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1. Startup Business
Idea Proposal
An Initiative By: (Company Name)
Submitted To: (Client Name)

2. 2
Dear Mr. (client_name),
Thank you for giving us the opportunity to present our proposal in front of
you. We are working on the business plan to initiate our startup targeting
the customers in the field of (industry). For the project to be accessible, our
organization require assistance from benefactors for the fulfillment of funds.
We firmly believe that we are well positioned to succeed in the business
because we our promoting our strategy aggressively directly to customer in
the target market.
Enclosed is the copy of our proposal. It outlines how our
organization(company_name) is going to work with you(client_name) to
align with our programs to make them financially and economically
sustainable by using appropriate and innovative technologies.
We hope that we will have your support as benefactor in this endeavor. We
are glad to meet you for further discussion in accordance to your
convenience.
Looking forward to hearing from you.
Sincerely,
(company-name)
Cover Letter for Startup Business Idea Proposal

3. 3
Introduction
Product Overview
Market Opportunity
Investment Opportunity
SWOT Analysis
Porter’s Five Forces Model
Product Roadmap
Product Lifecycle
Selecting Target Audience
01
02
03
04
05
06
07
08
09
Product Market Map
Future Benefits to Investors
Cost Benefit Analysis of Marketing Strategies
Budget Allocation
Investment
Funding Summary
Client Testimonials
Next Steps
About Us
o Our Team
18
17
16
15
14
13
12
11
10
Table of Contents

4. Introduction for Startup Business Idea Proposal
4
Product Idea
o Proving the client with the main ideas that will be explained further in the business plan
o Main highlights of the business
Vision - Agreed long term projection where the company want to see itself 20 – 30 years down the line
For ex - A company want to see itself as a market leader in a particular industry
Community’s
Vision
Long – term
Strategy
Strategic Objectives
o Objective 1
o Objective 2
o Objective 3
o Objective 4
Future planning
o Project 1
o Project 2
o Project 3
o Project 4

5. Product Overview in Startup Business Idea Proposal
5
o Depicting the strategic importance of the product
o Add Text Here
Product Strategy
o Unique offering customer
o Value for money
Competitive Advantage
o Complexity
o Technical gap
Technical Feasibility
o Return on Investment
o Payback Period
Product Profitability

6. Market Opportunity in Startup Business Idea Proposal
6
Brand that cater the
products similar to
company’s offerings
Stating the new trends
that make company’s
offering possible
The product offerings
are developed in context
to emerging trends
(what are these trends)
The company will provide the insights about the reasons behind setting up the company
For ex- Catering the untapped section of the market with huge opportunities
Industry emerging trends
Briefing about the market opportunities
Key problems that resolved by the company’s offerings
Target Customer Issues they were facing

7. Investment Opportunity for Startup Business Idea Proposal
7
o What are the goals ?
o Why they are crucial in helping achieving those goals ?
o What are the benefits that are getting after associating with the company ?
Benefits to investors
o Add Text Here
o Add Text Here
o Add Text Here
Identifying the three to four key factors that make company a great opportunity to the investors
Funding Goal
o How much money is needed to move forward
Terms
o What will investors get in exchange for their investment?
Use of Funds
o How the company has planned to use those funds?
This activity includes
Milestones
o What will can be achieved with their investment?
Informing
investors about

8. SWOT Analysis in Startup Business Idea Proposal
8
Strengths
o Our offerings delivers high quality
o Add text here
o Add text here
o Add text here
o Add text here
Weaknesses
o Low market share
o Add text here
o Add text here
o Add text here
o Add text here
Opportunities
o Capturing large market share
o Add text here
o Add text here
o Add text here
o Add text here
Threats
o Unexpected market share
o Add text here
o Add text here
o Add text here
o Add text here

9. Porter’s Five Forces Model in Startup Business Idea Proposal
9
Bargaining power of Buyers
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audience’s attention.
Threat of Substitute products or services
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audience’s attention.
Bargaining power of Suppliers
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audience’s attention.
Threat of new Entrants
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audience’s attention.

10. Selecting Target Audience in Startup Business Idea Proposal
10
When they buy?
Understanding the purchasing cycle of your
customer
How they buy?
Website, App, in – person?
What they expect of you?
If your customer expect reliable delivery and you don’t disappoint them, you stand
to gain repeat business
Understand your Customer
If are they a small private company or a big MNC?
What they do?
Understand their occupation and interest?

11. Product Roadmap in Startup Business Idea Proposal
11
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Idea Generation
Concept Testing
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Product Development
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Market Testing
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Product Launch
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Evaluation of Results
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12. Product Lifecycle in Startup Business Idea Proposal
12
Audience Early Adopters Mainstream Late Adopters Laggards
Market Small Growing Large Contracting
Sales Low High Flattening Moderate
Competition Low Moderate High Moderate
Business Focus Awareness Market Share Customer Retention Transition
Design Focus Tuning Scaling Support Transition
ProductSales Introduction Growth Maturity Decline

13. Product Market Map in Startup Business Idea Proposal
13
LessMore
Less More
Client is all advised to
enter this product line
Need to calculate whether benefits of an attractive market
outweigh the cost of investment to increase competitiveness
Best fit product line for
the client
Competitive Strength
MarketAttractiveness

14. Future Benefits to Startup Business Idea Investors
14
Manufacturing and distribution
o Distribution channels
Partnerships
o Mentioning secured partnerships with the various established brands
Intellectual Property
o Technology patents
Press Mentions
o Featuring of company on various media outlets
Early Customers and Revenue
o Existing customer description
o Revenue generation
Product Development
o Process Description
KeyCategoriesinthisSegmentare
Making investors believe that business in they are investing is a viable business
(more than just an idea)

