Email marketing is still an effective tool for businesses. While email was once a novelty, it is now an established form of communication, with over 247 billion emails sent daily. Email provides an efficient and low-cost way for healthcare practices to communicate with current and prospective patients. When done correctly, email marketing can have a high return on investment and help establish a practice as a trusted source of information. To be successful, emails must be mobile-friendly, targeted to the intended audience, and encourage recipients to take further action.
If you want to start learning about email marketing, it is a very useful guide for you! We will walk you through the entire process of establishing your email marketing attempt so that you can acquire leads, get your time, money and resources worth, and generate expected sales.
After examining this slide share, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you are ready to go, start your profound journey through email marketing by starting the presentation.
Blog Post: https://popupsmart.com/email-marketing/
For many consumers, email is the lifeline through which they maintain relations with businesses. In fact seven in 10 adults prefer email as their primary marketing communications channel, with 91% indicating that they like to receive promotional emails for companies they do business with.
Courtesy of: Direct Marketing News
A presentation given to third and fourth year Business students on Email Marketing at Niagara College, as presented by Real Email Consulting.
Learn about the basics behind Email Marketing, including where Email fits in Online Marketing, response curves, the metrics available, and the basics behind managing an Email Campaign.
If you want to start learning about email marketing, it is a very useful guide for you! We will walk you through the entire process of establishing your email marketing attempt so that you can acquire leads, get your time, money and resources worth, and generate expected sales.
After examining this slide share, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you are ready to go, start your profound journey through email marketing by starting the presentation.
Blog Post: https://popupsmart.com/email-marketing/
For many consumers, email is the lifeline through which they maintain relations with businesses. In fact seven in 10 adults prefer email as their primary marketing communications channel, with 91% indicating that they like to receive promotional emails for companies they do business with.
Courtesy of: Direct Marketing News
A presentation given to third and fourth year Business students on Email Marketing at Niagara College, as presented by Real Email Consulting.
Learn about the basics behind Email Marketing, including where Email fits in Online Marketing, response curves, the metrics available, and the basics behind managing an Email Campaign.
Email marketing secrets from iContact's Chuck Hester. Presented at REMarTech on April 28, 2010 in New York City. Learn more at http://greenpearlevents.com/remartech.
From Landing Pages to Post-Click Marketing - MarketingProf B2B Forum 2011ion interactive
From landing pages to post-click marketing. Advanced strategies to help you increase your conversion rates from Scott Brinker (ion interactive) and Sally Lowerly (iContact).
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
Email marketing is an incredible channel to reach potential clients and maximize existing client base. But 2/3 of the campaigns prove to be inefficient. Why?
Given the fact that modern marketer wear multiple caps and are liable for many moving parts of their marketing mix, it’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for.
As a result you won’t be able to measure success of a particular segment and may result in losing sight of the actual return on the investment. Measurement is the way to showing success. It’s the only way a marketer gauges progress, results, and actual return on investment.
In this post, we're trying to help marketers measure their marketing success and determine actual return on marketing investments.
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
Growth hacking your email marketing will show you how to make your email ROCK…
1. why email marketing?
2. targeting your email marketing campaigns
3. subject lines and preheader text
4. email marketing for mobile
5. killer landing page design
6. understanding your results with Google Analytics
Enhance your email marketing and BOOST your ROI today
Jeanne Hopkins, HubSpot's Director of Marketing, and Mark Kilens, a HubSpot Inbound Marketing Consultant, cover 60 of the most frequently asked questions on email marketing.
View the answers to these questions here: http://www.hubspot.com/60-email-marketing-questions-in-60-minutes/
Why Email Marketing Will Be Big in 2014?
In the quickly evolving world of the internet, marketers have seen a great deal change in the way brands and target customers communicate.
With the rise in social media marketing and increase in purchases being made on Twitter, Facebook and Pinterest, you may be wondering whether you should continue to focus your efforts on Email Marketing in 2014 or not? The answer is a booming “Yes”!
Email continues to be a powerful channel for driving business. Are you feeling the power? Or could your email marketing use a turbo-boost?
“An Introduction to Email Marketing” is more than a quick overview. It’s a how-to compendium that explains why a holistic approach to email – integrating it with your other marketing channels – is most valuable and how you can implement and measure a top-performing email marketing program.
10 steps to help you improve your email marketing and email remarketing campaigns!
