The document summarizes the results of a market survey about corporate social responsibility (CSR). The survey found that only 70% of respondents were aware of CSR and only 17% understood how it was implemented in their own organizations. While 42% knew of social activities, only 20% believed they benefited communities. However, 83% of respondents from companies that effectively implemented CSR reported increased profitability and competitive advantages from CSR programs. Most individuals were not directly involved in CSR implementation.

1. CSR Plus
A new way for a new world

2. Market Survey
 About 35 people participated in the survey.
 College going students and the emerging startup's
were targeted
 Channels used: web
 Response: Diverse but still positive

3. Customer feedback
 Out of 35 people who participated in the survey,
only 70% of it were aware about the COrporate
Social Responsibility
 CSR is implemented mostly at department level or
Company Managenent. Not much importance is
given to the Individual employee
 Approximately 17% of total people were clear
about the implementation of CSR in their
organization

4. Customer feedback
 About 42% people were aware about some social
activities that were organized as a part of CSR
 Out of these 42%, mere 20% think that it is
beneficial to the social community, 12% were
neutral and the rest gave negative response.
 To the utter surprise, it was found that the
effectiveness of the corporate strategy decreases
with the implementation of CSR.

5. Customer feedback
 Out of the total people wherein CSR was
implemented effectively, 83% of them responded
positively on the profitably of their firms with
CSR commitments.
 More importantly, people do think that CSR
programme gives their firm a competitive
advantage over other firms in their industry by
getting recognition.

6. Role/responsibilities within
organization
 Most of the people weren't involved directly in the
implementation of CSR.
 The head of the department or the Company
Management handles it directly, wherever
applicable.
 Awareness needs to be created about the
importance of CSR.