This short slide show was used to support a presentation for Eurika Coaching's Circle of Influence. It show how to make the most of the Internet and your Internet presence.
Are you looking to increase the amount of leads and sales you receive through your website?
Find out how to instantly grow your email subscriber lists and increase the leads and sales you receive through your website. This free guide is guaranteed to give you the advantage you're looking for in your business.
With this guide you will discover...
How to identify and target your ideal customer.
Massively Increase your email subscriber lists and increase leads and sales.
Build effective landing pages and sales pages for your website.
Find and remove the elements stopping you from making even more sales on your website.
The tools required to help you measure your results and make meaningful adjustments.
How (and When) to Hire a Great VP of Customer Success Management CSMGainsight
The VP of Customer Success role has become one of the hottest hiring priorities for companies in the Subscription Economy. Although the impact is now widely recognized, businesses still struggle with identifying the right time to bring on a CSM leader, and furthermore, how to recognize truly great candidates.
Join a lively conversation between Nick Mehta, CEO at Gainsight, Tomasz Tunguz, Partner at Redpoint Ventures, and Monica Adractas, VP of Customer Success and Retention at Box as they share how (and when) to hire a great VP of Customer Success.
In this webinar, you’ll learn:
- How data supports hiring a VP Customer Success earlier in the company lifecycle
- What the key characteristics of greatness are and how to identify them early
- How maturing companies have evolved the VP Customer Success role to meet the changing needs of their customer base
Featuring: Tomasz Tunguz, Partner at Redpoint Ventures; Monica Adractas, VP of Customer Success and Retention at Box; and Nick Mehta, CEO at Gainsight
This document provides an overview of website conversion optimization and best practices for improving conversion rates. It discusses establishing value and trust, clear calls to action, testing variations, and asking the right questions about unexpected results from testing. The key goals of conversion optimization are mentioned as increasing leads, sales, subscriptions, and other desired actions by making it easy for users to achieve their goals on a website.
Track A - 10 reasons how ecommerce platforms make voucher code promotions suck!Affiliate Summit
– Why retailers run unengaging promotions
– The impact an inflexible ecommerce platforms
– Promotions you might want to want to run
David Hall, Co-founder, Uniqodo
Ecommerce Design,
ecommerce conversion rate optimization,
tips for ecommerce success,
how to generate more leads and find customers,
medical supply websites,
medical supply website design,
increase conversion rate ecommerce,
5 essentials to start an internet business pdf presentationeuservice
The document summarizes Michael Eagar's presentation on the essentials for starting an internet business. It introduces Michael as an internet entrepreneur and founder of multiple companies. The presentation then outlines the five essentials as: 1) yourself, your skills and determination to succeed, 2) being an expert in your industry, 3) identifying a viable business opportunity by solving problems and testing concepts, 4) developing an effective customer-focused strategy, and 5) securing necessary financial and personnel resources. It promotes Michael's mentoring and business setup services and link building services to help new internet businesses.
Are you looking to increase the amount of leads and sales you receive through your website?
Find out how to instantly grow your email subscriber lists and increase the leads and sales you receive through your website. This free guide is guaranteed to give you the advantage you're looking for in your business.
With this guide you will discover...
How to identify and target your ideal customer.
Massively Increase your email subscriber lists and increase leads and sales.
Build effective landing pages and sales pages for your website.
Find and remove the elements stopping you from making even more sales on your website.
The tools required to help you measure your results and make meaningful adjustments.
How (and When) to Hire a Great VP of Customer Success Management CSMGainsight
The VP of Customer Success role has become one of the hottest hiring priorities for companies in the Subscription Economy. Although the impact is now widely recognized, businesses still struggle with identifying the right time to bring on a CSM leader, and furthermore, how to recognize truly great candidates.
Join a lively conversation between Nick Mehta, CEO at Gainsight, Tomasz Tunguz, Partner at Redpoint Ventures, and Monica Adractas, VP of Customer Success and Retention at Box as they share how (and when) to hire a great VP of Customer Success.
