Corporate blogging
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This document discusses different types of corporate blogs and their uses. Corporate blogs can be used for national branding, amplifying marketing messages, and allowing direct connections to online communities. They also allow companies to communicate in a more personal way compared to formal corporate communications. However, companies must have clear guidelines around their blog and ensure it is interesting and does not make them liable for comments. Effective blogging requires monitoring content, seeking feedback, publishing updates, and managing time well. The key takeaway is that blogging is a communication tool and not a solution for all corporate problems.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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Corporate blogging
- 4. 1. Communication with customers and the public
- 5. 2. Demonstration of corporate responsibility
- 6. 3. Reputation management
- 7. 4. Promotion of products and services
- 8. 5. Provide executives and/or employees the chance to communicate openly
- 10. Corporate blogs primarily are used for national branding.
- 11. Marketing blogs can be used to amplify marketing messages through traditional channels.
- 12. Employment blogs allow a direct connection to online communities
- 13. Public Relations blogs allow a corporation to put a human touch in place of the often used “corporatespeak”
- 14. 1. There are significant negatives in your company‟s reputation and you aren‟t prepared to respond to them.
- 15. 2. You don‟t have set guidelines in place that define what your blog is, and is not.
- 17. 4. Comments left by readers leave the company liable to lawsuits.
- 18. Someone who enjoys what they are doing
- 19. Assignment: monitor, track, locate validate, verify, analyze review, edit, append info seek feedback, comments, contributions publish, disseminate, update time management is essential
- 26. The most important lesson to take away from this presentation is that blogging is a tool for communication. There are a lot of companies pitching blogs as a silver bullet for all kinds of corporate problems, and that simply isn‟t true.