Tick each step off as you go. A must for anyone starting out or re-working their email campaigns.
Email marketing secrets from iContact's Chuck Hester. Presented at REMarTech on April 28, 2010 in New York City. Learn more at http://greenpearlevents.com/remartech.
From Landing Pages to Post-Click Marketing - MarketingProf B2B Forum 2011ion interactive
From landing pages to post-click marketing. Advanced strategies to help you increase your conversion rates from Scott Brinker (ion interactive) and Sally Lowerly (iContact).
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
Email marketing is an incredible channel to reach potential clients and maximize existing client base. But 2/3 of the campaigns prove to be inefficient. Why?
Given the fact that modern marketer wear multiple caps and are liable for many moving parts of their marketing mix, it’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for.
As a result you won’t be able to measure success of a particular segment and may result in losing sight of the actual return on the investment. Measurement is the way to showing success. It’s the only way a marketer gauges progress, results, and actual return on investment.
In this post, we're trying to help marketers measure their marketing success and determine actual return on marketing investments.
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
Growth hacking your email marketing will show you how to make your email ROCK…
1. why email marketing?
2. targeting your email marketing campaigns
3. subject lines and preheader text
4. email marketing for mobile
5. killer landing page design
6. understanding your results with Google Analytics
Enhance your email marketing and BOOST your ROI today
Jeanne Hopkins, HubSpot's Director of Marketing, and Mark Kilens, a HubSpot Inbound Marketing Consultant, cover 60 of the most frequently asked questions on email marketing.
View the answers to these questions here: http://www.hubspot.com/60-email-marketing-questions-in-60-minutes/
Why Email Marketing Will Be Big in 2014?
In the quickly evolving world of the internet, marketers have seen a great deal change in the way brands and target customers communicate.
With the rise in social media marketing and increase in purchases being made on Twitter, Facebook and Pinterest, you may be wondering whether you should continue to focus your efforts on Email Marketing in 2014 or not? The answer is a booming “Yes”!
Email continues to be a powerful channel for driving business. Are you feeling the power? Or could your email marketing use a turbo-boost?
“An Introduction to Email Marketing” is more than a quick overview. It’s a how-to compendium that explains why a holistic approach to email – integrating it with your other marketing channels – is most valuable and how you can implement and measure a top-performing email marketing program.
10 steps to help you improve your email marketing and email remarketing campaigns!
Tick each step off as you go. A must for anyone starting out or re-working their email campaigns.
Le licenze per la distribuzione dei contenuti culturali sul webCulturaItalia
Sara Di Giorgio, responsabile gruppo tecnico CulturaItalia, Istituto Centrale per il catalogo unico delle biblioteche italiane, Incontri formativi per le biblioteche e i musei della Provincia di Roma
Introduction to business (syntech fibres pvt ltd.)Mohammad Yaseen
This ppt includes the information about Syntech Fibres Private limited. For instance, their aims and objectives,business portfolio,products, market segmentation,marketing strategies,market research(Primary and secondary),product life cycle and much more
Introduction to business (syntech fibres pvt ltd.)Mohammad Yaseen
This report includes the information about Syntech Fibres Private limited. For instance, their aims and objectives,business portfolio,products, market segmentation,marketing strategies,market research(Primary and secondary),product life cycle and much more
Sending targeted messages that address customers’ informational needs and main barriers to purchase can usher your customers along the buying process. Following best practices for email marketing and incorporating engaging content can ensure that your readers open your email, read the content, and even look forward to your next message.
After examining this slides, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
When it comes to email marketing, here’s an easy way to brush up on your vocabulary. Although there are many terms unique to this online marketing channel, the four you need to remember: reputation, relevancy, relationship-building and ROI, most reinforce the core principles of email while serving as guideposts to ensure your campaign is optimized for delivery, and maximum response.
Email Marketing has become one of the most popular and effective marketing method and relationship management tool used by businesses since it rose quickly into prominence with the internet about 25 years ago.
Pretty quickly, most people had a personal email address and were checking their email, making it a powerful tool to communicate with people.
What is Email Marketing?
Short for electronic mail, email is the sending of messages to one or more recipients, distributed by electronic means via the internet.
Email marketing is a digital marketing strategy that uses email to develop relationships with prospective customers and maintain and strengthen relationships with current customers.
