First part of Pentia's event on conversational branding. Focus on finding the sweet spot between being customer centric and brand centric.

1. .
CONVERSATIONAL
BRANDING

2. .
Agenda
HVAD ER CONVERSATIONAL BRANDING
Peter Kræmmer, Designchef
BRANDING ER DØDT
Per A. Knudsen, Senior Strategist
WHATEVER CENTRIC
Peter Kræmmer, Designchef

3. .
CONVERSATIONAL
BRANDING

4. .
CONVERSATIONAL
BRANDING

5. .
Source: Walker, Customers 2020
BY 2020 EXPERIENCE TOPS PRIZE
Companies that believe they provide
a superior experience
80% Companies whose customers
agree
8%
Source: www.bain.com/bainweb/pdfs/cms/hottopics/closingdeliverygap.pdf)

6. .
Hvad er Conversational Branding?

7. .
IDEEN OM AT ET BRAND OG EN POTENTIEL KUNDE
HAR EN EMPATISK DIALOG,
DER ER RELEVANT OG VÆRDIFULD FOR BEGGE PARTER,
FOR PÅ DEN MÅDE AT OPBYGGE ET LÆNGEREVARENDE
FORHOLD PARTERNE I MELLEM.

8. .
KUNDEN

9. .
KUNDEN

10. .
BRAND

11. .
Source: slack.com

12. .

13. .
BRAND

14. .
DESIGN FOR EMOTIONS

15. .
Source: www.nielsen.com/us/en/insights/reports/2014/doing-well-by-doing-good.html

16. .
GØR EN FORSKEL

17. .
Source: medium.com/swlh/slackdown-a-lesson-in-brand-interaction-17f8c82b9fce

18. .
TILLID

19. .
Teknologier

20. .
CHAT BOTS

21. .

22. .

23. .
Source: vimeo.com/195999529

24. .
Source: www.youtube.com/watch?v=AGL3Pz_98xQ

25. .
Source: Bus på Frederiksberg Allé

26. .

27. .

28. .
Source: www.youtube.com/watch?v=23JrtlxZxxk

29. .

30. .

31. .
BRAND KANAL / MEDIE KUNDE