Conversion Conference 2011 NYC presentation

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Brian Jones

All Together Now: Integrating Conversion Optimization into Your Marketing Strategy

Technology Business

Preface ,[object Object],[object Object],[object Object]

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Quick Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Building Enterprise Level Testing Programs

What is CRO? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is CRO? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Re-Evaluating the Conversion Process User Experience Header Offer Copy CTA Design

Post Click Strategy User Experience User Experience User Experience User Experience ,[object Object],[object Object],[object Object],[object Object],[object Object]

“ Crawling” Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenge decisions made with lack of data or complete understanding

“ Walking” Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What’s Right For You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vendor Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Name 1 x x x Name 2 x x x Name 3 x x x Name 4 x x x Name 5 x x x Name 6 x x x Name 7 x x x x Name 8 x x x Name 9 x x x Name 10 x x x

“ Running” Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cross Department Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Objection No. 1 ,[object Object],[object Object],[object Object]

Objection No. 2 ,[object Object],[object Object],[object Object]

Objection No. 3 ,[object Object],[object Object],[object Object]

Objection No. 4 ,[object Object],[object Object],[object Object]

Objection No. 5 ,[object Object],[object Object],[object Object]

Key Take Aways ,[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object]

Questions ,[object Object],[object Object],[object Object]

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