A great, quick guide to digital transformation. Understand the key points of digital information in five minutes.

2. THE FUTURE
BELONGS TO
THE FAST

3. 5MB in 1956 10 MB in the 1980s 1.000.000 MB in the 2016
The pace of technological evolution

4. Time to reach 50 mio. users
75 years
38 years
13 years
4 years
3,5 years
3 years
1 day

5. How we produce things is no longer important

6. The companies don’t own the products they sell

7. It’s all about owning the relation
with the customer

8. 8

11. Don’t focus on how you want to do things
(what is the cheapest/easiest)
Focus on meeting the needs of
the users
When designing…

12. YOU SNOOZE
YOU LOOSE

13. THE RIGHT SOLUTION TO A
GENUINE NEED

14. MATCH THE NEEDS OF
YOUR CUSTOMERS AND
LIKE WATER – THEY WILL
FIND THEIR WAY TO YOUR
PRODUCT

16. DIGITAL
DISRUPTION

17. Sustaining strategy
Better product within existing
market
Low-end disruption
Targeted core need, low price
New market disruption
Alternative experience of value
TIME
VALUE
OTHERASSESSMENTOFVALUE
Clayton Christensen: Two Types of
Disruptive Innovations

18. Manufacturers gain direct access
to the customers
Retailers understand the needs of
the customer better and better
THE
CUSTOMER
HAS THE
POWER
+
The customer doesn´t talk to the
manufacturer
BEFORE NOW

19. Being digital is not
the point

20. |”Danske Bank no longer has
a corporate strategy, a HR
strategy, a procurement strategy
or a sales strategy.
|We only have a client strategy.
|Everything else is tactical
instruments to achieve the
goals of our client strategy.”
Thomas F. Borgen
CEO, Danske Bank
Edited quote from the event “Presidents Summit, Copenhagen: Business
Unusual” in October 2015

21. ORGANISATION
FOLLOWS CULTURE

22. When talking about Customer Experience,
we tend to focus on long-term goals.
When getting up from the couch, the loooooong
term goal might be running a marathon …

23. … but maybe we should start out by getting out of the door and
run a shorter distance around the block,
creating a little victory that will motivate us to keep on going.

24. ”THE PERFECT IS THE ENEMY
OF THE GOOD”
- Voltaire

25. Byg en pilotStart out by creating a test pilot

26. What is the simplest way possible to gain
knowledge of how to proceed?

27. Customer Experience is a mindset and a culture – not a campaign or an
event.
It can be difficult to get backing for something unknown but as soon as
you have created the first success
everyone want’s to be part of it

28. Tech is a walk in the park.
But a change in culture
can’t be bought

29. FASTER

30. THE RIGHT MESSAGE
AT THE RIGHT TIME AND PLACE

31. How often do you change …
… YOUR VALUES
… YOUR STRATEGY
… YOUR TACTICS
RARELY
OFTENOFTEN
RARELY

33. How often do you change…
KNOWLEDGE
RULES
KONCEPTS
RARELY
OFTENOFTEN
RARELY

34. TAKE AWAYS

35. There is no need for a specific digital
strategy – just a strategy
Success starts with culture
Working within a stable system is
required in order to be agile TAKE AWAYS

36. Mads-Peter Jakobsen
THANK YOU!
Islands Brygge 55 | 2300 København S
+45 70 23 33 30 | info@pentia.dk
mpj@pentia.dk
@madspeter