The document justifies KPMG as a company for analysis and proposes a CSR strategy. It discusses how CSR is embedded in KPMG's corporate culture through global initiatives in areas like youth, education, health and environment. While active in 154 locations, the document asks how KPMG can make a local impact. It summarizes KPMG's current CSR activities in Belarus before proposing a broader strategy focused on the 3Es: Environment, Engagement and Education. The strategy outlines initiatives and objectives within these areas to reduce environmental impact, engage employees and communities, and develop potential through education.

1. Prepared by Anastasiya Zagday, Ekaterina Kolos, Kseniya Berezina, Maria Petrova; group 614

2. Justification for the choice of the company
Being aware that business plays a distinct and vital role in helping to solve important social and
environmental issues, KPMG is one the companies where CSR is embedded into corporate
culture.
Multiple initiatives, conducted in the countries where KPMG is currently operating (and with 154
locations it means all around the world), range from volunteerism to philanthropy and
corporate giving to its relationships with non-profits. The scope of activities of the organization
reflects its commitment to youth, education, health and the environment and advocates social
improvement.
However, when speaking about a company going global, it seems pertinent to ask ourselves:
what can the company do to stay locally responsive and make an impact on a smaller scale?
How can it create a lasting change for local communities?
Therefore, in this paper we consider KPMG’s CSR performance in Belarus and develop a
strategy for further improvement.

3. KPMG
activities
in the field
of CSR
Forest week.
Every year KPMG
employees
participate in forest
planting within the
framework of the
Republican
campaign "Forest
Week".
Every New Year’s
Eve KPMG
employees buy gifts
and together with
Santa Claus and
Snow Maiden visit
children who are
under the care of
the Belarusian
children's hospice.
Cycle for Water.
KPMG has supported
the Cycle for Water
humanitarian project,
which aims to draw
attention to the
protection of drinking
water sources. The aim
of the project is also to
develop innovative
solutions to ensure
access to water
resources.

4. CONCLUSIONS
Corporate responsibility is central
to the culture and values of KPMG
in Belarus.
The company strictly follows the
principles of ethical behavior,
environmental protection, as well
as the principles of creating
positive relationships with society.

5. C
O
N
C
L
U
S
I
O
N
S
KPMG partners and
employees, individually
and collectively, contribute
to strengthening society,
improving the environment,
and creating a sustainable
business future.
KPMG supports the
respect and protection of
internationally
proclaimed human rights,
as well as the promotion
of environmental
responsibility.
Company’s social
responsibility is
primarily directed at
children and young
people from poor
families and
orphanages.
Through various activities,
KPMG seeks to support the
social integration and
education, in the broad
sense of the word, of such
children and young people.
But we think, that for such a big
international company, three
activities are not enough, that’s
why we have developed broader
and more detailed CSR strategy.

6. “
Strategy without tactics is the
slowest route to victory.
Tactics without strategy is the noise
before defeat.
Sun Tzu

7. We want to adjust
the CSR strategy of
KPMG to positively
impact triple
bottom line:
Social
Environ-
mental
Financial
7

8. Vision
To
lead by
example,
with the belief that
we can do well and
do good at the same time
To inspire confidence and
empower change
To uphold KPMG’s identity as a
trusted professional services firm, by
striving to lead change in society.
Purpose
Strategy

9. KPMG’s CSR strategies
should focus on the 3Es:
Environment
Engagement
Education
Under this framework, we came up with different sustainable
initiatives that are aimed at:
 Advancing Sustainability,
 Community contributions
 and Available Learning.

10. The aims and objectives within the CSR strategy:
To reduce any damaging effects on the
environment from the own operations
To engage employees and stakeholders in the
community to bring about systematic change that
addresses environmental and social issues
To develop the own potential as well as that of
others and help cultivate future successful leaders

11. 1. ENVIRONMENT
Advancing
sustainability
Reducing energy use.
To reduce energy
usage a company
should focus on four
key areas:
a) Lighting
b) Office equipment
c) Heating
d) Cooling
Celebrating green
birthdays.
Birthdays of KPMG ‘s
employees are
always special and
it’s easy to make
them even more
memorable by
planting five
saplings on their
behalf.
Organisation of
competitions.
It’s a good idea to
encourage employees
to take additional
actions, both big and
small, to help protect
the environment.
Initiatives that can help KPMG to achieve Carbon Neutrality
and to increase the awareness of environmental protection:
Participation in
WWF’s annual
Earth Hour.
The logo of office
can be switched off
during the entire
weekend and office
lights should be
turned off during
Earth Hour. Air Travel Offset .
More meetings can
take place virtually or
over the phone, rather
than in person.

12. 2. ENGAGEMENT
Community
contributions
VelcomBegom
charity run
Its popularity is the
result of combining
charitable goals
with the promotion
of physical fitness
culture and
business activity.
So KPMG
employees should
also take part in
such marathons for
charitable causes.
Blood Donation
Each year KPMG
should hold a blood
drive targeting the
employees.
Giving Back to Society
program
The program
empowers each one of
KPMG’s employees to
generate funds,
resources and
campaign for an NGO
because of their choice.

13. 3. EDUCATION
Available
Learning
Student sponsorship
programmes
KPMG can provide scholarships
to help students from financially
deprived sections to complete
their graduation and help them
to focus on their studies and self-
development without having to
worry about their financial
limitations.
Mentoring/Skilled
volunteering
KPMG’s employees can
mentor students under the
scholarship scheme. During
the interactive weekend
sessions, guidance can be
offered to the students on
career planning, soft skills
etc.

14. Programmes/
Activities/
Initiatives
Way of
Execution
Implementation
Schedule
Desired
outcomes
A. Advancing
sustainability
Directly or
through
Implementation
Throughout the
year
Reducing carbon footprint
by 10% between 2018 and
2019
A. Community
contributions
Contribution in cash or kind
A. Available
Learning
Number of students
covered - 200
Change in knowledge,
attitudes and practices of
students

15. THANKS FOR YOUR ATTENTION!
FEEL FREE TO ASK QUESTIONS
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