Email marketing is an effective and inexpensive way for businesses to promote themselves digitally. It allows businesses to build personalized relationships with customers by addressing their specific needs and questions. Email marketing campaigns can be easily customized and have a longer lifespan than content on social media. Understanding customers' preferences across digital channels like social media, mobile, and email helps marketers effectively engage customers.

1. 5 Reasons Why We should use email and digital marketing for business?
The internet community, with the advent and advancement of web, We can share lives and
thoughts, buy and sell, make business partners or allies located worldwide and many more things
which were unthinkable few decades ago. Maintaining a website or email exposes a business to the
world crowd.
The best part is that if you can allure people into a free registration with your website, you can get a
valuable list of potential leads or customers, who if exposed to the right kind of products can turn
into a long term customers of the business. Keeping an email option within a website is very
important. Email marketing is steadily growing into a popular choice because of the following
reasons:
1. It is incredibly cheap: Email marketing software is very cost effective. In fact, some
companies allow free download if your contact list is less than 2000. As your business
expands, the flexibility of this software can also be enhanced by moving into a paid version.
2. A personalized method of maintaining customer relations: Customers require and prefer
personal attentions if they stumble on any aspect of their shopping. For example, they might
need help with product description, delivery and other issues. It might be present in the
website, but a personal care has a long run in maintaining or achieving long-term customers.
A satisfied customer and his recommendation have a larger impact on convincing and
creating other customers.
3. Can be customized easily: A variety of templates can be found which can be used in Email
designing. Different customers have different needs and preference.
4. Has a longer shelf life than social media: An email will remain in the Inbox unless opened or
deleted. A web page in social websites like Facebook or Twitter is easily sunk to the bottom
of the page depending on the number or threads or discussions issued by the organization
and the number of responses to those topics.
A personal one to one letter is preferred by many customer rather than writing in an open forum
or in social networking websites. Although this is an era of sharing lives, yet privacy matters.
People sometimes do not wish to share the product he or she is buying.
The marketers look at what is mostly viewed, for how long and how often. The internet is the
channel used often and it is associated with digital marketing. The other associated channels
are very important. These channels help you to know the customers, communicate with them
when they are more receptive. You should understand customer expectations and preferences
in all channels. For example social media, mobile, web, and direct mail .Marketers can use
this information to anticipate and build consistency. The more you understand about the
customers’ preferences and behavior the more you will engage and attract their attention.
Advantages
5.