The document discusses various ways to promote musical artists through music videos and other avenues. It explains that the purpose of a music video is to help promote the artist and advertise their music while also conveying the artist's emotions and image. Synergy between different companies can come together to market an artist using consistent imagery across various products and outlets. Additional ways to promote an artist mentioned include merchandise, magazines, TV ads, social media, tours, posters, and digipacks.

1. CD Productions
Charlie Grover
Task 3

2. Fall Walk Run is our chosen artist.
The artist would want to use our company and
our ideas because we are unique. We produce
music videos that help relate the artist’s
emotions and feelings. The videos narrate
around how we believe the music makes
viewers feel. We look through the lyrics and try
to understand the music before we go ahead
with the producing side of it, as we want to
make the video perfect.

3. What is the purpose of a
music video?
The purpose of a music video is to help promote
artists. Some artists may not be as popular as
others, and music videos help put their name out
there and show them that they are a serious act.
Music videos also help to advertise the band or
artist. They also give us a strong image of what the
band would like the audience to feel.
Music videos also help extension of outlets, Music
channel, direct DVD, CDs, Websites and downloads.

4. What is the purpose of a
Synergy music video?
Synergy is when different companies come
together to promote an artist.
Below is Justin Bieber’s CD cover, tour poster, and
2 wall posters. They all promote Justin Bieber and
his image. All the different companies, (CD
Producers, editors, Wall poster creators, tour
editors etc, have all worked together to promote
Justin with the similar image.

5. What is the purpose of a
music video?
Synergy
Synergy can be used for marketing. When this is
the case, it is called cross media marketing.
Evidence of this, is shown on Justin Bieber’s
website. Different companies have worked
together to promote him, (twitter, facebook &
itunes).

6. How to promote an artist?
A music video is one of the best ways to promote
an artist but another way may be merchandise.

7. Other ways to promote artists
Magazines
TV Adverts & social
Music Videos
networking sites
How to
promote an
On the side of artist?
buses Merchandise
Tours
Posters
Digipacks