E-mailmarketing kan ingezet worden als een effectieve manier om gericht te communiceren met uw klanten. Om alle voordelen te halen uit e-mailmarketing campagnes is het van belang je publiek te kennen en te leren uit elke campagne die je doet. Tijdens deze presentaties wordt aan de hand van enkele duidelijke cases en do’s en dont’s uitgelegd hoe je de taal van je publiek kunt (leren) spreken.
What Your CMO Should Know About Email But Doesn't - CordialMediaPost
Everyone loves talking about the CMO role in making decisions around email marketing, yet the reality is most struggle to understand the nuances that are involved. How much should they really know or understand? Cordial will present key themes that can help you in educating your C-Level influencers and helping them be a key part of the decision as this world of email marketing morphs.
The human attention span is down to just eight seconds. (Whoa.) Combine that factoid with over-stuffed inboxes, and you have a recipe for getting lost in email marketing oblivion. Or maybe you don’t. Once you know the landscape, and even embrace it, you can use email to cut through the noise. During this free guest webinar, experts from Emma will connect their email marketing expertise with what we know about user experience and cognitive behavior, all in the name of helping designers get the marketing results they’re looking for.
This webinar was presented on September 17, 2014 by Jamie Bradley and Christopher Lester from Emma.
Summarizes the use and evaluation of e-mail messages as part of an educational strategy: adapting age-paced "just-in-time" parenting newsletters for online distribution.
LSA Bootcamp Atlanta: Email Marketing in a Multi-Device Era (Constant Contact)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Atlanta 8/30/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Using the latest Econsultancy research Jim gives us insights into key digital trends - from increased focus by marketers on customer experience to the growing sophistication of personalisation strategies. In doing so he explores the central role email will play in this evolving landscape.
What Your CMO Should Know About Email But Doesn't - CordialMediaPost
Everyone loves talking about the CMO role in making decisions around email marketing, yet the reality is most struggle to understand the nuances that are involved. How much should they really know or understand? Cordial will present key themes that can help you in educating your C-Level influencers and helping them be a key part of the decision as this world of email marketing morphs.
The human attention span is down to just eight seconds. (Whoa.) Combine that factoid with over-stuffed inboxes, and you have a recipe for getting lost in email marketing oblivion. Or maybe you don’t. Once you know the landscape, and even embrace it, you can use email to cut through the noise. During this free guest webinar, experts from Emma will connect their email marketing expertise with what we know about user experience and cognitive behavior, all in the name of helping designers get the marketing results they’re looking for.
This webinar was presented on September 17, 2014 by Jamie Bradley and Christopher Lester from Emma.
Summarizes the use and evaluation of e-mail messages as part of an educational strategy: adapting age-paced "just-in-time" parenting newsletters for online distribution.
LSA Bootcamp Atlanta: Email Marketing in a Multi-Device Era (Constant Contact)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Atlanta 8/30/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Using the latest Econsultancy research Jim gives us insights into key digital trends - from increased focus by marketers on customer experience to the growing sophistication of personalisation strategies. In doing so he explores the central role email will play in this evolving landscape.
Web 2.0 services are at boom nowadays therefore we would like to help you in Word Press post management. Now you can easily manage your own Word Press blog.
Nationale Uitgeefdag - Betrokkenheid en conversie verhogen met e-mailmarketingCopernica BV
Het gedrag van nieuwsbrieflezers biedt veel informatie over bijvoorbeeld interesses. Met behulp van deze data kunnen nieuwsbrieven worden gepersonaliseerd of gesegmenteerde campagnes worden verstuurd. Dat verhoogt de betrokkenheid. Ook kunnen advertenties gepersonaliseerd in de nieuwsbrief worden opgenomen. U krijgt praktische tips om nieuwsbrieflezers en adverteerders nog beter te bedienen.
This session looks at the principles of Search Engine Optimisation (SEO) to attract website visitors, and the tools and techniques for tuning website effectiveness. Using book marketing examples, it focuses on so-called organic search (natural search) and doesn't try to cover everything: rather it zeroes in on the most important things that website owners can do themselves with minimal technical knowledge.
