What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t);
What it can do for your business;
And the five easy steps you must take to harness the power of the inbox!
Grow a healthy list
Create great content
Customize a beautiful, mobile-friendly template that matches your brand
How to get your emails opened
Tracking your results!
Data Driven Marketing by SimpleRelevanceChicago AMA
Learn how to overcome the biggest challenge with big data marketing: you aren't using your data to personalize your marketing communications. Use frequency optimization and advanced segmentation, using the information you already have!
The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, others opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices in data-driven marketing, and help your business grow. This fast-paced session will help you keep up-to-speed with the latest industry strategies, insights, trends, and predictions for successful current and future digital marketing tactics.
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t);
What it can do for your business;
And the five easy steps you must take to harness the power of the inbox!
Grow a healthy list
Create great content
Customize a beautiful, mobile-friendly template that matches your brand
How to get your emails opened
Tracking your results!
Data Driven Marketing by SimpleRelevanceChicago AMA
Learn how to overcome the biggest challenge with big data marketing: you aren't using your data to personalize your marketing communications. Use frequency optimization and advanced segmentation, using the information you already have!
The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, others opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices in data-driven marketing, and help your business grow. This fast-paced session will help you keep up-to-speed with the latest industry strategies, insights, trends, and predictions for successful current and future digital marketing tactics.
The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, others opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices in data-driven marketing, and help your business grow. This fast-paced session will help you keep up-to-speed with the latest industry strategies, insights, trends, and predictions for successful current and future digital marketing tactics.
Internet marketing for small businesses in the trade industry, specially commercial roofers. Presentation given at national sales conference for Duro Last in Orlando, Fl. Jan 2011.
Web 2.0, What's is all about, and why do I care?Patty Bender
Why should we care about social networking? isn't it just for fun? You have a facebook page, you're linkedin, but who cares? How are you driving business to YOU by what YOU do online?
To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series. In this presentation, we share the most interesting and actionable insights from that research series.
Adapting to Consumers' New Definition of Spam [Webinar]Litmus
Discover the key drivers of spam complaints and unsubscribes and how to reduce them. Join Chad White, Research Director of Litmus, and Jordan Cohen, Chief Marketing Officer of Fluent, as they discuss consumers' new definition of spam, what causes unsubscribes and spam complaints, and how consumers are interacting with spam folders today.
Jeanne Hopkins, HubSpot's Director of Marketing, and Mark Kilens, a HubSpot Inbound Marketing Consultant, cover 60 of the most frequently asked questions on email marketing.
View the answers to these questions here: http://www.hubspot.com/60-email-marketing-questions-in-60-minutes/
10 Things Travel Brands Should Know About Their Email SubscribersLitmus
Are you working in the travel industry and wondering what you can do to improve your email campaigns’ performance? To better understand travelers’ email expectations, we asked over 600 Americans who booked travel in the past year about what they really look for when signing up for your travel emails.
Our research provides insights into what subscribers want from travel emails and highlights:
- What motivates subscribers to sign up for travel emails
- Why travel brands must focus their efforts on mobile email
- How travel reasons impact decision-making processes (and what that means for crafting the perfect email)
- Why timing and sending frequency matters to travel subscribers
- And more
Here are the top 10 things travel brands must know about their subscribers, along with hands-on advice on how to translate customer expectations into email strategy.
Ignored or engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why Email Marketing Will Be Big in 2014?
In the quickly evolving world of the internet, marketers have seen a great deal change in the way brands and target customers communicate.
With the rise in social media marketing and increase in purchases being made on Twitter, Facebook and Pinterest, you may be wondering whether you should continue to focus your efforts on Email Marketing in 2014 or not? The answer is a booming “Yes”!
Growth hacking your email marketing will show you how to make your email ROCK…
1. why email marketing?
2. targeting your email marketing campaigns
3. subject lines and preheader text
4. email marketing for mobile
5. killer landing page design
6. understanding your results with Google Analytics
Enhance your email marketing and BOOST your ROI today
The death of email has been greatly exaggeratedTable19
Email Marketing. Is it on its deathbed; an ancient channel that has no place in today's marketing mix? Or one of the most effective weapons in your arsenal? At Table19 we took an in-depth look at the state of email marketing today and found that far from dying out, email marketing is actually evolving at a rate of knots. ROI is on the up, and so is projected spend. If you'd be interested to find out why, and discover the three key elements that we believe deliver the optimum email experience, just let us know.
We'd be more than happy to talk you through our findings.
The Power of the Inbox! Tips and Tricks for Successful Email MarketingVanessa CEO
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox to make SALES!
o Grow a healthy list
o Create great content
o Customize a beautiful, mobile-friendly template that matches your brand
o How to get your emails opened
o Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing
The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, others opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices in data-driven marketing, and help your business grow. This fast-paced session will help you keep up-to-speed with the latest industry strategies, insights, trends, and predictions for successful current and future digital marketing tactics.