In this webinar, you’ll learn:
- How data supports hiring a VP Customer Success earlier in the company lifecycle
- What the key characteristics of greatness are and how to identify them early
- How maturing companies have evolved the VP Customer Success role to meet the changing needs of their customer base
Featuring: Tomasz Tunguz, Partner at Redpoint Ventures; Monica Adractas, VP of Customer Success and Retention at Box; and Nick Mehta, CEO at Gainsight
This document provides an overview of website conversion optimization and best practices for improving conversion rates. It discusses establishing value and trust, clear calls to action, testing variations, and asking the right questions about unexpected results from testing. The key goals of conversion optimization are mentioned as increasing leads, sales, subscriptions, and other desired actions by making it easy for users to achieve their goals on a website.
Track A - 10 reasons how ecommerce platforms make voucher code promotions suck!Affiliate Summit
– Why retailers run unengaging promotions
– The impact an inflexible ecommerce platforms
– Promotions you might want to want to run
David Hall, Co-founder, Uniqodo
Ecommerce Design,
ecommerce conversion rate optimization,
tips for ecommerce success,
how to generate more leads and find customers,
medical supply websites,
medical supply website design,
increase conversion rate ecommerce,
5 essentials to start an internet business pdf presentationeuservice
The document summarizes Michael Eagar's presentation on the essentials for starting an internet business. It introduces Michael as an internet entrepreneur and founder of multiple companies. The presentation then outlines the five essentials as: 1) yourself, your skills and determination to succeed, 2) being an expert in your industry, 3) identifying a viable business opportunity by solving problems and testing concepts, 4) developing an effective customer-focused strategy, and 5) securing necessary financial and personnel resources. It promotes Michael's mentoring and business setup services and link building services to help new internet businesses.
John Wooton discusses how to make a website work effectively for businesses. He emphasizes targeting the ideal client and their needs, creating attractive and useful content, and using analytics and call-to-action tools to track performance and leads over time. Proper use of blogs, CRMs, and attention to key metrics like bounce rates can help websites generate more leads and sales.
Visit http://www.thinkbigonline.com/internet-marketing-consultant/ to know more about generating more leads and revenue. Whether you have an ecommerce store or a service based business, choosing an effective online marketing strategy is most important.
Increasing sales per visitor (SPV) is important for increasing profits. SPV means closing more sales from the same number of visitors. Ways to increase SPV include adding new web pages, products, tweaking existing content, adding audio/testimonials, and providing more free content. Tracking software can calculate conversion rates to measure effectiveness. A good sign up conversion rate is 10-33% for email subscribers who may later make purchases.
CRM Tips & Tricks with Lena, Head of CRM @Foodspring TheFamily
Whether you only have 50 customers so far or you’re already dealing with furious growth; whether you’re BtoB or BtoC; Customer Relationship Management must be a CORE issue for you. It’s about making SURE you’re prioritizing your clients correctly and following them in the right way, leaning on all the data you’ve collected on them
In this workshop, you get answers to questions like: which should you use between Oracle, Salesforce and Zendesk? How can you improve customer experience & loyalty based on customer base analysis & segmentation? How can you A/B test your CRM to maximize your CLV? How can you plan your email marketing strategy? & more.
Lena Langhoff is the Head of CRM at the Berlin-based, fast-growing startup Foodspring. She basically tailored the company’s entire integrated CRM strategy and managed its strategic planning in 12 countries
The document discusses how to create a website that generates leads. It recommends optimizing the website for search engines through techniques like search engine optimization (SEO). Key steps include choosing relevant keywords, optimizing page titles and descriptions, and avoiding duplicate or low-quality content that could hurt SEO rankings. The #1 mistake most websites make is failing to effectively capture visitor information through forms or other methods. With the right online strategy, a website can become a lead generation machine for businesses.
This document discusses why businesses should have websites and the key components of an effective website. It notes that websites can raise brand awareness, promote products and services, and provide information to customers while allowing customers to contact the business. The document also outlines important elements of website design like consistent layout, easy navigation, and clear contact information. It emphasizes keeping content concise and tailored to the target audience. Additionally, it addresses considerations for online selling, noting the importance of tracking customer behavior and providing a good customer experience.
Build Ecommerce Sites With Confidence (Demystifying Ecommerce), WordCamp Los ...topher1kenobe
Building an ecommerce store can be a daunting experience. Suddenly you’re not just working with content anymore, now it’s taxes and shipping and customers that need to be kept happy.
Fortunately it doesn’t have to be scary. We’ll look at a number of steps you can take to remove the uncertainty from building ecommerce websites, so that you can move forward with confidence.