Search Engine Optimisation is part of the broader field of Search Engine Marketing (SEM). The related Part 2 presentation covers Paid Search using Google Adwords, YouTube and similar opportunities and briefly looks at measuring results using Google Analytics.
Martin Taylor, Director, Digital Strategies Limited, Auckland, New Zealand
Web Analytics and SEO: Learn the Ropes, Work a Plan, Measure the Right Stuff....Brian Alpert
Updated web analytics and SEO workshop presented by Brian Alpert at MCN2016, New Orleans, LA. The workshop is designed to make Web Analytics and SEO understandable, manageable and actionable. A common sense, multi-stepped web analytics process is discussed, and carefully-crafted exercises help familiarize you with Google Analytics' most powerful features. The conversation shifts to today's SEO landscape and where SEO is heading. Safe, effective steps practitioners may take to improve findability are outlined, including specialized metrics for demonstrating whether or not website findability is improving.
The Web Analytics framework is a guiding blueprint on how to set up digital intelligence and optimization team in an organization and drive change. This presentation is to showcase all possible interconnected links of Digital Analytics and how it works as a system.
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
The What, Why and How of (Web) Analytics Testing (Web, IoT, Big Data)Anand Bagmar
Learning Objectives:
The most used and heard about buzz words in the Software Industry today are … IoT and Big Data!
With IoT, with a creative mindset looking for opportunities and ways to add value, the possibilities are infinite. With each such opportunity, there is a huge volume of data being generated - which if analyzed and used correctly, can feed into creating more opportunities and increased value propositions.
There are 2 types of analysis that one needs to think about.
1. How is the end-user interacting with the product? This will give some level of understanding into how to re-position and focus on the true value add features for the product.
2. With the huge volume of data being generated by the end-user interactions, and the data being captured by all devices in the food-chain of the offering, it is important to identify patterns from what has happened, and find out new product / value opportunities based on usage patterns.
Learn what is Web Analytics, why is it important, and see some techniques how you can test it manually and and also automate that validation.
How Email is Revolutionising Performance Marketing - Mark Ash, TeradataPerformanceIN
Email has long been accepted as one of the most powerful and cost effective digital channels available. However, the emergence of disruptive technologies and programmatic buying as well as the increased drive towards an omni-channel marketing strategy has massively enhanced the role that email plays in the marketing ecosystem.
Mark Ash discusses why email is the key to a data-driven marketing strategy that is revolutionising performance marketing.
The death of email has been greatly exaggeratedTable19
Email Marketing. Is it on its deathbed; an ancient channel that has no place in today's marketing mix? Or one of the most effective weapons in your arsenal? At Table19 we took an in-depth look at the state of email marketing today and found that far from dying out, email marketing is actually evolving at a rate of knots. ROI is on the up, and so is projected spend. If you'd be interested to find out why, and discover the three key elements that we believe deliver the optimum email experience, just let us know.
We'd be more than happy to talk you through our findings.
Web 2.0 services are at boom nowadays therefore we would like to help you in Word Press post management. Now you can easily manage your own Word Press blog.
Nationale Uitgeefdag - Betrokkenheid en conversie verhogen met e-mailmarketingCopernica BV
Het gedrag van nieuwsbrieflezers biedt veel informatie over bijvoorbeeld interesses. Met behulp van deze data kunnen nieuwsbrieven worden gepersonaliseerd of gesegmenteerde campagnes worden verstuurd. Dat verhoogt de betrokkenheid. Ook kunnen advertenties gepersonaliseerd in de nieuwsbrief worden opgenomen. U krijgt praktische tips om nieuwsbrieflezers en adverteerders nog beter te bedienen.
This session looks at the principles of Search Engine Optimisation (SEO) to attract website visitors, and the tools and techniques for tuning website effectiveness. Using book marketing examples, it focuses on so-called organic search (natural search) and doesn't try to cover everything: rather it zeroes in on the most important things that website owners can do themselves with minimal technical knowledge.
