In our recent webinar at Junxion Strategy we share insights about how the right-sized approach to materiality will help your strategy and reporting efforts start on the right foot, and practical approaches to brand development that tie together your inspiring vision for change, your business strategy, and accountability for your social performance. Whether your business is considering next steps, or first steps, in your journey towards socially responsible corporate citizenship, these are two essential practices to master if you want to "walk the talk" with confidence.
Lessons from Award-Winning Brand Purpose CampaignsWARC
How is brand purpose defined? What are the different views? What do effective purpose campaigns have in common? This was presented at a #WARCxACA event in Toronto on August 1, 2018.
Why your branding is key to post-pandemic successKeelLondonltd
Discover why your branding is key to post pandemic success. Check out our latest insights and get in touch at www.keel-london.com/contact-us to discuss how you can create deeper connections.
The Agency Oneto - "The 'Brand for Good' Benchmark Report"koneto
Being a “Brand for Good” is rooted in the idea of finding Purpose, being guided by and acting on it. In this report, we define the characteristics and measures of what we believe defines a Brand for Good.
Dip into the Brand for Good, meet standout companies, and dig into the lessons!
Brand purpose gives companies the competitive advantage in crafting brand identity & winning an evolving market with new consumer expectations.
For more info visit: https://www.accenture.com/us-en/insights/strategy/brand-purpose
Lessons from Award-Winning Brand Purpose CampaignsWARC
How is brand purpose defined? What are the different views? What do effective purpose campaigns have in common? This was presented at a #WARCxACA event in Toronto on August 1, 2018.
Why your branding is key to post-pandemic successKeelLondonltd
Discover why your branding is key to post pandemic success. Check out our latest insights and get in touch at www.keel-london.com/contact-us to discuss how you can create deeper connections.
The Agency Oneto - "The 'Brand for Good' Benchmark Report"koneto
Being a “Brand for Good” is rooted in the idea of finding Purpose, being guided by and acting on it. In this report, we define the characteristics and measures of what we believe defines a Brand for Good.
Dip into the Brand for Good, meet standout companies, and dig into the lessons!
Brand purpose gives companies the competitive advantage in crafting brand identity & winning an evolving market with new consumer expectations.
For more info visit: https://www.accenture.com/us-en/insights/strategy/brand-purpose
Whether you're going through a rebrand or hitting the marketplace with a new business venture—a solid name that tells a story and supports your brand strategy is critical. Read up on how to best approaching corporate naming in order to top your market.
Interbrand pioneered the idea that brands have tangible value, making brands a boardroom conversation. Strong brands generate growth and value. They drive superior financial returns for their businesses.
Brand is a platform for communicating the business strategy to audiences. It is the business strategy brought to life. The modern brand is equivalent to how the world experiences your company, reflected through the brand experience at every interaction and touch-point.
But managing your brand seamlessly across the entire customer experience to deliver business growth is a real challenge. There are thousands of things you could change to improve the brand experience. You need a clear roadmap to identify and prioritise actions that will have the most impact on growth.
Interbrand's proprietary Brand Strength framework is a framework for the organisation, an analysis based on research and data from across the business. The process creates focus and opportunities for quick wins and longer term initiatives to drive brand and business growth.
Connecting your activities to research, analysis and business results will build a business case for more investment in marketing capabilities.
IDeas BIG Global Brand Ranking Report ranks top worldwide brands based on a compilation of some of the most popular and prestigious rankings. Visit http://blog.ideasbig.com/the-2013-definitive-global-brand-ranking-report/ to download.
Brands at the Speed of Life - Designing a purposeful brand, powerful experien...Interbrand London
In November 2015, Interbrand, the world's leading brand consultancy, participated in The Marketing Institute of Ireland's CMO Summit. Christian Purser, CEO, Interbrand London, talked about brands at the speed of life.
1. Designing a strong purposeful brand
2. Designing powerful brand experiences
3. (Re) Designing the organisation
Whether you're going through a rebrand or hitting the marketplace with a new business venture—a solid name that tells a story and supports your brand strategy is critical. Read up on how to best approaching corporate naming in order to top your market.
Interbrand pioneered the idea that brands have tangible value, making brands a boardroom conversation. Strong brands generate growth and value. They drive superior financial returns for their businesses.
Brand is a platform for communicating the business strategy to audiences. It is the business strategy brought to life. The modern brand is equivalent to how the world experiences your company, reflected through the brand experience at every interaction and touch-point.
