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Gri403 Personal Promotion 2014
The document outlines a comprehensive guide for personal promotion in real estate, emphasizing the importance of developing budgets, marketing plans, and effective follow-up strategies. It covers branding, niche marketing, maintaining customer relationships, and delivering messages through various channels, alongside metrics for evaluating investment and engagement. The information aims to help real estate professionals enhance their marketing efforts and understand consumer behaviors in the home buying process.
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Similar to Gri403 Personal Promotion 2014
Gri403 Personal Promotion 2014
- 1. GRI 403: PersonalPromotion TheAgentTrainer.com | @MattRathbun Matthew Rathbun ABR, CIPS, CRB, CRS, EPRO, GREEN, GRI, MRP, RSPS, SFR, SRS
- 2. MatthewRathbun Thinks He’s funnierthan Broker Over 10 years in Always strives to be better www.TheAgentTrainer.com Husband and Father
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- 4. I. Developing ABudget ! II. Developing A Marketing Plan ! III. The Follow-up ! IV. Evaluating Your Efforts ! V. Making It All Work ! Today’s Lineup
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- 6. Anatomy of ARockStar Fans Performances Promotions Critics Websites Fansites Roadies Backstory
- 7. Just a Facein the Crowd?
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- 9. Let’s Tell ThemWho You Are
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- 11. Business Expense - Thoseexpenses incurred as a “cost of doing business” BUSINESS VS PROMOTIONAL Page 1 Promotional Expense - Income Producing expenses incurred in an “attempt to generate leads and attract business”
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- 14. Marketing is aconversation
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- 18. 96%of homebuyers usethe internet as part of the search process 49% of homebuyers found the home they bought online 64%searched on mobile device 76%drove by home they found online as the first step46%online inquires actually buy
- 19. 12weeks of activesearching online before buying 3weeks of active searching before contacting agent 51weeks from first online inquiry until becoming serious about looking for a home
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- 23. Personal Promotion -The sum total of all that is done to promote the use of your services Promotion and Marketing Page 8 Marketing - The sum total of all that is done to promote the sale of a service or product
- 24. Developing Business Quickly Page8 For Sale By Owner Expired Listings Unoccupied Homes Foreclosures Open Houses Floor Time
- 25. Long Term Generation Page9 Sphere of Influence Past Clients First Time Homebuyers Neighbors Relatives Organizations
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- 27. How Do PeopleAnalyze You
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- 29. “The most powerfulconcept in marketing is owning a word in the prospect’s mind” The Law of Focus Page 10
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- 31. Self Reflection Page 11 Strengths,Skills and Life Experiences How Do Client’s Benefit? How Do I Communicate My Message?
- 32. Page 12 Tools ForBranding • Logo • Slogan • Your Image • Video • Photography • Color and Style • Design • Personal Appearance
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- 34. Niche Marketing • Whatis your niche ! • Advantages ! • Disadvantages ! • How to Determine • What Do You Do? • What Do I Love? • What Do Other Ask of Me? • Passions Page 13
- 35. Individual Focus Page 15 Whatdo I know about these people? What Do We Have In Common? Do I Fell Comfortable With Them? Where Can I Find Them? How Do I Reach Them? What Do They Need? How Can I Help Them?
- 36. Five Maintain a CustomerRelationship Management System (CRM) Transfer all Contacts to a Spreadsheet Mail / eMail your SOI your Who, What and Where Create a systematic approach to staying in touch Be disciplined in maintaining your SOI and contacting them 1 2 3 4 5 Steps To Engaging Your Sphere of Influence
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- 40. Page 16 Passive vs.Active
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- 44. Choosing Your Farm Isthe soil fertile? Are there other farmers? Can you sustain it? Will it be profitable?
- 45. “People don’t buywhat you do, they buy why you do it.” “ The goal is to do business with people who get what you do” Simon Sinek Author: Start With Why
- 46. “Selling to peoplewho actually want to hear from you is more effective than interrupting strangers who don't,” ! -Seth Godin
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- 48. The Experience Youoffer has to be better than the one they’ve had...
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- 50. You have somethingthat the Aggregators don’t have... Hyper-Local Content!
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- 53. 95%…won’t leave thefirst page
- 54. • Bullet 10% ofClicks 90% of Clicks
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- 62. FSBO • Packets • Sites •Conversion
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- 67. Zillow.com/Agents • Create/Update Profile •Free Webinar's • Wordpress Plugins • Local Market Data • Mortgage Information • Facebook Apps • Website Badges • Market Data for your Site
- 68. • Bullet Zillow Profiles andReviews (Think “SEO”)
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- 84. Using the MLS SendLetters to those who rented 9-12 months ago regarding the buyer marketTax Record labels for postcards made on home printer Get Affiliate Buy-in MLS Listing e-Mail Drip Campaign Personal Promotions on Visual Tours or house Photos (if MLS allows)
- 85. 76%of Sellers are morelikely to list with an agent who offers a video 12%of Agents use video 81%of Buyers are more likely to look at home withVideos before those without
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- 97. 138 Years Old... ...andIt Still Works
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- 102. TheBasics Pixels - ImportantDots Page 1
- 103. Digital Single-Lens Reflex • InterchangeableLens • HD Photos • Countless Settings • HD Video • Phase Detection Auto-Focus • Speed • Flexible Page 1
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- 113. My Real EstateTools
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- 115. Are You ShowingFruit? Page 26
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- 117. Customer Status Level 1- Pending Appointment Level 2 - Call Today Level 3 - Active Prospects Level 4 - Inactive Prospects Level 5 - Master Prospects Level 6 - Sphere of Influence Level 7 - Niche Farming Prospects
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