Search Engine Optimisation is part of the broader field of Search Engine Marketing (SEM). The related Part 2 presentation covers Paid Search using Google Adwords, YouTube and similar opportunities and briefly looks at measuring results using Google Analytics.
Martin Taylor, Director, Digital Strategies Limited, Auckland, New Zealand
Web Analytics and SEO: Learn the Ropes, Work a Plan, Measure the Right Stuff....Brian Alpert
Updated web analytics and SEO workshop presented by Brian Alpert at MCN2016, New Orleans, LA. The workshop is designed to make Web Analytics and SEO understandable, manageable and actionable. A common sense, multi-stepped web analytics process is discussed, and carefully-crafted exercises help familiarize you with Google Analytics' most powerful features. The conversation shifts to today's SEO landscape and where SEO is heading. Safe, effective steps practitioners may take to improve findability are outlined, including specialized metrics for demonstrating whether or not website findability is improving.
The Web Analytics framework is a guiding blueprint on how to set up digital intelligence and optimization team in an organization and drive change. This presentation is to showcase all possible interconnected links of Digital Analytics and how it works as a system.
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
The What, Why and How of (Web) Analytics Testing (Web, IoT, Big Data)Anand Bagmar
Learning Objectives:
The most used and heard about buzz words in the Software Industry today are … IoT and Big Data!
With IoT, with a creative mindset looking for opportunities and ways to add value, the possibilities are infinite. With each such opportunity, there is a huge volume of data being generated - which if analyzed and used correctly, can feed into creating more opportunities and increased value propositions.
There are 2 types of analysis that one needs to think about.
1. How is the end-user interacting with the product? This will give some level of understanding into how to re-position and focus on the true value add features for the product.
2. With the huge volume of data being generated by the end-user interactions, and the data being captured by all devices in the food-chain of the offering, it is important to identify patterns from what has happened, and find out new product / value opportunities based on usage patterns.
Learn what is Web Analytics, why is it important, and see some techniques how you can test it manually and and also automate that validation.
How Email is Revolutionising Performance Marketing - Mark Ash, TeradataPerformanceIN
Email has long been accepted as one of the most powerful and cost effective digital channels available. However, the emergence of disruptive technologies and programmatic buying as well as the increased drive towards an omni-channel marketing strategy has massively enhanced the role that email plays in the marketing ecosystem.
Mark Ash discusses why email is the key to a data-driven marketing strategy that is revolutionising performance marketing.
The death of email has been greatly exaggeratedTable19
Email Marketing. Is it on its deathbed; an ancient channel that has no place in today's marketing mix? Or one of the most effective weapons in your arsenal? At Table19 we took an in-depth look at the state of email marketing today and found that far from dying out, email marketing is actually evolving at a rate of knots. ROI is on the up, and so is projected spend. If you'd be interested to find out why, and discover the three key elements that we believe deliver the optimum email experience, just let us know.
We'd be more than happy to talk you through our findings.
EMAIL 101: MAKING EMAIL WORK FOR YOUR BUSINESS
When it comes to email marketing programs, BKV is in the know. You might even say we wrote the book. After all, we're using email to build brands and bring in profits for Fortune 100 clients. We can show you how to make it work for your business, too.
Webinar topics include:
•History of various channels & current industry statistics
•Importance of eCRM as a component of a holistic approach to Direct Response
•Responsive First approach, strategies (customer acquisition/retention, segmentation, frequency)
•Creating content that drives engagement & testing that optimizes it
•Creating Automated email marketing programs (welcome series, birthday triggers, abandon cart)
•Choosing the right email provider
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Driving email engagement for non-profits.Sophia Latto
What is the role of email with constituents these days? Are people reading them at all? Should we be emailing and how does mobile fit in? In an ever-shifting online communications landscape, this session will explore where e-mail still has the greatest value in your marketing and fundraising efforts and will show you tips on how to optimize your email efforts.
Nonprofits are using email marketing to build support, rally volunteers, and give donors faster, easier, and more efficient ways to contribute.
