Ah, the dreaded CSR report. Every year, you must report upon your CSR efforts and demonstrate your impact to your stakeholders, shareholders, and the general public. It’s important to not only communicate those statistics that your supporters expect but also those statistics that express the uniqueness of your CSR programs. Not sure where to start, or need to freshen up your annual report? Take a look at our presentation, the keys to impactful CSR reporting.

1. The keys to impactful CSR reporting

2. Our presenters
THE KEYS TO IMPACTFUL CSR REPORTING
Steve Greenhalgh
Managing Director,
CSR Strategy
Nathan Dalechek
Trainer

3. Importance of CSR reporting
• CSR reporting and data provide proof
to your stakeholders that you are
engaged in social responsibility.
• Consumers expect corporations to
report upon their CSR activities.
• Even if you don’t publish your data,
your company is still rated and covered
by the media.
• Your data assists other entities in
determining the importance of CSR and
how we are working together to
accomplish global goals.
THE KEYS TO IMPACTFUL CSR REPORTING

4. What data should you be tracking?
THE KEYS TO IMPACTFUL CSR REPORTING
Three key traditional metrics
1. Total dollars raised
2.Employee
participation rate
3.Volunteer hours

5. Determine success (without data)
THE KEYS TO IMPACTFUL CSR REPORTING
1. Define what’s
important to YOUR
company
2.Focus on outcomes,
not just numbers

6. Going beyond the data: Is your program a success?
THE KEYS TO IMPACTFUL CSR REPORTING
1. Does the media and external entities recognize your
company for your CSR involvement?
2.Are your employees bragging about your activities on
social media?
3.Do you programs positively impact employee retention &
recruitment?
4.Have you noticed an increase in employee satisfaction?

7. Going beyond the data: Is your program a success?
THE KEYS TO IMPACTFUL CSR REPORTING
5. Are you creating strategic partnerships with key charities?
6. Do your engagement programs support your employees’
personal passions & interests?
7. Are your CSR objectives clear & communicated throughout
the company?
8. Is CSR & employee engagement embedded within the culture
of the company?

8. Global reporting trends
FORTUNE
EMPLOYEES
Average global CR
reporting rate
nonprofits
THE KEYS TO IMPACTFUL CSR REPORTING
73% 56%
of companies include CR data
in annual reports
69%
of companies surveyed in the
Americas used the GRI
guidelines as a standard
Asia Pacific
most popular region to report
on CR
* data collected from the KPMG Survey of Corporate Responsibility Reporting 2015

9. What does success look like according to industry metrics?
FORTUNE
EMPLOYEES
nonprofits
THE KEYS TO IMPACTFUL CSR REPORTING
Employee participation rate
Payroll deduction campaigns 35%
Matching gift programs 10%
Volunteer programs 33%
Dollars for doers 3%

10. CSR reporting best practices
THE KEYS TO IMPACTFUL CSR REPORTING
1. Balance statistics with story-telling
2.Report using a sustainability reporting standard such as
GRI
3.Put a face to your company
4.Be authentic & hold yourself accountable if you don’t meet
your targets
5.Highlight future goals & report upon progress toward
current goals
6.Address industry challenges
7.Keep in mind all the audiences your report addresses

11. Communication is key
THE KEYS TO IMPACTFUL CSR REPORTING
• Without clearly
communicating your CSR
activities, noone will know
what you are up to
• Determine your CSR story
and make sure it corresponds
with your core business
• Be strategic about which CSR
stories you share publicly
• Use social and traditional
media to disseminate your
data

12. Reporting demo
THE KEYS TO IMPACTFUL CSR REPORTING
Interested in seeing a demo
of our reporting tool?
Email us:
sales@gooddonegreat.com

13. Steve Greenhalgh
Managing Director, CSR Strategy
steve@gooddonegreat.com
Nathan Dalechek
Trainer
nathand@gooddonegreat.com