Boomtown Brochure

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Boomtown, what we are all about.

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Boomtown Brochure

  1. 1. BOOMTOWN INTEGRATES ADVERTISING, DESIGN, PR AND DIRECT MARKETING WITH DIGITAL PRINCIPLES TO CREATE AND NURTURE BRAND RELATIONSHIPS.
  2. 2. 1 100% INSPIRED STRATEGY. % 100% ORIGINAL CREATIVITY. 100% left brain and 100% right brain: that’s what Boomtown is about. 100% strategic development of our client’s brands and 100% great original creativity to bring it all to life.
  3. 3. 1. 8. 2. BRAND STRATEGY CRM GRAPHIC DESIGN 7. 3. EXPERIENTIAL/ BRAND ACTIVATION 100% INTEGRATED INTEGRATED ADVERTISING 6. 4. DIGITAL 5. DIRECT MARKETING PUBLIC RELATIONS
  4. 4. OVER THE YEARS WE HAVE HONED OUR SKILLS ON BOTH LEVELS: WE DEVELOP STRATEGICALLY SOUND BRAND MODELS THAT DEFINE A PERFECT NICHE IN THE MARKETPLACE, AND THEN UNLEASH OUR UNIQUE CREATIVITY TO CATAPULT THE BRAND INTO LIFE. ALL THIS IN A COMPLETELY MEDIA-NEUTRAL ENVIRONMENT. INSPIRED PEOPLE CREATING INSPIRATIONAL BRANDS. We are an agency driven by a passion to create original, successful brands. Brands are the single most important asset a company possesses. We take that very seriously. Companies who invest into their brands develop strong businesses that can withstand the harshest of market forces. We work in two ways at Boomtown. Firstly we work with new business concepts; the great seed ideas that have us working tirelessly to bring them to life. We love the raw passion that drives a new business idea directly into becoming a leader in the marketplace. Secondly we work with large, often multinational clients, together with whom we skillfully craft a path into the future for their brand, working side by side on a 24/7 basis to produce market leadership. There are a few ‘givens’ at Boomtown, namely: great customer service and project management on your account; tenacity to fight on your behalf during a project; bravery to be honest enough with you about your business to ensure ultimate success and innovation. We believe these qualities and both rare and valuable. We love to partner with visionary business leaders, entrepreneurs and anyone passionate about brands and original creativity.
  5. 5. WE BELIEVE IN THE EFFECTIVENESS OF CLEAR STRATEGIC THINKING
  6. 6. IF I HAD 60 MINUTES TO SAVE THE WORLD I’D SPEND 59 MINUTES ON PROBLEM DEFINITION. ALBERT EINSTEIN STRATEGY FOCUSES ALL MARKETING TO ACHIEVE REAL RESULTS. IT ELIMINATES GUESSWORK. IT ENHANCES CREATIVITY. EFFECTIVE STRATEGIES DEFINE CLEAR MARKETING OBJECTIVES, AND DEVELOP CLEAR PLANS TO REACH THEM - BECAUSE ONLY BY DEFINING THE , TARGET, CAN WE KNOW WHEN WE VE HIT IT. Over years of practice, digging deep into consumer mindsets and client’s businesses we have developed specific brand tools that yield excellent results. We employ these on projects as our proprietary tools. Above this our strategic services cover the following: RESEARCH BRAND MEDIA Generator insight development DEVELOPMENT STRATEGY Competitor research & analysis Brand audit Traditional Customer research & Brand positioning tools Electronic segmentation Name generation Direct Influencer research Slogan development PR (media and opinion leaders)
  7. 7. SOME EXAMPLES OF OUR GREAT ORIGINAL CREATIVITY