Join us to learn best practices to strengthen your email marketing.
This presentation covers the best way to:
• Structure and send your emails
• Write compelling subject lines
• Segment and maintain your lists
• Analyze your campaigns for effectiveness
Presentation by Fathom for Tech4Good Cleveland which is an informal local group to network with colleagues and collaborate, educate, brainstorm and share best practices regarding technology in the nonprofit world. Participation in Tech4Good Cleveland events and access to its resources is entirely free. Tech4Good Cleveland is program of NTEN: The Nonprofit Technology Network. NTEN provides nonprofit professionals with technology trainings, research, and a vibrant and supportive community.
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
'Beste e-mailcampagne 2019' award uitreikingCopernica BV
Elk jaar reikt Copernica de ‘Beste e-mailcampagne award’ uit op de Webwinkel Vakdagen. Copernica wordt namelijk enthousiast van gave campagnes die vanaf ons platform worden verstuurd. De dit jaar 23 ingezonden campganes zijn beoordeeld op de volgende onderdelen: creativiteit, techniek, design en resultaat. Bekijk hier de uiteindelijke top 5.
Feiten & Fabels over e-mail uitgelicht: The Bastard caseCopernica BV
De zomer is bijna afgelopen en dat betekent het einde van het BBQ-seizoen. De verkoop van de Kamado-BBQ’s van The Bastard, een van de populairste BBQ-merken in Nederland, ging als een speer. Wij hebben er een gereserveerd om te verloten tijdens deze sessie over e-mailmarketing op Shopping Today!
Er zijn veel feiten en fabels rondom e-mailmarketing. De ene bron zegt dat maandagochtend het beste verzendmoment is, de andere vrijdagmiddag. Gmail opent beter dan Hotmail. Hoe persoonlijk moet een e-mail zijn? Hoe vaak mag je e-mails versturen zonder de ontvanger te irriteren?
In deze presentatie ontkrachten Laurens-Jan en Siebe een aantal van deze fabels en geven ze antwoord op de vragen. Ze laten zien hoe je met het volgen van e-mailmarketing “best practices”, mooie resultaten kan behalen aan de hand van The Bastard-case. Zo hebben ze binnen 4 maanden de e-maildatabase meer dan verdubbeld en halen hun e-mailnieuwsbrieven een gemiddelde openratio van 72%!
Recentelijk is er een DMARC analyzer toegevoegd aan de Marketing Suite. Feike Wierda heeft dit tijdens zijn presentatie uitgebreid toegelicht. Met de DMARC analyzer kunnen klanten meer grip krijgen op hun deliverability. DMARC is een toevoeging op SPF en DKIM waarbij aan de ontvangende partij kan verteld kan worden wat er moet gebeuren als SPF of DKIM faalt.
Vanaf 25 mei 2018 zal de algemene verordening gegevensbescherming (AVG) voor iedereen van toepassing zijn. De AVG zal de wet bescherming persoonsgegevens (WBP), die sinds 2001 in Nederland van toepassing is, vervangen. De belangrijkste veranderingen zijn aangescherpte privacyregelingen. Voor organisaties betekent dit vooral meer plichten.
Tien e-mailmarketingtrends voor meer conversieCopernica BV
Wat zijn de e-mailmarketingtrends anno nu? Ralph licht ze in sneltreinvaart toe en geeft praktische tips voor meer conversie. Hij laat daarbij thema's als marketing automation, omni-channelmarketing en programmatic marketing niet ongemoeid.
Customer Lifecycle integratie met e-mailmarketingCopernica BV
Een customer lifecycle implementatie met e-mailmarketing biedt reisorganisaties de mogelijkheid om op het juiste moment het juiste bericht te versturen. Bijvoorbeeld om de reis aan te bieden die het beste bij de klant past of om na boeking upgrades aan te bieden. In deze presentatie veel praktische voorbeelden.
Copernica CTO Emiel Bruijntjes presenteerde tijdens de Partneravonden de nieuwste ontwikkelingen voor onder andere de Marketing Suite, SMTPeter ne MailerQ.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
2. Today on the menu:
Does it still make sense to send emails?
