1. Aug 31, 2015Firms that deliver
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Content Marketing for Car Dealership
 Content marketing  $10,000 to $49,999  May 31, 2015
Project summary
Details:
BACKGROUND
Please describe your company.
The company is a BMW [dealership in Colorado].
What is your role and responsibilities, please?
I'm the director of business development.
OPPORTUNITY/CHALLENGE
What was your goal for working with Friendemic?
We're looking to create an environment of customer engagement. We're really trying to push our level of customer
service to the next level, and also bring in new customers. One of the ways that we're looking to do that is through
original content and engagement, and Friendemic is our strategic partner to help us with that.
Project summary:
The client is a BMW dealership in Colorado. There was a need to
generate more community engagement and potential customers
through a coordinated content marketing campaign. Friendemic
was selected to produce original content to raise awareness in the
local area. The work is ongoing for the past six months and will
expand in the near future.
Feedback summary:
The client is extremely satisfied with the work delivered by
Friendemic. They are very strong on the content and social sides.
Friendemic is highly recommended to others.
"I consider myself to be an active
partner. I want to really set the
tone, and those guys [Friendemic] go
out and execute on the mission. We
have a very active relationship, and
the active relationship is how we're
creating all this great value."
— Director of Business Development,
Car Dealership
 11-50 employees
 Colorado Springs, Colorado Area
Interview
Director of Business Development,
BMW Dealership
Quality:
Schedule:
Cost:
Overall rating:
Willing to refer:
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2. Aug 31, 2015Firms that deliver
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SOLUTION
Please describe the scope of their work.
The main thing we're doing is producing original content. We are doing some targeted marketing through Facebook.
So, we'll take some strategic posts, events, or things that we want to feature, and then we'll run with those. They're
helping us determine target markets and how we want to approach that.
What was your process for selecting Friendemic with which to work?
I went through a pretty in-depth process. I'm pretty new in the automotive field, and I interviewed and spoke with
many different companies. I wanted to learn what different people are providing, what services are available out
there, and to try to figure out what services really matched with what we were doing and what was going to align with
our goal. So, my criteria is basically I'm looking for partners who are going to align with our goals and are going to
create value for our organization.
Through interviewing multiple companies, Friendemic really stood out for us. What I liked about Friendemic was its
original content, and I felt like I was hiring a team that was an extension of our team. So, it helped leverage my work
here, through their team, and we have a real combination where they're kind of a foundational piece to make sure
our engagement is on track. Then, what we do is, we roll in organic content from the store and mix those two
together to create a successful strategy.
Can you provide a ballpark dollar figure for the size of the work that they've done for you?
It was from $10,000 to $50,000.
Is this all ongoing work with no plans to stop?
Absolutely. We're looking to upgrade what we're doing with them. We've been working with them for about six
months now.
RESULTS & FEEDBACK
Do you have any stats, metrics, or general feedback to show the success of the project?
I'm really satisfied. What really stood out with Friendemic for me, what I really liked, was the connection that I had
with their team. What I'm able to do is, put together a strategy or campaigns I want to focus on. So I'm aligning with
what BMW corporate is doing, I'm aligning with what our goals are in the store. I work with the Friendemic team, let
them know what our goals are, and then they bring their expertise in on the content and the social side to match and
align with that, so that they are reinforcing and leveraging our message.
BMW has a tool called Pulse. When we started, we were below market, below region, below national on an
engagement perspective. Now, we have pushed our engagement to where we are above each of these categories. So,
we are stronger than our market and our region, and stronger than BMW national.
Is there anything unique about them that really makes them stand out, compared to other
companies?
We're a very small dealership, and I have to be really selective about who I partner with because I have to make sure I
get it right. I want to be engaged and be an active part, I consider myself to be an active partner. I want to really set
the tone, and those guys go out and execute on the mission. We have a very active relationship, and the active
relationship is how we're creating all this great value.
They're just a lot of fun to work with, they're very engaging and very responsive. I highly recommend them.
Looking back on the work so far, is there any area that you think they could improve upon or
something that you might do differently?
We're constantly doing feedback and doing reviews. So, in the social, in the beginning we were working on growing
our fan base and, while we were doing that, there were kinds of people that they would follow who I wasn't as keen
on. So, we really started talking about what kinds of people we wanted to engage with. So, my goal was quality rather
than just pure quantity, and what I really liked was they were able to take that feedback and roll that into what they
were doing, to bring overall quality of the program up.

3. Aug 31, 2015Firms that deliver
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What advice would you give a future client of theirs?
I think the way to get the biggest bang for the buck is to be a participating partner. I know some of the companies
that they work with just say "Deal with it, take care of it, I don't want to know or do anything with it." Usually they get
a certain level of results but, for us, we wanted to go to the next level. So, I think to be an active partner is a key point.
That's how you're going to get your biggest bang for your buck.
We ask you to rate Friendemic on a scale of one to five, with five being the top score. What would
you give them out of five for the quality of their work?
Five.
For schedule, as in being on time and meeting deadlines?
Five.
For cost, as in value for your money and sticking with the original estimates?
Five.
For the overall score?
Five.
How likely are you to recommend Friendemic to a colleague, out of five?
Five.