IBM´s Integrated New Intelligence Solutions
IBM´s New Intelligence Maturity
Breakaway
•Customer and • Real-time analytics
Partner
Collaboration • Integration of external
collective
•Business
•Flexibility in Process
internal Integration
processes
Business •Process Differentiating
•Contextual Business
Automation rules
Operations and •Pattern-recognition
•Task Workflow
Integration
How the business (eg, ERP) •Master Data Management
Competitive •Metrics
applies information to •Workgroup
Design •Dashboards/Scorecards
achieve its goals
• Policies •SOPs
• Biz Processes •Data Warehouses
•Command Foundational •Data Governance
• Organization and control
•Task •Production reporting
automation
Heroics •Spreadsheets
•Extracts
Information and Analytics
How the business manages information and learns from it
9 © 2011 IBM Corporation

10. CEOs can extend Consumer Insight
To an Integrated New Intelligence Solution
To Drive Business Value Smarter Business
Commerce &
Pricing Value
For a richer and deeper analysis
of data – its investment and
impact on the bottom line
360 Degree Customer
View, Segmentation &
Interaction
Social Media
and Branding
Integrated Master
Data Management
Mobile Business
Intelligence
© 2011 IBM Corporation

11. Integrated Master
Data Management
11 © 2011 IBM Corporation

12. Can you trust your information?
12 © 2011 IBM Corporation

13. Information architecture is evolving
Dynamically Deliver
Disconnected Silos Master Information
of Information People,
Processes,
Applications
Rich Standards, Integrated Master Data Mangem.
Integrated Master Data Mangem.
Flexible Architecture
Repositories,
Applications
70% of people’s time 60%+ of CEOs say they 5X More Value
can be spent finding need to do a better job creation by organizations
relevant information leveraging information effective at using
information
Sources: IBM Attributes & Capabilities Study, 2005; Client Interviews 2004; IBM CFO Study, 2006
13 © 2011 IBM Corporation

14. Integrated Master Data Management Selected Client References
Trust and use your information efficiently by creating and
managing One Single Version of Truth.
Short solution description
Today often the same information resides in different
systems with different quality and different actuality.
This causes data inconsistences resulting in wrong business
decisions.
With IBM´s intelligent integrated Information on Demand
solution stack CXOs will be able to establish
data governance by creating and managing One Single
Data Version of Truth.
Business value
By using trusted data for communication with clients and
partners amadeus can grow the sales volume and reduce
costs and redundant sytems and data management
administration.
14 © 2011 IBM Corporation

15. IBM´s Intelligent Integrated Information On Demand Solution Stack
Better Results by Business Analytics and PM
Financial Workforce Dynamic
Optimization Supply Chain Multi-Channel
Customer & Product Risk Insight
Profitability Marketing
Business Intelligence
und
Performance Manangement
4. Analysis, Planning and Use of trusted Data and Content
End-to-End Information Integration,
Solutions Warehousing und
Master Data Mgmt.
3. Trusted Relatime Delivery of Data and Content FileNet Informix
® ®
Enterprise Enterprise software software
Data Content DB2 ®
Management Management
software
1. Management of Enterprise Data and 2. … and use in Business
Content Processes
15 © 2011 IBM Corporation

16. Data Warehouse and BI Offerings on System z
The Integrated Information On Demand Value Information Chain / End To End Solution
Information InfoSphere Cognos 8 BI
1
1 2
2 3
3
Server Warehouse
Dashboards
Data Stage on System z Scorecards
Data Quality Query
Data Repository
Information Analyzer Reporting
Multidimensional Analysis
Business Glossary Analysis
Data Studio XM
Replication Server Mobile
Admin Console LA
Data Federation MD, OD
Data Event Publisher X BO
,
Change Data Capture
Operational Source Systems Z Cubing Services
DB 2 zOS
IMS
VSAM
CICS
SAP on Z
TA
Federated Data DA
Operational Source non System Z TA y
ME r
N lossa
O G
DB LUW MM ata
SAP CO D
Oracle
Informix u.v.m.
16 © 2011 IBM Corporation