What are the commercial uses of email?
Emails and mobile users.
Best practice – few hints.
3. Email is not dead. It’s doing
fine!
“58% of people
start their online
day by reading
emails”
Source: ExactTarget’s Email X-Factor Study, 2010
4. Is email marketing still a
good idea?
• Over half of internet users
check or send email daily
• Emails are green
• Emails can be triggered
automatically
• No limit to personalization
6. E-mail is read ‘on the go’
“The dominance of email activity
on mobile devices increased
from 37.4% to 41.6% of US mobile internet time.”
Source: The Nielsen Company
7. Email Client opens tracked by Litmus Email Analytics in July 2012
Calculated from 77.9 million
market share
8. Consider the mobile experience
Source: “Optimizing email for mobile audiences” by Litmus
21. Use check list
Copernica in-built checks:
Optout function
No high spam score
Not on a blacklist
HTML source code
is correct
Authentication data
(SPF, SenderID, DKIM)
is set up correctly
27. References
• “50 simple but highly effective email marketing tips” by
Tamara Gielen
• 22 Amazing Mobile Email Marketing Statistics by
http://masstransmit.com/
• “Email Marketing” by Iain Davenport
• “Transactional Email Best Practices” by Silverpop
• “Best Practices for Email Marketing” by Icontact
• “Optimizing email for mobile audiences” by Litmus
• www.copernica.com
• http://www.onextrapixel.com/
Despite of Social networks popularity, e-mail still remains popular for commercial & business useEmail continues to be a very strong commercial channelTransactional emails in ecommerce are working very efficiently (or abandoned basket reminders)
Over half of internet users check or send email daily = stil a very big audienceEmails are green = no paper, no polutionSome types of interaction can trigger messages to be delivered automatically = stay in touch with a consumerNo limit to personalizationFamiliarity= users are used to the “technology” of e-mail * Trust, privacyManageability= users find e-mail a manageable way of communicating and staying informed * Flexibility, choose when you respond
Exaples on the slide:Informative newsletterSubscription based free content updateCross-sellUp-sellCustomer life cycle – personal moment/ b-day wishesGeneral typesOpt-in based / profile driven MGM Viral RM based communications Sales promotions Newsletter Alerts Time-based reminders Trigger-based reminders New product launches Sales transactions
The number of mobile smartphone users is growing rapidly, and with that comes an increase in the number of email users accessing their email via their mobile device. What was once mainly a business practice by few is now common practice by many. Email marketers need to be aware of this shift in email consumption and craft their campaigns accordingly.SOME STATS: MOBILE/SMARTPHONE USER BASE://Source: Reuters (April, 2012)• Global sales of smartphones will grow about 46% this year to 687.9 million units and top 1 billion units in 2014. //Source: Edison Research (April, 2012)• Smartphone Ownership Has Tripled in Two Years • 44% of all Americans age 12 and over own a smartphone, representing half of all cell phone owners//Source: eMarketer(August, 2011)• There are 234 million mobile users in the US.• Of the 234 million, 90.1 million are smartphone users• The 90.1 million smartphone users represent 38% of all mobile users• The 38% of smartphone users represent 28.8% of the US populationhttp://masstransmit.com/tag/mobile-email/http://www.gomonews.com/wp-content/uploads/2011/01/iphone-email-envelope-direct-marketing-feature.jpg
Email client market share is yet another stat confirming that a lot ofppl access their e-mails via mobile.To increase a success of your emails be aware of it and use that knowledge for designing your emails. Ideal situation is when for any campaign you can have both wersions of email, but if that is not possible, at least remain mobile friendly. How to do it – next slide
There is not too many email elements and all important.