This document discusses conversion paths, which are the process by which an anonymous website visitor becomes a known lead. A conversion path is important for marketers because it guides visitors through an online journey to become leads. A conversion path consists of three key elements: a call-to-action that drives visitors to landing pages where they can fill out forms, becoming leads, and are then directed to thank you pages that provide content and encourage further engagement. The document provides examples of how conversion paths work and recommends next steps for learning more about creating effective conversion paths.
Do you want shoppers, or do you want buyers? An ecommerce store is only as valuable as the number of visitors it converts to buyers. But Rome wasn’t built in a day and neither is a successful online store. Building a sustainable, cash positive storefront takes time – and a thoughtful strategy. We’ll go over some simple tips you can use to increase engagement, lower customer acquisition costs and, ultimately, improve store sales.
This document describes a business opportunity that claims to help people make money online through media buying and traffic generation. It states that the business finds profitable products to promote, creates websites to promote them, tests and optimizes the sites, then buys large amounts of traffic to generate sales and profits without much effort. It argues that buying media online allows scaling traffic and sales more quickly than search engine optimization or traditional advertising.
The document discusses the benefits of having a website for a business or organization. It argues that a website allows a business to be open 24/7 globally, reaching millions of potential customers worldwide. It also asserts that customers now expect businesses to have an online presence, and that not having a website can negatively impact perceptions of professionalism and competitiveness. Additionally, the document outlines how websites can improve marketing, sales, customer service, and save businesses time and money.
Leverage your content at all stages of your marketing funnel. In this presentation Sujan Patel walks through 11 ways to leverage content for the top of the funnel, middle and bottom of the funnel and even for customer success.
These slides were presented at #growthmarktingconf #infoshare & #digitalelitecamp
Behaal meer conversie door omnichannel e-mailmarketingvalantic NL
Elke marketeer houdt van loyale klanten. Maar hoe bereikt u ze? Met e-mailmarketing. Maar daarvoor hebt u wel gegevens nodig en helaas geven klanten die niet graag. E-mailmarketing Specialist Patrick legt in vier stappen tijdens een interactieve presentatie uit hoe u klanten wel zover krijgt om zelfs meer dan één aankoop te doen.
This document discusses conversion rate optimization and increasing return on investment for online marketing. It defines key terms like conversion rate, traffic, and margin per acquisition. It also outlines strategies for testing elements of a website like page layout, copy, images and calls to action to improve conversions. The goal is to discover why visitors aren't converting and make adjustments to fix it. Split testing and multi-variant testing are recommended to figure out what approaches work best.
Web analytics provides key metrics and insights into how users interact with a website. It allows businesses to better understand user behavior, optimize the site based on data, and improve conversions. The document discusses how one company used Google Analytics to analyze their website traffic and identify issues. They found their SEM spending on certain sites was not effective and optimized landing pages to reduce bounce rates and improve conversions by over 300%. Web analytics is essential for taking meaningful action to improve a site and business goals.
A/B Test ideas to Optimize The B2B FunnelOptimizely
Your company’s success depends on your ability to win key accounts, but coming up with new testing ideas to keep key accounts engaged throughout a long deal cycle can be a challenge for even the most creative of thinkers. This session will unpack the B2B buyer’s journey on your site, revealing test ideas that optimize every stage of the B2B funnel, impact key business KPIs and leverage account-based marketing tactics to deliver a seamless experience to your target accounts.
This document discusses how website analytics can be used to track online visitor behavior and optimize website effectiveness. Website analytics collects data on internet activity to determine how visitors are using a site and how they are finding it. This data can provide insights into how well marketing efforts are working, what visitors do on the site, how long they stay and more. Key metrics include pageviews, visits, bounce rates, session duration and conversion rates. The goal is to engage visitors and better understand their needs and behaviors.
Sachin Kamdar discusses three ways content analytics can drive revenue: building loyal visitors through engagement metrics like loyalty rates; increasing brand recognition through sponsored content and measuring outcomes; and testing different content strategies like headline variations or distribution channels to understand audiences and maximize offsite engagement. The presentation provides examples from Parse.ly's network of 600+ sites and ideas for testing different content approaches.
This document provides information on the web design, development, and SEO services offered by Tasmania Websites and Seo. They offer web design, development, ecommerce solutions, and SEO/SEM services. Their services include flash web design, small business and corporate web design, online shopping solutions, innovative designs, and SEO campaigns to increase traffic and rankings. Their goal is to deliver innovative designs and develop complex websites to help businesses grow online.