  8. 8. DESCRIPTION OF WORK 1. Cacadu Annual Report for 2005/2006 2 Nelson Mandela Metropolitan University Logo 3. Cerebos Salt Packaging 4. Saxa Salt Packaging 5. Kouga Development Agency Logo 6. Strada Voice and Data Logo 7. Nelson Mandela Bay Tourism Annual Report 2004/2005 8. VW Parts and Accessories Brochures 9. Coke One Website 10. Eveready Billboard 11. Rejuice Smoothie Bar Logo 12. Rejuice Smoothie Bar Menu Spread 13. Rejuice Smoothie Bar Store Overhead Menu 14. Rejuice Smoothie Bar Menu Spread 15. East London IDZ Logo 16. East London IDZ Folder 17. Kouga Development Agency Brochure 18. Albert Gardens Brochure 1
  9. 9. 2 5 6 3 4 7
  10. 10. 8 10 9
  11. 11. 11 12 13 14 14 15 16 17 18 18
  12. 12. 19 DESCRIPTION OF WORK (cntd) 19. Nelson Mandela Bay Logo 20. Nelson Mandela Bay Free Advertisement 21. Nelson Mandela Bay Free Billboard 22. Nelson Mandela Metropolitan University Open Day Poster 23. Nelson Mandela Metropolitan University Open Day Bannerwall 24. The Reef 5-star Hotel Brochure 25. Nelson Mandela Metropolitan University Annual Report 2006 26. Space Health, Fitness, Beauty Logo 27. Space Brochure Packaging 28. Space Interior Design 29. Coega IDZ Advertisements 30. Continental Tyres Brochures 31. Powerplate Advertisements 20 32. Pure Cape Blanket Packaging 33. Cradock Municipality Website 34. Eveready Umbrella Campaign Posters, Wobblers and Washline Graphics 21
  13. 13. 24 22 25 23
  14. 14. 26 27 29 30 28
  15. 15. 31 34 33 32
  16. 16. THE KNOWLEDGE REVOLUTION HAS CHANGED EVERYTHING. THE INTERNET CONTINUES TO CHANGE EVERYTHING. MEDIA FRAGMENTATION IS NOW DEEP-ROOTED. THE CUSTOMER IS FIRMLY ON HIS THRONE. , BOOMTOWN S WORLD-CLASS DIRECT OFFERING IS BOTH A DIGITAL AND TRADITIONAL MARKETING SOLUTION. WE DELIVER ACCOUNTABLE MARKETING SPEND WITH CLEAR MEASURABILITY, APPLYING CONSUMER INSIGHTS IN INSPIRING WAYS. DIRECT MARKETING STRATEGIC ALLIANCE INTELLIGENT Strategic customer recruitment PARTNERSHIPS CREATIVE Targeted direct campaigns Databases Delight and surprise Internal marketing Websites Balancing branding Tactical campaigns with response Business to business Advertising with impact
  17. 17. THE CLOSER WE CAN GET TO THE CUSTOMER THE MORE WE CAN INFLUENCE THEIR BEHAVIOR. AT BOOMTOWN WE HAVE IN-DEPTH SUCCESSFUL EXPERIENCE IN DEVELOPING , SOME OF THE WORLD S LEADING CRM PROGRAMMES BOTH LOCALLY AND INTERNATIONALLY. DEVELOPING & MAINTAINING CUSTOMER LOYALTY IN , TODAY S ECONOMY IS NO LONGER AN OPTION, ITS AN IMPERATIVE. CRM PROGRAMMES LOYALTY AND REWARDS PROGRAMMES Welcome Concept and development Retention Database development TM Boomtown Nursery Lifetime value development
  18. 18. STRATEGIC COMMUNICATION IS THE POWERFUL ART OF ESTABLISHING A FAVOURABLE REPUTATION AMONGST CONSUMERS AND STAKEHOLDERS
  19. 19. IF YOU TALK TO A MAN IN A LANGUAGE HE UNDERSTANDS, THAT GOES TO HIS HEAD. IF YOU TALK TO HIM IN HIS LANGUAGE, THAT GOES TO HIS HEART. NELSON ROLIHLAHLA MANDELA PUBLIC RELATIONS FORM AN INTEGRAL PART IN ANY BRAND DEVELOPMENT. UNLIKE MANY AGENCIES, BOOMTOWN OFFERS A COMPLETE IN-HOUSE PR , SERVICE. WE VE DONE THIS IN ORDER TO CREATE A STRONGER LINK TO THE BRAND BUILDING PROCESS AND CREATING SYNERGY THROUGH ALL BRAND ADVANCEMENT OPPORTUNITIES. Our PR division is energetic, connected and highly focused to deliver exciting results. PR forms the underlying backbone of publicity on which we build successful brands. We cover the following: PR communications strategy Press releases Newsletters Media relations Media analysis reporting Digital online communities Online community collaboration
  20. 20. CONTACT BOOMTOWN NEIL HART AT neil@boomtown.co.za. OR 083 304 6767 BOOMTOWN HAS OFFICES IN JOBURG, CAPE TOWN & PORT ELIZABETH www.boomtown.co.za

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