Building a list of subscribers, prospects, and customers is one of the most important activities. Once built, a permission-based email list can create sales for your company for years to come. Tips for building the size of your lists:NetworkingEvents, Trade shows & SeminarsPoint of sale sign up formsCustomer satisfaction surveyCustomer prospect callsCatalogs Company publications, press releasesOn shopping cart order forms…..=> make the best out of each touch point!Use progressive profiling – ask for more info once ppl have signed upAutomate profiling- define what needs to be captured based on behavior on mailingsManage expectations – make it clear what ppl are signed in for.Include mini surveys, polls to further collect info about subscribersDon’t buy your email listDon’t sell your email list to othersYour success depends on the quality of your email listNever stop building your email list
Don’t send everything to everybody – make segments!Have a plan. Don’t just randomly send email blasts.Define target groups with selectionsWith Copernica, structuring your database is easy as can be if you use selections. This way you can optimize the quality of your database and easily set up a targeted campaign. Your selections will always be up to date because Copernica will process all your changes in the database. MORE: http://www.copernica.com/en/features/profiles/define-target-groups-with-selections
it will help to write a copy which resonates better with your readersExample: personas for online bookstore
Transactional messages that can be automated:Purchase confirmationShopping noticesOut-of-stockService request receivedNotificationsWelcome e-mailsAlertsUpdatesCross-sell / upsellRemindersFROM COPERNICA site:Setting up event driven campaignsUse the marketing software to set up event driven campaigns. By email or mobile, the choice is yours. Respond to several contact moments during the customer life cycle, for example when registering for a newsletter or rewarding someone who's been a loyal customer for 5 years. 'Common' event driven campaigns include:Welcoming campaignsBirthday mailingsRetention mailings or loyalty programsAbandoned shop cart mailingsWinback campaignsYou can automate other contact moments as well using the software. Contact moments that would not seem relevant at first, but that can stimulate dialogue (and conversion) with your relation. For example, set up automated campaigns for relations that:Have not purchased anything for an entire yearHave not been active on your website for some time. You can determine the time range by using the selection rules. Send an email to these relations, asking them whether their contact data is still up-to-date.https://www.copernica.com/en/features/campaigns/event-driven-campaigns http://www.slideshare.net/Silverpop/transactional-email-best-practices
You need to grab the potential customers' attention. If you want the recipients to pay attention to your email message, content becomes before design.A CMO Council study* found that 41% of U.S. internet users threatened to stop buying from companies that sent irrelevant messages.Don't lose your key messaging in text that has no value to your potential client. Be direct and keep it short. Most people scan emails for information that they deem to be important. If it's too long, they will lose interest and delete it. Be efficient with your words. Read more: Email Marketing Guidelines | eHow.com http://www.ehow.com/way_5197386_email-marketing-guidelines.html#ixzz22xPEF875- UseCopernica’sDynamoc content
A pretty design and lousy or irrelevant offer will not get you the response you hoped for.Focus ion content /offer first, make it desirable and valuable to your target audience. Then worry about design. Each component of an email message must be carefully crafted because it can ultimately affect your campaign. Subject lines should be short and should clearly communicate the message; consider what someone will see if they view their email in list form. "Special Donor Update from Smith University" is much more effective than "Special Message for You.”Read more: Email Marketing Guidelines | eHow.com http://www.ehow.com/way_5197386_email-marketing-guidelines.html#ixzz22xQ0rYls
Large ISPs, such as AOL, MSN, and Yahoo block millions of spam messages every day based on content alone. These content-based spam filters take a close look at words with in the subject lines or message body. Here’s a list of some of the more commonly used words and phrases that the most common spam filters tend to dislike Don’t spam. Ever: There’s no greater way to lose a customer’s trust than to spam him or her. Make sure you’ve read up on the CAN-SPAM act and that your e-mail marketing techniques fall squarely inside of its regulations. Details of CAN-SPAM act : http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business
5 sec to tell what you have to offer and what you want people to dohttp://www.onextrapixel.com/2010/11/29/24-email-newsletters-inspiration-for-your-next-campaign/
