Dokumen tersebut merangkum tentang Corporate Social Responsibility (CSR). CSR bermula dari corporate giving, community relations, hingga community development. Dokumen tersebut juga membahas definisi CSR menurut beberapa sumber, strategi kepekaan sosial, panduan ISO 26000, serta prinsip-prinsip tanggung jawab sosial.

1. CORPORATE SOCIAL RESPONSIBILITY
DIPERSEMBAHKAN
OLEH
Ludwig Suparmo
www.valueconsulttraining.com (021 7919 8730)

2. CV Singkat
• Cum Laude Magister Ilmu Komunikasi dengan Tesis:
Strategi Program Internet Goes To School (IG2S) PT
Telkom sebagai Wahana CSR Berkelanjutan dalam
Peningkatan Citra Perusahaan
• 16 th sales promotion /detailer hingga Field Manager• 16 th sales promotion /detailer hingga Field Manager
dan Marketing Mgr
• 30 th Account Mananger, Senior Account Servicing
Mgr, Account Director: Advertising & PR Agencies
• Strategic Communication
Specialist, Lecturer, Trainer, Consultant
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3. CORPORATE SOCIAL RESPONSIBILITY
Bermula dari:
• Corporate Giving : Phylantropy
• Corporate Community Relations
• Corporate Community Development• Corporate Community Development
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4. PHYLANTHROPY
Phylanthropy:
Good Corporate Citizen – promoting human
welfare and goodwill.
Contribution of financial or executive time inContribution of financial or executive time in
arts, education and the community.
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5. Community Relations
Community Relations:
Membina hubungan baik/harmonis dengan
komunitas – baik dengan memberikan
sumbangan/bantuan keuangan maupun hanyasumbangan/bantuan keuangan maupun hanya
berupa pembinaan hubungan melalui
jasa/silachturachmi.
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6. COMMUNITY DEVELOPMENT
Community Development:
menyiapkan dan memberikan fasilitas
pengembangan masyarakat
sekitar, tidak hanya sekedarsekitar, tidak hanya sekedar
bantuan, tetapi juga menyiapkan
program-program lebih
besar/bermanfaat jangka menengah
maupun jangka panjang.
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7. Difinisi
• Elkington, John (1998): Profit, People, Planet –
Triple Bottom Line
• Carroll, Archie (1979): economic, legal, ethical
and discretionary (ekspektasi tuntutanand discretionary (ekspektasi tuntutan
masyarakat)
• UU RI No.40 Th 2007 tentang PT: Tanggung
Jawab Sosial dan Lingkungan dalam
pembangunan ekonomi berkelanjutan
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8. Difinisi
• World Business Council for Sustainable Development
(WBCSD): Komitmen berkelanjutan dari usaha bisnis
untuk berlaku secara etis dan berkontribusi pada
pembangunan ekonomi sambil meningkatkan
kualitas hidup tenaga kerja dan keluarganyakualitas hidup tenaga kerja dan keluarganya
termasuk komunitas lokal dan masyarakat pada
umumnya.
• Kotler, Philip (2005): Corporate Social Responsibility.
Doing The Most Good for Your Company and Your
Cause .
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9. BENANG MERAH
“BERKELANJUTAN”
8
10
12
14
Series 3
0
2
4
6
8
Category 1 Category 2 Category 3 Category 4
Series 3
Series 2
Series 1
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10. Strategi kepekaan sosial Archie Carroll
• Reaktif: melawan
• Defenisif: berbuat seperlunya
• Akomodatif: pendekatan
• Proaktif: memimpin
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11. Panduan Standarisasi ISO 26000
Organization relations to its impacts to the
environment has become a critical part of
measuring its overall performance and its
ability to continue operating effectively. It is inability to continue operating effectively. It is in
part a reflection of the growing recognition of
the need for ensuring healthy
ecosystem, social equity and good
organizational governance.
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12. Isi Panduan ISO 26000
• Pengertian CSR
• Peranan Stakeholders
• Pengembangan Berkelanjutan
• Prinsip-prinsip tanggung jawab sosial
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13. Social Responsibilities Principles
• Accountability
• Transparency
• Ethical behavior
• Respect for Stakeholders Interest• Respect for Stakeholders Interest
• Respect for the Rules of Law
• Respect for the International Norm
• Respect for Human Rights
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14. Bagaimana CSR Perusahaan Anda?
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