17. The IBM Solution: InfoSphere Information Server
Delivering information you can trust
IBM InfoSphere Information Server
Unified Deployment
Understand Cleanse Transform Deliver
Discover, model, Standardize, merge, Combine and Synchronize, virtualize
define, and govern and correct information restructure information and move information
information structure for new uses for in-line delivery
and content
Unified Metadata Management
Parallel Processing
Rich Connectivity to Applications, Data, and Content
17 © 2011 IBM Corporation

18. BeTop in Data Management with IBM BTOP-Model und Business Glossary
The Information Server Metadata Solution addresses 4 specifics areas of metadata. The
metadata focus is on data integration tasks which are solved by Information Server and
includes those linkages to third party information that Information Server is aware of.
Business Metadata
B – Business rules, Definitions, Terminology, Glossaries, Algorithms
and Lineage using business language. Audience: Business users.
T Technical Metadata
– Defines Source and Target systems, their Table and Fields
structures and attributes, Derivations and Dependencies.
Audience: Specific Tool Users – BI, ETL, Profiling, Modeling.
O Operational Metadata
– Information about application runs: their frequency, record counts,
component by component analysis and other statistics. Audience:
Operations, Management and Business Users.
P Project Metadata
– Documents and audits development efforts, assigns Stewards, and
handles change management. Audience: Operations, Stewards,
Tool Users and Management.
18 © 2011 IBM Corporation

19. Integration / Scalability / Security / High Performance
Complexity reduction
19 © 2011 IBM Corporation

20. Comparison of IBM Smart Analytics System to Custom
Why is it better to purchase the System as opposed to the piece parts?
IBM Smart Analytics System* Custom*
One Call support Included Not Available
Coordinated Stack certification Included Not Available
(SW, OS, & Firmware)
Services
Implementation Included 1 off
Premium Support Included 1 off
Health Check 1st year Included 1 off
Server, Storage, SW Power 550, DS5300, Cognos, & Power 550, DS5300, Cognos, &
InfoSphere Warehouse InfoSphere Warehouse
Bottom Line All of the above part of the System $ Significantly more expensive
Additional benefits with the pre-defined IBM Smart Analytics System configurations
Time to price configuration - 24 hr turn around time (on XS, S, & M configs)
Less than 2 weeks to fill order (on XS, S, & M configs)
20 © 2011 IBM Corporation

21. IBM System z with the new zEnterprise and Smart Analytics
Optimizer at
21 © 2011 IBM Corporation

22. Mobile Business
Intelligence
22 © 2011 IBM Corporation

23. Innovation ist nicht begrenzt auf IT Lösungen: Geschäftsprozesse wurden
als sehr wichtig für CIOs Visionen zur Steigerung der Wettbewerbsfähigkeit
angesehen.
“In Zeiten in denen Unternehmen in den meisten Industrien
über ähnliche Produkte und vergleichbare Technologien verfügen sind
hochperformante Geschäftsprozesse einer der letzten verbleibenen
differenzierenden Wettbewerbsvorteile.
Tom Davenport, “Competing on Analytics”
Zehn der wichtigsten visionären Planungselemente
Interviewte CIOs konnten soviel auswählen wie Sie wollten
86%
Business Intelligence and Analytics 80%
77%
Virtualization 76%
73%
Risk Management and Compliance 70%
BI/Anayltics Nr. 1 Mobility Solutions 66%
71%
der Investitionen zurCustomer and Partner Collaboration 64%
73%
Low
growth
Steigerung der Self-Service Portals 63%
71%
High
Wettbewerbs- Application Harmonization 62%
67%
growth
70%
fähigkeit Business Process Management 61%
68%
SOA/Web Services 55%
IBM Global CIO Study 2009 Unified Communication 57%
63%
Source: IBM Global CIO Study 2009; n = 2345
23 © 2011 IBM Corporation

24. Business Intelligence ist lt. Gartner schon seit 2006
die Nr. 1 auf der CIO Agenda
Gartner EXP “Gartner: Making the Difference - The 2008 CIO Agenda”, Mark P. McDonald Tina Nunno Dave Aron, January 2008
24 © 2011 IBM Corporation

