The video uses various cinematography techniques like lighting, camera angles, and editing. Lighting includes black and white, color, and sepia tones. Camera shots include long shots, medium shots, close ups, and low angles. Editing combines all the scenes and shots together to tell a story. The target audience is fans of The Script who enjoy their style of music.

1. Analysing Music Videos
The Script-Breakeven
NEXT
By Charlie Grover
http://www.youtube.com/watch?v=MzCLLHscMOw&ob=av2e Click the link to watch.

2. Click each convention to find out how they’ve been
used in this video
Camera Editing
Conventions Audience
Mise-en-scene
Lighting

3. Editing
Editing is a massive procedure in any music video. This is what happens after the
music video is shot. Editing includes lighting, camera angles and shots, costumes,
basically putting everything together.
In this particular video, lighting is used a lot and in many different cases.
Find
out
more
about This is a show of how all different scenes and camera shots
Lighting come together.

4. Lighting
As you can see from these screenshots taken from the video, a lot of different lighting has
been used. Black & white, colour, saturated, a kind of sepia look, and more have all been
used.

5. Mise-en-scene
Whether it’s a boat, camera, suitcase, phone, bed or even cardboard boxes, everything is
suppose to be in the scene. They’re not accidently noticed or put in, the director has
deliberately put them in the shot. Each may have their own specific meaning or reason for
being there.

6. Camera angles and movements
This is an example of a long This is an example of a This shot of ‘the script’s’
shot frame. You take notice medium shot. It shows a lead singer, is a capture of
of the human but the picture or image of a a close up.
background still dominates. human from the waist up.
A extreme close-up allows This screenshot shows an
us to see a specific part of example of a low angle
the human face or object. camera, people look powerful

7. Audience
The audience who are expected to like this track
and listen to it are people who like the genre of
music The Script try and get across, or anybody who
listen to The Script and follow the band.
To find out more about the band visit their website…
http://www.thescriptmusic.com/gb/home/