VISION    MISSION  & O BJECTIVES  CORPORATE
GROUP-5 DIVYA.S. NAIR JISMOL.C. VARGHESE NIJIYA.FAROOK NISHA.S RIJO.AUGUSTNE KIRAN.K.S
CONTENTS Corporate Enterprises? What is an Organization? Vision and its characteristics. Mission and its characteristics. Objectives  its characteristics.
  The corporate Vision, Mission and Objectives of two leading Corporate TATA AIG Conclusion
C orporate Enterprises The business entities which are independent of their owners are known as corporate enterprises. These are recognized by virtue of  the legislation, administrative  regulations or registration.
Corporation in legal Point of view A corporation is a separate legal entity, usually used to conduct business.   Corporations exist as a product of corporate law.    The defining feature of a corporation is its legal independence from the people who create it.
C haracteristics of New  Corporations Delegated management. Limited liability. Investor ownership. Separate legal personality.
O rganization “  An organization is a systematic arrangement of people working together in a structured way to accomplish some specified purpose ”. The main goal of the organization is maximum profit at minimum cost .  Organization is related to organism i.e.  HUMAN BODY.
VISION What is a CORPORATE VISION? Kotter (1990) defines it as a, “ Description of something (an organization, corporate culture, a business, a technology, an activity) in the future”.
Einamaki (1992) considers it as a  “  mental perception of the kind of environment an individual, or an organization, aspires to create within a broad time horizon”.
Miller and Dess (1996) view it simply as the “category of intentions that are broad, all inclusive, and forward thinking”.    Thus VISION is, being future aspirations that lead to an inspiration to be the best in one’s field of activity.
Characteristics of Vision Good visions are inspiring and exhilarating. Good visions help in the creation of a common identity and a purpose. Good visions are competitive, original and unique.  They make sense in the market place as they are practical.
Good visions foster risk taking and experimentation Good visions foster long term thinking. Good visions represent integrity, they are truly genuine  and can be used for the benefit of people.
Corporate Vision of VCST To be the best performing producer of high technological and mechanical components and systems globally.
MISSION Mission is what an organisation is and why it exists.  Mission is a statement, which defines the role that an organisation plays in a society. Hunger and Wheelen (1999) say that mission is the “purpose or reason for the organization’s existence”.
Characteristics of Mission It should be feasible.  A mission should always aim high but it should not be an impossible statement. It should be precise .  A mission statement should not be so narrow as to restrict the organisation’s activities nor should it be too broad to make itself meaningless.
It should be clear .   A mission should be clear enough to lead  to action. It should be motivating. A mission statement should be motivating for members of the organization and of society, and they should feel it worthwhile working for such an organization or being its customers.
It should be distinctive. It should indicate how objectives are to be accomplished.  Besides indicating the broad strategies to be adopted a mission statement should also provide clues regarding the manner in which the objectives are to be accomplished.
NOKIA’S MISSION The company’s 2006  Mission is about ‘the awesome potential in connecting people’
OBJECTIVE These are set of statements that lead to the accomplishment of purpose or mission of an organisation.
Characteristics of Objective The Objectives helps to define the organisation in its environment. The organisations justify their existence to their stakeholders in the environment. Objectives provide standards for assesing organisational performance.
Objectives help in coordinating decision and decision making. Stated objectives impose some constraints on the behaviour of employees and modify it towards the desirable direction. It helps in formulating Strategies
Objectives Of VCST Satisfied customers: by product quality, cost efficiency, on time delivery, flexibility    Satisfied shareholders: by exploiting the capacity of our production process optimaly   Satisfied employees: by good leadership, involvement, working conditions   Satisfied society: attention to the neighbourhood, minimum disadvantageous influence of our actvities on the environment
Values of VCST VCST is characterised by: Devotion  Flexibility  Speed  Faith  Openness  Respect  Correctness
CORPORATE    VISION, MISSION &   OBJECTIVE
TATA
About TATA The Tata Group is one of India' largest business conglomerates established by Jamshedji Tata (Jamshedji) in the second half of the 19th century. After Jamshedji,  Jehangir Ratanji Dadabhoy Tata (JRD)  became the  Chairman of the Tata Group  and played a significant role in continuing the vision of the group.
WINGS of TATA Tata Tea Tata Consultancy services Tata Motors Tata Chemicals Tata Steel
“ One must forever strive for excellence or even perfection, in any task however small, and never be satisfied with the second best….” … . JRD Tata, 1965
TATA –CORPORATE VISION,MISSION AND OBJECTIVE. Vision Enrich the quality of life by offering products and services that meet the essential needs of people.
Mission We shall be the most respected company in the businesses and geographies we operate in. Our growth and success will be achieved by:
Enhancing the value we deliver to our customers. Being globally competitive Internationalisation of our business Improving shareholder value Commitment  Strengthening stakeholder relationships Providing new and innovative offerings
Values  Excellence Integrity Innovation Fairness  Care
Objectives To understand the vision that has driven the Tata group till Ratan Tata joined.  To analyse the contribution made by Ratan Tata to the Tata Group  To analyse if conglomerates can be driven by leaders' vision and not necessarily by a strategy
To analyse the leadership style of Ratan Tata To analyse the succession dilemma at the Tata Group  To analyse what kind of leadership is required for Tata Group after Ratan Tata steps down.