25. IBM Synergy Play Platform -Extending BI for Enterprise 2.0
Connecting People and
Information to Drive Better
Business Performance…
Platform for
decision making Enterprise 2.0
Business Intelligence,
Performance Web 2.0
Management Interfaces
Data
Integration
User generated
Content
Data & Content
Management
Hardware & SOA: Dynamic
Systems Applications
Management
25 © 2011 IBM Corporation

26. Mobile Business Intelligence Selected Client References
Mobilizing minds and create business value from your global
employees, customers and partners at anytime, anywhere with
any device
Short solution description
The world has changed since the invention of the Apples Iphone,
Ipad and Googles Android and Samsungs mobile Tabs.
Now everyone can do everything by a touch on a screen.
Employees, customers and partners expect to do what they do
at home now in business too. With IBM´s Business
Intelligence on the Move companies can use their trusted information
to easily develop, manage and distribute their information in
realtime to anyone, anywhere on any device.
Business value
CXOs can use this new intelligence to improve their current
products and services and to develop new products and service
innovations to drive even better business value.
26 © 2011 IBM Corporation

27. IBM Cognos 10 – Breadth of Analysis Styles
Unified Workspace across multiple
styles of analysis
Business
Insight
Analytical Reporting Trending Scenario Modeling Advanced Analytics
Drill Slice and Dice What-if What might be
27 © 2011 IBM Corporation

28. Simplify Interfaces, Unify Common Tasks, & Do More…
Business Insight – Workspace to easily assemble dashboards,
view/interact/analyze result sets, and collaborate
Drag-and-drop content Do More…
Exploration & Analysis with
Reports & Business Insight Advanced
Analysis
Business Insight
TM1
Cubes
Real-Time
Monitoring Social Collaboration with
Lotus Connections
Metrics
Unified BI workspace
Toolbox
28 © 2011 IBM Corporation

29. IBM Cognos Collaboration
IBM Cognos 10 BI Lotus Connections
Reports
Ad-hoc queries IBM Cognos
Collaboration Blogs Activities Profiles Files
Analysis Wikis Bookmarks Communities
Dashboards
29 © 2011 IBM Corporation

30. IBM Cognos 10 Überblick – Extend the Reach of BI
Right Information, Right Time, Simple and Quickly
30 © 2011 IBM Corporation

31. 360 Degree
Customer View &
Interaction
31 © 2011 IBM Corporation

32. 360 Degree Customer View & Interaction Selected Client References
Acting by knowing. Know your customers and partners
exploiting your trusted information and integrate this knowledge
into your systems and activities.
Short solution description
CXOs can use this 360 degree customer view &
interaction for analyzing their customer and partner information
and to setup an interaction research process to optimize
business decisions like target group campaign management,
personalized offerings, realtime recommendations, next best offerings,
action scoring, predictive alerting and more.
Business value
By applying better knowledge and interacting with target customers
and partners amadeus will increase customer satisfaction and
sales volumes.
32 © 2011 IBM Corporation

33. IBM SPSS Predictive Analytics
Realtime Recommenda-
Tions for Call Center
Personalized
Offerings
Target Group Analytical
Campaign Management Decision
Improvement Action Scoring
Predictive Alerting
Direct Mail Response Optimization
Risk Scoring and Fraud
Prevention
33 © 2011 IBM Corporation

34. IBM SPSS Predictive Analytics
4 Key Categories
Data Collection
Delivers accurate view of customer attitudes & opinions
• IBM SPSS Data Collection
Statistics
Drives confidence in your results & decisions
• IBM SPSS Statistics
Modeling
Brings repeatability to ongoing decision making
• IBM SPSS Modeler
• IBM SPSS Text Analytics
Deployment
Maximizes the impact of analytics in your operation
• IBM SPSS Decision Management
• IBM SPSS Collaboration & Deployment Services
34 34 © 2011 IBM Corporation

