Conversations and Conversions- Eshant Mishra- Business Leader IBM Customer Engagement Solutions
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This document discusses expectations for marketing and the role of the CMO. It notes that expectations for marketing have increased significantly, with CMOs planning to increase spending by 50% on average over the next two years. The focus of marketing is shifting from awareness and the purchase funnel to investing across the entire customer journey. CMOs are expected to use data to drive decisions, be agile and innovative, and deliver results that grow the business faster.
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2) Vendemore focuses their advertising, content, and messaging only on accounts they have chosen in order to maintain influence over potential customers and compete against other suppliers.
3) Their account-based approach includes targeting key accounts, engaging them over the long-term through relevant content, nurturing relationships, and ultimately converting sales opportunities.
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Kdqt eng chap008
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The slide deck also includes some slide templates for you to use in your own business presentations.The cmo's blueprint_for_strategy_in_the_age_of_the_customer
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Account based-marketing
Account based heralds the dawn of new breed marketers who take their marketing strategy very seriously.In lakeb2b we practice account based marketing for fruitful results.
website:https://www.lakeb2b.com/
contact us:https://www.lakeb2b.com/contact-us
email us:info@lakeb2b.com
call us:(800) 710-5516
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ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
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BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.Skybuffer SAM4U tool for SAP license adoption
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Introduction of Cybersecurity with OSS at Code Europe 2024
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Webinar: Designing a schema for a Data Warehouse
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
20240609 QFM020 Irresponsible AI Reading List May 2024
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Conversations and Conversions- Eshant Mishra- Business Leader IBM Customer Engagement Solutions
- 1. Conversations and Conversions Eshant Mishra Business Leader IBM Customer Engagement Solutions
- 2. Charts 10-14 from SYP deck
- 3. 3
- 4. 4
- 5. 5
- 6. 6
- 7. of companies say they have or are close to having a holistic view of their customers of customers stated that the average brands doesn't understand them as individuals
- 8. New CMO Club and IBM Research: •Expectations for marketing have exploded •Budgets are up, but so are expectations: CMOs are planning to increase their spending over the next two years by an average of 50% •Focus solely on awareness or the purchase funnel is obsolete •Today’s CMO is focused on investing across the entire customer journey •Generating content for use across the buyer journey is king •Marketers are engaging across buyer stages and optimizing their tactics for each CMO Club Research
- 9. Customer Show me you know me Give me a consistent experience across channels Provide me relevant content Business Acquire and grow customers Drive revenue Build brand loyalty CMO Use data to drive decisions Be agile and innovative Deliver results that grow the business faster Expectations for marketing have exploded CMO Club Research
- 10. Budgets are up, but so are expectations CMO Club Research
- 11. Engagement is extending across the entire buyer journey, making marketing less about the funnel and more about the journey. CMOs are engaging with budget allocations across the buyer cycle CMO Club Research
- 12. Marketing budgets are extending and content is not only king but leading the budget allocation charge. Generating content for use across the buyer journey is king CMO Club Research
- 13. CMOs revise their bets throughout the race CMO Club Research
- 14. 14
- 16. Technology has made more possible but not easier I need my applications to talk to each other. I can’t access a single view of customer data across channels. It is too hard to offer relevant offers and content to my customers. “ ” “ ” ” Getting the right analytics to inform interactions in real time is difficult. ”“ “ It is too hard to provide a consistent experience across channels“ ”I can’t react to my customers in real time. ”“
- 17. Today, business is more than B2B or B2C. It’s also C2B: customer-to-business. Put your customers at the center of everything you do. Become a C2B business with IBM
- 18. A new way to work for marketers and marketing organizations Agility: Freedom to innovate Analytics: Use analytics for impact Design: Collaborate to create experiences
- 23. IBM Commerce: We engineer the moments of seendipity that create unbreakable bonds between our clients and their customers, billions of times a day.
- 24. Chart 15 from SYP deck