Internet marketing for small businesses in the trade industry, specially commercial roofers. Presentation given at national sales conference for Duro Last in Orlando, Fl. Jan 2011.
Web 2.0, What's is all about, and why do I care?Patty Bender
Why should we care about social networking? isn't it just for fun? You have a facebook page, you're linkedin, but who cares? How are you driving business to YOU by what YOU do online?
To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series. In this presentation, we share the most interesting and actionable insights from that research series.
Adapting to Consumers' New Definition of Spam [Webinar]Litmus
Discover the key drivers of spam complaints and unsubscribes and how to reduce them. Join Chad White, Research Director of Litmus, and Jordan Cohen, Chief Marketing Officer of Fluent, as they discuss consumers' new definition of spam, what causes unsubscribes and spam complaints, and how consumers are interacting with spam folders today.
Jeanne Hopkins, HubSpot's Director of Marketing, and Mark Kilens, a HubSpot Inbound Marketing Consultant, cover 60 of the most frequently asked questions on email marketing.
View the answers to these questions here: http://www.hubspot.com/60-email-marketing-questions-in-60-minutes/
10 Things Travel Brands Should Know About Their Email SubscribersLitmus
Are you working in the travel industry and wondering what you can do to improve your email campaigns’ performance? To better understand travelers’ email expectations, we asked over 600 Americans who booked travel in the past year about what they really look for when signing up for your travel emails.
Our research provides insights into what subscribers want from travel emails and highlights:
- What motivates subscribers to sign up for travel emails
- Why travel brands must focus their efforts on mobile email
- How travel reasons impact decision-making processes (and what that means for crafting the perfect email)
- Why timing and sending frequency matters to travel subscribers
- And more
Here are the top 10 things travel brands must know about their subscribers, along with hands-on advice on how to translate customer expectations into email strategy.
Ignored or engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why Email Marketing Will Be Big in 2014?
In the quickly evolving world of the internet, marketers have seen a great deal change in the way brands and target customers communicate.
With the rise in social media marketing and increase in purchases being made on Twitter, Facebook and Pinterest, you may be wondering whether you should continue to focus your efforts on Email Marketing in 2014 or not? The answer is a booming “Yes”!
Growth hacking your email marketing will show you how to make your email ROCK…
1. why email marketing?
2. targeting your email marketing campaigns
3. subject lines and preheader text
4. email marketing for mobile
5. killer landing page design
6. understanding your results with Google Analytics
Enhance your email marketing and BOOST your ROI today
The death of email has been greatly exaggeratedTable19
Email Marketing. Is it on its deathbed; an ancient channel that has no place in today's marketing mix? Or one of the most effective weapons in your arsenal? At Table19 we took an in-depth look at the state of email marketing today and found that far from dying out, email marketing is actually evolving at a rate of knots. ROI is on the up, and so is projected spend. If you'd be interested to find out why, and discover the three key elements that we believe deliver the optimum email experience, just let us know.
We'd be more than happy to talk you through our findings.
The Power of the Inbox! Tips and Tricks for Successful Email MarketingVanessa CEO
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox to make SALES!
o Grow a healthy list
o Create great content
o Customize a beautiful, mobile-friendly template that matches your brand
o How to get your emails opened
o Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing
LSA Bootcamp Chicago: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Chicago 8/16/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Driving email engagement for non-profits.Sophia Latto
What is the role of email with constituents these days? Are people reading them at all? Should we be emailing and how does mobile fit in? In an ever-shifting online communications landscape, this session will explore where e-mail still has the greatest value in your marketing and fundraising efforts and will show you tips on how to optimize your email efforts.
Social Marketing for Small Businesses - DraftJoe Filcik
How should small businesses think about social media and marketing?
What apps & sites should your brand or business be using to reach customers?
This deck is a draft framework for thinking about how small business can think about marketing on the ever expanding number of social networks and media companies.
Using social media for marketing can enable small businesses to reach more customers. It's important to have a strong social media presence to tap into your customers interests. When implemented correctly, marketing with social media can bring your business remarkable success.
This gives a basic overview on how to use social media for marketing. Learn about each platform's key benefits, create a strategy, determine target market, and start connecting & building relationships.
Find Build Grow Effective Marketing Strategies for Nonprofits.pdfTechSoup
In this webinar, Amy Dorsey, Partner Success Manager with Constant Contact share how to improve donor relationships and drive action with email marketing and social media tools.
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Marketing Challenges & Trends. What are the most common challenges facing marketing professionals today, the trends that are fueling these challenges, and recommended approaches to build successful brands.
LSA Bootcamp Austin: Email Marketing in a Mult-Device EraLocalogy
This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
Using Social Media to Stand Out From the E-tailing CrowdPaul Gillin
In the crowded and competitive online retail market, success is all about defining a unique position in the minds of your customers. Price and selection are commodities; these days customers must want to do business with you. That means your culture and your people are your greatest asset.
