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Kavin Paul
Kavin Paul

This document discusses corporate social responsibility (CSR), noting that public trust in corporations has declined due to factors like globalization and competitive pressures. It outlines both moral and economic arguments for CSR, and suggests that CSR can provide potential business benefits like improving human resources, risk management, and brand differentiation. The document advocates for CSR to be at the heart of corporations, to be practiced ethically, to satisfy communities and stakeholders, and to support innovation with impact.

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CORPORATE SOCIAL RESPONSIBILITY
INTRODUCTION
Public trust in corporate management has  declined Globalization  Competitive pressure  Competitive advantage 
Focuses largely on the margins of a business  Regulatory obligation 
A moral argument for CSR  An economic argument for CSR  Corporate governance  Fair trade 
Changing social expectations   Increasing affluence  Potential business benefits  Human resources  Risk management  Brand differentiation  License to operate
Be the heart of the corporate  Make CSR ethical  Satisfy community and also the stakeholder  Innovate and impact 
Thank you  For listening

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