The document discusses inbound marketing as a lower-cost alternative to outbound marketing that helps businesses attract potential customers who are actively searching for their products or services online through search engines, blogs, engaging content, and social media. It emphasizes the importance of search engine optimization, keyword-rich content, and social media marketing to drive targeted traffic and build brand awareness and trust. The document promotes the services of the company to help businesses leverage these online marketing channels through strategic planning, campaign implementation and measurement, and a focus on long-term growth.

1. Attract. Engage. Grow.
Take advantage of expanding opportunities online

2. Marketing that works is marketing that people
choose to notice.
Seth Godin

3. Inbound marketing,
what is it?
Instead of costly outbound marketing to the masses, inbound
marketing is the lower cost alternative that helps you
get found by potential clients who are already looking
for your product or service.

4. Inbound marketing,
attract & engage
Inbound marketing sets your website up as a “hub” in your
industry, one that attracts visitors via search engines, the
blogosphere, engaging content & social media channels.

5. Does your marketing take
advantage of these channels?

6. Why SEO?
REMARKABLE search engine
optimization makes you attractive online.
Because your prospects start with online
research that includes price comparison,
quality assessment, and consumer reviews.

7. Is your site being found?

8. People trust search engines.
70% of links people click online are
organic (listings generated by search
engines rather than via paid advertising).
MARKETINGSHERPA, FEBRUARY 2007

9. SEO gets you noticed
SEO leverages many channels to bring
interested prospects to your site.
It encompasses keyword analysis, site structure,
site optimization, content development, link
building and much more!

10. The Winners

11. First page is key
75% of users never scroll past the first
page of search results.
MARKETSHARE.HOTSLINK.COM, OCTOBER 2010

12. Content as a driver
The more keyword rich content your site
contains, the more the search engines will
find (and love) you!

13. Content that builds trust
Plus, you build brand trust, brand equity and
brand engagement, while you’re wooing
the search engines!

14. Why pay per click?

15. Instant visibility
• Place ads that are highly visible
• Instantly advertise to an audience that’s
already interested in what you have to
offer
• Create and drive targeted traffic
• Measurable ROI and performance
optimization

16. Are you social?

17. Why social media?
• Social Media IS changing the way we live
our lives and do business
• Social Media use in the U.S. has increased
by 356% since 2006.
NETPOP RESEARCH, APRIL 2012

18. We don’t just talk. We deliver.
• Increase your online visibility
• Drive targeted traffic via keyword searches & social
• Connect & engage with potential prospects
• Align online marketing with current branding initiatives &
enhance brand equity

19. We’re experienced

20. How do we do it?
• Strategy built on in-depth competitive, market, and
keyword research
• Creation of high quality internal and external
components that give your site authority

21. Success-focused campaigns
• Extensive campaign tracking, measurement and
reporting
• Campaign refinement on the basis of tireless, results-
driven assessment

22. Our commitment
• Staying lead-obsessed rather than
rankings/hits/followers focused
• A true commitment to contributing to the long-
term growth of your business

23. Thank You!
We appreciate your consideration. If you
choose to be noticed, we’re here to take
your call.
www.fusioninternetmarketing.com
@fusionimktg
888.640.7867