An excellent deliverability with CopernicaYou wouldn’t want to invest a lot of time and effort in composing an email, just to find out later that it didn’t even arrive at your relations. That’s why Copernica checks your email before it’s sent out to ensure it’ll pass through spam filters. Copernica checks if:Your email has an optout function.Your email doesn’t have a high spam score.You are not on a blacklist.Your HTML source code is correct.Your authentication data (SPF, SenderID, & DKIM) are set up correctly.All of these methods will help your email reach its destination.Want to be sure? Apply for a Return Path Sender certificate. This’ll put you on the world’s largest whitelist and improve your delivery rate for over 1.8 billion inboxes worldwide.Automate yourcampaignshttp://www.copernica.com/en/features/emailings/automate-your-campaignsCopernicaallows:PersonalizationDynamic content set upAutomated campaigns
Un interested subscribers are not of any value for your listDifficult to unsubscribe = ad to spam
Testing is the single most important technique marketers can use to improve the effectiveness of e-mail. Compared with testing direct mail, testing e-mail messages on a representative sample of your circulation is inexpensive and quick. You can test the content, time of delivery, presentation, offers/coupons, or placement. What's more, due to the interactive nature of the technology, you can get test results much more quickly with e-mail than with direct mail.Test & DebugE-mail clients issuesMobile accessibilityTest & Learn Subject lineCopyImages Time of sendingRemember control group
Perform split-run test on emailingsA split-run test (also known as A/B test) sends two or more versions of an emailing to a part of your target group. Certain elements can be altered such as images, subject line, etc. Only test 1 variable at a time at a time. If two different documents have been designed you control the following:The number of emails sent within the testThe target group’s size receiving each versionRun time of the testThe best performing version is automatically sent towards the rest of your target group.
Test the renderability of emailings with LitmusYou check the renderability in the most popular email clients with Copernica before sending your emailings. The popular ‘Litmus preview tool’ provides you with a list of previews of your emailing in different email clients. All done with just a simple push of the button. This is an transparent way to check whether images are displayed in different email clients.
Optimize and analyze email campaigns by using email reports and results. Gain an overall perspective on the performance of your emailings based on the collected data. Copernica Marketing Software provides you with transparent and extensive reporting.Are your emailings performing as planned?Copernica generates different types of reporting based on the results of your email campaigns. Detailed information on the response of an emailing is provided in different tabs.Distinction between different types of reportingThe software distinguishes the results of a template and the email statistics of a specific document. You are able to use a filtering system when viewing the statistics. This enables you to view the reports of a certain time range. In the general overview of the email statistics, you are able to search for reporting more accurately based on date, type of mailing or the number of sent messages. Furthermore, it is possible to view the email reporting of your account. Have a look at the overview of all sent mailings on behalf of your account and the different statistics.In the overview of statistics you can find the following important email statistics:ImpressionsYou can monitor precisely what happens to your email campaigns. Copernica sends along a small invisible image with every email. The image is downloaded from our server everytime someone opens the email. This enables us to tell you the exact number of impressions your email has generated. Under the tab ‘Impressions’ in the software, you can see the exact number of impressions measured each hour after sending your email. The total number of impressions and the number of unique recipients is also shown.ClicksOur email statistics show you how many clicks are generated by the hyperlinks in your email. Copernica converts your used hyperlinks. The conversion helps us accurately measure the number of clicks in your email. This helps you find out which specific hyperlinks generate the most clicks in your email. In the email statistics we report the total amount of clicks on a link followed by the number of clicks of unique recipients. These two numbers will differ when recipients clicked twice or multiple times on the same link.Top domains and email clientsWould you like to find out what email client is most used amongst your target group? Our email statistics show you whether your emailing is received in Outlook, Gmail, Live mail or other email clients.We also provide you with clear reports on the most popular domains within your database. It is a quick way of telling whether or not the majority of your target group has a Hotmail account.Share the email reportsWould you like to share the reporting of your email campaign with the rest of your organization or other external parties? Copernica enables you to share the results by email. Thanks to the 'share statistics'-feature you are able to send the email statistics of a template or specific document to one or more addressees. These are redirected to your statistics via a hyperlink. The feature also enables you to determine how long the statistics are available to the recipient(s).https://www.copernica.com/en/features/emailmarketing/email-reporting