Social media tools present new opportunities to stand out from the crowd. Wouldn't you like to have the e-mail the customers actually look forward to receiving? You can enjoy that privileged position when you unleash the creative voices in your organization, involve your customers in the conversation and spread the good word through e-mail marketing. These days, culture and service drive sales. The key is to find your voice and amplify through all the channels you can. Paul Gillin looks at how successful retailers are using the new tools of online publishing to
reinvent customer relationships.
During Google for Entrepreneurs week, the Google staff in Austin shared the best tips and practices in using Google for businesses. This slideshare contains information gleaned from those presentations. I then presented this Google information at a bloggers conference in San Antonio called BlogITSA!
Bob Metcalfe, inventor of Ethernet, co-founder of 3Com, former CEO and columnist with InfoWorld, partner emeritus with Polaris Ventures and now Professor of Innovation at the University of Texas at Austin is featured at Startup Grind San Antonio on Tuesday, Sept. 24th.
Top 19 Most Promising Austin-Area Tech Startups by the Austin Chamber of Commerce and South By Southwest Interactive - Investor Nominated Hottest Local Technology Companies.
The Greater Austin Chamber of Commerce has identified 28 technology startups for its 2012 A-List of companies to watch in 2012. The list is meant to shine a spotlight on some of the area's most innovative new companies.
Ernst & Young announced the finalists for the entrepreneur of the year central Texas award.
The winner will be announced on Thursday, June 7th at a gala at the Hilton Downtown Austin.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
2. “A good society contains many different
artists doing many different things. A bad
society coerces artists because it knows
that they can reveal all kinds of truths.” –
Iris Murdoch on why art is essential for
Democracy.
Source: Brain Pickings
3. Don’t Read That/Read This!
Creating Email Newsletters People Want to Read
By Laura Lorek
Publisher/Silicon Hills News
@SiliconHillsNew
@lalorek
5. Stats on Why
Email
Marketing
Rules
73% of millennials identify email as their preferred
means of business communication.
The number of email users worldwide is forecasted
to rise to 2.9 billion by 2019.
The number of email users in the US was projected
to grow to 244.5 million by the end of 2017, and
254.7 million by 2020.
Nearly 105 billion emails are sent each day; this
number is expected to reach 246 billion before
2020.
Source: WordStream.com
8. Effective Email Design Tips
Tailor Your Design to Your Audience
• Spend time on a thoughtful
design that appeals to the
audience you’re trying to reach.
This Photo by Unknown Author is licensed under CC BY-SA
9. Templates
for Mobile
Devices
Use a template that is optimized for mobile
devices. Half of all email is opened on a mobile
device, according to Emma.
One column designs work best.
Highlight just ten items, not 70 things.
Emma also recommends people use a call to
action button – instead of a highlighted link. The
optimal size is 32 pixels by 32 pixels.
10. The use of GIFs and Emojis is on the Rise
in Email Newsletters
This Photo by Unknown Author is licensed under CC BY-NC-ND This Photo by Unknown Author is licensed under CC BY-NC-ND
11. How to Get Attention
• Create a newsletter with
compelling content to
generate reader interest
• Make it worthwhile to read
• Don’t overwhelm readers –
summarize and use lots of
links
• Keep it Simple Stupid (KISS
layout)
• Make sure to include a call
to action
This Photo by Unknown Author is licensed under CC BY-NC-ND
12. But No One Reads
Newsletters Anymore
• Then call it email marketing.
Whatever you call it, email marketing
works.
• Email generates the most return on
investment with a 47 percent return,
compared to the next highest platform,
social media, with a 19 percent return.
• Source: Emma
13. Automate When
Possible
• Companies can increase engagement
with their customers simply by sending
an automated welcome email when
customers sign up.
• Source: Constant Contact
14. When to
Send Email
Newsletters?
Tuesday is the best day of the
week to send email.
Optimal send time is 10AM in
the recipients' own time zones.
Except on Sunday, when the
peak time is 9PM.
Sources: WordStream and MailChimp
15. Transaction rates
are sky high
• “Personalized emails
receive transaction rates that
are six times higher than
others,” according to
Constant Contact.
16. What’s the Return
on Investment?
• For every $1 spent on email
marketing $44 is made in
return, according to a study
by Campaign Monitor.
17. Consumers Want to Hear From You
61 percent of consumers
enjoy receiving
promotional emails weekly.
38 percent would like
emails more frequently.
Don’t worry about turning
customers off by sending
emails too often.
18. Metrics for Engagement
• Open rate – how many subscribers open a newsletter that
arrives in their email inboxes
• Overall click-throughs
• Number of unengaged subscribers
Source: Content Marketing Institute:
https://contentmarketinginstitute.com/2016/03/lessons-enewsletter-
perfection/
19. Other Tips
• Make it easy for people to
subscribe and for people to
unsubscribe
• Content should be 90 percent
educational and 10 percent
promotional
• Get Creative with Subject
Headlines
Source: Hubspot - 10 Tips for
Creating an E-Newsletter People
Actually Read