Online classifieds are not properly utilized by most marketers, this presentation gives marketers enough reasons to invest in advertising on online classifieds.

1. Online Classifieds
The furthest reaching media that you might not heard of
Jawdat Shammas
Online Marketing Manager @ OpenSooq.com
@jshammas

3. Craigslist
2001

4. Craigslist
Yesterday

5. Some stats about CL
• 60 million out of 245 million visit the site monthly in
the US
• 700 local sites in 70 countries
• Alexa rank of 11 in the US, better than Pinterest,
tumbler and Instagram!
• Staff?

6. It is not only cars &
apartments
• Jobs
• Furniture
• Electronics
• Pets
• Clothes & Accessories
• Travel and Tourism
• Medical services
• Courses
• Special phone numbers

7. The big pie

8. TV commercials
Why? and lessons learned.

11. Why do we advertise?

12. CRO
Conversion Rate Optimization
Forget CTR

13. It is all about the Money
It's all about the dum dum didudumdum

14. What is different about
advertising on an online
classifieds

15. Reach

16. Intent vs. Interest
Most classified users are buyers
Behavioural targeting

17. Better visibility on Search Engines

18. Stats

19. 25+ Million people
in 2013

20. 2 out of 3 returns

21. 1+ Million active members

22. 1+ Billion PageViews
in 2013

23. 30+ Million images

24. 350K daily search queries
10+ Million monthly search queries

25. Classifieds on Mobile

26. Android browser > IE

27. 1 million app downloads

28. Do you have an online
classifieds in your
marketing plan?

29. Thank you
Questions?
Questions?
Questions?