- Based in Cape Town, South Africa, with offices in USA, UK, and Australia, this specialist PPC agency has over 50 clients mainly in retail and travel. - Key points about the state of digital marketing in South Africa include that the user base grew 15% last year, Google has opened a local office, broadband usage increased over 50%, and mobile internet users are expected to reach 15 million by 2013. - The document discusses how search engine marketing matches user intent to sales as an acquisition channel, and emphasizes the importance of ad and landing page relevance for achieving high click-through rates and conversions.