35. Social Media &
Branding
35 © 2011 IBM Corporation

36. Zu 6:
36 © 2011 IBM Corporation

37. Social Media and Branding Selected Client References
Listen to your clients and partners by analyzing
the internet content in extranets and social networks
Short solution description
Facebook and Twitter has changed the world. Now your
clients and partners can communicate their opinons about
a company, products and services worldwide. With IBM´s
Social Media and Branding Solution CXOs can now
analyze social media source areas to optimize their
business decisions (improve Social Media awareness,
brand recognition and product and services awareness).
Business value
By analyzing campaigns, competition, products,services, etc.
within the www amadeus gets better insights, can react faster
and will be much more proactive. This will result in increasing
customer satisfaction and more revenue.
37 © 2011 IBM Corporation

38. IBM Cognos Consumer Insight
We provide analytics that listen, measure and analyze social media
performance to more effectively:
Understand your customer needs to target new
Grow Your offers and products more cost-effectively through
Business different social media channels
Evaluate your corporate reputation and make
Enhance Your evidence-based messaging decisions that target
Reputation the right stakeholders at the right time
Respond more quickly with accurate, timely and
Improve your relevant insight into customer requests to
customer experience ensure a consistent brand experience across
all channels
Create Relationships. Build Advocacy. Improve Loyalty.
38 © 2011 IBM Corporation

39. IBM Cognos Consumer Insight
Business Drivers
Competitive Analysis Corporate Reputation
Corporate Reputation Customer Care
Customer Care
Campaign Effectiveness
Campaign Effectiveness Product Insight
Product Capabilities
Source Areas
COMPREHENSIVE SENTIMENT
FACEBOOK
FACEBOOK ANALYSIS
Keyword Search Dimensional
Dimensional Analysis
BLOGS
BLOGS
Navigation Filtering
Drill Through to Voice
Content
DISCUSSION FORUMS
DISCUSSION FORUMS
AFFINITY ANALYTICS EVOLVING TOPICS
TWITTER
TWITTER
Relationship Tables Relevant Topics
NEWSGROUPS
NEWSGROUPS Relationship Matrix Associated Themes
Relationship Graph Ranking and Volume
MULTILINGUAL
MULTILINGUAL
39 © 2011 IBM Corporation

40. How IBM Cognos Consumer Insight Works?
•Automatically Process content •Communicate insight
identify and tag based on relevance broadly across the
relevant content to business business
•Admin User
Interface
Interactive
3rd Party Providers Visualization &
•Crawl Analysis
•Semantic &
Search-led
Faceted
Search Index Data
Multiple Languages •Information Exploration
Extraction
Cognos
Web content •Compute Reports &
Infrastructure •Database Analytics
Analytics Platform Integrated UI
40 © 2011 IBM Corporation

41. Evolving Topics –
Capture a weighted summary of discussions to determine snippets that share
the same terms and ascertain related topics above and beyond your analysis of trends
and common discussion topics across time
Determine risks and opportunities of related topics
to corporate reputation, campaigns and customer
service
More effectively target broader adjacent themes and
events to link your product, services and corporate
messages to, while prioritizing and ranking their
relevance and applicability for proactive campaigns
Expand your social media campaigns to incorporate
other discussion contexts by analyzing evolving topics
related to hot word sentiment and by targeting other
social media communities or communication channels
41 © 2011 IBM Corporation

42. Leveraging Business Analytics
Seamless integration with the Cognos BI environment for more sophisticated analysis –
providing the only solution on the market readily able to leverage a broader business
analytics environment
• Create an analytic glide path to your strategic
operational and transactional data sources by
integrating seamlessly IBM Cognos Consumer
Insight with Cognos BI to drive actionable insights
and optimize performance
• Make actionable insights accessible by providing
the users with an intuitive interface for easy drill-
down into and reporting on the data, via a dashboard
configured to or by the individual user groups
• Support cause and effect analysis by integrating
data from other data sources into the social network
insights dashboard
42 © 2011 IBM Corporation

