Sales enablement has been described as "the reduction of friction between buyer and seller," and this slide deck is going to tell you how

1. What Is Sales Enablement?

2. Sales enablement is the process of making
your sales team efficient by enhancing the content
that they have to work with.
What is Sales Enablement?

3. Before
What is Sales Enablement?

4. Sales teams had to make everything from
scratch for every new client!
What is Sales Enablement?

5. What is Sales Enablement?
Under the old system, sales reps would
waste a lot of valuable time creating content and
doing administrative tasks.
Sales enablement improves communication with
content and cuts down on time spent doing admin work.

6. What is Sales Enablement?
With sales enablement
they learn to…

7. What is Sales Enablement?
Create templates!

8. What is Sales Enablement?
Organize content for ease of access!

9. What is Sales Enablement?
Connect with other departments
so everyone is on the same page.
No more losing content and customers during
the tradeoff between marketing and sales!

10. What is Sales Enablement?
Use a CRM
(Customer Relationship Management system)

11. What is Sales Enablement?
Sales enablement helps you
avoid problems like:
• Duplicating efforts
• Poor communication
• Unhelpful reporting
What is Sales Enablement?

12. Don’t let the sales and marketing
teams make the same thing because
of a lack of communication.
What is Sales Enablement?

13. What is Sales Enablement?
Marketing should be able to nurture leads
and hand them off to sales for closing
without a breakdown in communication.

14. What is Sales Enablement?
Sales enablement is about making
it easier for everyone to LISTEN to their
team and their prospects.

15. What is Sales Enablement?
At its highest level:
Sales enablement should interconnect every part of
your company with the purpose of helping your sales team
close more leads with the insights they need.

16. What is Sales Enablement?
It is about giving your team the power to stay
ahead of the prospect and lay down the path that ends with
your company as the final destination.
What is Sales Enablement?

17. How it works
What is Sales Enablement?

18. With blogs, whitepapers, case studies,
social messages, personalized templates, emails,
brochures, flyers, sales scripts, presentations,
and more...
What is Sales Enablement?

19. ...your sales team will have a plethora of content
to share with your potential customers to
convert them faster than they would have
been able to before they started.
What is Sales Enablement?

20. What is Sales Enablement?
Sample Prospecting Email Template
AWARENESS
CONSIDERATION
PURCHASE

21. What is Sales Enablement?
Testimonial Video
AWARENESS
CONSIDERATION
PURCHASE

22. AWARENESS
CONSIDERATION
PURCHASE

23. In-depth training on the tools that help generate
that same content will give them a leg up on making
content at a speed that leaves the majority of their
time free to connect with clients.
What is Sales Enablement?

24. Knowledge on how to use a CRM and other
tracking tools informs the sales rep which content best
engages the customers they are most interested in.
What is Sales Enablement?

25. A contact’s timeline can show all
marketing and sales engagement
activity for a prospect.
What is Sales Enablement?

26. Notifications can alert sales
reps when prospects are
looking at website pages or
sales emails in real time.
This helps them be timely and
relevant with their outreach.
What is Sales Enablement?

27. How it helps
What is Sales Enablement?

28. What is Sales Enablement?
It helps keep you in touch with potential customers
and educate them throughout their buyer’s journey.
AWARENESS
CONSIDERATION
PURCHASE

29. What is Sales Enablement?
It helps provide valuable data that can be used
to enrich the customer’s experience.

30. What is Sales Enablement?
It helps increase the quality of your conversions by
connecting your team with preferred customers.

31. What is Sales Enablement?
It helps build long lasting
relationships with your customers so
that they always come back to you.

32. What is Sales Enablement?
It’s easy to have more
natural closes when you do
sales enablement well.

33. When built right, proposal templates and reusable
pieces of sales and marketing content will enable the
team to create more contextual documents that
speak to the buyer’s situation and challenges.
What is Sales Enablement?

34. With templates, the work is much faster,
which means more can be done in a shorter amount of time.
What is Sales Enablement?

35. What is Sales Enablement?
You want your sales reps out in the world,
where they can meet with clients face to face,
not spending most of their time doing administrative tasks.
Sales enablement lets them spend more time
working with your clients and closing new customers...

36. ...not filling out data that some systems
can populate automatically.
...not filling out data that some systems can populate automatically.
What is Sales Enablement?

37. After all, that’s the job they signed up for
and better for the business overall.