AIG
AIG At A Glance   American International Group, Inc. (AIG), a world leader in insurance and financial services, is the leading international insurance organization with operations in more than 130 countries and jurisdictions. AIG companies serve commercial, institutional and individual customers worldwide.
VISION To be the world's first-choice provider of insurance and financial services. We will create unmatched value for our customers, colleagues, business partners and shareholders; as we contribute to the growth of sustainable, prosperous communities.
MISSION To provide people and business with financial  security through:  Actively developing market driven product  Investing in people development  Giving prompt and caring services
VALUES People:  Develop diverse talent. Reward excellence. Customer Focus :  Anticipate their priorities. Exceed their expectations. Performance :  Be accountable. Manage risks. Deliver AIG's strength.
Integrity :  Work honestly. Enhance AIG's reputation. Respect :  Value all colleagues. Collaborate with one another. Entrepreneurship :  Seize opportunities. Innovate for and with customers.
FOLLOW UP CORPORATE ENTERPRISE CORPORATE IN LEGAL POINT OF VIEW Characteristics of new corporizations Delegated management. Limited liability. Investor ownership. Separate legal personality.
ORGANISATION VISION:-  Description of something in future CHARACTERISTICS OF VISION Inspiring Creation of common identity and a purpose. Competitive original & unique visions foster risk taking and experimentation visions foster long term thinking. Represent integrity, they are truly genuine  and  can be used for the benefit of people.
Mission.  Characteristics of mission. It should be feasible. It should be precise .  It should be clear . It should be motivating. It should be distinctive. It should indicate how objectives are to be accomplished. objectives . Characteristics of objectives. Objectives helps to define the organization in its environment. Justify their existence to their stakeholders in the environment. Provide standards for assessing organizational performance.
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QUESTIONS PLEASE!!!

Corporate Vision

  • 1.
    VISION MISSION & O BJECTIVES CORPORATE
  • 2.
    GROUP-5 DIVYA.S. NAIRJISMOL.C. VARGHESE NIJIYA.FAROOK NISHA.S RIJO.AUGUSTNE KIRAN.K.S
  • 3.
    CONTENTS Corporate Enterprises?What is an Organization? Vision and its characteristics. Mission and its characteristics. Objectives its characteristics.
  • 4.
    Thecorporate Vision, Mission and Objectives of two leading Corporate TATA AIG Conclusion
  • 5.
    C orporate EnterprisesThe business entities which are independent of their owners are known as corporate enterprises. These are recognized by virtue of the legislation, administrative regulations or registration.
  • 6.
    Corporation in legalPoint of view A corporation is a separate legal entity, usually used to conduct business. Corporations exist as a product of corporate law. The defining feature of a corporation is its legal independence from the people who create it.
  • 7.
    C haracteristics ofNew Corporations Delegated management. Limited liability. Investor ownership. Separate legal personality.
  • 8.
    O rganization “ An organization is a systematic arrangement of people working together in a structured way to accomplish some specified purpose ”. The main goal of the organization is maximum profit at minimum cost . Organization is related to organism i.e. HUMAN BODY.
  • 9.
    VISION What isa CORPORATE VISION? Kotter (1990) defines it as a, “ Description of something (an organization, corporate culture, a business, a technology, an activity) in the future”.
  • 10.
    Einamaki (1992) considersit as a “ mental perception of the kind of environment an individual, or an organization, aspires to create within a broad time horizon”.
  • 11.
    Miller and Dess(1996) view it simply as the “category of intentions that are broad, all inclusive, and forward thinking”. Thus VISION is, being future aspirations that lead to an inspiration to be the best in one’s field of activity.
  • 12.
    Characteristics of VisionGood visions are inspiring and exhilarating. Good visions help in the creation of a common identity and a purpose. Good visions are competitive, original and unique. They make sense in the market place as they are practical.
  • 13.
    Good visions fosterrisk taking and experimentation Good visions foster long term thinking. Good visions represent integrity, they are truly genuine and can be used for the benefit of people.
  • 14.
    Corporate Vision ofVCST To be the best performing producer of high technological and mechanical components and systems globally.
  • 15.
    MISSION Mission iswhat an organisation is and why it exists. Mission is a statement, which defines the role that an organisation plays in a society. Hunger and Wheelen (1999) say that mission is the “purpose or reason for the organization’s existence”.
  • 16.
    Characteristics of MissionIt should be feasible. A mission should always aim high but it should not be an impossible statement. It should be precise . A mission statement should not be so narrow as to restrict the organisation’s activities nor should it be too broad to make itself meaningless.
  • 17.
    It should beclear . A mission should be clear enough to lead to action. It should be motivating. A mission statement should be motivating for members of the organization and of society, and they should feel it worthwhile working for such an organization or being its customers.
