This document provides tips on how to convert more patients online. It discusses cost-free and low-cost updates that medical practices can make to their websites, including adding click-to-call phone numbers, claiming their Google My Business profile, starting a blog, adding video testimonials or launching a YouTube channel, setting up a retail store, conducting email marketing, using social media management tools like HootSuite, and leveraging online reviews. It also covers mobile optimization, affiliate links, live chat features, and the importance of tracking results. The goal is to provide more content and engagement for visitors through these various digital marketing tactics.

1. Jonathan Bryant, National Director
SiteStaff
www.SiteStaff.com
How to Convert More Patients Online
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2. How to Convert More Patients Online
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 Moderator – Dylan Kemna, Director of
Sales, OptiCall www.OptiCall.com
 Presenter – Jonathan Bryant, National
Director, SiteStaff www.SiteStaff.com

3. Poll
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 How many unique (new) visitors does your
website have monthly?
 Over 3000
 3000-1001
 501-1000
 500 or less
 Don’t know

4. What we typically see…
 Good site, no traffic
 Good traffic, no patients
 Bad site, bad traffic
 No understanding whatsoever
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5. What you don’t want to hear but
should…
 88% of business
owners don’t know
how they turn a profit
 Your website should be
built for your patients,
rather than your
perception of your
practice
 Roughly 97% of your
website visitors will
never contact you
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6. Cost-free updates
 Phone number
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7. Gutenberg Diagram
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8. 8

9. Phone number – add click-to-call
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 Start with your text phone number.
 Hover and highlight the text with your
mouse and go to the button in your editor
to make a link (usually looks like a chain).
 Instead of the “http://” and a web page
address, replace the “http://” with
“tel:” (no forward slashes)
 Create the link
• Source –
Converstations.com

10. Cost-free updates
 Phone number
 Google My Business
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11. Claim your business
(and optimize with Google My Business)
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12. Google My Business
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 Share
 Insights
 Review

13. Google + Facts
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 There are now over 1 billion with Google+
enabled accounts
 It has reached 359 million monthly active users
 Google+ is growing at 33% per annum. The 45 to
54 year old bracket increased its usage on
Google+ by 56% since 2012
 70% of marketers have a presence on Google+

14. A great Google + page
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15. Google Map Widget
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16. Cost-free updates
 Phone number
 Google My Business
 Post (and maintain) a blog
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17. 17
Body by Buford Blog

18. Blog
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 AIDA - Attention, Interest, Desire and Action
 Completely personal with an opinion
 ON your site, not off
 Short and sweet? Maybe not.

19. Cost-free updates
 Phone number
 Google My Business
 Blogs – (content, visitors)
 Video testimonials (open rate, power) – better yet,
launch a YouTube channel!
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20. 20
Video Testimonials

21. YouTube Channel
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22. Cost-free updates
 Phone number
 Google My Business
 Blogs – (content, visitors)
 Video testimonials (open rate, power) – better yet,
launch a YouTube channel!
 Retail store with shopping cart
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23. 23

24. Cost-free updates
 Phone number
 Google My Business
 Blogs – content, visitors)
 Video testimonials (open rate, power) – better yet,
launch a YouTube channel!
 Retail store with shopping cart
 Self-conducted E-mail marketing promoting
technology advancements, seminars, promo
offers (content, education, higher open rate)
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25. 25
Free Seminar

26. Cost-free updates
 Phone number
 Google My Business
 Blogs – (content, visitors)
 Video testimonials (open rate, power) – better yet,
launch a YouTube channel!
 Retail store with shopping cart
 Email marketing ex. seminars (content,
education, capture rate)
 Social media management (HootSuite)
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27. HootSuite
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28. Cost-free updates
 Phone number
 Google My Business
 Blogs – (content, visitors)
 Video testimonials (open rate, power) – better yet,
launch a YouTube channel!
 Retail store with shopping cart
 Email marketing ex. seminars (content,
education, capture rate)
 Social media (HootSuite)
 Google and Yelp Reviews
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29. Leveraging your Google Reviews
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30. How Google Reviews affects SEO
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31. Incorporate GR into your site!
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32. Yelp? Heard of it?
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33. Where are patients turning to find reviews of doctors online? Healthgrades
is the most commonly-used site, with 43 percent of review users turning
there first. Yelp is second most popular, with 34 percent of users
listing it as their first choice.
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34. Cost-effective updates
 Mobile optimized website – diversify
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35. Mobile
 1 out of every 3 mobile searches are local.
 CNN Money – 2/28/14 - Mobile devices
accounted for 55% of Internet usage in the
United States in January 2014. Apps made up
47% of Internet traffic and 8% of traffic came
from mobile browsers, according to data from
comScore, cited Thursday by research firm
Enders Analysis. PCs clocked in at 45%
 30% of visitors will abandon the site if it not
optimized for viewing…and that’s growing,
too.
 88% of buying decisions initiated via mobile
device are now made because of spontaneity.
 According to Amazon, every 100 milliseconds
in load time decreases sales by 1%.
 According to Google, not having a website
optimized for mobile is like being closed 1
day a week.
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36. Cost-effective updates
 Mobile optimized website
 Affiliate links
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37. Affiliate links
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38. Cost-effective updates
 Mobile optimized website
 Affiliate links
 Self-generated auto appointment tool (ZocDoc)
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39. ZocDoc
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40. Cost-effective updates
 Mobile optimized website
 Affiliate links
 Self-generated auto appointment tool (ZocDoc)
 Live chat
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41. 41
Live chat

42. Live chat
 Conversion increase
 Customer service appearance, revenue generation
tool
 Proactive engagement
 Private, unobtrusive communication tool at the
visitor’s speed
 Welcome, serve a tangible benefit, build rapport,
serve with empathy and extract personal contact
information
 Transmission in real time
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43. Benefit Calculator
2000
2000
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44. FireClick Index today
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45. Benefit Calculator
2000
2000
30
2
$24,000
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46. Live chat – can I do it myself?
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 Software available as low as $20 a month
 Build an internal protocol and use metrics
 Immediate response is anticipated
 Embody your professional office environment
 Treat every engagement as a lead

47. Live chat techniques
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 Compelling greeting
 Quid pro quo (“something for something”)
 Provide good customer service, show empathy
 Lead the visitor
 When the time is right, ask for the opportunity to
take the next step

48. Investments
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 Responsive website
 SEO/SEM/PPC
 Professional e-mail marketing campaigns
 Social Media campaigns

49. Takeaways
 Make it your mission to implement 2-3
improvements
 Think about what makes sense. What is your mix
of business? Build a marketing strategy around a
lifestyle
 Involve your patients
 Track, track and track again
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50. I heard a really good tip once…
 “What questions do you have for me? I HAVE
TIME.”
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51. Jonathan Bryant, National Director
www.SiteStaff.com
800-688-2397 ext. 1
jbryant@sitestaff.com
Dylan Kemna, Director of Sales
www.OptiCall.com
dkemna@opticall.com
877-238-0555 ext. 1025
Questions?
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