The document discusses how Indian tech companies can benefit from adopting web 2.0 technologies. It defines web 2.0 as next generation online services that enable real-time collaboration between users. The document outlines several ways Indian companies can leverage web 2.0, including faster and cheaper development, new creative services, leveraging online communities, and creating cult followings among consumers. It argues Indian companies should consider piloting web 2.0 technologies to determine how they could enhance existing business models.