Ehsal social media metrics & advertisingEveline Smet
This document provides information on using social media for business growth and outlines key performance indicators (KPIs) for social media. It discusses different types of KPIs for sales versus branding and provides examples of branding KPIs like reach and engagement. The document also discusses measuring and optimizing the customer conversion funnel. It provides examples of campaign results for different ad formats and shows how to analyze social media analytics for platforms like Facebook, Twitter and LinkedIn.
This chapter discusses different types of experimental research designs used in causal research. It defines key concepts like independent and dependent variables. It explains different types of designs from pre-experimental to true experimental to quasi-experimental to statistical designs. For each design, it provides details on how treatments are assigned, how extraneous variables are controlled, and examples. The chapter aims to help researchers select the appropriate design based on their research objectives and the extent of control over variables.
The document consists of the phrase "Audience Feedback" repeated three times. It does not provide much context or information beyond stating "Audience Feedback" on three separate lines.
John Wooton discusses how to make a website work effectively for businesses. He emphasizes targeting the ideal client and their needs, creating attractive and useful content, and using analytics and call-to-action tools to track performance and leads over time. Proper use of blogs, CRMs, and attention to key metrics like bounce rates can help websites generate more leads and sales.
Visit http://www.thinkbigonline.com/internet-marketing-consultant/ to know more about generating more leads and revenue. Whether you have an ecommerce store or a service based business, choosing an effective online marketing strategy is most important.
Increasing sales per visitor (SPV) is important for increasing profits. SPV means closing more sales from the same number of visitors. Ways to increase SPV include adding new web pages, products, tweaking existing content, adding audio/testimonials, and providing more free content. Tracking software can calculate conversion rates to measure effectiveness. A good sign up conversion rate is 10-33% for email subscribers who may later make purchases.
CRM Tips & Tricks with Lena, Head of CRM @Foodspring TheFamily
Whether you only have 50 customers so far or you’re already dealing with furious growth; whether you’re BtoB or BtoC; Customer Relationship Management must be a CORE issue for you. It’s about making SURE you’re prioritizing your clients correctly and following them in the right way, leaning on all the data you’ve collected on them
In this workshop, you get answers to questions like: which should you use between Oracle, Salesforce and Zendesk? How can you improve customer experience & loyalty based on customer base analysis & segmentation? How can you A/B test your CRM to maximize your CLV? How can you plan your email marketing strategy? & more.
Lena Langhoff is the Head of CRM at the Berlin-based, fast-growing startup Foodspring. She basically tailored the company’s entire integrated CRM strategy and managed its strategic planning in 12 countries
The document discusses how to create a website that generates leads. It recommends optimizing the website for search engines through techniques like search engine optimization (SEO). Key steps include choosing relevant keywords, optimizing page titles and descriptions, and avoiding duplicate or low-quality content that could hurt SEO rankings. The #1 mistake most websites make is failing to effectively capture visitor information through forms or other methods. With the right online strategy, a website can become a lead generation machine for businesses.
This document discusses why businesses should have websites and the key components of an effective website. It notes that websites can raise brand awareness, promote products and services, and provide information to customers while allowing customers to contact the business. The document also outlines important elements of website design like consistent layout, easy navigation, and clear contact information. It emphasizes keeping content concise and tailored to the target audience. Additionally, it addresses considerations for online selling, noting the importance of tracking customer behavior and providing a good customer experience.
Build Ecommerce Sites With Confidence (Demystifying Ecommerce), WordCamp Los ...topher1kenobe
Building an ecommerce store can be a daunting experience. Suddenly you’re not just working with content anymore, now it’s taxes and shipping and customers that need to be kept happy.
Fortunately it doesn’t have to be scary. We’ll look at a number of steps you can take to remove the uncertainty from building ecommerce websites, so that you can move forward with confidence.
This document discusses conversion paths, which are the process by which an anonymous website visitor becomes a known lead. A conversion path is important for marketers because it guides visitors through an online journey to become leads. A conversion path consists of three key elements: a call-to-action that drives visitors to landing pages where they can fill out forms, becoming leads, and are then directed to thank you pages that provide content and encourage further engagement. The document provides examples of how conversion paths work and recommends next steps for learning more about creating effective conversion paths.
