The document discusses various ways to promote musical artists through music videos and other avenues. It explains that the purpose of a music video is to help promote the artist and advertise their music while also conveying the artist's emotions and intended feelings to viewers. Synergy between different companies can come together to promote an artist using a consistent image across various marketing materials like CD covers, posters, and websites. Additional ways to promote an artist mentioned include merchandise, magazines, TV ads, social media, tours, posters, and designs on buses.