PCA12 - Converting Bright Ideas Into Business Opportunities by Dr. John Vanston - TFI 2-15-14
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PCA12 - Converting Bright Ideas Into Business Opportunities by Dr. John Vanston - TFI 2-15-14
- 1. Converting Bright Ideas into Business Opportunities John H. Vanston, Ph.D. Chairman Conference Chair, MiniTrends 2014 Author, MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends (512) 258-8898 www.minitrends.com www.tfi.com Copyright © 2014, John Vanston/Carrie Vanston, Technology Futures, Inc. February 2014 jvanston@tfi.com
- 2. 2014
- 3. I. Attractiveness to Business Community II. Attractiveness to You
- 4. Business Community Excites Opens Enthusiasm up opportunities Special Differentiating Factors
- 6. Issues What special advantages for user? What problem solved? What new capabilities? How needs now being satisfied? How much improvement? How can improvement's be demonstrated?
- 7. Size and Nature of Potential Market Define markets MiniTrend can serve Consider future markets Consider ancillary markets Consider social implications
- 9. Determine where in MiniTrend is in the Emergence Process Fisher-Pry Substitution Model 90% Fisher-Pry Model 80% y(t) = 1 1 + e-b(t-a) 70% 60% 50% Percentage New 40% 30% Basic FP Charts 2004 Percentage of Installed Base 100% 20% 10% 0% 0 5 10 15 Time 20 25 30 Source: Technology Futures, Inc. 9
- 10. Impact of Exogenous Factors Advantageous Disadvantageous
- 11. Early Indicators • Laboratory discoveries portend new technologies • Special group formations portend new social attitudes • Declared political positions portend new laws and regulations
- 12. Personal Attractiveness • Clarify personal interests • Consider your personal situation
- 14. Convince Customers of the Value of Special Features to Them 14
- 15. Consider How the Minitrend Product Will Be Marketed 15
- 16. Define and Analyze Relevant Drivers and Constraints 16 Photo: http://www.landmama.com/custom/index.cfm?id=134783
- 19. Be Flexible 19
- 20. Stay Healthy 20
- 21. Apply the “Sanity Test” to Each Stage of the Exploitation Process 21
- 22. Remember There Are Other Smart People in the World 22
- 23. MINITRENDS Book 7 Ways to Search 8 Places to Search 9 Sample MiniTrends 4 Ways to Select MiniTrends 4 Ways to Develop MiniTrends Plan 13 Ways to Put Plan into Action 23
- 24. MiniTrends 2014: Fall, Austin, TX 24 Photo Source: TFI
- 25. MiniTrends Resources & Services http://minitrends.com/minitrends/resources/ (see handout) MiniTrends Resources: • MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends by Dr. John Vanston and Carrie Vanston 2014: 3rd Annual Conference & Master Workshop Fall 2014, Austin, TX • MiniTrends • MiniTrends Meetups: TBA in early 2014. • MiniTrends Resource Page http://minitrends.com/minitrends/resources/ MiniTrends Services: • MiniTrends Presentations • MiniTrends Workshops • MiniTrends Seminars • MiniTrends Annual Conference Sponsor • MiniTrends • Research Annual Conference Partner and Alerts 25
- 26. 2014
- 27. Converting Bright Ideas into Business Opportunities John H. Vanston, Ph.D. Chairman Conference Chair, MiniTrends 2014 Author, MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends (512) 258-8898 www.minitrends.com www.tfi.com Copyright © 2014, John Vanston/Carrie Vanston, Technology Futures, Inc. February 2014 jvanston@tfi.com