The end goal is to influence these people to make a purchase and be ongoing customers.
Some of the benefit of email marketing to businesses include:
• Brand awareness – keeps the brand top of mind and people informed about what you offer.
• Speed – a quick output and quick response for lead generation.
• Segmentation – allows you to selectively email members of your database depending on their behaviours.
• Cost-Effective – Low cost per contact for customer acquisition. A better return on investment many other forms of marketing.
• Targeted – you are sending relevant materials to your audience.
• Customer Dialogue – encourages a two-way dialogue with customers, where communication is one way with many other marketing methods.
• Trackable – Analytics allows you to track the performance of your emails.
• Conversion - turn prospects who are interested in your industry or your products/services into customers.
• CRM – customer relationship management helps maximise the lifetime value of customers by increasing customer retention and repeat purchases.
Email Marketing Best Practices: Tips to Improve Your Email CampaignseTargetMedia Reviews
In a world where social media and texting seem to dominate, you may be surprised to learn that email use continues to grow at a steady pace among both business professionals and consumers year after year. According to the Radicati Group, 250 billion emails are sent on a daily basis and email is expected to see massive growth this year with 275 billion emails sent daily.
Email marketing has long been considered a powerful arm of advertisers with reasonable costs and effectiveness. So what is email marketing? Is this form still effective recently? The article below will answer your questions in detail!Email Marketing is a form of using email (email) to contain information about sales, marketing, and product introduction to a business's potential customer group.
Introduction
Email is one of the oldest forms of digital communication, but its popularity has not waned over the years. With more than 4 billion email users in the world, it still enjoys a user base that surpasses the most popular social media platforms. In 2021, around 319.6 billion emails were sent and received every day all over the world. With that sort of traffic, email becomes an indispensable tool in the arsenal of any digital marketer and/or brand.
With email, marketers and brands can interact with customers on a more intimate level by entering their private space: their inboxes. Additionally, email marketing allows you to own the connection with your customer; you need not worry about algorithms pushing you around.
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Email Marketing Interview Questions & Answers for Freshers Job.pdfLearn Digital Academy
Email marketing has survived the sands of time, and it is still effective decades later. The problems that affect email marketing success are outside of the marketer’s control!
The pressure for improved email design, risks to email deliverability, legislation, and upgrades that obfuscate human engagement, to mention a few.
An organization wanting to employ an email marketing specialist or determine whether you have a solid understanding of email marketing and past experience is likely to ask you interview questions.
Why is Email Marketing good for your business?.pptxFutuready Media
Despite being a decades-old digital marketing tool, email marketing still yields better results compared to other forms of digital marketing. It's an effective way to connect with people and enhance relationships with them. By being constantly in touch, a business can interest a user with its offerings and communication and may convert a lead into business.
What is Email Marketing Everything You Need To Know.pdfFreeTrained
Email marketing is a technique or method of advertising content to customers or contacts via electronic mediums like computers, mobile phones, mobile gadgets, and online portals in order to increase people’s awareness of a product or service.
People now access the internet and are informed about goods and services through emails. Email marketing consists of a series of emails and text messages which are sent to specific people which may include marketing executives, marketing team, or even customers directly.
Outbound Lead Generation Strategies Using Email Outreach Platform.pdfSendEngage
Outbound lead generation refers to the proactive approach of initiating contact with potential customers or clients through various outbound channels such as cold calling, cold emailing, direct mail, and advertising.
Today I want to share with you some tips for email marketing. Email marketing can be the most powerful strategie, if you are using it right.Here are the Top Nine Tips for e-mailings that generate more sales.
http://blog.riccardodavid.com/9-email-marketing-tips/
Similar to Is Email Marketing Dead or Still Kicking? (20)
If you spend money on marketing your practice every month, do you know your average cost-per-lead and cost-per-surgery? Tracking these numbers are crucial to your success OR failure.
In order to have a success elective surgery practice, it is essential to evaluate your practice periodically. Knowing how to evaluate and what criteria to look at are part of the keys to leading your practice to success. Here we show you the key areas to analyze and what benchmarks to compare against.
For a free practice analysis, contact Brandi Musgrave at 303-731-2634 or brandi@fast-trackmarketing.com.
