Sangram Vajre is the co-founder and CMO of Terminus. He has extensive experience from startups, consulting, and global companies. Most recently, he headed up Marketing at Pardot before it was acquired by Salesforce. The document then discusses 5 ways that account-based marketing can be deployed at scale, including increasing awareness among target accounts, enhancing email nurturing campaigns, finding new champions within accounts, following up on entire accounts for 90 days, and running continuous advertising campaigns.