The document discusses how business ethics can provide competitive advantage for companies in the globalization era. It argues that with increasing globalization, companies must effectively build relationships with stakeholders based on integrity to maintain those relationships. Implementing ethics as a corporate strategy in a unique way, rather than just reacting to issues, allows companies to position themselves for competitive advantage through increased reputation and trust with stakeholders. Building a culture of integrity and trustworthiness through ethical behavior gives companies sustainable competitive advantage as it becomes more difficult for competitors to imitate.