Do you want shoppers, or do you want buyers? An ecommerce store is only as valuable as the number of visitors it converts to buyers. But Rome wasn’t built in a day and neither is a successful online store. Building a sustainable, cash positive storefront takes time – and a thoughtful strategy. We’ll go over some simple tips you can use to increase engagement, lower customer acquisition costs and, ultimately, improve store sales.
This document describes a business opportunity that claims to help people make money online through media buying and traffic generation. It states that the business finds profitable products to promote, creates websites to promote them, tests and optimizes the sites, then buys large amounts of traffic to generate sales and profits without much effort. It argues that buying media online allows scaling traffic and sales more quickly than search engine optimization or traditional advertising.
The document discusses the benefits of having a website for a business or organization. It argues that a website allows a business to be open 24/7 globally, reaching millions of potential customers worldwide. It also asserts that customers now expect businesses to have an online presence, and that not having a website can negatively impact perceptions of professionalism and competitiveness. Additionally, the document outlines how websites can improve marketing, sales, customer service, and save businesses time and money.
Leverage your content at all stages of your marketing funnel. In this presentation Sujan Patel walks through 11 ways to leverage content for the top of the funnel, middle and bottom of the funnel and even for customer success.
These slides were presented at #growthmarktingconf #infoshare & #digitalelitecamp
Behaal meer conversie door omnichannel e-mailmarketingvalantic NL
Elke marketeer houdt van loyale klanten. Maar hoe bereikt u ze? Met e-mailmarketing. Maar daarvoor hebt u wel gegevens nodig en helaas geven klanten die niet graag. E-mailmarketing Specialist Patrick legt in vier stappen tijdens een interactieve presentatie uit hoe u klanten wel zover krijgt om zelfs meer dan één aankoop te doen.
This document discusses conversion rate optimization and increasing return on investment for online marketing. It defines key terms like conversion rate, traffic, and margin per acquisition. It also outlines strategies for testing elements of a website like page layout, copy, images and calls to action to improve conversions. The goal is to discover why visitors aren't converting and make adjustments to fix it. Split testing and multi-variant testing are recommended to figure out what approaches work best.
Web analytics provides key metrics and insights into how users interact with a website. It allows businesses to better understand user behavior, optimize the site based on data, and improve conversions. The document discusses how one company used Google Analytics to analyze their website traffic and identify issues. They found their SEM spending on certain sites was not effective and optimized landing pages to reduce bounce rates and improve conversions by over 300%. Web analytics is essential for taking meaningful action to improve a site and business goals.
A/B Test ideas to Optimize The B2B FunnelOptimizely
Your company’s success depends on your ability to win key accounts, but coming up with new testing ideas to keep key accounts engaged throughout a long deal cycle can be a challenge for even the most creative of thinkers. This session will unpack the B2B buyer’s journey on your site, revealing test ideas that optimize every stage of the B2B funnel, impact key business KPIs and leverage account-based marketing tactics to deliver a seamless experience to your target accounts.
This document discusses how website analytics can be used to track online visitor behavior and optimize website effectiveness. Website analytics collects data on internet activity to determine how visitors are using a site and how they are finding it. This data can provide insights into how well marketing efforts are working, what visitors do on the site, how long they stay and more. Key metrics include pageviews, visits, bounce rates, session duration and conversion rates. The goal is to engage visitors and better understand their needs and behaviors.
Sachin Kamdar discusses three ways content analytics can drive revenue: building loyal visitors through engagement metrics like loyalty rates; increasing brand recognition through sponsored content and measuring outcomes; and testing different content strategies like headline variations or distribution channels to understand audiences and maximize offsite engagement. The presentation provides examples from Parse.ly's network of 600+ sites and ideas for testing different content approaches.
This document provides information on the web design, development, and SEO services offered by Tasmania Websites and Seo. They offer web design, development, ecommerce solutions, and SEO/SEM services. Their services include flash web design, small business and corporate web design, online shopping solutions, innovative designs, and SEO campaigns to increase traffic and rankings. Their goal is to deliver innovative designs and develop complex websites to help businesses grow online.
Ehsal social media metrics & advertisingEveline Smet
This document provides information on using social media for business growth and outlines key performance indicators (KPIs) for social media. It discusses different types of KPIs for sales versus branding and provides examples of branding KPIs like reach and engagement. The document also discusses measuring and optimizing the customer conversion funnel. It provides examples of campaign results for different ad formats and shows how to analyze social media analytics for platforms like Facebook, Twitter and LinkedIn.