But managing your brand seamlessly across the entire customer experience to deliver business growth is a real challenge. There are thousands of things you could change to improve the brand experience. You need a clear roadmap to identify and prioritise actions that will have the most impact on growth.
Interbrand's proprietary Brand Strength framework is a framework for the organisation, an analysis based on research and data from across the business. The process creates focus and opportunities for quick wins and longer term initiatives to drive brand and business growth.
Connecting your activities to research, analysis and business results will build a business case for more investment in marketing capabilities.
IDeas BIG Global Brand Ranking Report ranks top worldwide brands based on a compilation of some of the most popular and prestigious rankings. Visit http://blog.ideasbig.com/the-2013-definitive-global-brand-ranking-report/ to download.
Brands at the Speed of Life - Designing a purposeful brand, powerful experien...Interbrand London
In November 2015, Interbrand, the world's leading brand consultancy, participated in The Marketing Institute of Ireland's CMO Summit. Christian Purser, CEO, Interbrand London, talked about brands at the speed of life.
1. Designing a strong purposeful brand
2. Designing powerful brand experiences
3. (Re) Designing the organisation
The 2011 Web Font Awards showcased impressive designs by exceptional talent from around the globe. However, only one could be named the Community Choice winner and just three could be named Judges’ Choice award winners. Check out the winning designs that follow and visit www.webfontawards.com to see all of the submissions. Congratulations to the winners and to everyone who made the event a success.
LA MÚSICA: UNA MENJA DE DÉUS (una proposta d'autor)Lluís M. Bosch
LA MÚSICA: UNA MENJA DE DÉUS
Tasteu la música i escolteu les menges
Una deliciosa aventura pels sentits
A càrrec de Lluís M. Bosch i Carolina Rius
i xxxx del restaurant --------
Amb LA MÚSICA: UNA MENJA DE DÉUS hi ha la intenció de fer viure una experiència sensorial única, de culte, iniciàtica, embolcallada de màgia, encami-nada a enfervorir tots els sentits. Una experiència que deixi en el record de qui hi assisteixi un plus de fascinació, una evocació perdurable aconseguida a través d’excitar amb sensacions plaents i voluptuoses tots els seus sentits. D’una forma precisa i generosa encantarem el seu gust i el seu olfacte, meravellarem la seva vista i el seu tacte, però l’hipnotitzarem amb la música.
El sentit de l’oïda ens fa indefensos i forts alhora en aquesta vida. Podem evitar mirar si tanquem els ulls, però les orelles sempre hi senten doncs no les podem barrar. Des de la vessant emocional, la música ultrapassa totes les cuirasses emocionals amb què ens vulguem protegir (ben bé ho saben els publicistes, els cineastes, els qui ens volen vendre o convèncer de qualsevol cosa). La subtilesa de la música penetra fins les capes més profundes de la nostra epidermis arribant fins la nostra essència més fonda: l’ànima, i ens fa vulnerables a tota mena d’emocions. Administrada amb saviesa té un poder d’evocació il•limitat. Una imatge ens dóna un missatge objectiu; la mateixa imatge amb música es transforma en un missatge personal, subjectiu i transcendent. També les olors són poderosíssimes en aquest joc de l’evocació
AHA is an upcoming tuition-free TK-8 public charter school (pending approval) with an emphasis in STEAM, Trilingual Learning, and Peacebuilding.
This is a brief overview of AHA and our program. For questions, contact info@adrianhandsacademy.org
Cause Marketing: Find New Ways to Fully Embed CSR Initiative into your Brand ...Simba Events
CSR Leadership World 2014 committee, Simba Events, concentrates to bring the whole system from global network to review and exam CSR issues with 360 angle to discover the earnest ways toward a sustainable economy future!
2014全球企业社会责任领袖峰会组委会-上海辛巴商务咨询有限公司,致力于打造一个整合全球CSR体系资源力量,用360度的全视角审视及检测当前及未来的CSR发展议题,共同找到通往可持续发展的商业未来的最佳路径!
Purpose Up - Doubling down in tough times by Barkley + JefferiesBarkley
Now is not the time to shrink back on sustainability and ESG criteria, it is time to double down with focus and clarity. These are the findings from our third annual report Purpose Up | Doubling Down in Tough Times, a joint research study with Jefferies.