43. Integrated Smarter
Commerce & Pricing
43 © 2011 IBM Corporation

44. Customers & Channels
User behaviour Multi-Channel
on websites Advertising Solution
Advertising Solution
(Call Center)
With Laptops, Analytics
PCs Explore
AdTarget
(cross session)
Impression Attribution
Search
Social
Multi-Channel Personaliiziing Soluton
Personaliiziing Soluton
Analytics
Explore
Intelligent Offer
LIVEmail
Mobile Devices
(websites & apps) Retargeting Solution
Retargeting Solution
Customer Attributes Analytics
Explore
(offline) AdTarget
Off-Site Impressions • CRM Data Impression Attribution
(Social Media) • Loyalty Programm Status Lifecycle
Off-Site Impressions LIVEmail
• Scoring
(display-ads & other) • Demographic Data
• etc…
44 © 2011 IBM Corporation

45. Integrated Smarter Commerce Selected Client References
& Pricing
Customers today have multiple channels to get information,
communicate with employees and to buy products and
services.
Short solution description
Based on user behavior on different channels CXOs
can improve customers experience by planning, coordiating
and executing advertising, personalizing, retargeting
and pricing more efficiently.
Business value
By knowing and interacting with target customers and
partners CXOs will be able to adress customer needs
faster and better which will increase customer satisfaction and
sales volumes.
45 © 2011 IBM Corporation

46. 46
Solution Scenario
Planning, coordinating & executing marketing campaigns to stimulate commerce demand
Manage Marketing across Multiple Interaction Channels
– Cross-channel marketing strategy is defined and planned using Unica
– Coremetrics is used to track consumer actions, and make relevant recommendations
– The e-commerce web site and order capture is provided by WebSphere Commerce
– Customer experience with responsive interaction is guaranteed by workload optimized systems
Optimize display and search results with
Coremetrics AdTarget and Coremetrics Search
Marketing messages and
campaigns are defined and
planned using Unica Campaign
Web
Mobile
Retail
Insights from Store
social media, Systems
third party
Store
websites,
purchase Deliver custom landing pages with targeted
history ,etc messages and promotions via WebSphere
Generate demand with Unica eMessage Commerce Precision Marketing
(email creation, delivery, tracking
Capture responses and refine
46 © 2011 IBM Corporation

47. Attachement:
IBM Integrated Reference Architecture
–Banking Example
47 © 2011 IBM Corporation

48. Banking Reference Architecture (CC&I Domain) … with IBM SWG Product Overlays
Channels Lotus Forms
Banking Enterprise
Core Systems Business Banking
Branches Forms
Information Mgmt & Credit
Mgmt Business Processes Operations
Systems
Debt Credit Cards
Rules Service Marketing Customer
Engine Processes Processes Relationship General
iLog Risk
Mgmt Ledger
ATMs Electronic Compliance Sales Business Marketing Fraud
Corporate
Processes Banking
Signature Processes Partner Decision Retail
Services Support Product Banking
WebSphere
Business Monitor Real Relationship Loan
Process Models Campaign Mgr Management Resource Origination
Utility & Business Events
3rd Party
Presentation / Interaction Services
Customer Systems Process Manager Products/Svcs
Case
Regulatory Payments
WebSphere Management
Call Centers
Enterprise Access Services
WebSphere Process Server
Portal
Thin Service Registry
Service Registry Service Mgmt
Service Mgmt Enterprise
External
Client Enterprise Service Hub
Enterprise Service Bus & Repository
& Repository && Invocation
Invocation Service Bus
Services Gateway
WebSphere ESB, MQ, Message Broker
Internet
Data Integration/ Information
Information Services FICO
Fico
Customer Framework Credit
Banking Industry
Analytics Scores
Rich
Client Cognos, SPSS
Models
DataStage Master Content
Business Demographic
Relationship Insight
QualityStage Data Mgmt Data
Mgmt MDM Systems
Managers /
Agents Search & Server
3rd party
Discovery Data
Analytics Customer Document
EAS Account Mgmt
Product Systems
WMBTT Server Threat & FileNet
Fraud Banking Data
Analytics
Warehouse Banking Unstructured
Mobile Multi-Channel Customer Data Data Data
Marts
Banking Integration Insight
Warehouse
& Analytics Data Information
WMBTT (Build Warehousing Foundation
Option)
Tivoli (ITM, TAM, …)
Security, Management & Governance
Governance & Monitoring
48 May 2011
Rapid Development & Integration Modeler, WID, RSA, IDA, …
© 2011 IBM Corporation

