This document outlines four promotional idents for CTK TV that will show a common theme of "Coming to Life". Each ident features students bringing something to life: 1) A student's drawing comes to life from playdoh. 2) Sounds and images come to life from a mixing desk. 3) A chemical reaction causes playdoh to appear. 4) A CTK TV logo is formed from footballs during a sports match. Each ident ends with the CTK TV logo flashing onto the screen while dramatic music plays.

1. AV Script
AV script WMT Productions:
“Comingto Life”thisisgoingto be shownthroughall 4 promotional idents.
1st
Identof the suite
2nd Identof the suit
Video Audio (Titles& Effects)
Art room Dramaticmusic begins
Studentdrawsa cartoon man Mediumshot
The teacherleaves the class mediumshot
Studentsartcomesto life (playdoh) close up
Playdohstartsto messaround close up
Studentssquashesthe playdoh mediumshot
Squashedplaydohrevealsintothe CTKTV
logointhe formof playdoh
Dramaticmusic ends
The CTK TV logowill use the directional
effecttoendand to come in
Video Audio (Titles& Effects)
Studentusingthe mixingdesk Dramaticmusic begins
Studentsleavesstudio longshot(throughthe seeingglass) anda
mediumshot(inthe studio)
Focusesonthe mixer mediumshot
Fadersmove up mediumshot
Fadersmove down mediumshot
The computerscreen turnson close up
CTK TV logoappears Dramaticmusic ends
The CTK TV logoFlashesin/fadesin

2. 3nd
Identof the suit
Video Audio (Titles& Effects)
Science room Dramaticmusic begins
Studentsfuse chemicals mediumshotchemical starto bubble
Chemical reactiontakesplace mediumshot
The reactioncause is a small explosion the flasheffectwill be usedhere toshow
that a reactionistakenplace
Playdohorchemical onthe table cross dissolve inandout
CTK TV logoinform of playdoh centre effect- the CTK logowelcome
throughthe centre
CTK logoinform of playdoh Dramaticmusic ends
The CTK TV logoFlashesin/fadesin
4rd
Ident ofthe suit
Video Audio (Titles& Effects)
Sportshall Dramaticmusic begins
Group of studentsgathered(huddledup
together)
Long shot
Splitintotwoteamswhite vspurple Long shotof the teamwearingwhite on
one side of the hall & a longshotof the
otherteamwearingpurple onthe other
side of the hall.
Both teamscore (equalizers) Lensflare (effect)
Both teamswalkoff to have a break Lightnoise (effect)
CTK TV logoappears Bloomsin/fadesin
CTK TV logoappearsmade outof
footballs
Dramaticmusic ends
The CTK TV logoFlashesin/fadesin

3. Ends withstatic(effect) forthe closure
to the suitof idents.