  • 18.
    It should bedistinctive. It should indicate how objectives are to be accomplished. Besides indicating the broad strategies to be adopted a mission statement should also provide clues regarding the manner in which the objectives are to be accomplished.
  • 19.
    NOKIA’S MISSION Thecompany’s 2006 Mission is about ‘the awesome potential in connecting people’
  • 20.
    OBJECTIVE These areset of statements that lead to the accomplishment of purpose or mission of an organisation.
  • 21.
    Characteristics of ObjectiveThe Objectives helps to define the organisation in its environment. The organisations justify their existence to their stakeholders in the environment. Objectives provide standards for assesing organisational performance.
  • 22.
    Objectives help incoordinating decision and decision making. Stated objectives impose some constraints on the behaviour of employees and modify it towards the desirable direction. It helps in formulating Strategies
  • 23.
    Objectives Of VCSTSatisfied customers: by product quality, cost efficiency, on time delivery, flexibility Satisfied shareholders: by exploiting the capacity of our production process optimaly Satisfied employees: by good leadership, involvement, working conditions Satisfied society: attention to the neighbourhood, minimum disadvantageous influence of our actvities on the environment
  • 24.
    Values of VCSTVCST is characterised by: Devotion Flexibility Speed Faith Openness Respect Correctness
  • 25.
    CORPORATE VISION, MISSION & OBJECTIVE
  • 26.
  • 27.
    About TATA TheTata Group is one of India' largest business conglomerates established by Jamshedji Tata (Jamshedji) in the second half of the 19th century. After Jamshedji, Jehangir Ratanji Dadabhoy Tata (JRD) became the Chairman of the Tata Group and played a significant role in continuing the vision of the group.
  • 28.
    WINGS of TATATata Tea Tata Consultancy services Tata Motors Tata Chemicals Tata Steel
  • 29.
    “ One mustforever strive for excellence or even perfection, in any task however small, and never be satisfied with the second best….” … . JRD Tata, 1965
  • 30.
    TATA –CORPORATE VISION,MISSIONAND OBJECTIVE. Vision Enrich the quality of life by offering products and services that meet the essential needs of people.
  • 31.
    Mission We shallbe the most respected company in the businesses and geographies we operate in. Our growth and success will be achieved by:
  • 32.
    Enhancing the valuewe deliver to our customers. Being globally competitive Internationalisation of our business Improving shareholder value Commitment Strengthening stakeholder relationships Providing new and innovative offerings
  • 33.
    Values ExcellenceIntegrity Innovation Fairness Care
  • 34.
    Objectives To understandthe vision that has driven the Tata group till Ratan Tata joined. To analyse the contribution made by Ratan Tata to the Tata Group To analyse if conglomerates can be driven by leaders' vision and not necessarily by a strategy
  • 35.
    To analyse theleadership style of Ratan Tata To analyse the succession dilemma at the Tata Group To analyse what kind of leadership is required for Tata Group after Ratan Tata steps down.
  • 36.
  • 37.
    AIG At AGlance American International Group, Inc. (AIG), a world leader in insurance and financial services, is the leading international insurance organization with operations in more than 130 countries and jurisdictions. AIG companies serve commercial, institutional and individual customers worldwide.
  • 38.
    VISION To bethe world's first-choice provider of insurance and financial services. We will create unmatched value for our customers, colleagues, business partners and shareholders; as we contribute to the growth of sustainable, prosperous communities.
  • 39.
    MISSION To providepeople and business with financial security through: Actively developing market driven product Investing in people development Giving prompt and caring services
  • 40.
    VALUES People: Develop diverse talent. Reward excellence. Customer Focus : Anticipate their priorities. Exceed their expectations. Performance : Be accountable. Manage risks. Deliver AIG's strength.
  • 41.
    Integrity : Work honestly. Enhance AIG's reputation. Respect : Value all colleagues. Collaborate with one another. Entrepreneurship : Seize opportunities. Innovate for and with customers.
  • 42.
    FOLLOW UP CORPORATEENTERPRISE CORPORATE IN LEGAL POINT OF VIEW Characteristics of new corporizations Delegated management. Limited liability. Investor ownership. Separate legal personality.
  • 43.
    ORGANISATION VISION:- Description of something in future CHARACTERISTICS OF VISION Inspiring Creation of common identity and a purpose. Competitive original & unique visions foster risk taking and experimentation visions foster long term thinking. Represent integrity, they are truly genuine and can be used for the benefit of people.
  • 44.
    Mission. Characteristicsof mission. It should be feasible. It should be precise . It should be clear . It should be motivating. It should be distinctive. It should indicate how objectives are to be accomplished. objectives . Characteristics of objectives. Objectives helps to define the organization in its environment. Justify their existence to their stakeholders in the environment. Provide standards for assessing organizational performance.
  • 45.
  • 46.

Editor's Notes

  • #4 CORPORATE VISION,MISSION & OBJECTIVES 04/10/10
  • #30 CORPORATE VISION,MISSION & OBJECTIVES 04/10/10