How to engage patients to use the patient portal to meet meaningful useFast Track Marketing
Getting patients to engage fully with your patient portal can be hard work but it is a must for meaningful use. If done properly, your portal can not only decrease the time your staff has to spend scheduling appointments, processing paperwork and calling in prescriptions but will give your patients the ability to have some control over their healthcare.
Fast Track Marketing works with practices across the U.S. helping them grow, meet goals and gain efficiency to name a few. One of the areas is this topic: helping them to engage more of their patients with their patient portal.
What are your cataract patients thinking: 2 Types of PatientsFast Track Marketing
There are 2 types of patients, those that know they have cataracts and those that know their vision isn't great. There is a strategy to increasing both into your practice.
How to Effectively Evaluate and Promote New Physicians to Your Practice Fast Track Marketing
This presentation will outline the most effective ways to 1) evaluate new physicians joining your practice, and 2) promote their specialties within your practice. Methods taught will shorten the learning curve and jump-start the new physician’s patient base.
Event/Sponsorship Marketing: Tips to Make Your Sponsorship Dollars Equate to ...Fast Track Marketing
This presentation will teach how to choose events to sponsor that not only advocate community support but will also promote your practice to your target audiences. Gain tips to make event sponsorship a lucrative endeavor.
This presentation will illustrate how marketing your whole practice requires more than just having a good website or placing an effective advertisement. By taking advantage of internal, external, virtual and traditional methods, your entire practice will thrive across all specialties.
This presentation will share effective ways to launch and promote new technologies or treatments in your practice. Focus will be on identifying the right target audience and using a variety of budget levels and marketing methods to achieve success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
1. 14 AE // July/Aug 15
T
echnologies have a way of
quickly gaining popularity then
dwindling as the novelty wears
off; however, exceptional tech-
nologies will ultimately stabilize
and continue for the long term.
Email is one such technology.
When the first mass email was sent
to 400 recipients in 19781
, no one
could have predicted how this form
of communication would eventually
change the face of marketing. The
birth of the commercial Internet
in 1991 and of Hotmail in 19962
truly transformed how companies
could communicate efficiently and
cost-effectively via this new form of
direct marketing. Email was a hot
commodity, but it got put in the hot
seat during the 2000s when “spam”
emails began diluting the legitimate
messages. At this time many market-
ers believed that the email marketing
trend had run its course.
However, anti-spam laws and the
power to send segmented, targeted,
and behavioral-triggered emails have
kept this medium not just an indul-
gence but rather a necessity if you
want to grow your practice.
HOOKED ON EMAIL
What is one of the first things you do
when you log on to your computer, lap-
top, tablet, or smartphone? Chances are
you check your email. Here are some
powerful stats to show that email is still
alive and kicking:
• 247 billion emails are sent every
day.3
• There are more than 3.2 billion
email accounts.4
• Subscribers receive, on average,
416 commercial messages each
month.5
• 95% of online consumers use
email.6
• 91% of consumers reported check-
ing their email at least once a day.7
• 77% of consumers prefer to re-
ceive permission-based marketing
communications through email.8
• There will be an estimated 236.8
million United States email users
by 2017.9
ROI OF 4,300%
Experts say that email marketing brings
an ROI of 4,300%.10
However, not all email marketing is
designed—or written—equally well.
If your messages fall flat, you will get
buried in inboxes and your ROI will
suffer. While not every email campaign
will produce such outstanding ROI
results, email marketing can be highly
effective for your practice if you observe
these tips:
• Make your emails mobile-friend-
ly; 48% of emails are opened on
smart phones.11
If the recipient has
to scroll around and resize to read
your message, your email will quick-
ly move into the “deleted” file.
• Use strong, short subject lines
to make your email stand out
from the barrage of emails people
receive every day. Hit your pa-
tients’ “hot” buttons when writing
subject lines.
• Put the most important informa-
tion first: in the headline or in the
first few sentences of the email.
• Include a call-to-action, such as
a free online self-evaluation or a
monetary savings off one of your
services. Give your recipients a
reason to take another step with
your practice (not just “call now”).
Make sure that the buttons or links
you provide in the email direct the
recipient to a specific landing page
with your offer, rather than the
home page of your website. You will
have a much greater response rate if
it is easy to “collect” the offer.
• Test delivery days and times.
There is no “perfect” time to
send email messages. For some
target audiences early weekday
mornings might be best; for
others it might be weekend
evenings.
• Provide something valuable.
