080227 Beyond Web 2.0
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The document discusses the evolution from Web 1.0 to Web 2.0 and beyond. Web 2.0 is defined as using the internet as a platform enabling participation through user-generated content and social networks. Businesses are leveraging Web 2.0 by listening to customers, engaging with them through social media, and providing more efficient collaboration and customer service. New business models are emerging that provide low-cost online services and involve customers in product development through social communities.
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080227 Beyond Web 2.0
- 3. 06/22/09 Beyond Web 2.0 - Why Internet innovation matters Web 2.0 Is a platform for participation
- 5. Web 1.0 – Internet as messenger between desktops 06/22/09 Beyond Web 2.0 - Why Internet innovation matters In Web 1.0 computing power was on the individual computer desktop – the Internet was used to exchange small amounts of data between server and desktop---and sometimes desktop to desktop, as with e-mail Desktop Desktop Desktop Desktop
- 6. Web 2.0 Internet as platform enables participation 06/22/09 Beyond Web 2.0 - Why Internet innovation matters Bandwidth & distribution Open architecture Open standards Read & Write tools In Web 2.0 the Internet has become the platform for software—the browser has become a window through which powerful and media-rich applications are accessed. This has also given rise to read-write tools that allow spontaneous user-generated content creation and communication through powerful social networks. Social networks User-generated content
- 7. 06/22/09 Beyond Web 2.0 - Why Internet innovation matters Web 2.0+ Is creating real business value
- 19. Social evolution online paces computer evolution 06/22/09 Beyond Web 2.0 - Why Internet innovation matters Increasing social connections Increasing data connections
- 20. 06/22/09 Beyond Web 2.0 - Why Internet innovation matters Thank you
Editor's Notes
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- Mash-up: the “mashing” together of two or more Web applications to create a unique, new application. Google Maps, for example, has been “mashed up” with club listings by a music fan, in order to create interactive maps of where bands are playing.
- Recent statistics from Microsoft digital advertising solutions show: 73% of UK social networkers have visited the personal space of a brand
- These are all examples of B2B blogging---experts acting as guides in an area of interest, rather than oracles who pontificate, as can easily happen in other types of thought leadership
- Self-service: Salesforce.com has more than 600,000 subscribers within SMB segment using it as a customer relationship management and dashboard tool Includes on-demand functionality, real-time communications, and personalization delivered securely through any browser Customization tools are easy-to-use, point and click formats
- Second Life is drawing corporations there to: Enhance customer interaction, foster innovation and increase sales in virtual business centers (IBM) Host events and meetings (Cisco, IBM, Sun) and erase geographical and financial boundaries that may limit attendance at real-world conferences Enable new ways to test receptivity to products/services (Sun, Intel, Toyota) Test new ways to create a connection with customers
- Tipping Point where a Website becomes the de-facto monopoly in it’s vertical. Examples: eBay, Amazon, craigslist
- Tipping Point where a Website becomes the de-facto monopoly in it’s vertical. Examples: eBay, Amazon, craigslist