15. Cost Benefit Analysis for Marketing Strategies in Startup Business Idea Proposal
15
Promotional Activities Cost Benefit
Social Media Campaign Free Catering to large amount of people more than 1 billion
Promotional Video $2,500
More and more people getting exposed to the video
shared at online platform
Viral Marketing $15,000
More than 150,000 people will discuss about the new
product offering
Event Marketing $25,000
Great way to drive sales. More than 10,000 people
interested in event

16. Budget Allocation in Startup Business Idea Proposal
16
Resources Needed
Human Resources (Man-days) Travel Costs (Visits) Vehicles Equipment Consumables
Sub-
contracting
Senior
Expert
Junior
Expert
Technician
Project
Site
Capital International
Rental
(Days)
Petrol
(km)
Driver
(Man-days)
Instruments
Awareness
raising
Communi-
cation
Office Construction
Awareness
Raising
Project Component 1
Activity 1.1 10 15 60 10 500 10
Activity 1.2 2 20 45 10 500 10
Project Component 2
Activity 2.1 5 25 30 20 1000 20
Activity 2.2 2 10 15 25 1250 25
Activity 2.3 10 10 30 1500 30
Project Component 3
Activity 3.1 5 10 15 5 10
Activity 3.2 10 30 50 2 1 4

17. Investment in Startup Business Idea Proposal (1/3)
17
Investment Idea 1 Idea 2 Idea 3
Equipment and Materials $15,000 $25,000 $35,000
Personnel/Employee $25,000 $45,000 $55,000
Marketing $5,000 $7,000 $9,000
Infrastructure $50,000 $50,000 $50,000
Additional Cost XXXX XXXX XXXX
Total XXXX XXXX XXXX

18. Activities Units Cost per Unit Total
Personnel/Labor Costs Add Text Here Add Text Here Add Text Here
Equipment and materials Add Text Here Add Text Here Add Text Here
Training Add Text Here Add Text Here Add Text Here
Contracts Add Text Here Add Text Here Add Text Here
Other Costs Add Text Here Add Text Here Add Text Here
Total Add Text Here Add Text Here Add Text Here
Investment in Startup Business Idea Proposal (2/3)
18

19. Investment in Startup Business Idea Proposal (3/3)
19
Activities Year 1 Year 2 Year 3 Total
Personnel/Labor Costs Add Text Here Add Text Here Add Text Here Add Text Here
Equipment and materials Add Text Here Add Text Here Add Text Here Add Text Here
Training Add Text Here Add Text Here Add Text Here Add Text Here
Contracts Add Text Here Add Text Here Add Text Here Add Text Here
Other Costs Add Text Here Add Text Here Add Text Here Add Text Here
Total Add Text Here Add Text Here Add Text Here Add Text Here

20. Funding Summary for Startup Business Idea Proposal
20
Self Funding Add Text Here Add Text Here
Local Government Support Add Text Here Add Text Here
Co – Financers Add Text Here Add Text Here
Additional Financers Add Text Here Add Text Here
Add Text Here Add Text Here Add Text Here
Add Text Here Add Text Here Add Text Here
Name Organization Contribution

21. Our Team for Startup Business Idea Proposal (1/2)
21
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Katherine Reynolds
Founder
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Marquis Salazar
Team Leader
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Morgan Ryan
Co–Founder

22. Our Team for Startup Business Idea Proposal (2/2)
22
Aniyah Peters
Founder
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Dexter Murphy
Team Leader

23. Client Testimonials for Startup Business Idea Proposal (1/2)
23
Lewis Spencer
Designation
Rowan Hooper
Designation
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24. Client Testimonials for Startup Business Idea Proposal (2/2)
24
Lewis Spencer
Designation
Lewis Spencer
Designation
Rowan Hooper
Designation
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25. Next Steps for Startup Business Idea Proposal
25
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair, transparent and easily
understandable at the beginning in order to lay a solid foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find the most
suitable way to work together.
o Discuss the desired changes
o Accept the proposal
o Sign and finalize the proposal
o Submit an initial payment of 50% of total fee of project
o Once we get the notification of your proposal acceptance, we will send you the separate copy of the
signed contract for your record
o Feel free to contact
o Add text here
o Add text here
Signature
Proposal lead
{user_assigned}, {user_title} {client_contact_first}, {client_contact_last}
{Client_name}
Signature
Proposal lead

26. Contact Us for Startup Business Idea Proposal
26
# street number, city, state
Address
0123456789
Contact Number
emailaddress123@gmail.com
Email Address

27. Icons Slide for Startup Business Idea Proposal
27

28. Additional Slides
28

29. About Us for Startup Business Idea Proposal
29
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capture your audience’s attention.
Target Audience
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your audience’s attention.
Preferred by Many
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capture your audience’s attention.
Value Clients

30. 30
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Vision
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your audience’s attention.
Mission
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Goal
OurMissionfor
StartupBusiness
IdeaProposal

31. 31
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30Days
60Days
90Days
30 60 90 Days Plan for Startup Business Idea Proposal

32. Weekly Timeline with Task Name for Startup Business Idea Proposal
32
Monday Tuesday Wednesday Thursday Friday Saturday
Name Here Text Here
Name Here Text Here Text Here Text Here
Name Here
Name Here Text Here
Name Here Text Here
Text Here
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