This chapter discusses different types of experimental research designs used in causal research. It defines key concepts like independent and dependent variables. It explains different types of designs from pre-experimental to true experimental to quasi-experimental to statistical designs. For each design, it provides details on how treatments are assigned, how extraneous variables are controlled, and examples. The chapter aims to help researchers select the appropriate design based on their research objectives and the extent of control over variables.
The document consists of the phrase "Audience Feedback" repeated three times. It does not provide much context or information beyond stating "Audience Feedback" on three separate lines.
The document discusses dinosaurs and includes a math problem asking whether 12+8 equals 21, with the correct answer being false. It then transitions to a quiz interface that shows the user's score out of a maximum score after a number of attempts. The quiz interface also indicates that question feedback and review information will appear.
1. Dokumen tersebut memberikan taksonomi objektif pendidikan dan contoh soalan untuk enam aras berfikir menurut taksonomi kognitif yang direvisi oleh Bloom.
2. Enam aras berfikir tersebut ialah mengetahui, memahami, mengaplikasi, menganalisis, menilai, dan merekacipta, di mana setiap aras diberikan kata kerja proses dan contoh soalan yang berkaitan.
3. Dokumen ini berfungsi sebagai
Dokumen tersebut menjelaskan instrumen pentaksiran standar prestasi bahasa Malaysia tahun dua yang meliputi kemahiran menulis. Ini termasuk membina dan menulis frasa serta ayat tunggal dengan betul sebagai contoh aktiviti pentaksiran untuk menilai kemahiran tersebut.
This document provides information about an orientation course for Tamil language teachers in primary schools in Peninsular Malaysia. The 3-day course will cover the following topics:
1) Curriculum and assessment guidelines
2) Effective teaching methods and lesson planning
3) Classroom management skills
Dokumen ini adalah kertas soalan ujian bahasa Melayu untuk murid tahun satu. Terdiri daripada 12 bahagian soalan yang meliputi pelbagai aspek bahasa termasuklah menulis kata ganda, padanan ayat dan gambar, garis kata kerja, padanan maksud simpulan bahasa, isian kata hubung, binaan ayat, susunan perkataan dan soalan kefahaman berdasarkan petikan. Kebanyakan soalan memerlukan murid men
3 steps and 7 Ways to Increase Website Conversions and SalesEsotech
How to Website increase conversions and sales. It' not just about increasing traffic, in fact that is the last step! First get your website converting existing traffic. Here's 3 Steps and 7 ways to increase conversions, re-engage past visitors, and increase traffic effectively.
Introduction to Internet Marketing Success, Modiin 2009Gidon Ariel
The document provides guidance on building a successful online business. It discusses developing high-quality content related to your business concept, attracting targeted traffic through search engine optimization and building relationships. The key steps are to: 1) identify a niche and develop content around it, 2) drive relevant traffic to your site through search and relationships, 3) provide value to visitors without direct sales pitches to build trust, and 4) eventually monetize through various income streams like affiliate marketing. Choosing a niche you're passionate about and following a proven process of content-traffic-relationship building is emphasized as the path to online business success.
This document discusses how websites can generate leads and strengthen sales pipelines using Anonymous Visitor Identification (AVI) technology. It notes that while Google Analytics provides some useful data, it only identifies about 2% of website traffic and doesn't track anonymous visitors. AVI can tag anonymous visitors, allowing marketers to see which campaigns are most effective at driving converting traffic, identify visitors interested in the business, and provide sales teams with valuable insights about website visitors to improve conversion rates during phone calls. The document promotes trying a two-week free trial of the company's AVI technology.
This document provides an introduction to internet marketing. It discusses why businesses should market online, how to optimize websites for search engines like Google, and various online marketing strategies like search engine optimization, social media, email marketing, link building and pay-per-click advertising. It emphasizes researching keywords, reviewing website analytics, implementing on-site optimizations, and monitoring results to improve online visibility and conversions.
The presentation slides for the Search engine optimisation half-day seminar, run by Business Link in Gloucestershire and Bristol in October and November 2010.