This can range from educational
information to a free offer… and
everything in-between. Know your
audience to know what will trigger
their response.
• Provide an opt-out option.
Including an easy way to unsub-
scribe from your future emails is
the law. Respect the wishes of your
email recipients.
RUNNING THE PRACTICE // MARKETING MINUTE
DEAD OR STILL KICKING?Brandi Musgrave
IS EMAIL MARKETING
2. 15www.asoa.org // AE
When used
correctly,
email mar-
keting is still
extremely
effective in
establishing
your brand
among
prospective
patients and
strength-
ening your
brand with
existing
patients.
“
• Keep the content short. The
purpose of an email is to pique
interest in your services and en-
courage patients to contact your
office…not to act as an extension
of your website.
• Proofread emails carefully, in-
cluding the subject line. Emails
with grammatical or spelling
errors reflect poorly on your
practice.
• Target your audience. Whether
you send emails to your internal
database or purchase an outside
list, make sure the message you
are sending will “speak” to the
recipients.
• Track and edit. Gauge the effec-
tiveness of every email by tracking
the open rate and the click-
through rate. Aim for 18–20%
open rates and 8–10% click-
through rates. If you are getting
less than positive results, change
your tactics. Know when to cut
the cord on your own favorite
messages or email designs.
MORE THAN EMAIL: ONLINE
CUSTOMER RELATIONSHIP
MANAGER
When it comes to elective surgery,
time is on your patients’ side. It can
take some people up to two years to
proceed with an elective surgery. This
is the opportunity to use “drip” email
marketing to keep your practice top of
mind by providing educational emails
for prospects in every step of their
decision-making process. You want to
establish your practice as a trustworthy
source of information so you become
the logical choice when it comes to
elective surgery.
A series of automated emails can be
designed to communicate with pros-
pects who have
• Expressed interest in your services
• Scheduled a consultation
• Had successful surgery
• And more
GO SOCIAL WITH EMAILS
Email sharing is extremely important to
any digital marketing campaign. Include
social sharing buttons at the top of
your messages so your emails can have
a greater reach at no extra cost to you.
When the recipient clicks the share but-
ton, have the social post populated with
interesting copy and a shortened link.
BRAND YOUR PRACTICE ON THE GO
Mobile devices now allow you to
reach potential patients when they
are on the go. They will use any form
of downtime they can muster to
read your enticing messages and take
action. When used correctly, email
marketing is still extremely effective
in establishing your brand among
prospective patients and strengthen-
ing your brand with existing patients.
The bottom line is that email mar-
keting can still have a positive impact
on your practice’s bottom line. AE
Brandi Musgrave (brandi@
fast-trackmarketing.com;
303-447-9192) is the
business development
director at Fast Track
Marketing in Broomfield, Colo.
NOTES
1,2
Lee, G. (2013, May 24). The evolution
of email marketing [infographic]. Smart
Insights. http://www.smartinsights.com/
email-marketing/email-communications-
strategy/email-marketing-evolution/.
3,5,6,7,9
Lacy, K. (2013, Aug. 14). 50
email marketing tips and stats for 2014.
SalesForce. http://www.exacttarget.com/
blog/50-email-marketing-tips-and-stats-
for-2014/.
4
Malamut, C. (2014, May 20). 15 Statistics
that prove email marketing is (still) not
dead in 2014. Email Marketing Software.
http://blog.capterra.com/statistics-email-
marketing-not-dead/
8
Beard, N. (N.d.) How to use email
marketing to engage and convert customers.
Top Rank Online Marketing. http://www.
toprankblog.com/2013/09/how-to-use-
email-marketing-to-engage-convert-
customers/.
10
Corrigan, J. (2014, April 10). An
increased ROI of 4,300%? It’s true and
possible with email marketing. Direct
Marketing Association. http://www.
searchenginejournal.com/increased-roi-
4300-true-possible-email-marketing/96537/.
Aug. 2013.
11
Movable Ink. (2014, Nov. 18). U.S.
consumer device preference report: Q3 2014:
Different verticals, different story. Movable
Ink. http://blog.movableink.com/q3-2014-us-
consumer-device-preference-report/.
INABLINK
• 77% of consumers prefer
to receive permission-based
marketing communications
through email.
• Make your emails mo-
bile-friendly: 48% of emails
are opened on smartphones.
• Use “drip” email marketing
to keep your practice top of
mind.