Corporate Social Responsibility (CSR) - The Fact's You Should Know 2013-14 euandouglas1
Corporate Social Responsibility (CSR) and Sustainability - The facts you should know. A review of some of the ground breaking research conducted over the past couple of years. Looking at; public perceptions, business leaders views, consumer trends, investors opinions, employee engagement, graduates, risks and where's the value. www.4frontconsulting.com
With global economic slowdown looming, research shows many organisations are turning to mergers and acquisitions to achieve growth. Consequently, this creates a crucial inflection point for business and brand. It is one of those rare moments where brand rises to the top of the Executive agenda. The stakes are high, and failure to understand the role of brand in M&A is the most common reason for collapse.
Through real-life case studies, in this session we will share a unique approach from Ogilvy Consulting that answers the critical brand and naming questions, and how our approach can impact the long-term ability for an organisation to achieve its objectives.
A/E/C Marketing: How to Market Green When Everyone Else Issubstance151
This seminar was presented to the Society of Professional Services Marketing (SMPS) Maryland on February 9, 2011.
Today’s business success requires that organizations demonstrate their environmental commitment and social purpose, engaging internal and external stakeholders in a meaningful and relevant way. So it is imperative for A/E/C firms to market their environmental and social initiatives – to help create differentiation and gain competitive advantage in the increasingly crowded “green” marketplace.
While in the past many A/E/C firms relied on the number of LEED-certified projects or LEED APs to get ahead, most firms today have LEED-certified projects in their portfolio and LEED APs on staff — A/E/C marketers need to move their message beyond LEED to remain competitive.
VolunteerMatch Solutions BPN Webinar: Five Practices for Engaging Employees w...VolunteerMatch
February 2012 Best Practice Network Webinar series, presented by VolunteerMatch
Session Description:
Leading companies are recognizing that sustainability can be a competitive advantage, but only if it resounds across the entire organization. Employee engagement can save costs, improve morale, inspire creativity, drive innovation and attract and retain talent.
Brand innovation firm BBMG shares how to get started with smart strategies, practical case studies and tips for overcoming some of the most common challenges.
About Our Guest Speaker:
Raphael is a champion for a new approach to branding that puts values behind every marketing initiative. An expert in brand strategy, cause marketing and public affairs, Raphael has led campaigns that are international in scope and diverse in terms of issues and industries. He has directed recent initiatives for clients such as Seventh Generation, Samsung, Earthbound Farm, Brown-Forman, Ocean Conservancy and Social Venture Network. Raphael also has an extensive background in political communications and public affairs, serving a state governor, senator and U.S. congressman.
Sustainable Marketing_ Building Brands with Purpose in 2023.pdfFirstDigiAdd3
Creating Sustainability Actions With Purpose contains parts of concepts that can boost organizations' resilience by developing a purpose-led sustainability strategy. It is intended to assist business leaders in identifying and mapping concrete challenges that might have an influence on their firm.
GreenBiz 22: Tutorial - Finding the Story in Your ESG NumbersGreenBiz Group
You probably already “get it” that telling your ESG story can help your company build market preference, drive sales, attract investors and retain employees. But how? What are the right things to be doing — and saying — to drive those outcomes? This workshop will:
Go through the ABC’s of ESG — what you need to know about the terminology and standards, the reporting frameworks and the ratings agency game.
Make you aware of the watch-outs — the gaps that must be filled and the commitments that must be made to appease ratings agencies and investors, as well as employees and consumers.
Help you understand how to bake sustainability into your brand platform and frame your ESG story at different levels so you can speak to several different audiences in a way they can each understand, while staying consistent — including via your ESG reporting.
Give you time to interact with your peers and nail down several key takeaways, like which ESG ratings agencies matter most for your company, the most important “watch-outs” and story elements for your situation, and landing on a lead ESG message that resonates.
Presentation materials on a business model framework used as part of a course on business acumen offered at the University of Wisconsin Center for Professional and Executive Development.
Ethical Corporation and the LCCGE hosted a roundtable debate on global CSR initiatives, standards and guidelines, June 2009.
See www.ethicalcorp.com/initiatives for more research findings.