This document summarizes a presentation by Sam Shetty on running a successful website. The presentation covers online marketing strategies including SEO, pay per click advertising, conversion rate optimization, email marketing and social media marketing. It provides tips on setting up analytics and tracking tools, content creation, mobile optimization, and ensuring website security. The goal is to understand online customer behavior and drive qualified traffic and conversions through an integrated online marketing approach.
Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...Marty Hayes
Venture Stream's Digital Director, Marty Hayes, presented on one of their favourite topics, Conversion Rate Optimisation (CRO) as part of Service Network's events series.
SaaS Marketing - Blogging, Social and SearchAgile SEO
-- How do SaaS providers use blogging, Twitter, Facebook, LinkedIn, SEO, PPC, and PR?
-- How can SaaS providers generate buzz and viral content?
-- Which online channels have the highest ROI?
-- How should SaaS providers integrate social media into their marketing process?
Gilad David Maayan, a SaaS marketing and social media expert, reviews how today's online marketing channels work together to generate high impact for growing SaaS providers.
This document provides an introduction and overview of topics that will be covered in an Internet Marketing class. The class will introduce basic principles, systems, and daily activities of Internet Marketing. Students will learn about key Internet marketing methods like search engine optimization, pay-per-click advertising, email marketing, and social media marketing. They will also learn how to measure results from their Internet marketing efforts. For local businesses, the class will cover utilizing listings on services like Google Places, Bing Local, and Yahoo Local.
The document discusses how a company's website represents their business online and provides strategies for optimizing a website and online marketing efforts. It covers search engine optimization, paid search advertising, analytics, social media, and deciding whether to outsource or handle internet marketing in-house. The key is having a well-designed website that generates traffic and conversions through search engine marketing techniques and data analysis.
Optimize Your Window Treatment & Awning Website for SEOWill Hanke
This document provides tips on optimizing a website for search engine optimization (SEO). It discusses modifying parts of a website like meta page titles, heading tags, and meta descriptions to boost organic traffic. It also recommends using free SEO tools like Google Search Console and Screaming Frog to evaluate a site. Additionally, it discusses using lead magnets like free resources to attract visitors and convert them into leads using marketing automation tools like email sequences. Defining customer personas is presented as the first step to building an effective marketing funnel and automation process.
Do YOU Make These Internet Marketing Mistakes?Phil Frost
Presentation to explain common mistakes and how to take an integrated approach to internet marketing. Topics include website design, search engine optimization, social media, pay per click advertising, and email marketing.
The document provides an overview of establishing an effective web presence for a business. It discusses the differences between simply having a website versus a comprehensive web presence strategy. It outlines 11 steps to develop a successful web presence, including performing market research, keyword research, building an optimized website, implementing monetization strategies, advertising campaigns, analyzing traffic sources, search engine optimization, social media optimization, testing, and ongoing maintenance. The goal is to attract the right type of targeted traffic and convert that traffic into sales or other desired outcomes.
Online Lead Generation Formula: Connect > Convert > CultivateMarketing Results
Success with online lead generation comes down to much more than just traffic generation.
In this presentation, online lead generation expert Will Swayne shares his sales growth blueprint, tested in more than 98 industries over 10+ years.
Inside you'll learn how to:
- Massively scale your website traffic
- Spend less on digital marketing with better results
- Convert more clicks into cash
and ultimately build a “Sales Lead Machine” that fills your business with ideal customers and clients.
Each point is illustrated with actual examples and real case studies, leaving you with an actionable plan for improving your results.
The document discusses strategies for driving traffic to websites, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing. It provides tips for SEO such as including keywords in page titles, meta descriptions, image alt text, and content. For PPC, it explains how to optimize click-through rates and bidding. Other online marketing channels mentioned include Twitter, business networks, and email newsletters. Key resources for SEO and PPC are also listed.
The document discusses how engaging with online customers in real-time through chat can increase sales and conversions for e-commerce businesses. It provides an example of an outdoor gear retailer that saw a 20% increase in revenue, 10x growth in conversions for chat users, and 54% higher average order value by targeting site visitors and proactively engaging them in chat. The retailer was able to better match product experts to customer interests and elevate the skills of customer service representatives through chat.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
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20. Thank you for listening I hope you all make lots of money through the Internet!
Editor's Notes
Forget answering that you want it to be a brochure of your business. Your website has cost you money so some way or another you want a return on that investment. That could be 2 sales a year or 1000 sales a month, without a goal you don’t know where to aim so you may as well not have a web presence at all.