49. Enterprise Architecture provides the “city plan” for business and IT
“building blocks”
Component Business Model
Business Technology
Opportunity Availability "slice, analyse and transform"
Business Financial Product/ Production
Information Administration Management Process
Business
Corporate/LOB Portfolio
Financial Production
Strategy & Strategy &
Planning & Strategy
Planning Planning
Technology Direct Organization &
Forecasting
Research &
Master
Production
Strategy
Process Policies Development
Capital Planning
Appropriation
Strategy
Alliance Design Rules Production
Strategies Planning
& Policies Rules & Policies
Human Capital Risk Program Production
Management Management Management Scheduling
& Internal Audit Configuration
Legal &
Management Production
Enterprise wide focus
Regulatory
Control Treasury
Strategy
Enterprise Architecture Enterprise Architecture
“the city plan”
Business IT
Architecture Architecture
Processes Users
Information Applications
Planning People Data
Locations Technology
Transition Plan
Project focus
Business Operating Environment System Architecture
and IT Infrastructure functional aspects
Design and operational aspects
Delivery
IT Solutions
“the infrastructure and single
building design”
49 © 2011 IBM Corporation

50. Synergy across IBM Software
to Deliver Strategic Solutions
for CXOs Collaboration
• Collaborative capabilities
• Dashboards Increase user
experience
Trusted Information
• Trusted information ECM
• Search & discovery
Strategic Initiatives (data lineage, business
glossary) • Content management
• Governance
that Drive Synergy • Advanced analytics
• Scalable information
platform
Requirements
Performance Management
• Business Intelligence
• Financial Performance
Management
Collaboration Business Integration
Development & Project & SOA
Business Optimization Management Tools • Business optimization
• Increase development • Operational BI (process
Information Agenda community adoption integration, rules engine)
• Embedding BI • BPM (business monitor,
Governance and Regulatory • implify performance engine)
Compliance testing • Scalability
Standardization
Security & System
Management
• Enterprise security
• Increase manageability
50 © 2011 IBM Corporation

51. IBM Cognos a Leader in the Forrester Wave™: Enterprise BI Platforms
The Forrester Wave is copyrighted by Forrester
Research, Inc. Forrester and Forrester Wave are
trademarks of Forrester Research, Inc. The Forrester
Wave is a graphical representation of Forrester's call on a
market and is plotted using a detailed spreadsheet with
exposed scores, weightings, and comments. Forrester
does not endorse any
vendor, product, or service depicted in the Forrester
Wave. Information is based on best available resources.
Opinions reflect judgment at the time and are subject to
change.
Source: Forrester Research Inc. “The ForresterWave: Enterprise Business Intelligence Platforms, Q4 2010”, Oct 21, 2010.
Full report can be accessed at http://www.ibm.com
51 © 2011 IBM Corporation

52. IBM Unica –Leader in CRM Mulitchannel Campaign Management
52 © 2011 IBM Corporation

53. IBM Coremetrics –Leader in Web Analytics
53 © 2011 IBM Corporation

54. Questions?
問
題
Ερωτή
Ερωτή
Fragen
?Vragen
σεις
σεις
问
题
?
Preguntas Cwestiwn
?
Domande
質
Questions
Perguntas
問
54 © 2011 IBM Corporation

55. © Copyright IBM Corporation 2011 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty
of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is
intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license
agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM
operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are
not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of
the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.
55 © 2011 IBM Corporation

56. Contact Details
Friedel Jonker Wilhelm-Fay-Strasse 30-34
Dipl.-Kaufmann D-65936 Frankfurt
Software Client Leader
Travel & Transport Phone (+49)-69-6645-1227
IBM Software Group Fax (+49)-69-6645-5640
Information Management Mobile (+49)-160-9638657
Jonker@de.ibm.com
56 © 2011 IBM Corporation

57. 57 © 2011 IBM Corporation