State of Purpose 2023 - Start Here by BarkleyBarkley
Barkley has released its annual State of Purpose. The most recent release by the Whole Brand Project (our lab for studying and celebrating the power of whole brands and how they are winning with markets, people, communities, and the planet) features new consumer insights, business expert contributions, case studies, and new this year, a how-to guide for developing a sustainability strategy. Download your copy of the guide and research today. Want to chat about your needs? Shoot us an email: Michael Levine @ mlevine@barkleyus.com.
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
Specific ServPoints should be tailored for restaurants in all food service segments. Your ServPoints should be the centerpiece of brand delivery training (guest service) and align with your brand position and marketing initiatives, especially in high-labor-cost conditions.
408-784-7371
Foodservice Consulting + Design
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
3. Today’s learning goals:
‣ Identify and prioritize the social and environmental responsibility issues that are
most relevant to your business
‣ Decide on, and develop a plan to engage relevant stakeholders—both leading and
listening effectively in conversations on material issues
‣ Align sustainability and social responsibility with brand and communications to
accelerate both impact and market awareness in an approach we call Corporate
Social Returns
4
4. Corporate Social Returns
6
Download our guide at http://junxion.com/csr-guide/
Pre-CSR /
mainstream
Basic
CSR
Proactive
CSR
Integrated
CSR
Transformational
CSR
Non-financial issues
or outcomes not
considered in
operational
decisions /“one-
dimensional”
decisions
CSR priorities are
determined by
leaders’personal
preferences and/ or
are an afterthought
to normal
operations
CSR is regularly
considered in brand,
strategy and
operational
decision-making
CSR is a strategic
requirement for
every part of the
company’s brand,
strategy and
operations
The company is one
component in a
mission for social
change that
transcends the
bounds of the
corporation
6. What is Materiality?
Materiality analysis evaluates the costs, benefits and risks associated with
your business activities from both your company’s and your stakeholders’
points of view. The purpose of materiality analysis is to help you decide
which CSR activities, policies and investments you should prioritize.
9
“
”
7. What is Materiality?
Material issues are....
‣ Important to stakeholders
‣ Important to the success of the business (and this is understood in more broad
terms than simply financial success)
‣ Reasonably within the ability of the business to influence.
10
8. How to identify material issues
11
Long List Short List Validate
‣ Resources might be:
• media mentions
• existing industry guides
• what peers do
(benchmarking)
• legislation
• enquiries
• previous stakeholder
dialogue results
‣ Interviews better than
questionnaires
‣ Ask stakeholders what matters
‣ Agree on a scoring process
(weighted?)
‣ Establish thresholds for
high/medium/low materiality
‣ Engage senior management
‣ Also consider external
stakeholders
10. Example
LOW
HIGH
MATERIAL ISSUES
HIGH
HIGH
13
How much business risk associated with social, environmental,
and economic impacts of the issue
How much
does this issue
influence
stakeholder
assessments
and decisions
Child
Obesity
Carbon
Footprint
Manufacturing
Labour
Standards
based on a
garment
manufacturer
11. Example
LOW
HIGH
MATERIAL ISSUES
HIGH
HIGH
13
How much business risk associated with social, environmental,
and economic impacts of the issue
How much
does this issue
influence
stakeholder
assessments
and decisions
Child
Obesity
Carbon
Footprint
Manufacturing
Labour
Standards
based on a
garment
manufacturer
12. Example
LOW
HIGH
MATERIAL ISSUES
HIGH
HIGH
13
How much business risk associated with social, environmental,
and economic impacts of the issue
How much
does this issue
influence
stakeholder
assessments
and decisions
Child
Obesity
Carbon
Footprint
Manufacturing
Labour
Standards
based on a
garment
manufacturer
13. Business Risk Associated with Economic, Environmental, and Social Impacts
LOW
InfluenceonStakeholderAssessmentsandDecisions
HIGH
MATERIAL ISSUES
HIGH
HIGH
Sustainable Transportation
in Supply Chain
Product Lifecycle and Waste
Carbon Footprint
Child Obesity
Workplace Health and Safety
(licensed contractors)
Chemical Sourcing Material
Inputs
Labour Rights
Workplace Health and Safety
(direct contractors)
14
Example
Low Medium High
this business
Level of control this business
has on these issues/impacts
based on a
garment
manufacturer
14. Know your issues
Knowing what your material issues are helps you to:
‣ Ask stakeholders better, more specific questions about their needs and concerns
‣ Offer clearer, more concrete commitments in return
‣ Give others a clear sense of your priorities
Where are you committed to act, advocate, or support efforts to change things?
