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By: Sudarshan
INTRODUCTION


    WHAT IS CSR?


    WHY CSR?


    THE WHAT OF CSR?


    CONCLUSION

“Business – a part & parcel of society”

WORK LEGALLY + SOCIAL DEVELOPMENT

 PHILANTHROPIC    REASONS
 INTERNAL     REASONS
    Employees
•
    Customers
•
    Shareholders
•
 EXTERNAL       REASONS
    Local community
•
    Publicity
•
    Tax benefits
•

 ENLIGHTENED         SELF-INTEREST
CREATING EMPLOYMENT


    OPPORTUNITY
    Direct employment
•

    Through ancillarisation
•
FINANCIAL RESOURCES


    Sponsorship
•
    Donation
•
    Payroll giving
•
    Cause related marketing
•
    Distributorship
•
SHARING SKILLS


    MARKETING SUPPORT


    OTHER SUPPORTS

PSU
                                     CSR
    MNC                              NO CSR

          70   80   90   100   110




    “Business good” to “Good business”.


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