Conversie Optimalisatie als continu proces

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This document discusses conversion rate optimization (CRO) processes and tools. It introduces MetaDimensions as an all-in-one platform for CRO teams to manage the full workflow from idea generation to A/B testing and knowledge sharing. Key features highlighted include collaboration tools, experiment management, integration with analytics tools, and gamification features to engage teams. The document encourages the reader to sign up for MetaDimensions to improve their CRO processes and save time over using multiple disparate tools.

Business

Conversie optimalisatie full scope
METADIMENSIONS.CO
KwalitatiefKwantitatief
Kennisborging
Web Analytics
A/B testing
On-site
surveys
Session
recordings
Heatmaps
Usability 
lab
Biometrics
Interviews
Task recording
Next level: “kwantitatief en kwalitatief onderzoek
Form Analytics

CRO PROCES
CENTRAAL BEHEER
Next level in Conversie
CRO proces bĳ Centraal Beheer en
robert.de.loor@achmea.nl 04-2017

ROBERT DE LOOR
ONLINE SPECIALIST | A/B TESTING LEAD
/robertdeloor
robert.de.loor@achmea.nl

CRO proces bij Centraal
Aanpassing
Idee
Voorstel
Uitwerking
Onderzoek
Kwantitatief
Kwalitatief
Resultaat
Afgeronde test
Resultaat
Next steps
De uitwerking wordt
getest
…of direct doorgevoerd
(ﬁx)
robert.de.loor@achmea.nl
NEXT LEVEL IN CONVERSIE OPTIMALISATIE

Onze uitdagingen
SCRU
‣ Compliance
‣ Scrum werkwijze
‣ Samenwerking
‣ Draagvlak
‣ Kennis borgen
robert.de.loor@achmea.nl
NEXT LEVEL IN CONVERSIE OPTIMALISATIE

Onze uitdagingen
‣ Samenwerking
‣ Draagvlak
‣ Kennis borgen
‣ Alle expertise op 1
plek
‣ Makkelijk te delen met
de organisatie
‣ Resultaten en
learnings centraal
opgeslagen
robert.de.loor@achmea.nl
NEXT LEVEL IN CONVERSIE OPTIMALISATIE

How many experiments do you run
every year?
How much money did you spend?
How many people where involved?
What did you do to capture that
knowledge?
Not much, right?

PREDICTIVE
Results of the past are not a
guarantee for the future.
We all focus on better conversion
rates. More revenue.
To do more with less.
Predictive Marketing is learning
about the past to predict a better
future.

Designed for CRO
Unlike other tools, MetaDimensions is built
from the ground up to help CROs get
better with their workflow and
documentation..
Collaborate seamlessly
Invite your stakeholders and team
members and share updates on your ideas
and experiments.
Manage your experiments
A single platform that helps you manage
the CRO workflow from idea to
experiments and reports all in one
place.Find, filter and learn from your
experiment library.

Everything you need to run and organize a
solid optimization program in your
organization
MetaDimensions is a complete end to end solution for the CRO
workflow.
• Add and share ideas, hypothesis
• Create experiment plans
• Prioritize your testing ideas (effort/gain
analysis build in)

Everything you need to run and organize a solid
optimization program in your organization
• Integrate with 3rd party tools like GA,
Optimizely, SiteSpect etc.
• Share your roadmap, experiments and results
with your team and stakeholders
• Challenge users, groups, departments to beat
eachother in performance with our unique
gamification for engagement

Why use MetaDimensions?
Is your team using excel, Trello, Jira and other
tools? MetaDimensions is an all in one solution
designed to help you save time and look good in
front of your stakeholders .

METADIMENSIONS.CO
Having the data ≠ having the
knowledge

Conversie Optimalisatie als continu proces

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