15
15. Top Tips
‣ Use a standards-based approach. Clear metrics and measurement help!
‣ Leading resources include:
• Global Reporting Initiative (for medium and large corporations)
• Demonstrating Value (for small business and social enterprise)
• B Corporation (a good comprehensive assessment)
‣ Use existing information sources: industry associations, allies in your industry, etc.
‣ You don’t have to do it all yourself! Others are interested in the same challenges,
and are happy to provide help.
16
17. What is a Brand?
Brand is the public face of strategy.
18
“ ”
18. What is a Brand?
The AVID™ Model:
‣ Authenticity
‣ Value
‣ Inspiration
‣ Distinctiveness
20
‣ How well does your brand demonstrate its
stated values through time?
‣ Ben & Jerry’s uses business to drive impact:
• 1% for Peace, Rock the Vote campaigns
• Direct grants to grassroots organizations
• Strict adherence to fair trade ingredients
• Using the iconic pint packages to advocate
for marriage equality
• AmeriCone Dream flavour with Colbert
19. What is a Brand?
The AVID™ Model:
‣ Authenticity
‣ Value
‣ Inspiration
‣ Distinctiveness
21
‣ Is your brand clear in its expression of value,
and does it deliver, as promised, to key
customer segments?
‣ More than financial: a complex mix of actual
and perceived value
‣ Consider the value of sourcing locally from
Greyston Bakery
20. What is a Brand?
The AVID™ Model:
‣ Authenticity
‣ Value
‣ Inspiration
‣ Distinctiveness
22
‣ Does your brand resonate at an emotional
level?
‣ Easiest when brand is connected to purpose
beyond profit:“We don’t hire people to bake
brownies; we bake brownies to hire people”
‣ What impact is Ben & Jerry’s having inside
Unilever?
‣ An inspiring vision attracts allies, staff,
and customers
21. What is a Brand?
The AVID™ Model:
‣ Authenticity
‣ Value
‣ Inspiration
‣ Distinctiveness
23
‣ Does your brand stand apart, delivering
a unique and relevant opportunity
for customers?
‣ ‘Differentiation’ vs. ‘Distinction’
‣ Ben & Jerry’s is social impact ice cream:
“Tastes great. On purpose.”
23. Building your CSR brand
25
Pre-CSR /
mainstream
Basic
CSR
Proactive
CSR
Integrated
CSR
Transformational
CSR
Philanthropic
partner
Corporate and
staff giving
Matching funds
Offer time and
expertise
Second staff
Joint campaigns
Talk publicly
Embed sustainability and
social responsibility
Identify shared concerns
Engage your value chain
Engage competitors, join or
lead coalitions
Develop sector standards
Social innovation
Systems thinking
Incremental or
disruptive change?
24. Measurement
Tie measurement to storytelling
‣ Measure to learn and improve
‣ Share insights along the way
• Share stories of success as well as failure
‣ Begin with the reader in mind:
• What can you help them learn from your experiences?
• How can you help move us all toward‘the change you seek?’
26
26. Materiality and Brand
‣ Materiality and Brand are the glue that bonds:
• Vision for change
• Business strategy
• Accountability for performance
‣ Both are rooted in awareness of, and respect for, context.
‣ Strategic management of materiality and brand lives in the“space between”
traditional approaches to business and non-profit management.
28
27. TrustBrands™
‣ The TrustBrand™ approach unites:
• Values-driven leadership
• Inspired communications
• A rigourous CSR model
• A holistic approach to strategy
‣ When you’re confident in your impact
you can be bold and audacious
‣ Underselling your impact is a more
common problem than companies
“green washing”
29
28. Top Tips
‣ Build a foundation: Don’t rush past brand and materiality
‣ Get buy-in: Ensure team leaders are engaged before proceeding
‣ Cultivate empathy: Build a resilient team and organization for the hard work ahead
‣ Learn what you can control: Know where to focus, and what to leave for others
‣ Seek collaborations: Work with other organizations to develop promising ideas
‣ Don’t go alone: Look for targeted support where and when you need it
30
Download our guide at http://junxion.com/csr-guide/
29. #ShiftYourThinking Let’s make responsible business mainstream
Adam Garfunkel
adam@junxion.com
@adamgarfunkel1
Mike Rowlands
mike@junxion.com
@mrowlands
www.junxion.com
@junxion